1. CALL TO ORDER 2. DECLARATION OF PECUNIARY INTEREST 3 ...

TOWN OF PENETANGUISHENE SPECIAL COUNCIL MEETING

WEDNESDAY, NOVEMBER 2, 2011 AT 7:00 P.M.

AGENDA Page

1. CALL TO ORDER

2. DECLARATION OF PECUNIARY INTEREST

3. MINUTES AND NOTES

i) Minutes from October 5th, 2011Action: For information.

ii) Notes from the following: Local Industry Public Consultation – October 11th, 2011 Accessibility Public Consultation – Wednesday October 12th, 2011 Downtown Revitalization Workshop with Main Street/ Economic Development Committee - Wednesday October 12th, 2011 Consultation with Francophone Community – Thursday October 13, 2011 (on desk if available) Consultation - Local Government Week – Youth/Schools – Friday October 28, 2011Action: For information.

4. STRATEGIC PLAN

i) Overview of Strategic Plan

ii) Round Table Discussions Strengths Weaknesses Opportunities Threats

iii) Next Steps (Future Meeting Dates)

● Strategic Planning Session #4 – Consultation – Wednesday

3-10

11-21

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Town of Penetanguishene - Special Council AgendaPage

4. STRATEGIC PLAN

November 16, 2011. 7-9pm – Council Chambers ● Community Branding Workshop – TBD

5. QUESTION PERIOD FROM MEDIA AND PUBLIC

6. ADJOURNMENT

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TOWN OF PENETANGUISHENE SPECIAL COUNCIL MINUTES

WEDNESDAY, October 5, 2011

Minutes of the Special Council Meeting of the Council of the Town of Penetanguishene held on Wednesday, October 5, 2011 at the hour of 07:00 PM

at the COUNCIL CHAMBERS, TOWNHALL

MINUTES

PRESENT: Mayor G. Marshall, Deputy Mayor P. Marion, Councillors E. Chapelle, B. Saunders, J. Robitaille, D. O'Shea. ABSENT: M. Mayotte, H. Luzius, D. Levy. Also Present: E. Rath, C.A.O., B. Murray, DPW, B. Gass, CBO, P. Hodgins, DPD, J. Schaefer, Treasurer, P. Harwood, MRS, C. Cote, CEO, P. Ryan, Fire Chief, C. Robillard Deputy Treasuer, Angie Peters, HR Assistant. 1. CALL TO ORDER

The Mayor called the meeting to order at 7:05 p.m. 2. MINUTES AND NOTES

i) Minutes from September 7th, 2011 For information.

ii) Notes from Visioning Session on Special Events - September

20th, 2011. For information.

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Minutes from October 5th, 2011 of 37

3. DECLARATION OF PECUNIARY INTEREST

None were declared. 4. STRATEGIC PLAN

i) Overview of Strategic Plan Process The Mayor opened the meeting by providing an update of the strategic plan review. This meeting is intended to generate ideas for the Strategic Plan Process by conducting Round Table Discussions on the identified items.

ii) Round Table Discussions

• Community Partnerships • Communications and Marketing including Website and Social Media • Customer Service • Infrastructure Maintenance and Enhancement • Shop Local and Procurement The group separated into four groups to discuss the topics. The following ideas were identified for the specific topics.

Community Partnerships Library (Midland and Penetanguishene) or County Libraries Airport SSEA – aids in securing approvals with MNR, DFO, etc. Province of Ontario CNCC Waypoint Friends Of Rotary Club

How to Form New Partnerships: Needs to be mutually beneficial Identify new needs Benefits the Town and Community. Cost efficiencies/ cost sharing Strength in numbers

When to Withdraw from a Partnership: Cost becomes a burden Becomes one sided Takes resources that can be better used/directed elsewhere Needs are met / goals accomplished

Page 2 of 8


How to improve relationships: Improved communication Shared vision by both parties Maintaining or improving service levels Improve planning and coordination Remain consistent Show appreciation Continue to review and take inventory Time and staff to pursue ideas

How to attract new partners: Provide something of value Reach outside of municipality Identify the Town’s needs for future prosperity and growth and seek out parties/groups that will provide the means to do this Improve media relationship/branding Being aware of community resources Listen to the community Maintain good current partners Have a plan Let everyone in the community know what you are trying to do and how they can help (sponsorship package) Be selective – must be a win/win

Communications and Marketing Town Page Radio Website Quarterly Meetings Mayors Message / Annual Message Twitter/Facebook/Blog Public Consultations Word of Mouth Communication boards (electronic) Kiosk (in the wrong place?) Facility bulletin boards Front Line – staff need to know what is happening Direct Dial extension to staff (to assist in Residents communication with the Town) *411 for people calling in after hours

