1. COMPANY OVERVIEW
-
Upload
forrest-velasquez -
Category
Documents
-
view
26 -
download
0
description
Transcript of 1. COMPANY OVERVIEW
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
2
1. COMPANY OVERVIEWHANATOUR1
SECTION BRIEFS REMARKS
HISTORY
1993.11: Established 1999.12: Outbound 1st, Air ticket 1st 2000.11: Listed on KOSDAQ 2006.11: Listed on London Stock
Exchange
Ranked the best seller for consecutive 11
years KOSDAQ STAR INDEX company The first travel company listed in KOSDAQ
PRINCIPAL ACCOMPLISHMENT
2008. Air ticket : 1.48 Million 2008 Outbound : 1.12 Million Travelers 2008 1.3 Billion Sales Volume 2009. Market cap of 450 billion won
1st in the industry with 22% market shares 1st in the industry with 26% market shares
NUMBER OF EMPLOYEES
1,954 Not included temporary workers
NETWORK
A wholesale business with 9,000 retail
agencies. 36 Local branches
1,000 HANATOUR-branded sales agencies 120 Online HANTOUR-labeled partner website
GLOBAL NETWORK Overseas branch offices over 30 cities
SUBSIDIAIRIES
Web tour
CJ worldis
Hana Golf
12 Domestic subsidiaries
Online & accommodation specialized agency
FIT specialized agency, joint venture with CJ
Various golf & leisure business company
① HANATOUR① HANATOUR
③ AD PRODUCTS
② HANATOUR.com
1. COMPANY OVERVIEW2. BUSINESS OVERVIEW3. BRAND
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
3
1 2. BUSINESS OVERVIEW
0 50 100 150 200 250 300
Top agencies' track records in outbound package market <unit: thousand travelers>
HANATOUR
MODETOUR
LOTTE TOUR
FREEDOM TOUR
ONLINE TOUR
FI TOUR
NEX TOUR
SEJOONG
YELLOW BALOON
INTERPARK TOUR
890 1,280
410 680
280 320
220 260
130 190
90 170
140 160
70150
60 140
90 130
1,130
570
270
220
160
150
150
150
150
120
2006
2007
2008
1. COMPANY OVERVIEW2. BUSINESS OVERVIEW3. BRAND
Ref. Korea Association of Travel Agents (kata.or.kr)
HANATOUR
① HANATOUR① HANATOUR
③ AD PRODUCTS
② HANATOUR.com
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
5 10 15 20 25 30 35 40 45 50
4
1 3. BRAND
Ref. : customer research result by Travel Times (7. 2009) <www.traveltimes.co.kr>
HANATOUR
MODETOUR
NAEIL TOUR
FI TOUR
LOTTE TOUR
INTERPARK TOUR
KAL TOUR
YELLW BALOON
ONLINE TOUR
2.7%
2.4%
2.1%
1.9%
1.4%
1.2%
1.2%
8.9%
5.8%
45.6%
JAU TOUR
Brand Preference
Korea Standard-Service Quality Index1ST ranked in the travel agency category
Ranked 63rd in the“2009 The Korea
100 Best Brand” chosen by Brand Stock
(The only travel agency)
Korea Brand Power Index 1ST ranked
5 consecutive years in the travel agency category
Awarded ‘2009 Korea Brand Star’ – Travel Agency
category for 5 consecutive years selected by Brand
Stock
1. COMPANY OVERVIEW2. BUSINESS OVERVIEW3. BRAND
HANATOUR
① HANATOUR① HANATOUR
③ AD PRODUCTS
② HANATOUR.com
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
HANATOUR.com
2 1. USER
5
② HANATOUR.com② HANATOUR.com
③ AD PRODUCTS
① HANATOUR
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT
MEMBERSMEMBERS
AGE/REGIONAGE/REGION
PURCHASING POWER
PURCHASING POWER
FEATUREFEATURE
About 1.1 million
About 3,000 new members per month
Age: 20s 35%, 30s 41%, 40s 16%, OVER 50s 7%
Region: Over 70% of Seoul & Metropolitan area
Average Purchase Price : 820,000 WON per person
Much higher spending than other travel agencies
Oriented to quality of products and reliability of service, rather than cheap price
High-end demands who enjoy their cultural tastes and leisure at worldwide
Active and affluent class, visiting foreign country mainly for leisure & entertainment
SITE VISITSITE VISIT
user’s main purpose of visit is to buy travel & leisure products
High revisit rate (Searching-consulting-reservation-preparation for travel-payment-
travel-revisit after travel)
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
2. STATUS
2 hundred thousand daily Unique Visitors and 2.4 million daily Page Views in average on high-peak season
The largest travel portal site in Korea with (NO.1 UV, NO.1 PV in the industry)
20 page views per visitors in average, and more than 20% of members are the actual purchasers
No. 1 site not only for the site traffic, but also the actual purchase transactions
6
2
Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com (2009. 6)
Rank Travel agency 2008 OutboundTravelers
PV(Daily)
UV(Daily)
1 HANATOUR 1,126,901 1,140,908 52,074
2 MODETOUR 568,617 553,394 26,262
3 LOTTE 274,861 150,727 8,175
4 JAUTOUR 224,420 103,674 6,487
5 OK TOUR 176,450 - -
6 ONLINE 161,607 329,631 15,592
7 YEOHANSA.COM 160,898 93,680 7,201
8 SEJOONG 151,778 65,883 4,509
9 TOUR BAKSA 150,137 109,315 7,469
10 YELLO BALOON 145,986 116,711 9,475
Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed
