10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou -...

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Transcript of 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou -...

Page 1: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
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https://technology.ihs.com/548756/video-advertising-in-europe-the-road-to-programmatic-ubiquity
https://technology.ihs.com/548756/video-advertising-in-europe-the-road-to-programmatic-ubiquity
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Source: Facebook & est. YouTube

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1. Video Consumption is diversifying touchpoints

2. Money follow the eyeballs & budgets move to Digital Video.

3. Programmatic Trading the main way of buying video

4. Local Publishers embrace full heartedly Adtech

5. Cooperation creates new revenue sources & fends off Int. Competitors

6. Don’t need Video Inventory for Video Advertising

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Programmatic Interoperability

Programmatic Interoperability

How Absolut found value in Programmatic, WTF Programmatic, December 2016

How Absolut found value in Programmatic, WTF Programmatic, December 2016

Get with the Programmatic, WTF Programmatic, December 2016

Get with the Programmatic, WTF Programmatic, December 2016

Programmatic marketing

Programmatic marketing

The Promise of Programmatic, WTF Programmatic, December 2016

The Promise of Programmatic, WTF Programmatic, December 2016

The Programmatic Native Playbook, Didigay Programmatic Summit, May 24th, 2016

The Programmatic Native Playbook, Didigay Programmatic Summit, May 24th, 2016

Programmatic Advertising Explained - Magnet · Programmatic 101 . Programmatic Defined . Using Computer Programs (Algorithms) ... process efficiency and effective targeting . Change

Programmatic Advertising Explained - Magnet · Programmatic 101 . Programmatic Defined . Using Computer Programs (Algorithms) ... process efficiency and effective targeting . Change

WTF is Programmatic Premium? - WTF Programmatic UK, 11/11/14

WTF is Programmatic Premium? - WTF Programmatic UK, 11/11/14

X Series Programmatic- How to Execute Programmatic Buys - SiteScout 2014

X Series Programmatic- How to Execute Programmatic Buys - SiteScout 2014

Programmatic Trading

Programmatic Trading

Programmatic Advertising

Programmatic Advertising

Programmatic - Skiller

Programmatic - Skiller

BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic Ecosystem

BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic Ecosystem

WTF is Programmatic? - WTF Programmatic UK, 11/11/14

WTF is Programmatic? - WTF Programmatic UK, 11/11/14

Programmatic 2015

Programmatic 2015

Programmatic direct

Programmatic direct

Programmatic CDM

Programmatic CDM

Programmatic Framework for Considering Climate … Programmatic Framework for... · Programmatic Framework for . Considering Climate Change Impacts . ... Land Acquisition, and Facility

Programmatic Framework for Considering Climate … Programmatic Framework for... · Programmatic Framework for . Considering Climate Change Impacts . ... Land Acquisition, and Facility

PROGRAMMATIC PUSE / WHAT MARETERS REALLY THIN ABOUT ... · PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT PROGRAMMATIC PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT

PROGRAMMATIC PUSE / WHAT MARETERS REALLY THIN ABOUT ... · PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT PROGRAMMATIC PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT

From Programmatic Buying to Programmatic Testing

From Programmatic Buying to Programmatic Testing