1 COLE AUG 00 © 1999, Cisco Systems, Inc. EMEA E-Learning Cisco Case Study Pascal Detemmerman Field...

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1 COLE AUG 00 © 1999, Cisco Systems, Inc. EMEA E-Learning Cisco Case Study Pascal Detemmerman Field Marketing Manager, Education, Cisco Systems EMEA 1 Presentation_ID © 2000, Cisco Systems, Inc. Lisbon, June 21 st , 2001

Transcript of 1 COLE AUG 00 © 1999, Cisco Systems, Inc. EMEA E-Learning Cisco Case Study Pascal Detemmerman Field...

1COLE AUG 00 © 1999, Cisco Systems, Inc.

EMEA E-LearningCisco Case Study

Pascal DetemmermanField Marketing Manager, Education, Cisco Systems EMEA

1Presentation_ID © 2000, Cisco Systems, Inc.

Lisbon, June 21st , 2001

2COLE AUG 00 © 1999, Cisco Systems, Inc.

AgendaAgenda

• Trends & Opportunities

• E-Learning defined

• How have we implemented?

• Cisco case studies

• What do we do externally?

3COLE AUG 00 © 1999, Cisco Systems, Inc.

Internet EverywhereInternet Everywhere

NetworkingNetworkingwithin the within the

HomeHome

Wireless & Wireless & Mobile Mobile Internet Internet AccessAccess

Internet Enabled Devices

4COLE AUG 00 © 1999, Cisco Systems, Inc.

E-Learning is the next major solution …

E-Learning is the next major solution …

E-CommerceE-Commerce

E-Customer Care

E-Customer Care

E-Learning

E-Learning

5COLE AUG 00 © 1999, Cisco Systems, Inc.

The New World Learning ChallengeThe New World Learning Challenge

• Change

Speed of Business

Knowledge as a competitive advantage

• Skills

Workforce Deficits

Shifting Workforce Roles

• Competitive

Speed of Execution/Delivery

Develop & Retain

The level of mathematical, reasoning, and language development skills rises

significantly with jobs in the new economy.

Workforce 2020

“The ability to learn faster than your competitors may

be the only sustainable competitive advantage.”

To Train and Educate 3 times more individuals by 2010!

Bloomberg, Feb 2000

To Train and Educate 3 times more individuals by 2010!

Bloomberg, Feb 2000

6COLE AUG 00 © 1999, Cisco Systems, Inc.

AgendaAgenda

• Opportunities

• E-Learning defined

• How have we implemented?

• Cisco case studies

• What do we do externally?

7COLE AUG 00 © 1999, Cisco Systems, Inc.

What Is E-Learning?What Is E-Learning?

A learning solution enabled or enhanced by the Internet

8COLE AUG 00 © 1999, Cisco Systems, Inc.

E-Learning

LearnerLearner

LearnerLearner

LearnerLearner

LearnerLearner

LearnerLearner

InstructorInstructor

LearnerLearner

KnowledgeBase

KnowledgeBase

Classroom

CompanyLearning

Communities

CompanyLearning

Communities

InstructorInstructor

LearnerLearner

InteractiveInteractive

LearnerWebBasedWeb

BasedOutsideLearning

Communities

OutsideLearning

Communities

Virtual

ChatChat

ChatChatE-mailE-mail

E-mailE-mail

• Employee empowered Employee empowered

• Knowledge brokerKnowledge broker

• Value, effectivenessValue, effectiveness

• Just in time, anywhereJust in time, anywhere

• Accountability--mentor, studentAccountability--mentor, student

• Classroom & Classroom & VirtualVirtual

• Employee empowered Employee empowered

• Knowledge brokerKnowledge broker

• Value, effectivenessValue, effectiveness

• Just in time, anywhereJust in time, anywhere

• Accountability--mentor, studentAccountability--mentor, student

• Classroom & Classroom & VirtualVirtual

• Instructor command and controlInstructor command and control

• Expert to noviceExpert to novice

• Status and reputationStatus and reputation

• Time, location fixedTime, location fixed

• Accountability--school, companyAccountability--school, company

• Bricks and mortarsBricks and mortars

• Instructor command and controlInstructor command and control

• Expert to noviceExpert to novice

• Status and reputationStatus and reputation

• Time, location fixedTime, location fixed

• Accountability--school, companyAccountability--school, company

• Bricks and mortarsBricks and mortars

Moving Towards Learner CentricMoving Towards Learner Centric

9COLE AUG 00 © 1999, Cisco Systems, Inc.

AgendaAgenda

• Opportunities

• E-Learning defined

• How have we implemented?

• Cisco case studies

• What do we do externally?

10COLE AUG 00 © 1999, Cisco Systems, Inc.

“ The current learning model is insufficient to accommodate the needs and realities of companies competing in the global, knowledge-based economy ”

“ The current learning model is insufficient to accommodate the needs and realities of companies competing in the global, knowledge-based economy ”

Source: SRI Consulting

Training ChallengeTraining Challenge

11COLE AUG 00 © 1999, Cisco Systems, Inc.

