1

“Promote Indigenous development by enhancing local Branding through primary, secondary and tertiary economic sector Cluster and Innovation

Node”BrandINode

Kick – off Meeting

13/12/2012, Ioannina

2

BrandINode

• Priority axis/measure– 1. Enhancement of cross-border economic

development– 1.1 Promote entrepreneurship

• Partners– LP1: Chamber of Ioannina– LP2: Chamber of Commerce and Industry Region of

Gjirokaster– P3: Municipality of Pogoni

3

VisionTo create a Cluster focus on local strategic advantages and become a

“facilitator” for growth, new start ups development, promotion of the area.

Overall ObjectiveThe promotion of local advantages through clustering and innovative tools

in the whole agrofood business sector, branding this way the c-b area and sustain short and long term development.

4

Specific Objectives1.1. Establishment of a network for the promotion of the Establishment of a network for the promotion of the alreadyalready implemented activities implemented activities

that follow the “Local Branding” concept. that follow the “Local Branding” concept.

2.2. Development of local Development of local certificationcertification procedures for the agrofood enterprises (all procedures for the agrofood enterprises (all sectors) in the area. sectors) in the area.

3.3. Development of a Development of a databasedatabase that will provide all necessary information concerning that will provide all necessary information concerning the partners/members of network the partners/members of network

4.4. Design & development of Design & development of physicalphysical & & digitaldigital nodes promoting cluster members, nodes promoting cluster members, enhance their capacity to cooperate and strengthen cluster’s advantages.enhance their capacity to cooperate and strengthen cluster’s advantages.

5.5. Focus on the whole value chain - that is Focus on the whole value chain - that is from the producer to customerfrom the producer to customer- to gain - to gain productivity, lower costs and new ways to cover customers needs and productivity, lower costs and new ways to cover customers needs and communicate with them. communicate with them.

6.6. Elaboration of a Elaboration of a Joint Strategy Joint Strategy for the development and promotion of the area. for the development and promotion of the area.

7.7. Promotion of Local area through the participation in Promotion of Local area through the participation in international fairsinternational fairs..

5

Expected results1. Increase/develop competitive advantages through synergies

2. Easier access to knowledge, innovation, research.

3. Targeting bigger markets.

4. Easier networking with private and public organizations.

5. Easier access to infrastructure

6. Lower costs in supporting services etc

7. Effective network and Local Barding Strategy promotion, based on the agrofood business (extended in all economic sectors and create spill over effects in the economy and in society)

8. Creation of a network of enterprises from primary (producers), secondary (manufactures) and tertiary (services and public organizations) sectors – in a vertical and horizontal network, in order to develop the area, promote the total concept and attract investments.“

9. Use both physical and digital set of nodes to promote innovation in the area. The digital node will give access to a number of easy to use ict tools and the physical node will promote the products of the area, since it will located in a strategic point close to main roads.

6

Expected outcomes

• Creation of a network / cluster (1) Creation of a network / cluster (1) • Project reports and verifications Project reports and verifications • Partner meetings (3)Partner meetings (3)• Design and print 2 sets of Promotional material Design and print 2 sets of Promotional material • International tourist exhibitions (3) International tourist exhibitions (3) • Local events (2) Local events (2) • Website (1) Website (1) • Certification Procedures (1) Certification Procedures (1) • Database (1) Database (1) • Viability study, Framework study and implementation, Viability study, Framework study and implementation, • Logo design (1)Logo design (1)• Certification manuals. Certification manuals. • Studies Logistics study, Value chain study, Digital - ICT - tools and solutions Studies Logistics study, Value chain study, Digital - ICT - tools and solutions • Physical node Physical node • Digital node / platform Digital node / platform • Digital tools (4)Digital tools (4)

7

Work package 1

Management & Coordination

Action 1.3 Project Coordination Meetings 1.2.1 LP1 is responsible for organizing the 1st kick off meeting and the other partners will participate1.2.2 LP2 is responsible for organizing the 2nd partner meeting and the other partners will participate1.2.3 P3 is responsible for organizing the 3rd partner meeting and the other partners will participate

Action 1.2 Project Management 1.3.1 LP1 is responsible for the project management of the whole project 1.3.1 LP2 is responsible for the project management of it’s activities 1.3.1 P3 is responsible for project management of it’s activities

