10 THINGS YOU DID NOT KNOW ABOUT METRO READERS IN PHILADELPHIA
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10 THINGS YOU DIDN’T KNOW
ABOUT METRO READERS!
PHILADELPHIA
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1 in 3 are more likely to practice Yoga / Pilates than the
average Philadelphian
Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months
33% are a member of health / fitness club.
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1 in 5 eats at a quick service restaurant 10 times
or more per month
Source: Scarborough Nielsen 2013-14. Philadelphia Past 30 days
40% more likely than the average Philadelphian!
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30% shops at The Gallery at the Market East, Franklin Mills
and King of Prussia Malls
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 3 months.
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30 % visited the Philadelphia Zoo last year.
Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months
80% more likely to visit the Philadelphia Zoo.
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35% uses car rental companies
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months
23% more likely than the average Philadelphian!
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1 in 5 go to upscale restaurant
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.
61% more likely to visit a sit-down restaurant 10+ times every month.
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26% drinks Vodka, 23% Rum and 12% Tequila
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.
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1 in 5 go to a Bar or Club . 54% more likely than average
Philadelphian
Source: Scarborough Nielsen 2013-14. Philadelphia
60%of Metro readers are single !
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67% bought a lottery ticket last month
Source: Scarborough Nielsen 2013-14. Philadelphia
40% played slot machine
1 in 5 visited Atlantic City Casino 3-4 times last year.
62% more likely than average Philadelphian!
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1 in 5 shopped at a Jewelry store last year
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months.
47% more likely than the average Philadelphian!