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Wallonia1010GOOD REASONSTO INVEST IN WALLONIA
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A LAND OF GROWTH Create 5 WHERETHEHEARTOFEUROPEBEATS
Reach 6 65%OFTHEEUROPEANMARKETINAFEWHOURS
Grow 8 130STATEOFTHEARTBUSINESSPARKS
MEN AND WOMEN Innovate 11 11,000RESEARCHERSSERINGINNOATION
Manuacture 12 APROdUCTIITy20%HIGHERTHANTHEEUROPEANAERAGE
ENHANCING YOUR COMPETITIVENESS Takeavantage 15 OFSMARTCORPORATETAXATION
Beneft 16 FROMFINANCIALINCENTIESANdACCESSTOCAPITAL
A TRADITION OF OPENNESS Export 19 WALLONIA,AREGIONNATURALLyOPENTOTHEWORLd
Communicate 20 KNOWEACHOTHERTOBETTERINNOATE
Relax 22 NATURE,CULTURE,LEISURE,FUN,ETC
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Wallonia10tothe10thisawelcomingansuccessulregionthathastaken
itsutureinitsownhansanisopeningitsarmstoou
WalloniaislocateinthebackarothecapitaloEurope,attheheartoa
giganticmarketavourabletobusinesses
Anareaoinnovationancompetitivenesswheremenanwomenappreciate
workaneort
Anattractiveancompetitiveregionoeringsmarttaxationanacustomize
fnancialassistancesstem
Aqualitareaopentotheworl,wheretheauthoritiespromotecreativit
aninitiative;awelcominglanocultureantraitions
The Wallonia Export and Investment Agency now makes it easier to set up
your business.
Wallonia10
WELcOmE TO WALLONIA, REGION Of BELGIum
Brussels
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A LAND OF GROWTH
Withaterritoro17,000km2anover3,400,000
inhabitants,Walloniaisoneothethreeregions
oeeralBelgium:theFrenchspeakingregionclose to Brussels, with autonom an powers
mainlintheollowingsectors:econom,external
traeanemploment,butalsointheareaso
applie scientifc research, new technologies,transport,energanregionalevelopment
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BURGO ARDENNES BAXTER
WalloniaisintheimmeiatevicinitoBrusselsanWesternEuropes
major cities The area is home to the main ofces o the largest
internationalinstitutionsantheheaquartersomanmultinationals
Brussels with the European Commission, European Parliament, NATO,
Eurocontrol, The Worl Customs Organisation, the SHAPE, 1,500
international organisations, 220 representative ofces o cities an
regions,160embassies,anmostEuropeanproessionalassociationsaneerations
Brussels also hoststhelargest journalistcentres in theworl,over60
oreignbanks,1,700internationalcorporations,morethan300international
lawfrmsorconsultingbusinesses,an21internationalschools
WithParis,Strasbourg,Lonon,Amsteram,TheHague,Luxembourg,
Cologne, Frankurt, or even Munich an Geneva within a ew hours,
WalloniaisirectlconnectetoallecisionmakingcentresinEurope
CreateWHERE THE HEART Of EuROPE BEATS
BAXTERBaxterhasbeeninWalloniaorover50earsan
emploscloseto2,400peopleinitsprouctionac-
tor,itsEuropeanlogisticscomplexanitsR& d
centre
BuRGO ARDENNESA subsiiaro Burgo Marchi Group, a Southern
Europe leaer in coate paper, Burgo Arennes
holsa strategicplacein Europe an isthe2n
largestinustrialemploerintheBelgianLuxem-
bourgProvince
Guy LEBEAu
Company Group Chairman,Johnson & Johnson MedicalDevices & Diagnostics,
Europe, Middle Eastand Africa
TheeortmaebtheWal-
lonia region, in conjunction
with its central location in
Europe,thepresenceothe
airport an transportation
inrastructure, an the pos-
sibilit o teaming up with
CEALogisticsweretheke
actorsinmakingthisinvest-
mentecision
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COCA-COLA COMPANY CATERPILLAR
Reach65 % Of THE EuROPEAN mARKET IN A fEW HOuRS!
