10 Things the CMO Needs to Know About Demand Generation from ANNUITAS
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description
Most B2B Enterprises have trouble shifting from a tactical approach to a strategic one. A clear, defined Demand Generation strategy is what changes Marketing from a Cost Center to a Revenue Center. We hope these 10 Things help the CMO drive strategic change in Demand Generation.
Transcript of 10 Things the CMO Needs to Know About Demand Generation from ANNUITAS
