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Transcript of 1 Business Intelligence in the Information Age © 2006 Acxiom Corporation. All Rights Reserved....
1
Business Intelligence in the Information Age
© 2006 Acxiom Corporation. All Rights Reserved.
Carmen McKenna-McWilliamsMarketing Technology Center of Excellence
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Business Intelligence in a Dynamic Environment
Why is Business Intelligence Important to my Organization?
Why is it so hard…
Best Practices, Tips and Tricks
© 2009 Acxiom Corporation. All Rights Reserved.
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The Speed of Things…
Sony BMG Rome 2008 Demo - YouTube
© 2009 Acxiom Corporation. All Rights Reserved.
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Why is Business Intelligence so important…• C-Level Reporting Needs • Senior Executive KPI’s• Historical data access• Digital information has increased by 30% per year • Need for Front Line Access• Current Global Economic Conditions
• Can Affect Key Business Drivers– New efficiencies– Accelerate and Automate Processes– Increase Productivity– Improve Customer Satisfaction– Lower Cost
© 2009 Acxiom Corporation. All Rights Reserved.
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Business Intelligence Definition
Business Intelligence:
The technologies, systems and processes…
that facilitate the compilation, analysis and access…
to data and insight…
providing definitive and predictive information…
about the business.
© 2009 Acxiom Corporation. All Rights Reserved.
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Two Different Perspectives
Natural Language
Functions Application Categories
What happened?
MeasuringReporting / Dashboard / Score carding
Data Visualization
Defining
Data Visualization
Data Mining
Segmentation
Search Asking questions in a natural language – “BI by Googling”
What is happening? Monitoring Event Management / What might happen / Alerts
What is going to happen?
PredictingPredictive Modeling
Optimization
What to do to take action?
Execution
Business Rules Engine
Campaign Management
Supply Chain Management
The Business User… …The IT Team…………………………..
© 2009 Acxiom Corporation. All Rights Reserved.
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Leading Business Intelligence Providers
Source: Gartner, Magic Quadrant for Business Intelligence Platforms, 2009
© 2009 Acxiom Corporation. All Rights Reserved.
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Examples of BI Portals
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Example in Real Life…
Trauma Transfer Capacity and Capability Status
The information provided below was generated on December 4, 2008 at 09:42 See Important Disclaimer Below
Utilization Survey
Available Temporarily Not Available Permanently Not Available
Metropolitan Region
Burn Unit
Cardiac Thoracic Surgery
CT Scan M R I
Emergency Room
ENT Maxio
Surgery
General Surgery
Hand Surgery
I C U Beds
Neuro Surgery
OB GYN
Surgery
Orthopedic Surgery
Spine Trauma
Arkansas Childrens
Open Open Open Open Open Open Open Open Open Not
Avail Open Open
Arkansas Heart
Not Avail
Open Open Open Not
Avail Open
Not Avail
Open Not
Avail Not
Avail Not Avail
Not Avail
Baptist Health Med - LR
Not Avail
Open Open Open Open Open Not
Avail Open Open Open Open Open
Baptist Health Med - NLR
Not Avail
Open Open Open Open Open Open Open Not
Avail Open Open Open
Conway Regional
Not Avail
Open Open Open Open Open Not
Avail Open
Not Avail
Open Open Not
Avail
North Metro Med Center
Not Avail
Not Avail
Open Open Not
Avail Open
Not Avail
Open Not
Avail Not
Avail Open
Not Avail
Saline Memorial
Not Avail
Not Avail
Not Avail
Open Open Open Not
Avail Open
Not Avail
Open Open Not
Avail
St. Vincent Infirmary
Not Avail
Open Open Open Open Open Open Open Not
Avail Open Open Open
© 2009 Acxiom Corporation. All Rights Reserved.
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Interactive Examples in Real Life…
Recovery.govRecovery.gov
Stimulus Package BreakdownStimulus Package Breakdown
© 2009 Acxiom Corporation. All Rights Reserved.