We expect rapid time to competence …

We expect rapid time to competence …

BaselineBaseline

Te

chn

ica

l Co

mp

eten

ce

Immediate

SpecializationSpecialization

Virtual TeamVirtual TeamMemberMember

1–3Months

6–9Months

3–6Months

1 Year

FoundationFoundation

New HireNew Hire

• Technology changes • Acquisitions integration and New hires• New solutions• Market changes,..

12COLE AUG 00 © 1999, Cisco Systems, Inc.

However we faced some challenges ….

However we faced some challenges ….

38 Countries15 # Languages

13COLE AUG 00 © 1999, Cisco Systems, Inc.

Business Drivers

• Objectives:

Fast, effective development of mission-critical knowledge; lower-cost, scalable

• Challenges:

Geographically dispersed learners, phenomenal growth, and acquisitions, need for knowledge on demand

• Pressures:

Relentless competition, constantly changing technology, shorter product cycles

14COLE AUG 00 © 1999, Cisco Systems, Inc.

We started by building an architecture ….

We started by building an architecture ….

15COLE AUG 00 © 1999, Cisco Systems, Inc.

We started by building a learning architectureWe started by building a learning architecture

Cisco E-Learning Network (Foundation Infrastructure)

Qo

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AvailabilityAvailability ScalabilityScalabilityCisco IP FabricCisco IP Fabric

Intelligent Network Devices Intelligent Network Devices Connectivity

Cisco E-Learning System (Application Platform)Cisco E-Learning System (Application Platform)

Cisco E-Learning Connections (Access) Cisco E-Learning Connections (Access)

Employee Field Partner CustomerEmployee Field Partner Customer

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16COLE AUG 00 © 1999, Cisco Systems, Inc.

First we Built the Infrastructure.. First we Built the Infrastructure..

Cisco E-Learning Network (Foundation Infrastructure)

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Dire

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irec

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AvailabilityAvailability ScalabilityScalabilityCisco IP FabricCisco IP Fabric

Intelligent Network Devices Intelligent Network Devices Connectivity

Ma

na

gem

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tM

an

ag

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Po

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irec

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17COLE AUG 00 © 1999, Cisco Systems, Inc.

Paris Brussels London

Cisco IP/VC MCU

WAN

• Main VOD / IPTV server in San Jose

• Virtual Classrooms/VOD through WAN connectivity

• Video Broadcast through satellites

Solution

WANWANWANWANWANWAN San Jose

First we Built the Infrastructure.. First we Built the Infrastructure..

18COLE AUG 00 © 1999, Cisco Systems, Inc.

Next we delivered the Tools and Technologies ...

Next we delivered the Tools and Technologies ...

19COLE AUG 00 © 1999, Cisco Systems, Inc.

• On demand

anytime, anyplace

on the fly

• Scheduled

fixed in time and place

E-Learning TechnologiesE-Learning Technologies

20COLE AUG 00 © 1999, Cisco Systems, Inc.

CiscoCastCiscoCast

21COLE AUG 00 © 1999, Cisco Systems, Inc.

CiscoCast (Push)CiscoCast (Push)

22COLE AUG 00 © 1999, Cisco Systems, Inc.

Video On DemandVideo On Demand

Example

23COLE AUG 00 © 1999, Cisco Systems, Inc.

Live TV BroadcastingLive TV Broadcasting

• Multi-cast Web-based software product - Cisco IP/TV®

• Convenient desktop viewing

• Rebroadcasts

• Present from any place

• Reach more learners at smaller costs

24COLE AUG 00 © 1999, Cisco Systems, Inc.

Virtual ClassroomVirtual Classroom

Bring the classroom

to the students

Live Interactive Web-Based Events

Classroom Environment

Questions and Answers

Chat

Work Groups

25COLE AUG 00 © 1999, Cisco Systems, Inc.

Last we provided the Learners with the Access and Portals

Last we provided the Learners with the Access and Portals

Cisco E-Learning System (Application Platform)Cisco E-Learning System (Application Platform)

Cisco E-Learning Connections (Access) Cisco E-Learning Connections (Access)

Employee Field Partner CustomerEmployee Field Partner Customer

26COLE AUG 00 © 1999, Cisco Systems, Inc.

Access PortalseLearning Connections

Access PortalseLearning Connections

• Employee E-Learning Connection

Field E-Learning Connection

ISO 9001 Re-Registration

E-Learning for Professional Development

• Partner E-Learning Connection

• Customer E-Learning Connection

27COLE AUG 00 © 1999, Cisco Systems, Inc.

Accessible from CEC: Lists all tools

28COLE AUG 00 © 1999, Cisco Systems, Inc.

Learning Management SystemsLearning Management Systems

• Cataloguing

• Registration

• Tracking

• Testing

• Reporting

• Evaluation

29COLE AUG 00 © 1999, Cisco Systems, Inc.