The geographic location o Wallonia
isbeoncompare:thevastmajorit
o the European market is irectl
accessiblewithinaraiuso500km!
A market within reach thanks to an
impressivetransportsstemantop
qualitinrastructures
Broa,oucancoveran areathat
inclues20othelargestEuropean
citiesan400millionconsumers,in
justonea
Beinglocate in Wallonia increases
our efcienc an allows ou to
eliverourprouctsinrecortimes
A rail sste geared towardsErope and exeptionall denseNot just several High speed train lines(Thalys, ICE, Eurostar), but also cargolinks connected to the main Europeanrail centres
Three international airportsWith Liege and Charleroi, Wallonia has twoairports handling 500,000 tons of freightand more than 4 million passengers eachyear And of course, Brussels-National Air-port is not very far, with more than 18 mil-lion passengers and over 700,000 tons of
freight annually
The densest road networkin the world
Wallonia has a modern communicationnetwork to suit the needs of interna-tional companies, with close to 900 kmof free flowing motorways interconnect-ed to the European network
cATERPILLARPrime worl manuacturer o construction an
miningequipment,enginesanturbinesTheGos-
seliesactor nearCharleroi is thelargesto its
subsiiariesoutsietheUniteStates
cOcA-cOLA cOmPANyWith Coca-Cola Enterprises an Coca-Cola Ser-
vices,Coca-Colahas mae Belgium a huborits
research anevelopmentCoca-Colahas a pro-
uction site in Wallonia (Sources Chauontaine)
antwoistributioncentres(GosseliesanSources
Chauontaine)
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EVS BROADCAST EQUIPMENT A STEVENS
Bruxelles
Lille
Strasbourg
Frankfurt
Kln
AmsterdamLondon
Lyon
Paris
Dublin
Glasgow
Southampton
Hamburg
MalmCopenhagen
BilbaoPorto
Lisbon
Valencia
Barcelona
Marseille
Genoa
Naples
Anvers
Bruxelles
Lille
Strasbourg
Frankfrt
Kln
AmsterdamLondon
Lyon
Paris
Dublin
Glasgow
Southampton
Hamburg
MalmCopenhagen
BilbaoPorto
Lisbon
Valencia
Barcelona
Marseille
Genoa
Naples
Anvers
At the ver heart o the largest networko waterwas in EropeThe four river ports including Liege, third inland port in Eu-rope, handle 45 million tons each year Wallonia has a key po-sition in the Scheldt-Meuse-Rhine network
21st centr logistis whereinterodal does arvelsTransport, warehousing, distribution and logistic services withhigh added value: with its six intermodal platforms spreadacross the entire region, Wallonia logistics has upgraded fromThird Party Logistics to a vital player on the European scene
EuROGENTEcAspinoromtheUniversitoLiegehasbecome
oneothebiggestsuppliersorgenomeanpro-
teomicsresearch
EVS BROADcAST EQuIPmENTAWalloniahightechcompan:80%otheworls
marketinilingharisktelevisesstems
Brussels
Lille
Frankurt
Cologne
Amsterdam
London
Paris
Bonn
The Hague
Rotterdam
Maastricht
Antwerp
Liege
CharleroiNamur
Luxembourg
Ports
High speed train lines /TGV
Waterways
Mons
mARIANNE NERINcKX
H&M Spokesperson inBelgium
Wallonia constitutes the
ieal geographicalbase or
service to Europe It com-
prises major roa, railwa,
w ater wa an air inr a-
structures an the chosen
location operates perectl
asanextenegatewaor
theZeebrugge,Antwerpan
Rotteramports
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FERRERO EXXONMOBIL CHEMICAL FILMS EUROPE, INC
EXXONmOBIL cHEmIcALfILmS EuROPE, INcSetup in the Belgian Luxembourg province, 500
peoplemakeorientepolpropleneflmorwrap-
pingooannon-ooprouctsOver95%othe
prouctionisexporte
fERREROOne o the worl leaers in the chocolate an
conectionersector:Arlonisoneothecompans
largestprouctionunitsintheworl
Grow130 STATE Of THE ART BuSINESS PARKS
In Wallonia, entrepreneurship is sec-
onnatureNowonerthateverthing
isone to welcomean help compa-
niesevelopboeringthemthelow-
estpropertpricesonthemarket:
130 fully equipped Business Parks
