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Transcript of 1 COLE AUG 00 © 1999, Cisco Systems, Inc. EMEA E-Learning Cisco Case Study Pascal Detemmerman Field...
1COLE AUG 00 © 1999, Cisco Systems, Inc.
EMEA E-LearningCisco Case Study
Pascal DetemmermanField Marketing Manager, Education, Cisco Systems EMEA
1Presentation_ID © 2000, Cisco Systems, Inc.
Lisbon, June 21st , 2001
2COLE AUG 00 © 1999, Cisco Systems, Inc.
AgendaAgenda
• Trends & Opportunities
• E-Learning defined
• How have we implemented?
• Cisco case studies
• What do we do externally?
3COLE AUG 00 © 1999, Cisco Systems, Inc.
Internet EverywhereInternet Everywhere
NetworkingNetworkingwithin the within the
HomeHome
Wireless & Wireless & Mobile Mobile Internet Internet AccessAccess
Internet Enabled Devices
4COLE AUG 00 © 1999, Cisco Systems, Inc.
E-Learning is the next major solution …
E-Learning is the next major solution …
E-CommerceE-Commerce
E-Customer Care
E-Customer Care
E-Learning
E-Learning
5COLE AUG 00 © 1999, Cisco Systems, Inc.
The New World Learning ChallengeThe New World Learning Challenge
• Change
Speed of Business
Knowledge as a competitive advantage
• Skills
Workforce Deficits
Shifting Workforce Roles
• Competitive
Speed of Execution/Delivery
Develop & Retain
The level of mathematical, reasoning, and language development skills rises
significantly with jobs in the new economy.
Workforce 2020
“The ability to learn faster than your competitors may
be the only sustainable competitive advantage.”
To Train and Educate 3 times more individuals by 2010!
Bloomberg, Feb 2000
To Train and Educate 3 times more individuals by 2010!
Bloomberg, Feb 2000
6COLE AUG 00 © 1999, Cisco Systems, Inc.
AgendaAgenda
• Opportunities
• E-Learning defined
• How have we implemented?
• Cisco case studies
• What do we do externally?
7COLE AUG 00 © 1999, Cisco Systems, Inc.
What Is E-Learning?What Is E-Learning?
A learning solution enabled or enhanced by the Internet
8COLE AUG 00 © 1999, Cisco Systems, Inc.
E-Learning
LearnerLearner
LearnerLearner
LearnerLearner
LearnerLearner
LearnerLearner
InstructorInstructor
LearnerLearner
KnowledgeBase
KnowledgeBase
Classroom
CompanyLearning
Communities
CompanyLearning
Communities
InstructorInstructor
LearnerLearner
InteractiveInteractive
LearnerWebBasedWeb
BasedOutsideLearning
Communities
OutsideLearning
Communities
Virtual
ChatChat
ChatChatE-mailE-mail
E-mailE-mail
• Employee empowered Employee empowered
• Knowledge brokerKnowledge broker
• Value, effectivenessValue, effectiveness
• Just in time, anywhereJust in time, anywhere
• Accountability--mentor, studentAccountability--mentor, student
• Classroom & Classroom & VirtualVirtual
• Employee empowered Employee empowered
• Knowledge brokerKnowledge broker
• Value, effectivenessValue, effectiveness
• Just in time, anywhereJust in time, anywhere
• Accountability--mentor, studentAccountability--mentor, student
• Classroom & Classroom & VirtualVirtual
• Instructor command and controlInstructor command and control
• Expert to noviceExpert to novice
• Status and reputationStatus and reputation
• Time, location fixedTime, location fixed
• Accountability--school, companyAccountability--school, company
• Bricks and mortarsBricks and mortars
• Instructor command and controlInstructor command and control
• Expert to noviceExpert to novice
• Status and reputationStatus and reputation
• Time, location fixedTime, location fixed
• Accountability--school, companyAccountability--school, company
• Bricks and mortarsBricks and mortars
Moving Towards Learner CentricMoving Towards Learner Centric
9COLE AUG 00 © 1999, Cisco Systems, Inc.
AgendaAgenda
• Opportunities
• E-Learning defined
• How have we implemented?
• Cisco case studies
• What do we do externally?
10COLE AUG 00 © 1999, Cisco Systems, Inc.
“ The current learning model is insufficient to accommodate the needs and realities of companies competing in the global, knowledge-based economy ”
“ The current learning model is insufficient to accommodate the needs and realities of companies competing in the global, knowledge-based economy ”
Source: SRI Consulting
Training ChallengeTraining Challenge
11COLE AUG 00 © 1999, Cisco Systems, Inc.
We expect rapid time to competence …
We expect rapid time to competence …
BaselineBaseline
Te
chn
ica
l Co
mp
eten
ce
Immediate
SpecializationSpecialization
Virtual TeamVirtual TeamMemberMember
1–3Months
6–9Months
3–6Months
1 Year
FoundationFoundation
New HireNew Hire
• Technology changes • Acquisitions integration and New hires• New solutions• Market changes,..
