When AR stands for “Actionable” and “Realistic”

Richard Ferraro. CMOrichard@catchoom.com+34 627 037 515

Content• About Us• Almirall Case Study• Plandent Case Study• Winewoo Case Study• Best Practice Lessons

We enable brands or publishersto link real objects directly to digital experiences.

We provide Image Recognition and Augmented Reality tools for developers and agencies.

more accurate than our nearest competitor*

33+ 25%million scans every month

million smartphones powered by Catchoom

40+4+ 20%* -according to independent benchmarking performed by Layar, 2013

We’re the “Catchoom inside” for…

Community Facts & Figures

• 5,000+ developers• Most frequent CraftAR use case: scan-

to-buy• Most common object recognition app:

beverages (esp. Wine bottles)• Fastest growing segment of enquiries:

Educational case-studies• Campaign with most scans: world cup

football stickers (+100m scans)• Strangest enquiry: recognising the head

of a deer whilst in motion

Objective: a virtual pharmacy assistantClient: Almirall wanted to reach their customers directly for education and guidance purposes.

Features upon recognition:• Usage guidelines• Promotional content• Alerts for drug dosage

FotoFarma App

Plandent used Image Recognition via our Adobe Phonegap plugin to recognise over 10,000 SKUs

Dental professional simply point, scan and re-order supplies via the app and so avoid stock-outs

Plandent Scan-to-order app

Plandent expects 60% of its customers to download the app by end 2015

Image Recognition used as most straighforward way of connecting products to Plandent’s m-commerce platform

Plandent Scan-to-order app

200,000 wines in the palm of your hand

• App published in Jan 2015• Covers 80% of French wines• Taps into a $330m dollar

market• In US, 84% of shoppers use

smartphone to inform buying decisions while in-store

Winewoo

Key success factors

• Well-established web community as foundation for app

• Simplicity of concept –no gimmicks

• Taps into motivated, regular buyers

• Community concept provides stickiness

Winewoo

The 10 Commandments of Best Practice for AR campaigns

1. Plan your process2. Focus on a simple concept3. Make it useful as well as attractive4. Track interactions5. Provide instructions6. Do preliminary testing7. Add eye-catching calls-to-action8. Ensure digital content complements

the physical9. Do final testing10. Spread the word

Richard Ferraro. CMOrichard@catchoom.com+34 627 037 515

ricferr_mobile

Thank you!