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CERN Data Analytics Workshop

Presenters: Tolga Alpagot | Director, Technology

Agenda

Who We Are, What We Do, & Where We Do It

How We Do It (EDW Overview)

Showcase (Expedient)

Q&A

Our Mission: “Revolutionize Travel Through the Power of

Technology”

Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, including:

Who

Collectively, the Expedia, Inc. brands enable business and leisure travelers with the tools and information they need to easily:

What Research Plan Book Experience Travel

With diverse and strategic brands in the Expedia, Inc. portfolio, this collection enables full travel service offerings from nearly every part of the globe.

Where

Enterprise Data Warehouse (EDW) & Analytics PlatformHow

EDW Team: o Rapidly growing 230+ people team across the globe for

ervice delivery, platform, data products, and operationsBusiness Focus:

o Operationally critical, a Tier 1 system for Expediao Extremely data quality focused, financials integratedo 1000s of daily users, 1000s of processes, 200K queries/dayo 200+ business users trained and accessing Hadoop

EDW Platform:o Heavily leveraging open source with mix of traditional

systemso Hadoop (Cloudera), Hbase, Flume, Storm, Cassandra, DB2,

SQL Server, Qlikview, Business Objects, Tableau, Informatica, R

EDW & Analytics PlatformIn

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Integrated Data, Single Version of

Truth

Livesite Cust Ops Marketing Accounting HR ExternalSupply Finance

= EDW

Loyalty Tracking

Campaign Management

Testing & Optimization

Call CenterOptimization

Financial Reconciliation

InfrastructureOptimization

SEM/SEO/MetaBidding

CustomerInsight

Traffic Analysis

PartnerServices

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Showcase: Expedient

Basics: Expedient ArchitectureBrowser

ASP.Net Modules

Web Services SharePoint Presentation Layer

Pages Application Pages

Expedient (Services)

Data Layer

WebParts

Dashboard (SQL Server) DB2

Expedient Cross Features

Toolkit

ReportGenerator / Batch Export

Logging

Helpers

Database

Error Handling

AJAX, Jquery...

SOAP

JSON

Silverlight

SSOWorkflow

Performance Point

PowerPivot

ConnectionOData

Expedient.MM

Expedient

Dynamo

Excel Services

User Context

Preference Keeper

UPI

Batch Export

Tasks

Hadoop

Third Party Tools

Audits (Piwik)

Widgets

Excel Services

SalesForceHBase

Q&A Thank You