[1 hr Lecture] Designing a Culture of Co-Creation
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Transcript of [1 hr Lecture] Designing a Culture of Co-Creation
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#cooper @cooper @TeresaBrazen
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#cooper @cooper @TeresaBrazen
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What if there was as much intentionality around culture as design?
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Culture is a key driver of innovation & creativity
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"What we can do is construct an environment that nurtures trusting and respectful relationships and unleashes everyone’s creativity.”
Ed Catmull, PresidentWalt Disney Animation Studios & Pixar Animation Studios
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Designing an intentionalenvironment
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Look within.
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“Your ability to learn faster than your competition is your only sustainable competitive edge.”
Dr. Morgan GerardVP Chief Resident Anthropologist, Idea Couture
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Competing Values Framework McKinsey’s Org Health Index Building Blocks of Design Studio Culture
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Cameron GrayVice President, Engineering, Mindflash
Lynne WalderaFounder & CEO, InMomentum
Sarah NelsonPrinciple & Founder, Tapir & Tine
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Today:Culture assessment + design a new practice.
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“How did you become you?”Lynne Waldera
Founder and CEO, InMomentum
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“Have an ideal dynamic in mind.”Cameron Gray
Vice President, Engineering, Mindflash
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Cooper U values
1 Be people, first.
2 Make time for play.
3 Create work spaces that nurture.
4 Actively celebrate success.
5 Get curious about critique.
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DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 143
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DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 144
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Activity1. List companies & environments you are inspired by. Think outside of your industry.
2. List specific attributes or practices.
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“Culture is generated from ongoing contributions and discoveries from both studio owners and employees.”
David SherwinSuccess by Design
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“Every time you add a person to the group, the dynamic changes.”
Sarah NelsonPrinciple & Founder, Tapir & Tine
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“Social interactions are places where you can introduce and sustain change.”
Lynne WalderaFounder and CEO, InMomentum
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Source: Debaird, Flickr
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Source: Odonata98, Flickr
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ActivityReflection: List three rituals or practices that your company or team is doing TODAY that embody the group’s values.
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“Level the playing field.”Cameron Gray
Vice President, Engineering, Mindflash
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Now YOU!
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ActivityBrainstorm a new practice.
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ActivityBrainstorm a new practice...that would get you fired.
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ActivityNow, how do you bring that idea down to earth?
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Environments happen.Make them intentional.