Market the Town: Working with different partnerships (Rogers, SSEA, Chamber of Commerce)

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Entering into a partnership for large events (1812 celebrations) Partner with various tourism initiatives (attractions Ontario) Social media (Facebook, twitter) Public Ads National magazines Choose a theme and saturate / zone in Website – online polls Wikipedia Need partnership with accommodation business ie: Visitor packages Ads on the screen at the Arena Better communication between town and people/businesses doing things in Town that attract visitors Town crier / Town Mascot

Who are we NOT reaching:

YOUTH Youth groups – advertise in local schools More events provided by the Town geared toward the youth Provide more promotional material on what historical and recreational activities are available to the youth and the public Social media In school campaigns Competitions School pages on website with links Build relationships with school council – need to get to announcements Need school communications to come to Town as well ie: Fund raisers, concerts, tournaments “win/win” to promote each other.

SENIORS Newspaper Events with Food Strategic times to catch them Not all are computer literate Need to let people know of other opportunities Ask to post for others

Customer Service Properly trained individuals, knowledgeable, friendly, courteous Ability to communicate in both languages Local knowledge Service knowledge

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Inclusion/accessibility Exceed expectations Accurate information in a timely and friendly manner Follow up If unsure about information, get information from others and get back Good impression Happy customer – may not be happy with the answer, but with the service Can’t always get what you want, but you get what you need Equal service for everyone

How to improve: Ensure town staff communicate, staff to be better trained Knowledge and information and honesty Networking between departments Re-introduce staff Being accessible to the public Improve communication (internal and external) “meet and greet” be welcoming Need ongoing customer service training Need to ensure staff are not overwhelmed so they have the time to provide good service If you can’t resolve, let the resident know where they need to go next Do hand offs or explanations. The customer should not have to explain more than once. Really listen to what they want/need Have proper literature and information available – information about Town and activities Enhanced telephone etiquette (improved call routing) Consistency Teach discipline/kindness/manners Commitment to response – follow up on time, provide info Gel staff/Council – ideas, actions = common goal

Feedback from our Customers: Municipal open house Mayor’s message Ask if they understood the information and if they need more Survey / opinion polls: If so – what then? Need to commit to what to do next, would require resources to do properly Improve email commutations

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Infrastructure and Investment

Infrastructure: Includes equipment, facilities and staff. Cost/benefit analysis of projects Projects legislated by the province Health and safety of the public Risk assessment analysis Roads, water, sewer Buildings – “tangible capital assets” NOT people or programs

What factors to prioritize? Need vs. Want Cost vs. Benefit Overall impact vs. select few Potential partnership opportunities Tax/revenue for future Payback period/cost savings Usefulness/need in Town How does it relate to further projects (ie. Jeffery Street) Biggest bang for your buck Price/available funding

Top Three: STP Water Tank Roads/Sewers Virtual backup system to protect systems Get Funding - needs provincial regulations, mandatory to meet standards ie: water / environment Future growth or investment Support overall goals (not just one thing) Maintaining current infrastructures Maintaining health and safety of residents Projects that promote growth Redevelopment of Main Street

Shop Local Get quotes at a certain level Best price/value Competitive tenders only beyond a certain level Principles Value added Provide local businesses opportunity to bid on town purchases

Page 6 of 8


Competitive bids Knowledge of local businesses Quote local Shop local first Comparative pricing Build partnerships so that we have consistent discounts, which will build consistent loyalty

What does “Shop Local” mean: Town boundaries first Discriminatory business practices Neighbouring towns Further south (Barrie, GTA, etc) Purchase within a geographical area NOT when it is sourced out Support for local businesses first To keep here for everyone Product is Local – Service is Local.

Preference: Local service providers Same value, same quality Cannot establish a monopoly When they offer a fair competitive price When they are within 10% of bid prices, up to a maximum of ___ Quote local first Best deal wins!

iii) Next Steps (Future Meeting Dates) Local Industry Public Consultation – October 11th, 2011

7:00 a.m. (breakfast) Accessibility Public Consultation – Wednesday October

12th, 2011 at 10:00 a.m. – Council Chambers Downtown Revitalization Workshop with Main Street/ EDC

– October 12th, 2011 7-9pm – Council Chambers. Consultation with Francophone Community – Thursday

October 13 – 7-9pm – French Centre Consultation - Local Government Week – Youth/Schools

– Week of October 16 - TBD. 2012 Budget and Five Year Capital Plan – Initial Public

Consultation- October 19th, 2011 7-9pm.