12COLE AUG 00 © 1999, Cisco Systems, Inc.
However we faced some challenges ….
However we faced some challenges ….
38 Countries15 # Languages
13COLE AUG 00 © 1999, Cisco Systems, Inc.
Business Drivers
• Objectives:
Fast, effective development of mission-critical knowledge; lower-cost, scalable
• Challenges:
Geographically dispersed learners, phenomenal growth, and acquisitions, need for knowledge on demand
• Pressures:
Relentless competition, constantly changing technology, shorter product cycles
14COLE AUG 00 © 1999, Cisco Systems, Inc.
We started by building an architecture ….
We started by building an architecture ….
15COLE AUG 00 © 1999, Cisco Systems, Inc.
We started by building a learning architectureWe started by building a learning architecture
Cisco E-Learning Network (Foundation Infrastructure)
Qo
SQ
oS
Sec
urity
Sec
urity
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ice
Vo
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Vid
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Ma
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Po
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Po
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Dire
cto
ryD
irec
tory
AvailabilityAvailability ScalabilityScalabilityCisco IP FabricCisco IP Fabric
Intelligent Network Devices Intelligent Network Devices Connectivity
Cisco E-Learning System (Application Platform)Cisco E-Learning System (Application Platform)
Cisco E-Learning Connections (Access) Cisco E-Learning Connections (Access)
Employee Field Partner CustomerEmployee Field Partner Customer
Ma
na
gem
en
tM
an
ag
eme
nt
Po
licy
Po
licy
Dire
cto
ryD
irec
tory
16COLE AUG 00 © 1999, Cisco Systems, Inc.
First we Built the Infrastructure.. First we Built the Infrastructure..
Cisco E-Learning Network (Foundation Infrastructure)
Qo
SQ
oS
Sec
urity
Sec
urity
Vo
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Vo
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Ev
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Ma
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an
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Po
licy
Po
licy
Dire
cto
ryD
irec
tory
AvailabilityAvailability ScalabilityScalabilityCisco IP FabricCisco IP Fabric
Intelligent Network Devices Intelligent Network Devices Connectivity
Ma
na
gem
en
tM
an
ag
eme
nt
Po
licy
Po
licy
Dire
cto
ryD
irec
tory
17COLE AUG 00 © 1999, Cisco Systems, Inc.
Paris Brussels London
Cisco IP/VC MCU
WAN
• Main VOD / IPTV server in San Jose
• Virtual Classrooms/VOD through WAN connectivity
• Video Broadcast through satellites
Solution
WANWANWANWANWANWAN San Jose
First we Built the Infrastructure.. First we Built the Infrastructure..
18COLE AUG 00 © 1999, Cisco Systems, Inc.
Next we delivered the Tools and Technologies ...
Next we delivered the Tools and Technologies ...
19COLE AUG 00 © 1999, Cisco Systems, Inc.
• On demand
anytime, anyplace
on the fly
• Scheduled
fixed in time and place
E-Learning TechnologiesE-Learning Technologies
23COLE AUG 00 © 1999, Cisco Systems, Inc.
Live TV BroadcastingLive TV Broadcasting
• Multi-cast Web-based software product - Cisco IP/TV®
• Convenient desktop viewing
• Rebroadcasts
• Present from any place
• Reach more learners at smaller costs
24COLE AUG 00 © 1999, Cisco Systems, Inc.
Virtual ClassroomVirtual Classroom
Bring the classroom
to the students
Live Interactive Web-Based Events
Classroom Environment
Questions and Answers
Chat
Work Groups
25COLE AUG 00 © 1999, Cisco Systems, Inc.
Last we provided the Learners with the Access and Portals
Last we provided the Learners with the Access and Portals
Cisco E-Learning System (Application Platform)Cisco E-Learning System (Application Platform)
Cisco E-Learning Connections (Access) Cisco E-Learning Connections (Access)
Employee Field Partner CustomerEmployee Field Partner Customer
26COLE AUG 00 © 1999, Cisco Systems, Inc.
Access PortalseLearning Connections
Access PortalseLearning Connections
• Employee E-Learning Connection
Field E-Learning Connection
ISO 9001 Re-Registration
E-Learning for Professional Development
• Partner E-Learning Connection
• Customer E-Learning Connection
28COLE AUG 00 © 1999, Cisco Systems, Inc.
Learning Management SystemsLearning Management Systems
• Cataloguing
• Registration
• Tracking
• Testing
• Reporting
• Evaluation
29COLE AUG 00 © 1999, Cisco Systems, Inc.
Manage your LearningManage your Learning
1. Look at your Roadmap
2. Click Through to Enroll
3. Manage your Schedule
30COLE AUG 00 © 1999, Cisco Systems, Inc.
