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1 Naild Digital Marketing Overview Web (2)
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Transcript of 1 Naild Digital Marketing Overview Web (2)
DESIGN MARKETING TECHNOLOGY
An Executive OverviewSocial Media
About
The Evolution of Marketing Channels
Courtesy of Exact Target
Pillars of Success
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
Elements of Digital Marketing
Search Marketing – “Sugar Free Gifts”
PPC
SEO
Google SEO Regional Example
PPC
SEO
Search Marketing – “HVAC Winston Salem”
Elements of Digital MarketingP
aid
Pla
cem
ent
Elements of Digital MarketingE
mai
l M
arke
ting
Elements of Digital MarketingM
obile
Mar
ketin
g
• SMS text message marketing
• Mobile website strategy
• Mobile friendly design
• Mobile platform
Social Media Marketing
Social Media Marketing
Understanding & embracing social network marketing is
mission critical.
“revolution”
Video: Social Media Revolution.mp4
Revolutionary Marketing
Advertising
• Push• Announce• Authoritative• Convince• Control the
Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the
Brand• Incentive• Invitational• Grass Roots
Impact of Social Media
Note that social media sources score HIGHER than a company’s own web site when considering what influences the buying process.
Impact of Social Media
• Social Media is growing very fast in small, mid and large size firms
• Every company should have it as part of their marketing strategy (even if just a small part)
• Social media strategies provide better results than other web marketing strategies you may already be using (especially SEO)
Digital Marketing - Barriers to Success
• Staff lacks knowledge of digital marketing(or knows the pieces, but not how they fit together)
• Staff lacks time “for one more thing”
• Management lacks understanding of digital marketing & appreciation of benefits to bottom line
• Management has HUGE fear of loosing control
• Absence overall of a Digital Marketing Strategy
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All of these barriers to success are VERY fixable !
You’ve just started that process.
DESIGN MARKETING TECHNOLOGY
Questions
Stay In Touch
Twitter.com/WilliamsKim
linkedin.com/in/kimevanswilliams