Manage your LearningManage your Learning

1. Look at your Roadmap

2. Click Through to Enroll

3. Manage your Schedule

30COLE AUG 00 © 1999, Cisco Systems, Inc.

AgendaAgenda

• Opportunities

• E-Learning defined

• How have we implemented?

• One of our internal case study

• How to leverage our experience with customers

31COLE AUG 00 © 1999, Cisco Systems, Inc.

Enabling rapid assessment and remediation

Enabling rapid assessment and remediation

Problem:

Early April 00 problems identified between TAC & SE understanding of post sales engagement process …...

Solution:Train and Assess

32COLE AUG 00 © 1999, Cisco Systems, Inc.

A month later over 600 employees had been trained and assessed.

A month later over 600 employees had been trained and assessed.

0

100

200

300

400

500

600

700

2 weeks 4 weeks 8 weeks 4 months

PassFail

“how to set expectations for providing technical support to our common customers”

33COLE AUG 00 © 1999, Cisco Systems, Inc.

RESULTS!RESULTS!

• 200 Managers through program in last 7 months

• Average cost per student = $21

34COLE AUG 00 © 1999, Cisco Systems, Inc.

Internet Internet Business Business Solutions Solutions

GroupGroup

We are collaborating to build a scaleable E-Learning Solution ...We are collaborating to build a

scaleable E-Learning Solution ...

Vertical Marketing to roll out 50 e-learning sessions

Cisco Cisco Networking Networking AcadamiesAcadamies

Solutions Solutions Centers Centers

TeamTeam

Training Training Partner Partner TeamTeam

EMEA EMEA E-Learning E-Learning

TeamTeam

Field Field Marketing Marketing

TeamTeam

SAM TeamSAM Team

Intelligent Intelligent Content Content

Networking Networking ProductsProducts

35COLE AUG 00 © 1999, Cisco Systems, Inc.

AgendaAgenda

• Opportunities

• E-Learning defined

• How have we implemented?

• Cisco case studies

• What do we do externally?

36COLE AUG 00 © 1999, Cisco Systems, Inc.

• PloughingFactories

• Drilling Offices

• Shorthand Internet

SkillsSkills

Source: IDC/Cisco, April 1999

1,800,000

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1999 2000 2001 2002 2003

DemandDemand

SupplySupply

Shortage

37

Internetworking Skills TrendsInternetworking Skills Trends

Projected 2003 Picture

Networking Skills Trends EMEA 2003

Networking Skills Trends EMEA 2003

=35%=35%

SupplySupply

1,323,291

Shortage

710,535710,535

Deman

d

Deman

d

2,033,825

Projected 2003 Picture

Networking Skills Trends European Member states 2003

Networking Skills Trends European Member states 2003

SupplySupply ShortageDeman

d

Deman

d

=33%=33%1,102,365 551,687551,6871,654,052

Projected 2003 Picture

Networking Skills Trends NON-EU Member States 2003

Networking Skills Trends NON-EU Member States 2003

SupplySupply ShortageDeman

d

Deman

d

=37%=37%155,986 90,52590,525246,511

41COLE AUG 00 © 1999, Cisco Systems, Inc.

Networking AcademyKey Features

Networking AcademyKey Features

• Students of 16+

• 280 hours teaching

• Lab/practical training

• E-Learning Based

• Pedagogically sound

• Certified Networking Associate Qualification

Good example of a Public-Private partnership

42COLE AUG 00 © 1999, Cisco Systems, Inc.

EMEA Academy DataEMEA Academy Data

Today in Europe

Countries = 72Academies = 1522

Students = 34,226

Male 88%Female 12%

43COLE AUG 00 © 1999, Cisco Systems, Inc.

Where Academy Students are Employed

Where Academy Students are Employed

44COLE AUG 00 © 1999, Cisco Systems, Inc.

Forces Driving Change in Higher Education

Forces Driving Change in Higher Education

• Tuition and Accountability Issues

• Increasing number of digital students

• Global competition

45COLE AUG 00 © 1999, Cisco Systems, Inc.

How to engage the new economy

Issues being confronted by academic leaders …

Issues being confronted by academic leaders …

Infrastructure

Attracting New StudentsMarket

Differentiation

New AlliancesMyUniversity.edu

Public/Private Partnership & e-

Commerce

eBusiness and Reengineering

Privacy, Security, Digital Signature

How to move their institution toward appropriate eLearning

46COLE AUG 00 © 1999, Cisco Systems, Inc.

Solution: eCampusSolution: eCampus

Faculty/StaffFaculty/StaffFaculty/StaffFaculty/Staff

PartnersPartnersPartnersPartners SuppliersSuppliersSuppliersSuppliers

StudentsStudentsStudentsStudents

Greater involvement &

motivation

Higher Productivity

Better community support for those

who “Get It”

Transparent Access to information

Radically improved customersatisfaction

Increased efficiency

eCampus is the use of technology to enhance the access to and delivery of higher education services to benefit

students, faculty, staff, partners and suppliers.