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10 strategies to build domain value with internet marketing
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10 Strategies To Build Your
Domain Value for the Future
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
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Objectives• 10 strategies to make your domains
worth more in the future• Beyond Parking - Building a website• Accumulate Associated Assets• Creating Customer Relationships• Content Strategies• Social Media Strategies• Additional Revenue Opportunities• Advanced Tips
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Recent MediaWall Street Journal
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Recent MediaFOX Business TV
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The first commercial Internet domain name (.com) was registered on 15 March 1985 under the name Symbolics.com by Symbolics Inc., a computer systems firm in Cambridge, Massachusetts.
By 1992 fewer than 15,000 dot.com domains were registered.
As of March 15, 2010 there were 84 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[8]
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Motor Trend Car of The Year
1995 Chrysler Cirrus
Super Bowl XXIX
1995
#1 - First Domain Name Opportunity
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www.Facebook.com/TenGoldenRules
New ‘domain’ Opportunity
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www.Twitter.com/TenGoldenRules
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Strategy #1 Accumulate Associated
Assetsthat you can sell with
your Domain• Facebook ‘Fan’ Pages
• Twitter.com/yourdomain
• Blogger (BlogSpot)
• WordPress
• Other Social Media
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Strategy #2 - Get Past Parking Pages
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BlogGet your own free Blog
(website)
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BlogBlogging is as easy as
sending email
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Subscribe to read blogs
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Read blogs on your phone (RSS)
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Blog / Article
function
Navigation
Slogan
eMail and RSS
Subscriptions
New Website - with Parking Revenue
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Where to get content – Guru.com
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Where to get content – eZineArticles
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Where to get content –
embed videos
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Where to get content.Create videos.
Blendtec 100M views
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Strategy #2Get Past Parking - Add content to your website
• Reason for people to return• People will subscribe = traffic• WordPress Blogs• Subscription tools• Guru, eLance• eZineArticles.com• Create and embed Video
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#3 Internet Traffic is NOT Expensive
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There are 100 Billion Searches each month! 68%
of them are on Google sites.
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Keyword Research - Wordtracker
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Build links TO your site
TenGoldenRules has 4,979 Links TO
the site
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TenGoldenRules.com
Meta tags match content
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GUS – Google Universal Search, adds video,
images, news
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Google Adds ‘Recency’ to algorithm
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Google Adds Site Speed to Algoritim
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Strategy #3SEO = Free Traffic
• Add targeted KeyWords• Build Links• Code – Meta Tags, Internal Links• Optimize Images, Video• Recency = new content matters• Site Speed
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Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
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Start with Google AdSense Revenue
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Affiliate AdsShareASale, CJ.com,
Google Affiliate
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$5 - $2500
Sponsored Social
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Social Sponsorships
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Strategy #4Make Content Make Money
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• Sell Info Products
• Pay Per Post/Tweet
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‘I know half of my Advertising is wasted… I just
don’t know which half’John Wanamaker
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#5 You can measure ROI…to the penny
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Pay Per Click
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42
Advanced PPC Local, Checkout, Phone Number
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Landing Page Performance + 44%
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Strategy #5Pay Per Click Measure ROI to
the Penny• Drive Targeted Traffic
• Measure Performance to the Penny
• Google,Yahoo, BING
• Test Keywords, Ads, Offers
• Landing Page Testing
• Local, Checkout, Phone Number
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#6 Create a UVP!
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How To Earn Online Money From Affiliate Marketing By Alan Liew This short article is for the beginners who want to know that what is affiliate marketing and how to earn money from affiliate marketing. Let us start by defining the term “Affiliate Marketing”.
It is a simple concept. In affiliate marketing you are actually trying to sell the products of others. For every sale made by your reference, you will be getting a percentage of sales as your sales commission. There are many online stores and shops where people are selling their products. If you can refer the interested people to their websites, you will be earning a good amount of money every month.
Now let us discuss that how can you start this online business and what are the initial requirements. Although affiliate marketing can be done without having a
Free Tips and Tools to generate revenue from a Website
Home Articles Internet Marketing Strategies Video About Contact
Free Internet Profit Guide
* Traffic Generation Strategies
* Social Media for Profit
* Retention and Resales
First Name
Last Name
Click for FREE Guide
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Strategy #6Create a UVP – Build a List
• Free Offers on the site
• ‘Free Profile’, Ebooks, Brochures Opt-In for eNewsletter
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#6 Social Media TrafficFacebook Advertising
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LinkedIn Advertising
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Like Button
This is an example of a Like button outside of Facebook. If you click
on the Like button here and signed into Facebook, the action will
appear on your personal profile.
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S-Commerce
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Strategy #7Social Media Traffic
• Facebook and LinkedIn Ads target demographics
• Use Analytics to track
• Like Buttons!
• S-Commerce
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.org
#8 Create Community
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Google Page Rank 4/10
695 pages indexed ‘read’ by Google
SEO QuakeToolbar
Alexa Rank 325,985
544 Links TO the site
.org
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Strategy #8Create Community
• NING, MemberGate
• Create a reason to communicate
• Stimulate Activity
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Strategy #9Web Optimized PR
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Select 3 Phrases Word Tracker or Keyword
Discovery
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Add Keyword Phrases to Headline, Subhead, First
Paragraph, Middle and End
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Add Release to Site First!!!
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Distribute Press Releases Through A
Wire Service
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Strategy #9Web Optimized PR
• Add Keywords to title and body of release
• Add to site first!
• Let it Index
• Wire Distribution
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#10 Reputation Management
Proactively own Page 1 of Google
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Do It Yourself Online Reputation Management
Herb Tapin and Craig Agranoff
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Strategy #10Online Reputation
Management• Monitor your brand in Social Media: Google
Alerts, Technorati, Google Blog Search, Radian6
• Develop a dialogue with your customers and prospects
• Protect your reputation: Knowem.com, Claim.io, Wikipedia, Facebook Page, SlideShare, YouTube Channel, Squidoo, Google Places, Work.com, Howto.com, Yelp, Yellow / White Pages,
• Be Genuine. Be Transparent. Experiment.
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10 Strategies To Build Your Domain Value for the Future
1. It’s 1995! Own Associated Assets2. Get Past Parking – Add Content 3. Traffic is Not Expensive (SEO)4. Make Content Make Money5. Pay Per Click6. UVP & List Building 7. Social Media Traffic8. Create Community9. Press Releases10.Reputation Management.
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What is TenGoldenRules?
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What is TenGoldenRules.com?
Social Media
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What is TenGoldenRules.com?
Social Media
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What is TenGoldenRules.com?
Blogs
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What is TenGoldenRules.com?
Video
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What is TenGoldenRules.com?
Search Engine Marketing
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What is TenGoldenRules.com?
Landing Pages & Conversion
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What is TenGoldenRules.com?
Viral Marketing
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What is TenGoldenRules.com?
Affiliate Program Management
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What is TenGoldenRules.com?
eNewsletters
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What is TenGoldenRules.com?
New Program Launch Strategy
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1. Top 10 Priorities - do 1 thing today!2. Please ‘pay-it-forward’• Join the Conversation! Podcast 206-888-6606• Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate3. http://presentations.tengoldenrules.com
4. f/u5. Q&A
10 Strategies To Build Your
Domain Value for the Future