10 Insights to Boost Sales & Crush Your Competition, with David Newman
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18-Oct-2014 -
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Transcript of 10 Insights to Boost Sales & Crush Your Competition, with David Newman
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@33voices
intelligent insights to advance your business and life
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The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
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David NewmanHe is an experienced professional ser-vices marketer, professional speaker,
and strategic business coach. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Micro-soft, PriceWaterhouseCoopers, and
44 of the Fortune 500
@dnewman
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Stream interview Watch videoWatch videoNo.1
The first and most important component of marketing is to be human.
connect to the core.
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Stream interview Watch videoWatch videoNo.2
In the beginning, it’s wise to focus less on branding,and more on enhancing your value proposition.
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Stream interview Watch videoWatch videoNo.3
Make thought leadership a priority.
aspire to become the preeminent go-to expert in your niche.
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Stream interview Watch videoWatch videoNo.4
Be cautious never to put style
ahead of substance.you’ll lose your relevance.
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Stream interview Watch videoWatch videoNo.5
A smart marketer enters the conversation the client is having,
and commits to adding greater value.
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Stream interview Watch videoWatch videoNo.6
Stop selling features and benefits - instead create a visual roadmapto demonstrates the results and outcomes
that you’re trying to achieve.
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Stream interview Watch videoWatch videoNo.6
Stop selling features and benefits - instead create a visual roadmapto demonstrates the results and outcomes
that you’re trying to achieve.
33voicesDavid Newman - Demonstrate The Outcomes
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Stream interview Watch videoWatch videoNo.7
Your best bet at enhancing user engagementis to enhance your usefulness and utility.
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Stream interview Watch videoWatch videoNo.8
Real experts teach, they don’t sell.
aspire to connect emotionally.
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Stream interview Watch videoWatch videoNo.9
Keep in mind that value follows fees.
what’s your advice worth?
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Stream interview Watch videoWatch videoNo.10
Marketing is not selling and selling is not marketing.seek first to understand your buyer persona.
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Really reflect...
Do your best clients know what your ideal referral looks like?
Really reflect...