1 Stakeholder Analysis Pacific Region – Starwood One Tool Library Rodney Brack – MBB Starwood...
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Transcript of 1 Stakeholder Analysis Pacific Region – Starwood One Tool Library Rodney Brack – MBB Starwood...
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Stakeholder Analysis Pacific Region – Starwood One Tool Library
Rodney Brack – MBB Starwood Hotels – Pacific Region
Stakeholder Template
Template based on minitab solutions
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Stakeholder Analysis• Why is it important?
– Stakeholder management is critical to the success of every project in every organization I have ever worked with. By engaging the right people in the right way in your project, you can make a big difference to its success... and to your career."
Experienced Project Manager
• What is a stakeholder?– A stakeholder is any group/individual that are affected by your work, who
have influence or power over it, or have an interest in its successful or unsuccessful conclusion.
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Completing Stakeholder Analysis
1) Brainstorm Stakeholders – remember that although stakeholders may be both organizations and people, ultimately you must communicate with people. Make sure that you identify the correct individual stakeholders within a stakeholder organization.
2) Prioritize stakeholders – calculate attitude, activity, power & interest of stakeholders
3) Interpret graphs : identify roadblocks, supporters & those vital to the project
4) Determine strategy – use quadrants & PAIN!
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Attitude, Activity, Power & Interest
• Attitude :– -10 (strongly against) – 10 (strongly for)
• Activity :– 0 (completely passive)– 10 (strongly active)
• Power :– 0 (no effective power)– 10 (powerful influence)
• Interest :– 0 (no interest)– 10 (very interested)
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Template
Example
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Attitude vs Activity
Adversarial = “roadblocks”Supportive : use to overcome “roadblocks”
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Interest vs Power
Stakeholders in to the right of the line can be powerful supporters or detractors!
To shift critical stakeholders to vital region is best achieved by increasing interest.
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Interest vs Power – 4 Quadrants
A different strategy is appropriate for each quadrant.
Keep Satisfied – avoid boring with too much
info
Monitor – Minimum Effort
Manage Closely : fully engage make, most
effort
Keep Informed : great source of ideas
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Influencing Stakeholders
• Persuade: Create a compelling case using data, and examples
• Appeal: to the stakeholders’ ideals, values, visibility, ambition, greater good, etc.
• Involve: them in the project
• Negotiate: Do you have something of value that you have that they want?
• Tell: Can you use your authority or peer pressure? Who on the team has the best chance of winning him/her over?