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Start! OverviewQ2 2009

http://mystartonline.org/

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Start!. The American Heart Association’s

national cause movement

that calls on all Americans and their employers

to be a catalyst for change by creating a

culture of physical activity

and health in order to live longer, healthier lives.

Introducing…

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Start! Fit-Friendly Company Recognition Program

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The Start! Fit-Friendly Companies program recognizes employers who champion and prioritize the health of their employees and work to create a culture of physical activity in the workplace.

Gold: Awarded twice per year to companies that meet criteria. Platinum: Awarded twice per year to companies that meet the Gold criteria

and can demonstrate measurable behavior changes. Workplace Fitness Innovation Award and Community Fitness

Innovation Award Awarded to companies that develop innovative and efficient methods to promote physical activity beyond the criteria.

962 Companies Currently Recognized Application Deadlines:

January 31 & July 31

Start! Fit-Friendly Companies

2007: WSJ2008: Forbes

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The Criteria Criteria divided into Three Focus Areas

Physical Activity Nutrition Culture

Greatest Emphasis on Physical Activity Criteria helps companies without a wellness program develop and implement one

Physical Activity

Nutrition

Culture

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Start! Walking Program

Multi-Week Challenge to kick-off the program at least once per year.

Quarterly rallies and goals at company worksites.

Turn-key kit offered FREE to companies.

Lifestyle Change Awards given to participants taking strides to better health.

Provides year-round Start! presence:

The Start! Walking Program Kit helps people incorporate physical activity into their daily routine and worksite to enable them make a true connection to Start! and make great strides toward improving their health – and their companies.

National Start! Walking Day

Start! Heart Walk

MyStart! Online

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Start! 2009MyStart! Online - Consumer Platform

MyStart! Elevated to Consumer Platform: campaign web site www.StartWalkingNow.org converted to entire consumer offering for easier

access, registration, better engagement, etc. Registered users will receive free newsletters Easier Registration for Consumers Easy access to find information about:

o MyStart! “Tracking Tool” (currently available)o MyStart! Community (available Mid-December)o MyStart! Walking Plan (available Mid-March)o Start! Heart Walk – link for Easy Access to Start! Heart Walk siteo National Start! Walking Day (note: we will capture company

information)o Is My Company Start! Fit-Friendly? – link to Start! Fit-Friendly Siteo Start! Walking Paths (available Mid-March)o Donate Now (available Mid-March)o Join/Register for Start! (available Mid-March)o Exercise TV (Video On Demand) (available Mid-March)

Partnership with Comcast/Time Warner to provide Start! Walking “V.O.D.” Can be accessed via website, or through cable providers

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MyStart! Activity Tracker

The internet activity tracking tool provides a meaningful way to keep individuals motivated Provides valuable – and FREE – health and nutrition information for companies and employees.

Registered users will receive monthly Start! newsletters in addition to regular motivational emails summarizing the activity and nutrition they have entered.

Easier Navigation/Usability;

Affiliate MyStart! Online Contacts Available to answer questions Help Train staff, companies

More Options/Features for users: Yahoo! Maps for walking routes Company Scoreboard for tracking progress Robust Calorie History/Tracker Enhanced Activity and Nutrition Diaries