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Eyetracking Out of Home Media with Eyetracking Glasses (Pilotstudy)
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Transcript of Eyetracking Out of Home Media with Eyetracking Glasses (Pilotstudy)
![Page 2: Eyetracking Out of Home Media with Eyetracking Glasses (Pilotstudy)](https://reader031.fdocuments.us/reader031/viewer/2022020420/568bde5e1a28ab2034b93948/html5/thumbnails/2.jpg)
ESTUDIO PILOTO VÍA PÚBLICA CON TECNOLOGÍA TOBII GLASSES
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UNIDAD DE ANÁLISIS
6 PARTICIPANTES HOMBRES / 22 - 40 AÑOS
3 CONDUCTORES 3 COPILOTOS
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ÑUÑOA COMUNA RECORRIDA
INICIO RUTA RECORRIDA
- Jorge Monckeberg - Irarrázabal
- Irarrázabal - Ossa
- Ossa - Bilbao
FINAL RUTA RECORRIDA
- Bilbao - Ossa
- Ossa - Irarrázabal
- Irarrázabal - Jorge Monckeberg
TIEMPO
- *24 minutos (Estimado)
*Fuente: Google Maps
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RESULTADOS
![Page 6: Eyetracking Out of Home Media with Eyetracking Glasses (Pilotstudy)](https://reader031.fdocuments.us/reader031/viewer/2022020420/568bde5e1a28ab2034b93948/html5/thumbnails/6.jpg)
6 PARTICIPANTES
16:50 06:20
03:59 02:21
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CATEGORIAS
PUBLICIDAD LETREROS VALLAS
Publicidad transantiago, publicidad en automóviles,
publicidad exterior cine, paraderos, pantallas gigantes. Letreros de marcas Gigantografías
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PERFORMANCE POR CATEGORIA
Categorias: Vallas 2:30
Letreros 1:21
Publicidad 2:26
2:30
1:21
2:26
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3 TOP PERFORMANCE
PUBLICIDAD
segundos
Publicidad camioneta ñuñoa 13,67
Publicidad transantiago 12,54
Publicidad pantalla 13,13
13,67
12,54
13,13
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3 TOP PERFORMANCE
LETREROS segundos
segundos
letrero leon 3,23
letrero negocio 2,16
letrero terpel 3,39
3,23
2,16
3,39
![Page 11: Eyetracking Out of Home Media with Eyetracking Glasses (Pilotstudy)](https://reader031.fdocuments.us/reader031/viewer/2022020420/568bde5e1a28ab2034b93948/html5/thumbnails/11.jpg)
3 TOP PERFORMANCE
VALLAS segundos
segundos
Valla publicitaria esquina 13,46
Valla publicitaria autopista 3,44
Valla municipal ñuñoa 9,12
3,44
13,46
9,12
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DE UN TOTAL DE 193 ELEMENTOS VISTOS, 133 FUERON VISTO POR EL LADO
DERECHO DE LOS PARTICIPANTES Y 60 POR EL LADO IZQUIERDO.
133
60
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Minutos
2:52
3:50