arenowhostingcloseto 5,000 com-
panies an are creating more than
150,000 jobs
6 Science Parks,irectlconnecteto
research centres, laboratories, uni-
versities,businesscentresanincu-
batorsarevitalpartnersinthetech-
nologsectors
More than 4,000 acres (1,700 ha)
ull equippe an available at the
lowestpricesinEurope
Propert osts in Wallonia are aong the lowest in Erope
Belgi Wallonia 38 - 42Belgium Antwerp 45 - 50France 46 - 55Source: DTZ
Rent(Euro/m2):
Hungary 54 - 60The Netherlands 55 - 70United Kingdom 56 - 128
Belgium Brussels 57 - 60Italy 57 - 92Czech Republic 58 - 62
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A STEVENS
Paris
Amsterdam
Lille
Strpy-Thieu
Wavre
FrankfurtBrussels
London
Logistics Platforms
Universities
Industrial and services Zones
Science Parks
GLAXOSmITHKLINE BIOLOGIcALSOneothemainvaccineproucersanesignero
rugsintheworl;emplosaroun6,200people
worlwie,incluingmorethan4,000intheWallo-
niaBrabantprovince
IBAThis spin o rom the Universit o Louvain-la-
Neuveesignsanproucescclotronsproucers
oraioisotopesorbrachtherap,protontherap
aninustrialsterilization
JEff VAN DOORSLAER
Head of Semi-Industrial& Logistics Agency
Cushman & WakeeldBelgium
Accoring to the COMPARI-
SON OF PRIME LOCATIONS
FOR EUROPEAN dISTRIBU-
TION ANd LOGISTICS 2009
stu carrie out b Cush-
man&Wakefel,Walloniais
thenumber1logisticsregion
inEurope
Wallonias geographic loca-
tion,neartothemajorports
angooleveloaccessibilit
tothe majorEuropean mar-
ketsexplainitspositionatthe
topotherankingLowcosts(taxes, warehouse or labour
costs), clearl lower than
those othe Netherlans or
German, also constitute a
nonnegligible asset Moreo-
ver, Wallonia benefts rom
highl prouctive an even
multilinguallabour,qualife
in emploment in thesector
oistributionchains
Inrastrtre and eiienWallonia Business Parks are strategi-cally located over the entire territoryand managed locally They are perfectlyequipped and benefit from a direct ac-cess to all European communicationand transport networks Almost every-
where in Wallonia, huge areas are stillavailable at very competitive prices
Power and opetitivenessOver a total area of close to 600 ha, theWallonia Science Parks are directlyconnected to 7 R&D centres and labora-tories, 4 incubators, 7 business centresand are linked to 9 university centresThey can host companies following sim-
ple and rapid procedures The servicesoffered cover infrastructure, consulting,information and networking
IBA, Sige Social de Louvainla Neuve (photo: Globalview)
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Wallonia has evelope an extene, highl
perorming eucational network o colleges,
universitiesangrauateschoolsThetrainingmeets market requirements since the large
majorit o grauates rom higheror univer-
siteucationgetajobassoonasthefnish
theirstuiesBusinessesbeneftromaqual-
itworkorce:prouctivitis20%higherthantheEuropeanaverage
MEN AND WOMEN
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LOral KRAFT FOODS
JEAN STPHENNE
CEO and Chairmanof GSK Biologicals
The our large universities
are plaing a partin the in-
ustrial reeploment The
vice-chancellorsnowconsi-
erthehaveaparttoplain
economicevelopmentCon-
sequentl, the universities
areclosertomarketrequire-
ments an current inus-
trialevelopmentsThesee
change positivel, an like
theSMEs,wanttocontribute
toitThesuccessocentresocompetitivenesswillnotbe
abletomaterializewithouta
closesnergbetweenallthe
plaers
Innovate11,000 RESEARcHERS SERVING INNOVATION
300 pbli and privateentres o researh and ore
than 11,000 researhers
20 entres o exelleneserving the opetitiveness
o opanies
9 niversit entres opento the world and lose
to 200 spin-os reated
Basicresearch,applieresearch,publicorprivatelaboratories,
highleveluniversittrainingancentresoexcellence:Wallonia