Rank Travel agency 2008 OutboundTravelers
PV(Daily)
UV(Daily)
11 NEX TOUR 122,543 375,552 21,385
12 VERY GOOD TOUR 116,681 118,788 10,583
13 INTREPARK TOUR 100,768 640,305 56,531
14 HYUNDAI DREAM 83,842 - -
15 KAN TOUR 75,230 127,720 7,977
16 SEGYE TOUR 71,532 - -
17 REDCAP 65,204 - -
18 TOUR2000 63,479 - -
19 BT&I 58,608 - -
20 TOUR MANIA 44,197 - -
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
3. TARGET AD SOLUTION
7
2
CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors
IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users
Exposed banner about Pusan Exposed banner about corporate travel
Exposed banner about backpack tour
Visitor living in PusanVisitor living in Pusan Employee at CorporateEmployee at Corporate Visitor from UniversityVisitor from University
Golf TravelerGolf Traveler Keyword‘Europe’Keyword‘Europe’ 20s-30s single women20s-30s single women
Displaying golf related banner Displaying Europe related banner Displaying female interested material
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
Golf Travel
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
4. REPORTING
8
Provide not just AD result data but valuable marketing data which may be useful for marketing source
Using HANATOUR’S AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC.
User’s data like age, region and marital status, result of event participation, product sales analysis and, ETC.
2
■ Results of event & promotion■ Results of event & promotion
■ Basic analysis■ Basic analysis
■ Sales Analysis■ Sales Analysis
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
5. THE CORE OF VALUE CHAIN
9
2
HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc.
HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel)
By concentrating AD to HANATOUR.com instead of dispersing AD to each industry media, You can take lower cost and higher effects,
Preperation of travel
Searching information and consulting is the first step of travel
Consultation and sales over all items like hotel, air-tickets, etc.
Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies)
Offer information on convenient facilities in the airport and overall needs
After travel , writing reviews, posting or printing pictures, and various community activities
Financial information (Insurance, exchange, credit-card charge)
Information and guide through on and off- line during travel
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
1,000 HANATOUR-brandedSales agencies
1,000 HANATOUR-brandedSales agencies
Targeted Campaign Service Targeted Campaign Service
Various off-line printsVarious off-line prints
Retailers in affiliated discount storesRetailers in affiliated discount stores
6. COMPREHENSIVE AD EFFECT
HANATOUR.com is not only the 1st travel portal site, but also has various and the largest off-line AD channels
Off-line AD effect through 1,000 HANATOUR-branded agencies, 9,000 retailers and big distribution partners
Providing comprehensive and various AD solution through worldwide branch network of HANATOUR
10
2
Actual customer of 1.6 mil. yearlyActual customer of 1.6 mil. yearly
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
7. LOW-COST & HIGH-EFFEFT
Web surfing and online purchases are the major trends of today’s travel service The high-income brackets have tendencies to spend more in travel, to use online information, and to have more
frequent travel purchase ADs focused on visitors to Hanatour.com provides better efficiency than AD to untargeted people through normal
mass media
Monthly Income
RespondentTravel
Spending
Travel plan in a
year
Getting information by
internet▼ 2mil
won 8% 1.41 mil 57.1 % 47.5 %
▼ 3mil won
13% 1.58 mil 63.1 % 63.1 %
▼ 4mil won
19% 1.87 mil 60.7 % 65.7 %
▼ 5mil won
19% 1.73 mil 66.6 % 79.1 %
▼ 6mil won
19% 1.78 mil 71.4 % 72.0 %
▲ 6mil won
20% 2.20 mil 85.2 % 65.9 %Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008)
11
2
Purchase travel/leisure product
High-income brackets, enjoying overseas travel
Social leading class, active and enjoying culture & leisure
Considering quality and reliability
HANATOUR.com USER
With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted
HANATOUR.com
① HANATOUR
② HANATOUR.com② HANATOUR.com
1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE
CHAIN6. COMPREHENSIVE
EFFECT7. LOW COST & HIGH
EFFECT③ AD PRODUCTS
④ REFERENCE
<UNIT: KRW>
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
12
1. GLOBAL NAVIGATION
Global Navigation: Always exposed area in all depth and pages of HANATOUR.com
GN1GN1
GN2GN2
GN3GN3
3 AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
13
2. MAIN PAGE
