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1
Commercial Uses of Eyetracking
Alan WoolrychSchool of Computing and
TechnologyUniversity of Sunderland
UK
![Page 2: 1 Commercial Uses of Eyetracking Alan Woolrych School of Computing and Technology University of Sunderland UK.](https://reader036.fdocuments.us/reader036/viewer/2022083006/56649f345503460f94c50cf3/html5/thumbnails/2.jpg)
Background
My current research involves the assessment of usability inspection methods
I have worked on many usability projects with local, national and international companies
![Page 3: 1 Commercial Uses of Eyetracking Alan Woolrych School of Computing and Technology University of Sunderland UK.](https://reader036.fdocuments.us/reader036/viewer/2022083006/56649f345503460f94c50cf3/html5/thumbnails/3.jpg)
Evaluating UsabilityConsultation includes both expert inspection and user testing…sometimes a combination of bothWe have a modern ‘tape less’ usability lab, fully digital including screen capture and participant video
…we also have an eye tracking system
![Page 4: 1 Commercial Uses of Eyetracking Alan Woolrych School of Computing and Technology University of Sunderland UK.](https://reader036.fdocuments.us/reader036/viewer/2022083006/56649f345503460f94c50cf3/html5/thumbnails/4.jpg)
‘Commercial’ Uses of Eyetracking
I fully understand the role and benefits of eyetracking in research
In commercial use, eyetracking data has so far only helped us in demonstrating usability issues – not find them!
![Page 5: 1 Commercial Uses of Eyetracking Alan Woolrych School of Computing and Technology University of Sunderland UK.](https://reader036.fdocuments.us/reader036/viewer/2022083006/56649f345503460f94c50cf3/html5/thumbnails/5.jpg)
‘Commercial’ Uses of Eyetracking
So far I cannot justify the extra cost of incorporating eyetracking into user testing to clients
I would prefer this not to be the case…hence my participation in this workshop!