hashugeresourcesservingbusinessperormance
6 competitiveness centres (Aeronauticsand Space, Agro-industry, Life Sciences,
Transport and Logistics, MechanicalEngineering and environmental tech-nologies) take part in the new growthdynamics initiated by the Governmentand position Wallonia at the heart ofthe Knowledge Communities Innova-tive projects arising from public andprivate initiatives (companies, universityresearch centres, training centres) arealso supported in order to create thetechnology of tomorrow
Moreover, numerous companies haveformed networks in order to develop
their business and increase their com-petitiveness 14 sectors are currentlyinvolved: autoMobility, solid waste, eco-construction, space, nutrition, clinicalresearch, ICT, transport and logistics,construction, micro-technologies, plas-tics innovation, sustainable energy, im-age, sound and text technologies andphotonics The companies extend theirinternational contacts and prove to bemore innovative
copetitiveness entres and orporate networks
This oensive strateg plaes Wallonia aong the ostsessl regions o Erope
KRAfT fOODSThe secon largest oo group inthe worlhas
asotcheeseansnacksactorinNamurana
coeeroastingactorinLiegeOver90%opro-
uctsmanuactureinNamuraninLiegeareor
export
LOREALOneotheworlleaersincosmetics:theactor
intheBelgianLuxembourgprovinceisthecompa-
ns largestmanuacturingunit globall Nivelles
hostslOrealLuxurProuctsistributioncentre
ornorthernEurope
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MATERNE-CONFILUX LYRECO
(* Statistics Eurostat 2003 - as a percentage of GDP)
LyREcOTheofcesuppliesanITconsumablesistributor
hasofcesin27countriesanismarketleaerin
BelgiumdistributioncentreinLiege
mATERNE-cONfILuXOneothebiggestEuropeanproucersojamsan
preservesexportsover60%otheprouctionrom
itsactorinNamurprovince
ManufactureA PRODucTIVITy 20 % HIGHER THANTHE EuROPEAN AVERAGE
Man international stuies showthat Wallonia is a region o Europe
whereworkefciencisamajoras-
set, whether in terms o motivation,
prouctivit or skills Accoring to
Europeanstatistics,Belgiumisoneo
thecountriesthatspensthemostin
eucation*anintraining
Thistalentorperormanceislinkenotonltotheiversitocompaniesan
toacultureopentotheworl,butalso
toaneucationanproessionaltrain-
ing sstem in which man resources
havealwasbeeninvesteThereore,
itisnotsurprisingthatmanWallonia
anoreignentrepreneurssathatthe
are highl satisfewith thequalit o
theworkorceavailable
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A STEVENS MLNLYCKE
IR JPN USA BE FR NL UK IT LU NL USA BE FR NL UK IT DE ES JPN
mLNLycKEEuropean leaer specialize in the manuacture
an istribution o single use surgical consu-
mablesTheWaremmesiterunsaprouctionan
sterilization actor, a customer service section
an a istribution centre serving clients across
Europe
NOmAcORcPresentin35countries,Nomacorcrepresentsover
30%othesntheticstoppersmarketItsstopper
manuacturing anfnishing actor is locatein
Wallonia,inthevicinitoLiege
JAN WILLEm DEKKER
Executive Vice PresidentCarlson Wagonlit Travel
BeneluxWe want to be where our
customers are We have
ecieto setupin the ver
centreoWalloniainorerto
meettheneesotheWalloon
peopleLouvain-la-Neuvewon
thewageroritsaccessibilit
anoritsavourablelabour
pool, receptive to travelling
anlanguagesMoreover,we
fn ourselves within a
universitenvironmentana
growingeconomicarea
It is eas to have a skilledworkore in BelgiCorporate managers rank Belgium highly, almost on a parwith Japan and France
Prodtivit in Belgi is h higherthan the Eropean average.This is explained by a motivation of workers that is amongthe highest in the world (survey- IMD World CompetitivenessYearbook 2009) It is a major advantage of the Belgian work-force