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Sample Architecture –
Purpose-Built WebServices Architecture
SERVICES
Open Data AccessDATA
Warehouses Warehouses (Relational & OLAP)(Relational & OLAP)
Transaction Transaction SystemsSystems
Flat, Legacy Flat, Legacy or Modernor Modern
SecuritySecurity PresentationPresentation QueryQuery ScheduleSchedule& Burst& Burst
MetadataMetadata
USERZero Footprint
Task-Based InterfacesReportingReporting
AnalysisAnalysisScorecardingScorecarding
DashboardsDashboardsSearchSearch
Event Event ManagementManagement
Office Office ConnectionConnection
QueryQuery
© 2009 Acxiom Corporation. All Rights Reserved.
Barriers to Success…And some Practical Solutions
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InformationWeek:
Business Intelligence Gets Smarter •Polled 358 business technology professionals
•Assess the business intelligence environment and its direction for the foreseeable future.
•Trends and challenges related to business intelligence initiatives.
© 2009 Acxiom Corporation. All Rights Reserved.
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© 2009 Acxiom Corporation. All Rights Reserved.
•Deploy the Right Tool •Parameterize & Automate the Reporting Process
•Simplify the Data
•Deploy the Right Tool •Parameterize & Automate the Reporting Process
•Simplify the Data
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© 2009 Acxiom Corporation. All Rights Reserved.
•Utilize Software as a Service
•Consolidate Business Intelligence Solutions
•Publish & Distribute Reports in Accessible Formats
•Utilize Software as a Service
•Consolidate Business Intelligence Solutions
•Publish & Distribute Reports in Accessible Formats
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© 2009 Acxiom Corporation. All Rights Reserved.
• Integrate Data for Analytical Usage
•Mitigate Data Quality Issues
•Access Real-Time Data
• Integrate Data for Analytical Usage
•Mitigate Data Quality Issues
•Access Real-Time Data
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© 2009 Acxiom Corporation. All Rights Reserved.
•Outsource Software Installation and Configuration
•Outsource Execution Processes
•Augment Business Intelligence Personnel
•Outsource Software Installation and Configuration
•Outsource Execution Processes
•Augment Business Intelligence Personnel
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© 2009 Acxiom Corporation. All Rights Reserved.
• Identify Performance Thresholds
•Learn from your Spreadmarts
•Measure Employee Satisfaction
• Identify Performance Thresholds
•Learn from your Spreadmarts
•Measure Employee Satisfaction
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© 2009 Acxiom Corporation. All Rights Reserved.
•Understand the Maturity of Your Business Intelligence
•Deploy Proofs of Concept
•Keep Up-To-Date on Business Intelligence Technologies and Trends
•Understand the Maturity of Your Business Intelligence
•Deploy Proofs of Concept
•Keep Up-To-Date on Business Intelligence Technologies and Trends
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© 2009 Acxiom Corporation. All Rights Reserved.
•Customize Business Intelligence Applications for Executive Use
•Express Success in Terms of Return on Business Intelligence Investment
•Provide BI that demonstrates Cross-Functional Relationships
•Customize Business Intelligence Applications for Executive Use
•Express Success in Terms of Return on Business Intelligence Investment
•Provide BI that demonstrates Cross-Functional Relationships
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© 2009 Acxiom Corporation. All Rights Reserved.
•General Lack of Project Management Rigor
•Define Financial Objectives
•Assess Data Health
•General Lack of Project Management Rigor
•Define Financial Objectives
•Assess Data Health
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© 2009 Acxiom Corporation. All Rights Reserved.
• Identify Business Intelligence Leaders in Your Company
•Create a Business Intelligence Competency Center
•Establish Professional Objectives
• Identify Business Intelligence Leaders in Your Company
•Create a Business Intelligence Competency Center
•Establish Professional Objectives
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Business Intelligence Competency Centers and Centers of Excellence
A centralized cross-disciplinary team aimed at sharing competencies and investments including proven best practices as well as technologies.
To achieve a mature and centralized CC or COE:– Set a Mission Statement– Get Executive Level Support– Assemble a diverse team– This is not a “One and Done” Initiative– The tough decisions need to be tackled here– Promote!!– Be responsive
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© 2009 Acxiom Corporation. All Rights Reserved.
•Demonstrate What is Possible
•Train Users on Business Intelligence Tools
•Train Users Regarding Their Data
•Demonstrate What is Possible
•Train Users on Business Intelligence Tools
•Train Users Regarding Their Data
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Great Resources
• Gartner• Forrester• TDWI (The Data Warehouse Institute)