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ISAN International Agency1A rue du BeuletCH-1203 Geneva

Tel.: + 41 22 545 10 00 Fax: + 41 22 545 10 40 Email: info@isan.org www.isan.org

International Standard Audiovisual Number

ISO 15706-1: Work IdentifierISO 15706-2: Version IdentifierLicense for Europe / WG3

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ISAN Organization Overview

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The Registration Agency (RA) is established to serve a specific country or region Deliver the ISAN Registration Service to local audiovisual users Facilitate the access to the ISAN Registry Make sure that ISAN complies with local needs and practices

Manage & Operate the ISAN Standard in compliance with the ISO RAA, report to ISO Operate the ISAN Registry and make sure it is accessible to all ISAN users. Appoint & support ISAN Registration Agencies (ISAN RA) Specifies with ISAN RA recommended practice.

ISO is the owner of the ISAN standard and related IP (ISAN Registry, etc…) ISAN is maintained and reviewed by ISO with the approval of its members The management of ISAN and operational & implementation specification is delegated to ISAN-IA (via the Registration Authority Agreement) who reports to ISO.

… 163 countries

Registration Authority Agreement (RAA): defines the Role, Responsibility and Obligations of ISAN-IA and ISAN RA

Registration Agency Agreement: defines the Role, Responsibility and Obligations ISAN RA in accordance with ISO RAA

Not for profit association

Not for profit association

ISAN = ISO 15706

ISO Regulation applicable to ISAN-IA and ISAN RA

RAND Principle: "reasonable and non-discriminatory" terms and conditions shall apply. Accessibility of the ISAN Registry: ISAN data shall be accessible to all ISAN users. ISAN Service Fees shall be reasonable and delivered on a strict Cost Recovery principle Compliance with competition laws:

Local ISAN Service fees are defined by each RA: harmonization of fees = illegal price fixing. ISAN users are free to be serviced by the ISAN RA of their choice (not necessary the one

appointed in their country). ISAN users are free to change for another ISAN RA, anytime .

Reporting: ISAN-IA is obliged to report to ISO on a yearly basis (activity, obligations fulfillment,...) Audit: ISO has an audit right on ISAN-IA (agreements, books, records, documentation etc…). RAA Reassignment: ISO is entitled to reassign the ISAN Registration Authority mandate to another

organization if justified by a good cause (obligation violation, bankruptcy, etc…).

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ISAN-IA and ISAN RA are not for profit association crated (by not for profit organizations) for the sole purpose of Managing / Operating the ISANStandard

ISAN Intellectual Property

ISO is the exclusive owner of the ISAN standard (ISO 15706-1 & ISO15706-2).

All intellectual property related to the proper functioning of the ISAN standard, such as the ISAN Registry, trademarks, documents, etc.. is owned by ISO and licensed to ISAN-IA.

Metadata submitted by registrants in the ISAN Registry are the property of the registrant who grants a non exclusive, perpetual worldwide license to ISAN-IA and ISO.

ISAN identifiers are public and can be stored, used, circulated for free and freely by anyone (irrespective of commercial and non commercial purpose).

ISAN-IA can sub-license ISAN metadata to third parties: a cost recovery based contribution can apply for preparing data and processing scheduled updates.

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ISAN-IA & RA Governance

The ISAN-IA association is composed of 3 main bodies:The General Assembly: validates the accounts and nominates the auditors. The Administration Committee: composed today by representatives of the founding Members:

CISAC, AGICOA, FIAPF, and representatives of the ISAN RA.The Registration Agency Committee (RAC): composed of representatives of all ISAN RA, the

RAC coordinate local efforts and reports local experience, specification or requirement and propose evolutions of the ISAN system to the AC.

ISAN-IA’s bylaw enables to accept other industry representatives in its governance structure such as Archives, Broadcasters, Digital Platforms, Data providers, etc… willing to play an active role in the development of ISAN.

ISAN RA are distinct legal entities, not for profit associations created for this specific purpose. ISAN RA are usually co-founded by several local constituents of the audiovisual industry:

ISO 15706 requires that local producers support or are represented in the RA Artists, music societies, broadcasters, national archives, etc…

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ISAN Business ModelISAN business model based on ISAN allocations by Producers

ISAN RA pay a membership fee to ISAN-IA + ISAN registration fee (based on quantity) ISAN RA invoices a Service Fee for the issuance of the ISAN Identifiers.

Þ One off fee: ISAN issuance costs + perpetual maintenance of the data in the ISAN Registry.Þ ISAN cannot be resold once allocated by the ProducerÞ ISAN are used, stored, circulated for free (and freely) by anyone.