AgendaAgenda
• Opportunities
• E-Learning defined
• How have we implemented?
• One of our internal case study
• How to leverage our experience with customers
31COLE AUG 00 © 1999, Cisco Systems, Inc.
Enabling rapid assessment and remediation
Enabling rapid assessment and remediation
Problem:
Early April 00 problems identified between TAC & SE understanding of post sales engagement process …...
Solution:Train and Assess
32COLE AUG 00 © 1999, Cisco Systems, Inc.
A month later over 600 employees had been trained and assessed.
A month later over 600 employees had been trained and assessed.
0
100
200
300
400
500
600
700
2 weeks 4 weeks 8 weeks 4 months
PassFail
“how to set expectations for providing technical support to our common customers”
33COLE AUG 00 © 1999, Cisco Systems, Inc.
RESULTS!RESULTS!
• 200 Managers through program in last 7 months
• Average cost per student = $21
34COLE AUG 00 © 1999, Cisco Systems, Inc.
Internet Internet Business Business Solutions Solutions
GroupGroup
We are collaborating to build a scaleable E-Learning Solution ...We are collaborating to build a
scaleable E-Learning Solution ...
Vertical Marketing to roll out 50 e-learning sessions
Cisco Cisco Networking Networking AcadamiesAcadamies
Solutions Solutions Centers Centers
TeamTeam
Training Training Partner Partner TeamTeam
EMEA EMEA E-Learning E-Learning
TeamTeam
Field Field Marketing Marketing
TeamTeam
SAM TeamSAM Team
Intelligent Intelligent Content Content
Networking Networking ProductsProducts
35COLE AUG 00 © 1999, Cisco Systems, Inc.
AgendaAgenda
• Opportunities
• E-Learning defined
• How have we implemented?
• Cisco case studies
• What do we do externally?
36COLE AUG 00 © 1999, Cisco Systems, Inc.
• PloughingFactories
• Drilling Offices
• Shorthand Internet
SkillsSkills
Source: IDC/Cisco, April 1999
1,800,000
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1999 2000 2001 2002 2003
DemandDemand
SupplySupply
Shortage
37
Internetworking Skills TrendsInternetworking Skills Trends
Projected 2003 Picture
Networking Skills Trends EMEA 2003
Networking Skills Trends EMEA 2003
=35%=35%
SupplySupply
1,323,291
Shortage
710,535710,535
Deman
d
Deman
d
2,033,825
Projected 2003 Picture
Networking Skills Trends European Member states 2003
Networking Skills Trends European Member states 2003
SupplySupply ShortageDeman
d
Deman
d
=33%=33%1,102,365 551,687551,6871,654,052
Projected 2003 Picture
Networking Skills Trends NON-EU Member States 2003
Networking Skills Trends NON-EU Member States 2003
SupplySupply ShortageDeman
d
Deman
d
=37%=37%155,986 90,52590,525246,511
41COLE AUG 00 © 1999, Cisco Systems, Inc.
Networking AcademyKey Features
Networking AcademyKey Features
• Students of 16+
• 280 hours teaching
• Lab/practical training
• E-Learning Based
• Pedagogically sound
• Certified Networking Associate Qualification
Good example of a Public-Private partnership
42COLE AUG 00 © 1999, Cisco Systems, Inc.
EMEA Academy DataEMEA Academy Data
Today in Europe
Countries = 72Academies = 1522
Students = 34,226
Male 88%Female 12%
43COLE AUG 00 © 1999, Cisco Systems, Inc.
Where Academy Students are Employed
Where Academy Students are Employed
44COLE AUG 00 © 1999, Cisco Systems, Inc.
Forces Driving Change in Higher Education
Forces Driving Change in Higher Education
• Tuition and Accountability Issues
• Increasing number of digital students
• Global competition
45COLE AUG 00 © 1999, Cisco Systems, Inc.
How to engage the new economy
Issues being confronted by academic leaders …
Issues being confronted by academic leaders …
Infrastructure
Attracting New StudentsMarket
Differentiation
New AlliancesMyUniversity.edu
Public/Private Partnership & e-
Commerce
eBusiness and Reengineering
Privacy, Security, Digital Signature
How to move their institution toward appropriate eLearning
46COLE AUG 00 © 1999, Cisco Systems, Inc.
Solution: eCampusSolution: eCampus
Faculty/StaffFaculty/StaffFaculty/StaffFaculty/Staff
PartnersPartnersPartnersPartners SuppliersSuppliersSuppliersSuppliers
StudentsStudentsStudentsStudents
Greater involvement &
motivation
Higher Productivity
Better community support for those
who “Get It”
Transparent Access to information
Radically improved customersatisfaction
Increased efficiency
eCampus is the use of technology to enhance the access to and delivery of higher education services to benefit
students, faculty, staff, partners and suppliers.
47F0_6660_c3 © 2000, Cisco Systems, Inc.