10 Classic Headline Creative Hacks & Constructs By Marty Weintraub
-
Upload
search-marketing-expo-smx -
Category
Marketing
-
view
9.567 -
download
1
Transcript of 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub
![Page 1: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/1.jpg)
#smx #11B @MartyWeintraub
Marty Weintraub – aimClear®
10 CLASSIC HEADLINE CREATIVE HACKS & CONSTRUCTS
![Page 2: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/2.jpg)
#smx #11B @MartyWeintraub
![Page 3: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/3.jpg)
#smx #11B @MartyWeintraub
![Page 4: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/4.jpg)
#smx #11B @MartyWeintraub
![Page 5: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/5.jpg)
#smx #11B @MartyWeintraub
![Page 6: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/6.jpg)
#smx #11B @MartyWeintraub
![Page 7: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/7.jpg)
#smx #11B @MartyWeintraub
ADWORDS SEARCH PPC HEADLINES, LARGELY NEUTERED
![Page 8: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/8.jpg)
#smx #11B @MartyWeintraub
HEADLINE COPYWRITING, WANING ART
![Page 9: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/9.jpg)
#smx #11B @MartyWeintraub
WHAT’S LEFT TO BE CREATIVE WITH?
![Page 10: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/10.jpg)
#smx #11B @MartyWeintraub
CAN WE OPTIMIZE, STILL CUT THROUGH CLUTTER?
![Page 11: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/11.jpg)
#smx #11B @MartyWeintraub
CREATIVE NEEDS TO BE MORE THAN, GOOD…MUST BE STUNNING
![Page 12: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/12.jpg)
#smx #11B @MartyWeintraub
NOT JUST ADVERTISER COMPETING WITH ADVERTISER
![Page 13: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/13.jpg)
#smx #11B @MartyWeintraub
![Page 14: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/14.jpg)
#smx #11B @MartyWeintraub
CLUTTERED PAGES FAMILIAR, EMOTIONAL STIMULATION
![Page 15: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/15.jpg)
#smx #11B @MartyWeintraub
CREATIVE COMPOSITION TRANSCENDS ANY ONE CHANNEL
![Page 16: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/16.jpg)
#smx #11B @MartyWeintraub
SPIN WITHOUT VISION = GOING NOWHERE FAST
![Page 17: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/17.jpg)
#smx #11B @MartyWeintraub
CRAFTING HEADLINE THEORIES: NIMBLE BRAINSTORMING
![Page 18: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/18.jpg)
#smx #11B @MartyWeintraub
First Step: Develop Statements
![Page 19: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/19.jpg)
#smx #11B @MartyWeintraub
SELLING SNOW TO ESKIMOS?DEVELOP PLAIN LANGUAGE THEORIES
![Page 20: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/20.jpg)
#smx #11B @MartyWeintraub
“We sell multicolor snow. Tell females Eskimos blue snow makes males randy. Tell male Eskimos red snow makes the ladies hot”
![Page 21: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/21.jpg)
#smx #11B @MartyWeintraub
THEN PACKAGE THE HEADLINES
![Page 22: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/22.jpg)
#smx #11B @MartyWeintraub
![Page 23: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/23.jpg)
#smx #11B @MartyWeintraub
TIMELESS THINKING
![Page 24: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/24.jpg)
#smx #11B @MartyWeintraub
10 TIMELESS HEADLINE WRITING CONSTRUCTS
![Page 25: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/25.jpg)
#smx #11B @MartyWeintraub
![Page 26: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/26.jpg)
#smx #11B @MartyWeintraub
![Page 27: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/27.jpg)
#smx #11B @MartyWeintraub
![Page 28: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/28.jpg)
#smx #11B @MartyWeintraub
![Page 29: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/29.jpg)
#smx #11B @MartyWeintraub
![Page 30: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/30.jpg)
#smx #11B @MartyWeintraub
![Page 31: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/31.jpg)
#smx #11B @MartyWeintraub
COLORFUL AD-ONS
![Page 32: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/32.jpg)
#smx #11B @MartyWeintraub
![Page 33: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/33.jpg)
#smx #11B @MartyWeintraub
![Page 34: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/34.jpg)
#smx #11B @MartyWeintraub
![Page 35: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/35.jpg)
#smx #11B @MartyWeintraub
![Page 36: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/36.jpg)
#smx #11B @MartyWeintraub
![Page 37: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/37.jpg)
#smx #11B @MartyWeintraub
![Page 38: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/38.jpg)
#smx #11B @MartyWeintraub
Love: Adoration, Affection, Arousal, Caring, Charm, Desire, Longing, Lust, Passion, Warmth
Anger: Ferocity, Fury, Rage, Outrage, Hostility, Wrath, Pain
SHORT EMO WORDS!