Page 7 of 8


Strategic Planning Session #3 – Future Directions November 2, 2011. 7-9 pm. – Council Chambers

Strategic Planning Session #4 – Public Consultation – Wednesday November 16, 2011. 7-9pm – Council Chambers

Community Branding Workshop – TBD 5. QUESTION PERIOD FROM MEDIA AND PUBLIC 6. ADJOURNMENT

The meeting was adjourned at 9:28 p.m.

MAYOR

CLERK

Page 8 of 8


LOCAL INDUSTRY PUBLIC CONSULTATIONTuesday October 11, 2011 ROUND TABLE INTRODUCTIONSDave DusomeLarry LangleyTony MoreauDoug EwenLarry Cascagnette Don CoppingLois Lipton

Ernie Roberts Mayor MarshallCouncillor Daryl O’SheaCouncillor Jamie RobitailleEleanor Rath, CAOBrian Gass, CBOWendy Cousineau, CDC

WELCOME AND UPDATE Mayor Marshall provided the participants with an update on the Strategic Plan Review and the publicconsultation process. CURRENT CHALLENGES A variety of commercial space is available but no interested parties at this time.General employment is not an issue however there is a shortage of skilled trades from an Ontariostandpoint for supervisory/management positions.There is limited or no growth anticipated due to the current market.The cost factor for operations such as Tool and Die and plastics is too high within Canada. Outsourcingto overseas is an option however it requires on site resources to ensure that quality standards are met.The primary objective should be to retain the current industrial base. Seek out and recruit manufacturingthat is regional.There are only two major travel routes into the area and growing limitations imited transportation routesand time factor.Investment into the recruitment of industrial/commercial development will benefit all four municipalities(Penetanguishene, Midland, Tiny and Tay). This has to be a joint effort for the benefit of allcommunities. The mentality of “Us vs. Them” has to be taken out of the equation.A more sensible approach to the reduction of costs/services is required by all businesses however thelargest challenge in doing this is addressing the “sense of entitlement”. POTENTIAL OPPORTUNITIES Partnership opportunities between industry and Penetanguishene Secondary School are under discussion.What do we have to offer? Is there a package available, a list of available sites, etc.? Become industry friendly. Consider out of the box incentives by creating opportunities for business launch or ongoingmaintenance (i.e. zoning, expansion).Identify and “sell” the services which make the community more attractive to investors (i.e. privateschools, heath care, recreation, etc.).Understand what your disadvantages are then offset them with what you can bring to the table. Make sureeveryone in the process understand what is happen and how.Understand the long term impacts and opportunities for change. Georgian Manor and Southern GeorgianBay Hospital (Penetanguishene location) are two major facilities which will/may undergo changes. Howcan the Town be more active than reactive? A broader focus is required to develop a diversified industry base. Create of a viable business mixincluding smaller more compact family based business to offer a balance of lifestyle.

Notes from the following: Local Industry Public Consultation – October 11th, 2011

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We need a 20 year vision not a 5 to 10 year vision

· Education is the seed that grows the rest of the economy.· Public transportation · Affordable housing and student housing to meet projected growth.· Transportation has to be to a regional initiative in relation to proposed plans for Hillsdale and

Hwy 12. The County has to keep focused on the overall growth strategy. One third of taxes go tothe County.

· Don’t depend on taxes alone. The Town needs to identify revenue generators beyond taxes (i.e.solid waste, solar power).

WISH LIST OF DELIVERABLES A vision for the Town - What are our attractive features? You can’t base an economy solely onmanufacturing or retirement. Protection of the major transportation corridors - We have to protect the Highway 93 corridor (i.e. itcan’t slow down). Is there more of an opportunity to focus on the development of Hwy 12 to the 400?A primary contact designated for all municipalities - There was discussion regarding the benefits ofone position which would act as the primary contact at a base level salary with incentives for performance(i.e. new business). Focus on regional impact not local politics - Level the political field that notes the impact of industrialto the regional economy. What’s in it for us as North Simcoe? Develop private partnerships to assist in the development services to the identified growth areas. How do we get cost competitive?

