Directions EMEA
52
Directions EMEA
Transcript of Directions EMEA
Directions EMEA
Best Practices in Digital Marketing Engagement - Townhall
http://neuralimpact.ca/Directions2017
About Sharka
• Chief Transformation Officer, Neural Impact
• 30 year marketing executive (Simply Acctg (Sage),
Pivotal CRM, ATI Technologies, Epicor ERP/
Vantage Point)
• Professor Marketing & Behavioral Science
• Advisor to Microsoft Partners and ISVs around
the globe
• Creator: CRM Product Category
Sharka’s contact info
(604) 987-4275
www.neuralimpact.ca
Daphne Tollenaar | Marketing+31 6 156 427 12 | [email protected]://www.boltrics.nl/
Leen [email protected]: +32 11 600 600https://www.scapta.com/en/shopify-connector/
Johan AdenmarkNAB Solutions ABMobil +46 733 58 13 [email protected]://www.nabsolutions.se/dynamics-365/
Sune LohseChief Strategy Officer, Business Unit Manager Supply ChainMobile: +45 40 87 88 78Danmark | + 45 70 23 23 17https://abakion.com/
Poor Engagement
Worst:
700
Microsoft
Partner
Average
Sessions/month
12,000
Single
Page
Bounce
63%
B2B Average 40%
Of the Sessions that Don’t Bounce
CRM ERPCRM ERP
2:19
2.4 pagesRange 1-4
ChangingBuying Behavior
Tribal Engagement
(inclusive tribal imagery)LS Retail
Tribal Engagement
(inclusive tribal language)
Persona Engagement
WHY
Boltrics
HOW
WHAT
Scapta
IndustryBuilt (compelling video and screenshots)
Technology Management
IndustryBuilt
ChargeLogic Shipping
(case study)
Boltrics
Unique
organization
with 40
professionals
•
•
•
•
•
•
About Boltrics
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Our goal with 365 for Transportation Future-proof towardsyour destination.
Our software leads the way.
365 for Transportation
365 for Transportation is a cloud-based Transport Management System that makes managing your
company simple.
Go To Market
Spring
2018
Who
When
WhereWhy How
Video
Whitepape
r
Free trial
Testimonia
l
Buy
flow
Our solution
Our landingpage
1.
2.
3.
4.
Key takeaways
TITLE
How to Increase Online Engagement and Drive Conversion
Best practices in Digital Marketing Engagement - Townhall Discussion
Packaging, Pricing and Positioning Your Cloud Solutions
BE.20
BE.21
BE.22 Berlin