M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed)
M1M1M2 -AM2 -A MSMS
M4M4
M2 -CM2 -C
M2 -BM2 -B
3 AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
14
3 2. MAIN PAGE
CP1CP1
SSSS
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
15
3. SUB-MAIN PAGE3
S2S2
S1S1
Comes after : any of sub menu on GN area, or left menu on main page
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
16
4. PACKAGE/HONEYMOON (SUB-MAIN PAGE)3
P2P2
P1P1
P3P3
P4P4
P5P5 W2W2
W1W1
HONEYMOON MAINHONEYMOON MAINPACKAGE MAINPACKAGE MAIN
Sections above are restrictive due to promotion of products. (needed prior consultation)
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
17
5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE)
3
F1F1 F2F2
B1B1
B4B4
B3B3
B2B2
INDIVIDUAL TOUR MAININDIVIDUAL TOUR MAINBACKPACK TOUR MAINBACKPACK TOUR MAIN
Sections above are restrictive due to promotion of products. (needed prior consultation)
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
18
6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE)3
G2G2
G1G1 AK1AK1
G3G3 AK2AK2 AK3AK3
DOMESTIC MAINDOMESTIC MAINGOLF MAINGOLF MAIN
Sections above are restrictive due to promotion of products. (needed prior consultation)
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
19
7. PROJECT MD & ITINERARY3
MD1MD1
I1I1
ITINERARYITINERARYPROJECT MDPROJECT MD
[PROJECT MD] Upper right side of Global Navigation
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
20
8. TRAVEL INFORMATION3
PZ1PZ1
[Travel information] Upper right side of Global Navigation
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
21
9. LOG-IN & MY PAGE3
L1L1
MY1MY1
Log-In PageLog-In Page My PageMy Page
[Log-in] Upper right side of Global Navigation
[My page] Upper right side of Global Navigation
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
22
10. RESERVATION, CONFIRMATION / PAYMENT PAGE
3
Pop-Under
RV1RV1RV2RV2
PY1PY1
RESERVATION / CONFIRM PAGE RESERVATION / CONFIRM PAGE PAYMENT PAGEPAYMENT PAGE
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
23
11. NEWSLETTER3
MC1MC1
NEWSLETTER FOR ONLINE MEMBERNEWSLETTER FOR ONLINE MEMBER NEWSLETTER FOR MILEAGE MEMBERNEWSLETTER FOR MILEAGE MEMBER
NL1NL1 NL2NL2
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4.
PACKAGE/HONEYMOON
5. BACKPACK/FIT6. GOLF/DOMESTIC
TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL
INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
④ REFERENCE
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
24
12. FUNCTIONAL MAIL3
CONFIRMATION MAIL CONFIRMATION MAIL
MA1MA1
TRAVELERS CONTRACTTRAVELERS CONTRACT
PRIVATE AD MAILPRIVATE AD MAIL
MA2MA2
MA1 : Once made a first reservation, automatically sent to customer.
MA2 : Traveler's Contract, mailed to customers※ MA2 is sent, 1. after the first reservation 2. when a travel condition is changed (price, tourist number) 3. when final itinerary is confirmed, before 3 days of
departure.④ REFERENCE
AD PRODUCTS
③ AD PRODUCTS③ AD PRODUCTS
② HANATOUR.com
① HANATOUR
1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &
ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL
NO.1 in Korea listed on LSE, first in the KOSDAQ companies
25
TERMS4
HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site.
VAT is not included
Advertiser should make AD design file in PSD extension format, and send it to HANATOUR
Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except e-mailing)
CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season)
CPM products are available, when you purchase more than 1 million IMP (impression)
The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors.
When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement.
Once you cancel the reservation of CPT products, penalty may be charged as below• Schedule Delay: Can not purchase the product for 1 month after the advertisement• Cancelation: Can not the purchase the product for 3 months after the notifications.
④ REFERENCE④ REFERENCE
③ AD PRODUCTS
PV : Page Views (the number of total visits to the page)
UV : Unique Visitors
IMP (Impression): Exposure counts of the AD banner
Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area)
CPM : Cost Per Millennium (AD cost per thousand Impression)
CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time)
CPS : Cost Per Sale (Cost charged based on the finally sold product)
Terms and ConditionTerms and Condition
TermsTerms
REFERNCE
② HANATOUR.com
① HANATOUR
HANATOUR.comHANATOUR.com
INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM
Manager JI Hee, Lee
Mail : [email protected]
Tel : 02-2127-1274
Manager Kyu Tae, Lee
Mail : [email protected]
Tel : 02-2127-1280