· Incentives for local businesses to be here (i.e. taxes)· Additional salary costs· Material costs decrease competitive bidding opportunities· We need to find our spot in the global economy

Looking outside the box:

· Diversification (mix of industry, small business, etc)· What can we offer (i.e. Investment in servicing, land costs)· Create an impartial site selection local connection· Develop public/private partnerships· Investment in local business is more predictable than mutual funds· What is the benefit of being here?· Distribution centre for northern Ontario

HOW CAN THE TOWN WORK TOGETHER AND SUPPORT LOCAL INDUSTRY TOACHIEVE RESULTS

· Ensure a strong transportation link· Create/maintain strong infrastructure· Cost certainty/competiveness · Cost production· Develop a focused effort· Put the plan into action· Improve communication tools - Businesses go to municipal website – change is required.· Take some of the road blocks out of the way to encourage business development/investment

NEXT MEETING:


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To be scheduled in the next six weeks


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Accessibility Consultation Summary – October 12, 2011 Penetanguishene Administrative Building

Council Chambers 10 Robert Street West

Penetanguishene, ON L9M 2G2 Attendees: Don Rozman Councillor Debbie Levy Shirley Robles Barb Dodson Angie Peters Wendy Cousineau Stacey Cooper Fran Hill Don Copping Debbie Diaz A presentation regarding the Town’s 2012 Accessibility Plan was given by the Accessibility Coordinator. The topics focused around the Integrated Accessibility Standards of:

• Information and Communications • Employment • Transportation

The Transportation portion of the Accessibility Plan was discussed in depth as there were two representatives from outside organizations that specifically provide accessible transportation to the community. It was agreed that Penetanguishene is in great need for a plan to allow for transportation in Simcoe County both for residents who require accessible service and for those who do not. Wheels 4 Wheels representatives attended with information regarding the program, updates and challenges they face.


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Possible Priorities for Downtown Penetanguishene

October 12th, 2011

These were brainstorming ideas for the downtown if money were noobject.

· Town square – gazebo, music, shade, place to gather

· Outdoor – eating areas, seating areas – benches, trees

· Events – themes, held on a regular basis – Sunday afternoon

· Hill – tiered with flowers and access point, as an asset – recyclingetc. tucked in

· Marketing – advertising

· Redevelopment – buy up and redevelop unsightly properties

· Facades – consistent look and feel

· Murals – colour scheme, marine theme

· Outdoor artwork/visual arts – awnings, flower boxes, projected

signs

· Litter free – recycling, garbage year round, underground services,no smoking, clean and inviting

· Hours – consistent hours for business, more activity at all times

· Town Dock – fine dining by the water

· Accommodations – Ojibwa Landing, places to stay downtown,

places to stay for visitors (i.e. CNCC)

· Parking – lots of it

· Main Street – closed or boulevard or one way

· Trolley

· Gondola


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· Main Street – beautify

· Facades

· Businesses

· Roads

· Water/sewers on Main Street

· Banners

· Sparkly lights

· Flowers


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Action Planning Work Sheet – Penetanguishene (October 12, 2011)

ISSUE/PRIORITY

OBJECTIVE

STEPS/ACTION(How to Remedy)

RESPONSIBILI

TY(Who?)

RESOURCES(With what? or

How?)

TIME

(When will action start orbe reviewed?)

Facades – front,back, side, whereapplicable

Consistent Theme(Marine) Signs Lighting Awnings Security lighting

Get professionaladvice Plan by block Do visuals Develop partnerships– fundraising Promotion Set timelines Budget/funding

Town consultant TownProperty/BusinessOwnersConsultant Consultant Businesses,Service Clubs,Provincial/Federal gov’t orother mediasuppliers Media Town & Partners Town & Partners

Tatham or ScottMcQuaig Local resources

2012 2013 – 2014 to 2016

Notes from

the following:

Local Industry Public C

onsultation – October 11th, 2011

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2

Consultant No white flowersbecause they loseimpact Robert St.Boulevard

Bang for buck Options ideas

Implementation Celebrate Tell CAO to book

Business Owners,Designers foreach building,Town Everyone CAO

FacadesFlagsMarine theme Lights, hangingbaskets, boxedflowers to whereroad narrows Benches – (clocktower)

Notes from

the following:

Local Industry Public C

onsultation – October 11th, 2011

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Youth Consultation Summary – October 28, 2011(40 Grade 10 students from PSS)

Survey Questions # Students from Penetanguishene 25# Students from Midland 10# Students from Tiny 5 # That participate in organized rec programs 15# That use the skatepark 10# That participate in PenJam 2# Knew about or use the disc golf 5# That use the trails 35# That would like to go to Midland via trail 35 # That use the library outside of school 25# That use on-line library resources 10# That would be interested in iCamp program 3 # That use the museum outside of school 8# That have participated in museum act/events 15 # Interested in bandjam event 2 Comments/Ideas from Students

- Heat in the pool- BMX facility (separate from skateboard) - Dirt bike facility- Football league- Indoor basketball/sport facility- Washrooms need improvement at Huronia Park- Rotary Park swimming improvement- WI-FI in public parks/facilities- Beach cleanup day- More fitness programs- Inter-mural sports day at Rotary Park (soccer, volleyball etc)- Arena – seats are uncomfortable/cold- Winterama – youth activities, fishing - More amusement fairs throughout the year- Library – newer novel books for youth