muLTIcuLTuRAL AND muLTILINGuAL,THE WORKfORcE IN WALLONIA IS A REAL RIcHNESS
PRODUCTIVITY TRANSLATED INTO GDP CREATED PER WORKING PERSON (2008)
(EU27 = 100) / Source: Eurostat - (f) = forecastAVAILABILITY OF A SKILLED WORKFORCE
Source: IMD World Competitiveness Yearbook 2009
Wallonia has alwas benefte romman external inuences This natu-
ralopennesstotheworlcanbeex-
plainebseveralactors:proximito
major European countries, presence
o international institutions, an im-
portant inustrial histor, an attrac-
tiveeucationalsstemantheowoworkorce In Wallonia, multicultura-
lismstansout:thisculturalrichness
goes han in han with a knowlege
ooreignlanguagesthatisprovento
beamongthehighestintheworl(ac-
coringtotheOECd)
5.265.60
4.36
7.90
6.496.06
7.246.67
5.96
4.47100104.5
107.6111 108.3115.5
121.1124.8
144.8 (f)
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ENHANCING YOURCOMPETITIVENESS
AmONG THE mOST ATTRAcTIVE IN EuROPERecentstepstakenbthe WalloniaGovern-
ment aime at reucing an anti-econom-
ic taxation to a minimum (in particular the
suppressionotaxonpower,thetaxexemp-
tionoinvestmentsinvolvingequipmentan
tools)makeWalloniatheleasttaxeregion
oEuropeanoBelgium
Government authorities have mae Belgian
anWalloniataxationoneothemostcom-
petitiveocountriesintheEuroarea,bothor
companiesanorexpatriates
Thispoliticalwillisaccompaniebconsi-
erable inancial assistance at all stages o
the compan evelopment: set up, equip-
ment, R&d, emploment, training, exports,
etcAnentirerangeoregionalanEurope-
anaisthatmakeWalloniaoneothemost
attractiveregionsoEurope
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SCA HP A STEVENS
SAINT-GOBAINThe worl leaer in glass crats business has
baseitsBeneluxheaofceinNamurprovince
anhasanetworkoover50subsiiariesSaint-
GobainSekuritBenelux,Autoverdistributionan
Saint-GobainPerormancePlasticshaveour i-
erentsitesinWallonia
ScA HPEuropeanleaerinthemanuactureopaperh-
giene proucts, packaging proucts an paper
ornewspapers,proucesmainlinthesurroun-
ingsoerviers,atoiletpaperuniqueinEurope
amongstwhich90%isorexport
Take advantageOf SmART cORPORATE TAXATION
Expatriates: a air and avorable reglation
A special tax regulation can apply to non-residents, foreignexecutives and scientists temporarily in Belgium
First advantage: business expenses are tax exempt for some ac-tual additional expenses: moving costs, certain trips to the homecountry, education fees for children, tax equalization, etc
In addition, they are only taxed on revenues from work in Bel-gium, and not on professional activities abroad, including busi-ness trips
A opetitive noinal tax rateThe nominal corporate tax is highly competitive comparedwith the other countries of Western EuropeIn addition, simple and profitable tax arrangements can makethis nominal rate even lower For example, small and mediumsize companies with a small taxable income can benefit froma reduced rate of taxation
Taxes are drastiall reded.A sste niqe in Erope!Another example: with the concept of notional interest deduc-tion, financing based on equity is processed in the same way asfinancing based on loan As a result, companies can deduct afictional interest each year, based on their equity This particularsystem, which is unique in Europe, brings the corporate tax rate
back to an actual rate of approximately 26 % on average
Advane Tax Rling: the tax athoritbeoes or partner!The tax authorities can analyze and calculate tax consequencesbased on a specific situation or transaction This is fundamen-tal in assisting businesses in their choices and in determiningthe future impact of decisions in terms of direct and indirecttaxes
This procedure guarantees legal certainty for investors in com-pliance with international laws