Action 1.4 Project Reports1.4.1 LP1 is responsible for trimestrial (every three months) progress reports of the whole project and the

other partners must provide with the necessary information 1.4.2 LP1 is responsible for the verification procedure of its own expenses and guide the Greek partner

8

Work package 2Information & Publicity

Action 2.1 Dissemination Material2.1.1 LP2 is responsible for the design of the dissemination material in Local and English

language2.1.2 LP1 is responsible for the production of the dissemination material in Local and English

language 2.1.2 LP2 is responsible for the production of the dissemination material in Local and English

language

Action 2.5 Local Promotional Event2.2.1 LP1 will organize 1 local event in Greece2.5.2 LP2 will organize 1 local event in Albania

Action 2.3 Website 2.3.1 P3 is responsible for the development of the project website

2.3.1 LP2 is responsible to contribute in the development of the project website

9

Work package 33.1.1 LP1 is responsible for the Study (cluster 3.1.1 LP1 is responsible for the Study (cluster feasibilityfeasibility, financial predictions), financial predictions)

3.2.1 LP1 is responsible for the Institutional 3.2.1 LP1 is responsible for the Institutional framework framework

3.3.1 LP2 is responsible for contribution on Development of the institutional framework (3.3.1 LP2 is responsible for contribution on Development of the institutional framework ( standardsstandards, , rulesrules, demands, etc), demands, etc)

3.3.2 LP1 is Responsible for the Action Plan

3.3.2 LP2 is Responsible for the contribution of the Action Plan

3.4.1LP1Responsible for the Certification Manuals' Issue (GR - EN)

3.4.1 LP2 is Responsible for the Certification Manuals' Issue (AL)

3.4.2 LP2 Responsible for the design and printing of the cluster logo and labels (EN)

3.5.1 LP1is responsible for the Design and Development of the database

3.5.1 LP2 is responsible for the contribution of the database development

10

Work package 4

4.1.1 P3 is responsible for the development of a Logistics Study

4.2.1 LP1 is responsible for the Value Chain Study

4.3.1 LP1is Responsible for 4.3.1 LP1is Responsible for selectionselection of the applicable of the applicable Digital ToolsDigital Tools

4.4.1 Exhibitions • LP1 Organization 1 international exhibition in Greece

• LP2 Participation in 1 international exhibition in Greece

• P3 Participation in 1 international exhibition in Greece

• LP2 Organization 1 international exhibition in Albania

• LP1 Participation in 1 international exhibition in Albania

• P3 Participation in 1 international exhibition in Albania

• P3 Organization in 1 international exhibition in Greece

• LP1 Participation in 1 international exhibition in Greece

• LP2 Participation in 1 international exhibition in Greece

11

12

Work package 55.1.1 P3 is Responsible of the design of the Physical Node

5.1.2 P3 is Responsible implementation of the Physical Node: small scale interior construction

5.2.1 P3 is Responsible for the development of the Digital Platform (Digital Node) and the connection with the created data-base & website

5.2.2 P3 is responsible for the creation of the Digital Platform Manual (GR)

5.2.3 LP2 is responsible for the creation of the Digital Platform Manual (EN, AL)

5.3.1 LP2 is Responsible for the Development of the Digital Content to Support Cluster Members (BB Plans, NPD methods, Financial benchmarking and Financial ratio Tools)

13

Per partner main deliverables responsibility

• LP1– 1 meeting– 5-7 trimestrial reports – 1 production set of

promo material– 1 local event– 4 studies– 1 manual -

specifications– 1 database– 1 digital box selection– 1 exhibition

organization– 2 exhibition

participation

• LP2– 1 meeting– 1 design of promo– 1 production set of

promo material– 1 local event– 1 study – 1 manual -

specifications– 1 design & print of …

logos– 4 digital tools– 1 manual for the

digital tools

• P3– 1 meeting– 1 website– 1 study – 1 blue print– 1 small works– 1 digital platform– 1 manual for the

digital tools

Cluster - δίκτυο

14

Phases of delivering

Studies

Specifications

Consultation- communication

Project m

anagement

Participants join in

• Promo material• events

• exhibitions• digital node

• physical node

1st Q 2013

2nd Q 2013

Till end of the project

Start date: ../../2012 End Date: ../…/2013

15

Next steps

• Chamber of Ioannina– Tender for external expertise: …/…./2012– ….

• Chamber of Commerce and Industry Region of Gjirokaster– … Tender for external expertise

• Municipality of Pogoni.– Tender for external expertise– ….

16

Thanks for your time