10 Eye-popping Facts About Facebook

Fact #1

Facebook is the #1 website worldwide with more page views than Google.

Only Google out ranks it in terms of unique visitors, (but not for long).

Source: Nielsen, Global Faces and Networked Places, 2009

Fact #2

75% of Americans, and 66% of the global internet population visit social networks.

And it’s growing at 3x the rate of the overall internet.

Source: Nielsen, Global Faces and Networked Places, 2009

Growth Rate

Internet

Fact #3

Facebook has 400 million+ users. If it were a nation it would be the world’s third-largest country by population

It took just 2 years to reach its first 50 million users.

The internet took 5 years. Source: Nielsen, Global Faces and Networked Places, 2009

Fact #4

Average U.S person spends 66 hours/month online

7 are spent on Facebook

More than all the time spent on Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia and Amazon combined

Source: www.census.gov

Fact #5

Source: Nielsen, Global Faces and Networked Places, 2009 & The World Bank

4.5 billion updates are posted to Facebook/week

6.7 billion total world population

vs.

Fact #6

Facebook delivers more than 2x the upstream traffic to news and media sites than Google.

RIP Google?

Source: Hitwise 2/2/10

Fact #7

Facebook ‘Like’ is a new index of the web, based on users’ choices.

Source: Mark Zuckerberg, CEO, Facebook interviewed on the Wall Street Journal Blog

Facebook served

1 billion ‘Likes’ in the first 24 hours after its launch.

Fact #8

100 million+ people have used Facebook Connect, to share details with other websites.

Visitors are 200% more likely to log in to your website using Facebook Connect than any on site log in.

Source: Facebook Connect website

Time to ditch your site’s login and use Facebook Connect?

Fact #9

33% of Facebook users are fans of brands. That’s more than 132 million people.

#1 reason for becoming a fan? To get special offers and promotions.

Source: Chadwick Martin Bailey and iModerate Research Technologies, 3/10/10

Fact #10

56% of web buyers cite the Facebook Wall and Fan pages as having significant influence over buying decisions.

Source: Etailing group and Power reviews 2010 Social Shopping Study

Are you running two unconnected websites, one on Facebook?

It’s time to leverage this powerhouse.

Source: Etailing group and Power reviews 2010 Social Shopping Study

Find out more.

Learn about Facebook Like and Connect and what they mean for ecommerce.

www.seewhy.com/facebook