Anatomy of a Viral Hit: How to Create a Successful Content Strategy
10 Elements of Successful Viral Videos
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Transcript of 10 Elements of Successful Viral Videos
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CAN I CREATE A
VIRAL VIDEO?
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THE SHORT ANSWER IS NO.
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NOW THE LONG ANSWER….WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL
VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
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1 TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE,
NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
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2 HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
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3 HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
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4 CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
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5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
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6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
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WHERE IS THE BEEF?
7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL!
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8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN
PARODIES AND ENGAGE WITH THE BRAND.
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9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-
SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
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10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE
MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
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GOOD LUCK!