There are also particularly favourable tax regulations for differ-ent types of businesses These regulations - which make useof the cost plus or resale minus systems - apply to servicecentres (shared service centres, call centres, etc) and distribu-tion centres
corporate tax in 2009(* average effective rate after deduction for notional interest)
Ireland 125 %Austria 25 %Denmark 25 %Greece 25 %Portugal 25 %
Source: KPMGs corporate and indirect tax rate survey 2009
The Netherlands 255 %Belgi* 26 %Finland 26 %Sweden 263 %United Kingdom 28 %
Luxembourg 2859 %Germany 2944 %Spain 30 %Italy 314 %France 3333 %
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SIEMENS SHANKS
BenetfROm fINANcIAL INcENTIVES AND AccESS TO cAPITAL
Acompletesstemofnancialincen-
tiveshasbeenimplementetomakeiteasiertosetupabusinessinWallonia
Theseincentivesnotonlareasignif-
cant contribution to the cost o set-
tingupabusiness(upto20%),the
alsolowertaxansocialcosts,pro-
motehiringanstatraining,makeit
easiertopaorconsulting,helpwith
exportplansanpromotetheuseorenewable energ an environment
initiatives
Inaition,severalveruseulEuro-
pean fnancial assistance programsarealsoavailable
Moreover,accesstoventurecapitalis
maeeasthankstoalargenumber
o private or public uns, reail
availabletoparticipateincreatingor
expaning successul businesses In
Wallonia,morethanelsewhere,busi-
nesses have the reputation o oer-ingahighreturnoninvestmentinthe
meiumrange
SHANKSOne o the biggest European inepenent com-
panies inwastemanagement,inustrialcleaning
ansoilrehabilitationisinSeraing,inMont-Saint-
GuibertaninHainautprovincewhereitalsopro-
uceselectricitromgasromisposalcentres
SIEmENSOne o the leaers in technological solutions in
communication,energ,lighting,transport,securit
anhealthorbusinessesanconsumersOperates
in Wallonia mainl in evelopment, maintenance,
installation,consultingbusinesses
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SKECHERS SIOEN FABRICS
DIRK cOLLIER
Corporate secretaryof Janssen Pharmaceutica
(J&J Group)
Choosing La Louvire an
Wallonia in general or set-
ting upour new istribution
centrewasmaeeasbits
location at the ever heart
o several major markets,
anbaavourablenetwork
o roa, railwa an airport
transportsstemsMoreover,
Belgian scientifc know-how
inthepharmaceuticalsector,
inaitiontoahighlcom-petitivetaxclimatewerealso
ecisiveactors
Pharaetia distribtion enter(pharaetial division o a big international opan)
Investment of 49,000,000135 jobs created
Government support:- Subsidies of 224 % for set up costs: 11,000,000- Employment aid for recruitment and selection
Silion R&D center
Investment of 36,000,000 to increase production capacity and delivery of new products
Energy improvement and environmental efficiency of the production unit were also upgraded75 jobs created
Government support:- Subsidies of 21% or 7,500,000
EXAmPLES Of ASSISTANcEAND fINANcIALS INcENTIVES
SIOEN fABRIcSAleaerincoatingoabricsorprotectiveclothing
anormattressprotection,airbagsanlorrtar-
paulins,thecompanhastwositesinWallonia
SKEcHERSAUSgiantinthemanuactureanistributiono
shoesormen,womenanchilrenBelgianis-
tributioncentreinthevicinitoLiegeLogistics
Van der Valk - Verviers
Investment of 11,000,00032 jobs created in an economic development area
Government support:
- Subsidies of 18 % under its set up costs: 1,980,000
- Exemption for 5 years from property tax
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A TRADITION OF OPENNESS
Walloniasknow-how,qualitoprouctsan
naturalresourceshavebeenhighlsuccessul
allovertheworloraverlongtimeanmanWallonians have become amous worlwie
orcenturies
Thepoliticalwilltosupporttheexportcapaci-
tiesoWalloniabusinessesisgeneratingspec-
tacularresultsThevolumeoexportsisrising
eachearinallsectorsanismakingthere-
giononethelargestexporterspercapita