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Strategic Plan Review

SWOT ANALYSIS & FUTURE

DIRECTIONS

November 2011

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Strategic Plan Overview

Strategic Planning Session # 1

Overview and Roundtable on Priorities

Interviews with Council & Management

Please confirm your meeting date and time

with Stacey if not yet done

Strategic Planning Session #2

Round Table Discussions

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Sector Consultations EDC and Downtown Visioning Session

Seniors Consultation

Local Industry Public Consultation

Accessibility Public Consultation

Downtown Revitalization Workshop

Francophone Community Public Consultation

2012 Budget and Five Year Capital Plan

Youth Consultation

Professional Consultation (TBD)

Support Staff Consultation (TBD)

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Strategic Planning Session # 3

SWOT & Future Directions – November 2, 2011

Public Consultation Session

Overview & Intro to Community Branding - November

16, 2011

Community Branding Session

November 30, 2011

Public Consultation for Final Budget and

Strategic Plan Update (if ready)

January 11, 2012

TODAY

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SWOT Analysis

What are our Strengths?

What are our Weaknesses?

What are our Opportunities?

What are our Threats?

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STRENGTHS What are the Town’s Strengths? Location on Georgian Bay with deep water harbour ideal for

pleasure craft

Beautiful setting with hills and urban forests

Easy public access to waterfront including Town Dock, Rotary Park, Ojibwa Landing, Bob Sullivan Park and Huronia Park

Rich Heritage including Aboriginal, Métis, British and French cultures

Bilingual character

Historical sites including Discovery Harbour, Museum, Sports Hall of Fame, St. Ann’s Church, St. James on the Lines, Kitchi Statute, Champlain Trail, Penetanguishene Road, Angels and Library (Carnegie as well as collections)

Local artistic community including King’s Wharf Theatre, artists, musicians, authors

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STRENGTHS

Main Street Corridor leading to the water

History of innovative approaches (i.e. Industrial Park, STP processes, Harbour cleanup, LED lights, Partnerships)

Institutional base including Waypoint, CNCC, Georgian Bay Hospital, Georgian Village, 8 Schools, French Centre

Wide range of Housing types

Numerous locations for infill development or new growth with extension of full services

Family oriented community with educational opportunities from Day Care through Secondary Schools in both languages

Excellence in Sports – Hockey, Ball Hockey, SHOF

One of the longest running winter carnivals (Winterama)

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STRENGTHS

Do you agree with the strengths?

Are there strengths missing?

Which are the top 3 strengths for the Town

to build on moving forward?

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WEAKNESSES

What are the Town’s weaknesses? Old infrastructure in need of replacement or upgrading

Limited industrial/commercial tax base

Limited local employment opportunities other than institutions

Location at the “end of the road”

The steep slope on the Main Street in the Downtown core

Winter climate and snow loads

Aging population with high percentage of seniors

Lower than average household income

Low profile, not well known

Sheltered/internally focused

Stigma of institutions

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WEAKNESSES

Do you agree with the weaknesses?

Are there weaknesses missing?

Which are the top 3 weaknesses for the

Town to address moving forward?

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OPPORTUNITIES

What are the Town’s opportunities? Revitalization of the Main Street

Waterfront opportunities including Town Dock, Ojibwa Landing, other activities as well as park enhancements

Georgian Manor redevelopment

Expansion of Employment Uses and Business Park

Main Street West development area

Fuller Avenue corridor

Town owned development lands (Rolling Sands, Lucy St)

Infill development opportunities on private lands)

War of 1812 Bicentennial & Penetanguishene Road

Champlain Celebrations

Improved trail system connections to Midland and Tiny

Visitors (boaters and cottagers) as well as Tourism

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OPPORTUNITIES

Do you agree with the opportunities?

Are there opportunities missing?

Which are the top 3 opportunities for the

Town to focus on moving forward?

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THREATS

What are the threats to the Town? Cost of infrastructure renewal, replacement or extension

Globalization and impact on local manufacturing base

Aging demographic with limited income

Added costs associated with new or existing responsibilities

regulated by Province

Fixed costs rising faster than revenue opportunities

Public expectation for reduced costs and/or tax cuts

Climate change and fluctuating lake levels

Unknown costs of Brownfield redevelopment

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THREATS

Do you agree with the threats?

Are there threats missing?

Which are the top 3 threats for the Town to

address moving forward?

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FUTURE DIRECTIONS?

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COMMENTS & QUESTIONS

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