IBM UK 2012 Q2 Advertising Overview A Presentation by Sam Bailey

© 2011 IBM Corporation2

Thought Leadership

© 2011 IBM Corporation

OO

HT

VO

nlin

eP

rint

3

April May June

Thought Leadership Q2 Messaging Plan

Expert Integrated Systems

Smarter City Pre Roll & Banner

Smart Cloud video

Exec Channel & Forum Centre

Taxi Inside Videos Showing TV adverts

Paid Search Activity to Support all Campaigns

Split Second Online Video

Smarter Commerce Video

Wim

ble

don

Adv

ert

isin

g B

egin

s: O

nlin

e, O

OH

& P

rint

© 2011 IBM Corporation4

Technology Leadership

© 2011 IBM Corporation

Onl

ine

Prin

t

Smarter commerce Zozotown (until April)

5

April May June

LOB Q2 Messaging Plan

Marine Max (Until Feb)

Blade centre foundation for cloud; print and banners until Q3

Marine Max interactive banner; Analytics

message (Until Feb)

University of Bari

Smarter commerce Zozotown banners Mobile banner & Site

takeover (until April )

University of Bari Cloud Computing flash banners, Vid pre rolls, site skins & mobile

banners

Paid Search Activity to Support all Campaigns

© 2011 IBM Corporation

Onl

ine

6

April May June

IT Q2 Messaging Plan

Special project commerce tweets (Entire Quarter )

Multi reference flash banner

Websphere & DB2 on power systems

Paid Search Activity to Support all Campaigns

System Z & Web sphere

Banners

© 2011 IBM Corporation7

April May June

MM/BPS Q2 Messaging Plan

Paid Search Activity to Support all Campaigns

Ca

se

re

fs -

p

rin

t, p

os

ters

(I

OD

)

Sun World VCCFinceramica

Vid

eo

P

re-r

oll

s

BP, Sun World, Rosenau & GSMS

Papa Ginos

© 2011 IBM Corporation8

Offerings

© 2011 IBM Corporation

Off

eri

ng

s -

, b

an

ne

rs &

la

nd

ing

pa

ge

VMS

9

April May June

Mid Market Q2 Messaging Plan

Smart Cloud

Storewize

Paid Search Activity to Support all Campaigns

Tivoli Endpoint

© 2011 IBM Corporation

Onl

ine

Prin

t

System X ‘Simplicity’ (Second

half of Q1)

10

April May June

Express Seller Q2 Messaging Plan

System X ‘Simplicity’

Banners and Landing Page

ITB Netezza Launch Search Feb

onward

Paid Search Activity to Support all Campaigns

System X ‘Affordability’ Banners and Landing Page

Channel Ad

© 2011 IBM Corporation11