Over time, Wallonia has proven to be a wel-
coming place or international businesses,
whoseactivitiesoccupanimportantplaceintheeconom
ThatiswhtheWalloniagovernmenthascreat-
eanagencthatisauniquepartnerororeign
companieswishingtosetupabusinessinWal-
loniaThemaingoalothisagencistoprovie
inormation,assistance,contactsansolutions
suitetoprospectiveoreigninvestors
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SONACA SOLVAY
21
18
4 43 3
13
10
16
14
3 33
5
2 2 2 223
UK FR DE NLBE PL IT HU SE CZ
An eonoi tradition based on tradeWallonia is a region that has always based its development ontrade with adjacent countries but also with distant countriesThe ideal geographic location and the high quality of transportfacilities have also heightened this natural predisposition ofWallonia businesses to explore foreign markets
ExportWALLONIA, A REGION NATuRALLyOPEN TO THE WORLD
Investents onir the attrationo WalloniaBelgium ranks 4th among the 20 most attractive European coun-tries in terms of investments, and attracts 6 % of all foreign in-vestment projects in Europe The survey carried out with inter-national corporate managers confirms the benefits of its centrallocation in Europe, its sound logistics infrastructure and its tar-
geted financial incentives (Ernst & Young Research 2010)
A real exporting power
WalloniaexportingpoweralsoshowsupinthefguresForarouna
ecae,exportshavecontinuetogrowconsierabl(closeto10%
perearonaverage),whichiswaaheaotheEuropeanaverage
an most o theneighbouring countries A genuinel impressive
perormance, especiall when we know that over hal its GdP
comesromexports,inawierangeosectorsclearlillustrating
theiversitotheprouctionperormanceromourbusinesses
FOREIGN INVESTMENTS IN WESTERN, CENTRAL AND EASTERN EUROPE
Source: Ernst & Young annual barometer on Belgian attractiveness 2010
MARKET SHARE 2007 2008 (AS A %)
% OF SALES MADE ON EXPORT AND ON IMPORT
Source: Awex
% EXPORT SALES % IMPORT SALES
SOLVAyThisBelgiancrownjewelstansoutinthefels
ochemicals,pharmaceuticalsanplasticsanis
presentin50countriesanemplosover30,000
peopleItsChemicalsanPlasticssiteislocatein
theprovinceoHainaut
SONAcABase in the province o Hainaut, SONACA is a
worlleaerintheesignanmanuactureolea-
ingegesor plane boiesor Airbus, Embraer
andassaultAviation
BE NL DE FR USA JP
The Wallonia Export and
foreign Investents Agen:a passport or growth
Thanks to its experience and missions
for promotion, information, training and
consulting about Wallonia, the WalloniaExport and Foreign Investment Agency
is a genuinely efficient partner to all
businessesOne hundred and five offices worldwide
can assist you in analyzing, explor-ing, and developing your international
markets Many experts in all sectorswill inform and assist you in projects
canvassing foreign clients Financial
assistance can also be granted for cer-tain purposes
Breakdown o export setors (% o total)
Chemistry 26,7 %Metallurgy 17 %Machines and equipment 11,6 %Plastics 8,9 %Agrofood 6 %
Mineral 4,5 %Stone, cement, ceramics and glass 4,1 %Transport 3,9 %Animals 3,6 %Optics and precision 3,3 %
Source: AWEX - evolution of Wallonia Export - 2009
22.00 21.40
70.0065.00
52.0046.10
23.00 21.2011.00 13.50 9.00 7.50
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SWIFT SDZUCKER
BE DK FR NL IT FI SE UK D E IR AU PL GR ES LU FR BE NL IT AL UK ES JP PLPT
CommunicateKNOW EAcH OTHER TO BETTER INNOVATE
SettingupanoingbusinessinWal-
lonia cannot happen without contactswith authorities an polic makers
Thereore,itisvitalthatthesecontacts
be quick an efcient, an that or-
malitiesbereucetoaminimumThe
greatproximitoWalloniaauthorities
(government, aministration, etc) an
the aministrative simplifcation pro-
motethisefcienc
Formanears,Walloniahasentere