![Page 39: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/39.jpg)
#smx #11B @MartyWeintraub
QUESTIONS (THAT ARE REALLY ANSWERS)
![Page 40: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/40.jpg)
#smx #11B @MartyWeintraub
![Page 41: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/41.jpg)
#smx #11B @MartyWeintraub
![Page 42: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/42.jpg)
#smx #11B @MartyWeintraub
![Page 43: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/43.jpg)
#smx #11B @MartyWeintraub
![Page 44: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/44.jpg)
#smx #11B @MartyWeintraub
![Page 45: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/45.jpg)
#smx #11B @MartyWeintraub
![Page 46: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/46.jpg)
#smx #11B @MartyWeintraub
USE QUESTION WORDSWHOWHATWHEN
WHEREWHYHOW
![Page 47: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/47.jpg)
#smx #11B @MartyWeintraub
TOUT THE BENEFITS
![Page 48: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/48.jpg)
#smx #11B @MartyWeintraub
![Page 49: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/49.jpg)
#smx #11B @MartyWeintraub
![Page 50: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/50.jpg)
#smx #11B @MartyWeintraub
![Page 51: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/51.jpg)
#smx #11B @MartyWeintraub
![Page 52: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/52.jpg)
#smx #11B @MartyWeintraub
NEGATIVE CONSEQUENCES
![Page 53: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/53.jpg)
#smx #11B @MartyWeintraub
![Page 54: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/54.jpg)
#smx #11B @MartyWeintraub
![Page 55: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/55.jpg)
#smx #11B @MartyWeintraub
![Page 56: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/56.jpg)
#smx #11B @MartyWeintraub
LEVERAGE THE POWER OF BASTERDIZED CLICHÉS
![Page 57: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/57.jpg)
#smx #11B @MartyWeintraub
![Page 58: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/58.jpg)
#smx #11B @MartyWeintraub
![Page 59: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/59.jpg)
#smx #11B @MartyWeintraub
![Page 60: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/60.jpg)
#smx #11B @MartyWeintraub
![Page 61: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/61.jpg)
#smx #11B @MartyWeintraub
MEMORABLE PHONETICS
![Page 62: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/62.jpg)
#smx #11B @MartyWeintraub
![Page 63: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/63.jpg)
#smx #11B @MartyWeintraub
![Page 64: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/64.jpg)
#smx #11B @MartyWeintraub
![Page 65: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/65.jpg)
#smx #11B @MartyWeintraub
ATTENTION! [AUDIENCE SEGMENT]
![Page 66: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/66.jpg)
#smx #11B @MartyWeintraub
![Page 67: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/67.jpg)
#smx #11B @MartyWeintraub
![Page 68: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/68.jpg)
#smx #11B @MartyWeintraub
![Page 69: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/69.jpg)
#smx #11B @MartyWeintraub
![Page 70: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/70.jpg)
#smx #11B @MartyWeintraub
![Page 71: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/71.jpg)
#smx #11B @MartyWeintraub
![Page 72: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/72.jpg)
#smx #11B @MartyWeintraub
ALTERNATIVE [KW]
![Page 73: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/73.jpg)
#smx #11B @MartyWeintraub
![Page 74: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/74.jpg)
#smx #11B @MartyWeintraub
![Page 75: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/75.jpg)
#smx #11B @MartyWeintraub
![Page 76: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/76.jpg)
#smx #11B @MartyWeintraub
![Page 77: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/77.jpg)
#smx #11B @MartyWeintraub
“DEFENSIBLE CREATIVE”
![Page 78: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/78.jpg)
#smx #11B @MartyWeintraub
![Page 79: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/79.jpg)
#smx #11B @MartyWeintraub
GRID OF “VOICE” + FUNCTION
X
![Page 80: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/80.jpg)
#smx #11B @MartyWeintraub
Voice 1: Legal/Stylebook-Safe
![Page 81: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/81.jpg)
#smx #11B @MartyWeintraub
Voice 2~ Slight Boundary Push
![Page 82: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/82.jpg)
#smx #11B @MartyWeintraub
Voice 3! Risk, Color, Flavor, Edge
![Page 83: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/83.jpg)
#smx #11B @MartyWeintraub
Multiply Voice X Function
1-Brand2-Benefits3-Alert!
1-Legal2-Push3-Risky! X = 9
![Page 84: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/84.jpg)
#smx #11B @MartyWeintraub
TAKEAWAYS1. DON’T GIVE UP ON CREATIVITY2. CUT THROUGH THE CLUTTER
3. BE STUNNING4. COUNTER EMOTION WITH COLOR
5. BRAINSTORM WITH HEADLINE THEORIES6.THEN PACKAGE
![Page 85: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/85.jpg)
#smx #11B @MartyWeintraub
TIMELESS CREATIVE CONSTRUCTS
1. COLORFUL AD-ONS
2. QUESTIONS WITH A “?”
3. QUESTIONS THAT ARE ANSWERS
4. TOUT THE BENEFITS
![Page 86: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/86.jpg)
#smx #11B @MartyWeintraub
NEGATIVE CONSEQUENCES
5. MEMORABLE PHONETICS
6. ATTENTION [AUDIENCE SEGMENT]
7. ALTERNATIVE [KW]
8. “DEFENSIBLE CREATIVE”
![Page 87: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/87.jpg)
#smx #11B @MartyWeintraub
![Page 88: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/88.jpg)
#smx #11B @MartyWeintraub
![Page 89: 10 Classic Headline Creative Hacks & Constructs By Marty Weintraub](https://reader034.fdocuments.us/reader034/viewer/2022050613/58f9b38a760da3da068bd71d/html5/thumbnails/89.jpg)
#smx #11B @MartyWeintraub
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CAMARCH 1-3, 2016