ISAN Registrant (6500+) are producers of all size : 3 pricing offers to cover all situations:Small registrants can buy unitary ISAN identifiers (typical: 9€ ISAN / 2€ V-ISAN)Medium registrant get volume discount (typical: >25% or pack 5000 ISAN)Flat rate for large commercial catalogues: studios, broadcasters, ... (typical: 35k€ / year)

ISAN version registrations (other than producers) remain marginal. Access to the ISAN Registry for ISAN Search and ISAN Resolutions is free.

ISAN-IA is working on a FREE ISAN registration service for non commercial content(organizations need only to setup and operate the ISAN registrations)

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Means to Access the ISAN Registry

WWW

API

Files(Bulk)

ISAN Registry

ISAN Registry

Accessible 24x7Operational since 2005 (99,9% up time)Scalable & Redundant technologies

ISAN Allocation(ISAN Registry ONLY)

Work / Version Search(ISAN Registry or Local Copy)

ISAN ResolutionISAN Registry or Local Copy)

User Copy

Scheduled Updates

ISAN Registry Search and Resolutions

Discovery Reader: Free discovery public ISAN Search and ISAN Resolution service is available on www.isan.org (does not require to be registered in the ISAN System via an ISAN RA). Limited set of metadata (work type, 3 titles, year, length, 1 director, 1 actor, V-ISAN).

Registered Reader: Full access to the ISAN Registry, requires to be registered in the ISAN System via an ISAN RA. Web based ISAN Search and ISAN Resolution are free (some RA may charge a small admin fee).

Promoter Readers: organizations who need to perform automated ISAN Search and ISAN Resolution:

via a local copy of the ISAN Registry using the ISAN API via the automated ISAN bulk matching to retrieve large quantities of existing ISAN.

Promoter readers with particular requirements / commercial applications can be asked to contribute to the service delivery (10k€/year)

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How to Obtain New or Existing ISAN for Large Catalogues?

Cinematogaphic Database

All « Strong Match »

Results

All « No Match »ResultsAll « Pending » Match

Metadata Exportin XML

Catalogue Matching with ISAN

?=

Matching ResultsMatch / No Match / Pending

Resolve Pending

Matches

Import ISAN from strong/confirmed

matches

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7 Years Experience in Audiovisual Metadata Matching

ISAN Registry

=? Multilingual data Matching

& Unduplication Assistance and service

in 61 countries 19 local Registration

AgenciesRobust automated matching engine

based on linguistic & probabilistic

algorithmsUnduplication Functions

Metadata Matching

Minimize the Human Work

Implementation Effort for Obtaining New and/or Existing ISAN

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1 Typically 1 week work to develop the XML export software. ISAN Validation software

- test the XML files - check the business rules

Batch Catalogue Matching Þ Processed by ISAN-IA or ISAN RA (typically 1 sec. / work)

All Pending Match

Pending Match Resolutions:ÞErgonomic interface for quick validationsÞColors highlights similarities and differences

(same XML files to register new ISAN / retrieve existing ISAN)

ISAN-EIDR Discussion: ISAN Facts & Figures 12

ISAN Ecosystem of identified users and supportersCollecting societies

Anti-piracy

Content production & Creation Content Delivery

Reporting, Analytics Infrastructure & CPE

Regulators, Public Orgs Trade & Professional Organizations Archives

100+

Cultural Founds

6500+

etc.. etc..etc..

etc.. etc..

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ISAN Implementation Figures

ISAN Registry

825’000 ISAN

+100’000 ISAN / Year

Europe (51%)

America (45%)

Asia (4%)

Productions from

Registrants / 61 Countries6500++1000 new adopters / year

ISAN RA North / South AmericaEurope & Australasia

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Producers

Digital Platform

Post Production

DistributorsCollecting Societies

Film archives / databases

Media Funds AnalyticsAuthors

Music Societies

Standard Identifiers for Film Archives Improving the interoperability between film archives (and AV databases) with a higher degree of automation.

Improving the monetization of archived content and management of rights (discovery, suggestions, circulation…).

Improving the identification and management of all versions of a content (film print original/restored, tapes, discs, digitized versions, …)

Reducing the cost of rights clearance while increasing the chance to identify rights holders

ISAN referenced in many right holders databases (CMOs: producers, authors, music, performers, etc…)

Producers register their work with ISAN to prevent them from becoming future Orphan Works.

ISAN-IA has contributed to EN 15744 & EN15907

ISAN-IA contributes to the FIAF Cataloging Rules Revision Project to ensure compliance with the film cataloguing practices defined by the FIAF

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Visit ISAN at www.isan.org

regis.flad@isan.org

ISAN helps promote, provide and protect.