a logic sstem o aministrative sim-plifcation an e-government aime
atmakingormalitieseasier,moreef-
cient,anlighter:suppressionocertain
constraintsthathavebecomeunneces-
sar,electronic hanling o proceures,
simplifcation o ocuments, traceabil-
itofles,smartinteractiveorms,etc
Walloniaauthoritiesareactivelparticipat-
ingintheeconomicgrowthotheregion
Start ps: Eropean hapion!The efforts to promote economic development are bearingfruit It is now possible to start up a business in only 3 days,which makes Belgium (and Wallonia), the most successfulcountry in this field
A air weather soial liateProductivity and work motivation are vital components for de-veloping a business and a region For several years, the Wal-lonia authorities and the unions have been recognizing andsupporting a particularly serene social climate enabling busi-nesses to stay competitive and successful
NUMBER OF DAYS NEEDED TO CREATE A BUSINESS IN THE EUROPEAN
COUNTRIES / Source: Belgian GovernmentPRODUCTIVITY - GDP PER PERSON EMPLOYED PER HOUR (US$)
Source: IMD World Competitiveness Yearbook 2009
SDZucKERTheGermansugargiantSzuckerispresentin
twolargeprouctionsiteslocateinWallonia
SWIfTBase inWallonia Brabant province, a ew kilo-
metresromBrussels,Switsuppliessecurean
stanarize messaging services an interace
sotwaretoover7,800fnancialinstitutionsinmore
than200countries
35
811
13 1416
18
24 24
2931
38
47
54
21.39
37.2838.6239.0841.2641.47
45.7448.0850.14
59.45
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UCB TNT EXPRESS
RelaxNATuRE, cuLTuRE, LEISuRE, fuN, ETc
Wallonia is not short on strong
pointsorattractionsHarmoniouslalternating rural an urban areas,
citiesanvillages,Walloniaisalan
ullocharminmanaspects:hos-
pitalit,loveoagootime,ageol
traitions,itsarchitecturalmaster-
piecesrecognizeasUnescoWorl
Heritage, a legenar gastronom,
warm-heartewelcome,relaxation,
anmore
But beon its evient charms that
raw hunres o thousans o tour-istseachear,Walloniaisalsoaqualit
areawheretheollowingareeasto
fn: spacious accommoation, ac-
cessible schools, an a remarkable
healthansocial protection sstem
Internationalstuiesproveit
ucBABelgianbiopharmaceuticalcompan,aworllea-
er in areassuch as central nervous sstem, the
immunesstem,allergies,respiratorillnessesan
oncologInparticular,UCBhassetupitsmainR&d
anprouctioncentreinWalloniaBrabantprovince
TNT AIRWAySWith a large groun an air transport network
orexpressreightinEurope,TNTAirwassetup
its Europeansorting centre in LiegeAirport an
connectsailtomorethan200countriesworl-
wie
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Acting as an interface with European, federal
and regional governments and local entities, the
OFI will help you find a global solution to set up
your business and will take care of your needs in
terms of land and property (search for buildings
and land), finance and tax (tax optimization),
recruitment and training
To find out more about what Wallonia has to offer to
businesses in your sector or to get specific information
for your company, if you have any question, wish to
receive information or documentation, please do not
hesitate to
CONTACT US
WALLONIA EXPORT & INVESTmENTOfI - Oe or foreign Investorswww.investinwallonia.bePhone:+32/81332850
Fax:+32/81332869
welcome@investinwalloniabe
Chicago(USA): +13123576349
Toko(Japan): +81335561061
Shangha(China): +862164379489
Withover40oicesworlwie
Photo credits:Bruno Balsama (cover, 10) - Generis (2) - Getty (4, 14, 172,
Dreamtime T Hajek (62), R Milert (63), Jolin (82), M Frolow(161) - TNT (64) - Thalys international (65) - Port de Lige
(122) - Centre Spatial de Lige ULG (123) Architect:Philippe Samyn (cover) - M Boucquillon (52) - R Bastin
t:dialectiqcom&generisbeEditeurresponsable:PhilippeSuinen,PlaceSainctelette2-1080Bruxelles