10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.
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Transcript of 10 THINGS YOU DID NOT KNOW ABOUT BOSTON METRO READERS.
10 THINGS YOU DIDN’T KNOW
ABOUT METRO READERS!
BOSTON
1 in 5 are more likely to practice Yoga / Pilates than the
average Bostonian.
Source: Scarborough Nielsen 2013-14.Boston. Past 12 months
33% are a member of health / fitness club.
1in 4 buy organic Food regularly.
Source: Scarborough Nielsen 2013-14. Boston.
48% are more likely to buy groceries from
Whole foods than the average Bostonian
weekly !
1 in 4 eat at a quick service restaurant 10 times or more
per month
Source: Scarborough Nielsen 2013-14. Boston .Past 30 days
82%are more likely than the average Bostonian !
52% shop at Marshalls,39% Macy’s and 37% TJ Maxx
Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.
29% eat at coffee house ,25% at steakhouse
and 20% at Asian restaurant
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
84% are more likely to visit a sit-down restaurant 10+ times every
month.
34.5% drink domestic regular beer
Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.
27% drink imported beer
91% are more likely to use Taxis than the average
Bostonian!
Source: Scarborough Nielsen 2013-14. Boston
74% are more likely to go to a Bar or Club than the average
Bostonian.
Source: Scarborough Nielsen 2013-14. Boston
66.5 %of Metro readers are single !
1 in 4 Metro readers look for a new job.
Source: Scarborough Nielsen 2013-14. Boston.
66% are more likely to look for a job than the average
Bostonian!
1 in 5 shop at a Jewelry store last year
Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months.
21% are more likely shop at jewelry than the average Bostonian!