10 Steps To Creating Landing Pages For Higher Conversion Rateby Lorél Marketing Group

• Developing personalized campaign-specific landing pages is

the key to success in any marketing campaign.

• If you are driving your brand with a paid search campaign or

utilizing email programs, or running affiliate-based acquisition

programs, you SHOULD be using a landing page for each.

• Lorél Marketing Group suggest these 10 best practices that you

can implement right now to help drive higher conversion and

increase your ROI.

1. Align the landing page with the main goal of the email or direct mail message.• Design a landing page that is highly

focused - landing pages should be designed to have ONE main focus.

• Articulate the needs of the website visitor and what you want him or her to do.

2. Develop a streamlined path to the offer.

• Make the desired action clear

and obvious; very prominent on

the page. Beside the header,

this should be the next thing

they should see on the page.

• Remove unnecessary elements

from the landing page. The

landing page main purpose is

to transact.

3. Validate the message and elements of your landing page with the direct mail or email message. •The first objective is for the

landing page to validate that

they are in fact on the

correct webpage.

•Repeat the headline from

your email/direct mail at the

top of the landing page.

4. Keep the message and call to action short and sweet.

• Consider keeping all

messaging on the landing

page above the fold.

• Keep calls to action obvious

and short, do not make

them work to figure out

what you want them to do.

Source: www.emarketer.com

5. Design the landing page for “scan-ability.”

• Make sure the headlines, sub-

headings and graphics are

designed to allow visitors to

skim the content quickly and

still get the message

• Make the message and

directive VERY clear

Source: www. harrisinteractive.com

6. Maximize the use of copy, graphics and white space and lead the visitor logically to the offer.

• Place images next to the most important copy/text

• Use different font sizes to highlight importance

• Keep the number of colors used to two or three at most (including black).

• DO NOT use sidebars that aren’t relevant or other distracting elements.

7. Managing website forms.

• Keep it brief and thoroughly

pre-test it.

• Don’t deter or scare off

prospects by asking for too

much information.

Source: www. lorel.com

8. If you are collecting personal information, provide a link to your privacy policy.• Link to privacy policy should

be obvious and intuitive

• Don't give the impression it's

hidden and you don't want

users to read it

• Adhere to your privacy policy

9. Track results.

• Implement a website analytics

program to understand how your

landing page performed.

• Measure who came to the site and

what they did or did not do so that you

can optimize the landing page

experience and achieve higher

conversions

• Reach out to individuals who abandon

the landing page

10. Develop a test plan

• Test different elements and copy on your landing pages to learn what works

best.

• Web analytics software can be implemented to allow you to run A/B tests.

• Test one element in each email for cleaner outcome results.

A Closing Remark:

•Well-written and well-designed landing pages will deliver more

daily visitors as the support structure, such as awareness and

marketing efforts, build up.

Thank You

Want to jump start your marketing strategy and programs?

Lorél Marketing Group can help you get started with a no-cost

discovery meeting that can align your goals with a vision for your

success. Care to learn more? Contact us today.

Lorél Marketing Group

Email: info@lorel.com

Telephone: 610-337-2343

Website: www.lorel.com