[1] The Role of Behaviour Change in Reducing CO 2 Emissions Liz Ampt Sinclair Knight Merz, Adelaide...

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Transcript of [1] The Role of Behaviour Change in Reducing CO 2 Emissions Liz Ampt Sinclair Knight Merz, Adelaide...

  • Slide 1
  • [1] The Role of Behaviour Change in Reducing CO 2 Emissions Liz Ampt Sinclair Knight Merz, Adelaide Written while at Steer Davies Gleave
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  • [2] In the beginning ____________________________________
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  • [3] Supply management
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  • [4] Demand management
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  • [5] Supply Management Growth in demand for utilities or services More supplied Roads Energy Water Space for waste Worked well while there were supplies Still needed to some extent
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  • [6] Demand management Changes to reduce the negative impact of a utility or service, without construction of major infrastructure Can be designed to Reduce the peak load/demand Cut the peak load/demand Cut the total load/demand
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  • [7] Demand management 5 main approaches Regulation Pricing Technological changes Education and awareness Minor infrastructure All of these are external to the individual top down Value is in relatively immediate effect Problem can be in longevity of change
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  • [8] Behaviour change People changing because of personal knowledge or understanding 2 main approaches Both originally at a community level Now converted to an individual level Social marketing - knowledge Community development approach - knowledge + understanding
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  • [9] Social Marketing Government/community's problems congestion, emissions, reliance on car etc. People assist in solving problem Tends to need external incentives tell people issues Describes problem in terms of its community effects
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  • [10] Community Development Government/community's problems congestion, emissions, reliance on car etc. People's problems costs too much, no time for myself, etc. Describes problem in terms of its personal effects Person solves own problem Self-sustaining At the same time, solve community problems
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  • [11] Social marketing Offering individuals information and materials that will make change easier, e.g. Timetables Low flow shower heads +ve: gives more wide-spread knowledge -ve: generally little regard for fitting in with lifestyles/ abilities
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  • [12] Community development A conversation to consider which changes are best for the person and household +ve: - changes fit lifestyle - changes likely to be self-sustaining - people can work out extra changes - people can diffuse the message -ve:takes more time and cost in short term
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  • [13] Conversation process Introduction Establishment : Last time in car and didnt want to be? Hassles getting around town? Conversation Resources to assist change Action Plan Resources sent and behaviour change
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  • [14] Unexpected community benefits Social benefits Get to know other people Self-organised change Economic development benefits Shop locally Health outcomes in transport Weight loss
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  • [15] Behaviour change community development Works because it begins with the individual The changes fit around their lives Because the individual understands the principles They can describe (reinforcement) the changes to others (diffusion) There is less need for incentives Ideal to add value to top-down demand management
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