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CASE STUDY: SARC Campaign & Launch

“Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our help. To say the number of people coming to the SARC has doubled is likely an underestimate. The SARC is now able to provide much-needed assistance and treatment to many more people

than before.”

Jools James-KempshallSARC Manager

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Strategic Thinking

We provided:• Help & advice in completing grant

submission to secure public & private funding

• Development of a communications strategy & programme

• Identification of target audiences & key messages

• Identification & enlistment of influential stakeholders

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Creative Campaign

We developed:• Re-branding & creation of new

identity • Targeted posters and flyers

campaign • Interactive web site• Core communications tools,

including PowerPoint & MSWord templates (e.g. Letters, releases, etc.)

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PR Campaign

We also Developed: • Speakers bureau• Educational programmes• On going media outreach• News, statistics, cases, expert

insights• Outreach strategy for hard to reach

communities• Sponsorship programmes• Engagement of local communities

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Launch Event

Launch Event• A round table discussion with

leaders & stakeholders• Invitations• Outreach letters, etc.• MP, Bishop, Police Head, MoD

Family Welfare, et al

Presentation• PowerPoint content & design• Served as host or “MC”• Explained campaign materials• Led plea for more community help

Helped the SARC• Become more professional and

polished• Be better appreciated

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Community Involvement

How the community helps

• Print & display posters

• Print & distribute flyers

• Sponsor beer mats

• Serve on steering committee

• In-kind service donations

• Publish stats & announcements

• Host awareness-education events with SARC

• Print stories & features in publications

• Interview on radio / TV during critical times

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Measurable Results

Campaign success includes• 100% increase in victims coming

forward to SARC• Significantly raised awareness of

SARC within local community• Local Press/ TV/ Radio coverage• Community support – displaying and

distributing material• Place on regional steering committee• Successful engagement of hard to

reach communities• Pledges of sponsorship from local

business• In-kind service donations – from free

taxis to press releases

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A Quick Word

About Chameleon• Chameleon have more than 20 years

experience across diverse sectors• Experience in your field – including

healthcare, police, special needs & Home Office programmes

• The top people are involved daily with your programme

• Proven offering of PR, design, public affairs, community relations, creative campaigns, websites/new media, exhibitions

• EXCELLENCE & VALUE

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Let us help you succeed

Please contact us to discuss your requirements

Stuart Watson

34 The Crescent, Salford, Manchester  M5 4PFTelephone: 0161 745 9009  

Email: stuart@chamele.com

Website: www.chamele.com