1 ELC 200 Introduction to E-Commerce Copyright, Tony Gauvin, UMFK, 2011.

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ELC 200ELC 200

Introduction to E-Commerce

Copyright, Tony Gauvin, UMFK, 2011

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Introduction

Class roll call Instructor Introduction Instructor’s Educational Philosophy BlackBoard accounts Syllabus review General Information about class Classroom Contract Discussion The Revolution Is Just Beginning

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Instructor

Tony GauvinAssociate Professor Of E-Commerce216 Nadeau Hall(207) 834-7519 or Extension [email protected] Tony's ResumeWebSite (http://tonyg.umfk.maine.edu)

mailto:[email protected]

http://perleybrook.umfk.maine.edu/slides/Tony%20Gauvin%20resume.ppt

http://tonyg.umfk.maine.edu/

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Instructional Philosophy

Out-Come based education Would rather discuss than lecture

Requires student preparation Hate grading assignments

Especially LATE assignments Use class interaction, assignments, quizzes

and projects to determine if outcomes are met.

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ELC 200 Survival Primer

Read Material BEFORE the class discussion Key Concepts at EOC Projects and Questions in EOC

Use textbook’s website http://www.azimuth-interactive.com/essentials1e/

Check BlackBoard Often Use the additional resources identified in syllabus & in BlackBoard ASK questions about what you didn’t understand in readings DON’T do homework at last minute. REVIEW lectures and notes Seek HELP if you are having difficulties OFFER feedback and suggestions to the instructor in a constructive

manner

http://www.azimuth-interactive.com/essentials1e/

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ELC 200 Specifics

Blackboard used to augment course Two Desired outcomes

E-Commerce’s impact on Business, Global Economies and Society

Entrepreneurship Students have the ability to create the framework for a viable e-

commerce initiative Managerial Perspectives instead of technical

Technical Portions will be covered in COS XXX classes Understanding “Why” instead of “How”

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Blackboard https://www.courses.maine.edu Login

Your @maine.edu name and password Help with Blackboard is available from Blake Library

staff All quizzes and assignments will be administered

from BlackBoard Uses your maine.edu email account which you should

also use for UMFK communications

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Computer Accounts

Computer login Sys admin

Pete Cyr (x7547) or Art Drolet (x7809)

Applications MSDN Academic Alliance

Free Stuff See Dr. Ray Albert

Access Cards $10 deposit See Lisa Fournier

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Syllabus review

Requirements Grading Course outline Special Notes Subject to change UMFK Scholars Symposium

http://www.umfk.edu/academics/symposium/

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Contract on Classroom Behavior

A contract for students and Professor on what is expected and encouraged behavior in the classroom

Was created through a collaborative process with former students

1947 HD FLH “knucklehead” 2012 Audi R8 1950 Buick RoadMaster

Convertible or Sedanette

1955 Buick Special 2014 Harley Davidison CVO Limited 1967 SS 396 El Camino 1970 Oldsmobile 442 (W-30 option) 1965 Shelby Cobra S/C 427 1995 Ferrari 348 Spyder 2006 Dodge Viper SRT Current Collection

Bribe List (2014)

Copyright 2005 Prentice Hall Ch 1 -11

Why ecommerce?

?? Business reasons Social impacts Political impacts

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Ecommerce Sales

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http://research.stlouisfed.org/fred2/graph/?utm_source=research&utm_medium=website&utm_campaign=data-tools

E-commerceE-commerceEssentialsEssentials

Kenneth C. LaudonKenneth C. Laudon

Carol Guercio TraverCarol Guercio Traver

first edition

Copyright © 2014 Pearson Education, Inc.

Chapter 1Chapter 1The Revolution Is Just BeginningThe Revolution Is Just Beginning

Copyright © 2014 Pearson Education, Inc.

Class Discussion

Pinterest: A Picture Is Worth a Thousand Words

Have you used Pinterest or any other content curation sites? What are your main interests?

Have you purchased anything based on a pin or board on Pinterest or any other curation site?

Why do Pinterest links drive more purchasing than Facebook links?