THANK YOU

ISAN in Europe: Strong support from Rights Holders

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UK: PACT (Producers), PRS (Music), ITV (Broadcaster), Soundmouse (Tech)France: PROCIREP-ANGOA (Producers), ARP, SACD & SCAM (Authors)Spain: EGEDA, FAPAE (Producers), SGAE & SDAE (Authors & Editors)Germany: G.W.F.F. (Producers), V.F.F. (Broadcasters)Italy: APT, API (Producers), SIAE (Authors), ANICAPoland: ZAPA-SFP(Authors & Producers),Sweden: FRF (Producers) Denmark: CAB-Filmret (Producers)Finland: Tuotos (Producers) Netherland: SEKAM (Producers)Switzerland : Swissperform, Suissimage (Producers), SSA (Authors)Belgium: BAVP/PROCIBEL(Producers) Portugal : GEDIPE (Authors, Producers, Editors), GDA (Artists) Serbia: National Library of Serbia

Copyright & Online distribution of AV works in the EU The European Parliament calls on the EU Commission to implement measures facilitating the wider use of the ISAN system in the EU. EU directive on Orphan Works: ISAN referenced as an authoritative source of information to perform diligent searches on presumed

Orphan AV Works (digitization of archives & online access)

European ISAN Registration Agencies (RA)

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ISAN Use Case: Spanish Pesonal Property Registry

Legal Deposit & Rights Clearance

Platform Who is the author and

how to contact him/her? What license on a work

and how can it be used?

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more on www.safecreative.org

18ISAN-EIDR Discussion: ISAN Facts & Figures

ISAN Use Case: Audiovisual Rights Managementmore on http://www.ida-net.org

ISAN Use Case: ISAN in Music Cue Sheets

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Transmission Log Reporting ISAN can replace

Production Transmission Production NumberSeries IndicatorProduction / Series NameSeries NumberEpisode nameEpisode NumberRunning TimeProduction TypeProduction Source Indicator

Music Details Where Music cue sheet previousely reported, ISAN can replace all 23 fields.

Reporting ISAN, significantly reduces data required by collection societies

etc…

ISAN Use Case: ISAN in Windows Media

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Windows Media SDK(encoder / decoder)

Windows Expression

Encoder

more on msdn.microsoft.com …

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ISAN Use Case: ISAN in Media Asset Management

Project Container Record

Asset Container Record

Collateral Metadata Objects(Container Field)

ISAN Schema Element(String Field)

Telescope DAM SW by North Plains Systems

ISAN Use Case: Packaging Film Content for the iTunes Store

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<?xml version="1.0" encoding="UTF-8"?><package xmlns="http://apple.com/itunes/importer" version="film5.0"> <provider>Paramount</provider> <language>en-US</language> <video> <type>film</type> <subtype>feature</subtype> <vendor_offer_code>408CH98720X103</vendor_offer_code> <vendor_id>09736156444</vendor_id>

<isan>0000-0000-03B6-0000-O-0000-0000-2</isan> <upc>09736156444</upc> <country>US</country> …

iTunes Package Film Specification 5.0 (2012-05-22) more on www.apple.com …

ISAN Use Case: Packaging Transactional VoD Content with YouTube

Packaging Transactional VOD Content with YouTube <?xml version="1.0" encoding="utf-8"?>

<package name="lionsgateuk-youtube-UPC12345-GBCA-insert-20111230T113857">  <feature>    <filename source="/assets/UPC12345/path-to-feature.mp4">UPC12345-GBCA-feature-CougarHunting-8.mp4</filename>    <audiolanguage>fr</audiolanguage>    <rating system="BBFC">18</rating>  </feature>  ...  <metadata>    <isan>0000-0000-D07A-0090-Q-0000-0000-X</isan>

<eidr>10.5240/1234-5678-9ABC-DEF0-DEF0-K</eidr>  </metadata>  ...</package>

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more on code.google.com …

ISAN Use Case: Cisco Videoscape Media Suite

Multi screen content delivery, Linear / Non Linear

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Better monetize on-demand content:ISAN allows to associate content in the live schedule (e.g. TV episodes ) with their on-demand counterparts (e.g. other episodes or supplemental material, etc…) for on-demand purchase or rental.more on www.cisco.com…

ISAN Use Case: Harris Broadcast D-Series DSXTM

Broadcasting Playout Automation

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Broad range of ingest and playout devices, open metadata exchange via BXF, MXF, AAF and ISAN.

more on www.harrisbrodcast.com...