Copyright © 2014 Pearson Education, Inc. Slide 1-18

E-commerce Trends 2012–2013 Mobile platform solidifies Mobile e-commerce explodes Continued growth of social networks Expansion of social and local e-commerce Explosive growth in “Big Data” E-books gain wide acceptance


The First 30 Seconds First 17 years of e-commerce

Just the beginningRapid growth and change

Technologies continue to evolve at exponential ratesDisruptive business changeNew opportunities


What Is E-commerce? Use of Internet and Web to transact

business More formally:

Digitally enabled commercial transactions between and among organizations and individuals


Why Study E-commerce? E-commerce technology is different, more

powerful than previous technologies E-commerce brings fundamental changes to

commerce Traditional commerce:

Consumer as passive targets Sales-force driven Fixed prices Information asymmetry


Eight Unique Features of E-commerce Technology

1. Ubiquity 2. Global reach 3. Universal standards 4. Information richness 5. Interactivity 6. Information density7. Personalization/customization8. Social technology


Web 2.0 User-centered applications and social

media technologiesUser-generated content and communicationHighly interactive, social communitiesLarge audiences; yet mostly unproven business

modelse.g.: Twitter, YouTube, Facebook, Instagram,

Wikipedia, StumbleUpon, Tumblr, Pinterest


Types of E-commerce May be classified by market relationship or technology

Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Social e-commerce Mobile e-commerce (M-commerce) Local e-commerce


The Growth of B2C E-commerceFigure 1.1, Page 13


SOURCE: Based on data from eMarketer, Inc., 2012; authors’ estimates.

The Growth of B2B E-commerceFigure 1.2, Page 14


SOURCE: Based on data from U.S. Census Bureau, 2012b; authors’ estimates.

The Internet Worldwide network of computer

networks built on common standards Created in late 1960s Services include the Web, e-mail, file

transfers, etc. Can measure growth by looking at

number of Internet hosts with domain names


The Web Most popular Internet service Provides access to Web pages

HTML documents that may include text, graphics, animations, music, videos

Web content has grown exponentiallyGoogle reports one trillion unique URLs; 120

billion Web pages indexed


Origins and Growth of E-commerce 1995: Beginning of e-commerce

First sales of banner advertisements

E-commerce fastest growing form of commerce in United States


E-commerce: A Brief History 1995–2000: Invention

Key concepts developedDot-coms; heavy venture capital investment

2001–2006: ConsolidationEmphasis on business-driven approach

2006–Present: ReinventionExtension of technologiesNew models based on user-generated content,

social networks, services


Early Visions of E-commerce Computer scientists:

Inexpensive, universal communications and computing environment accessible by all

Economists: Nearly perfect competitive market;

friction-free commerce Lowered search costs, disintermediation, price transparency,

elimination of unfair competitive advantage

Entrepreneurs: Extraordinary opportunity to earn far above normal returns on

investment—first mover advantage


Insight on Business: Class Discussion

Is the Party Already Over? What explains the rapid growth in private investment in e-

commerce firms in the period 2011 to early 2012? Was this investment irrational?

Despite the ubiquitous popularity of Facebook, its IPO was a failure—why?

Why do you think investors today are interested in investing in or purchasing social network companies?

What other types of e-commerce companies, if any, would you be interested in purchasing or investing in, and why?


Understanding E-commerce: Organizing Themes

Technology: Development and mastery of digital computing and

communications technology

Business: New technologies present businesses with new ways of

organizing production and transacting business

Society: Intellectual property, individual privacy, public welfare

policy


Insight on Society: Class Discussion

Facebook and the Age of Privacy Why are social network sites interested in collecting

user information?

What types of privacy invasion are described in the case? Which is the most privacy-invading, and why?

Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer?

How do you protect your privacy on the Web?


Academic Disciplines Concerned with E-commerce

Technical approach Computer science Management science Information systems

Behavioral approach Information systems Economics Marketing Management Finance/accounting Sociology


1 ELC 200 Introduction to E-Commerce Copyright, Tony Gauvin, UMFK, 2011.

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Transcript of 1 ELC 200 Introduction to E-Commerce Copyright, Tony Gauvin, UMFK, 2011.