1 April 10, 2008 iSa – iTouch Speech assistant CS 410 Blue Team Brad Travalgio Dominic Eldridge...

1April 10, 2008

iSa – iTouch Speech assistantCS 410 Blue Team

Brad Travalgio

Dominic Eldridge

Mark Mahn

Matthew Salyer

Scott Seto

Scott Wood

CS410 Blue Team

iSa

Communication is difficult when speech is misunderstood.

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Who may need iSa?

49,000,000 Americans have a speech disorder The largest population of challenged Americans

Office of Official Publications, Texas Tech University


Social Participation

From University of San Francisco Disability Statistics Center- Is the Status of People with Disabilities Improving?(Abstract 21)May 1998

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Causes

Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Stuttering


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Effects

Those affected by speech disorders suffer negative social effects when they are unable to:

Express feelings

Obtain quality employment

In addition, the effects of speech disorders may lead to decreased self-esteem.

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Health and safety are at risk when they are unable to:Indicate an emergencyCommunicate their condition and needs to others

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iSa in action

(1) When you can't be understood

iTouchwith iSa installed

(2) Use iSa to choose phrases or words

(3)Let iSa be your voice

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MFCD

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MFCD Prototype


Goals


Develop a Portable Speech AssistantAllow Customization (i.e. Shorthand, Themes)Provide User-Friendly FeaturesTest the SolutionMarket the Solution

Phase 0


Conception Develop Project Team Define Problem

Planning Determine Roles Plan Website Initial Research

(Design,Marketing,Competition,Risks) Begin Planning Solution

Phase 0


Feasibility Presentation Planning Design Technical

Planning Design Plan Technical Plan Financial Plan Marketing Plan

Phase 0


Milestones SBIR Phase 1

Phase 0 Org Chart


Phase 1


Planning Develop project team Define communication methods

Requirements GUI requirements Database requirements Software requirements

Phase 1


Setup Development Environment

Design Prototype

Development Prototype

Testing SBIR Phase 2

Phase 1 Org Chart


Phase 2


Develop Project Team Planning

Communication Functional Level Requirements

Requirements Documentation Design

Phase 2


Set-up Development Environment Servers

Design GUI screens Database Software

Phase 2


Development Testing User documentation Beta release

Phase 2 Org. Chart


Phase 3


Develop Project Team Hire new Personnel Setup

Workstations Phones

Advertising Beta Testing Contact local schools

Website

Phase 3 Org Chart


Lawyers

Management Plan

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Evaluation Plan

Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirements document Quality - Measured by customer purchase rate and

satisfaction

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Evaluation Phases

Phase 0 Idea developed Project website developed Funding secured

Phase 2 Product design Software module

development Software module testing Integration testing Finished product

Phase 1 Prototype design Working prototype Initial customer demonstration

Phase 3 First sale completed Product released Marketing plan developed Successful marketing New contracts acquired

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Funding Plan

Department of Health and Human Services

Phases I & II: $325,000 award from the

“Innovation Research Grant to

Promote the Health of People with

Disabilities”

Phase III: Venture Capitalist Investors


Phase 1 Budget

Hardware ResourcesProduct Quantity Cost Per Unit TotalDELL PowerEdge SC1430 1 $729 $729 25' CAT6 Network Cable 1 $25 $25

Total: $752

Personnel ResourcesTitle Hourly Rate Hours Total 40% OverheadFinancial Specialist $20 536 $10,720 $15,008 Marketing Specialist $20 536 $10,720 $15,008

Product Manager $20 260 $5,200 $7,280 Project Manager $25 536 $13,400 $18,760

Risk Specialist $20 536 $10,720 $15,008 Software Specialist $20 399 $7,980 $11,172

Technical Specialist $20 260 $5,200 $7,280 Webmaster $20 260 $5,200 $7,280

Total: $96,796


Phase 2 Budget

Hardware ResourcesProduct Quantity Cost Per Unit Total

DELL PowerEdge 2950 III 10 $1,299 $12,990

Macintosh Workstation 1 $1,300 $1,300

Windows Workstation 1 $1,300 $1,300

Linux Workstation 1 $1,300 $1,300

UNIX Workstation 1 $1,300 $1,300

Cisco 2800 Series Router 1 $1,450 $1,450

25' CAT6 Network Cable 15 $25 $375

iTouch 10 $250 $2,500

iTouch USB Cable 10 $3 $30

iPhone 10 $400 $4,000

iPhone USB Cable 10 $3 $30

iTouch Speakers 10 $13 $130

Total: $26,705


Phase 2 Budget

Personnel Resources

TitleHourly Rate Hours Total 40% Overhead

HR Manager $26 1040 $27,040 $37,856

Product Manager $26 504 $13,104 $18,346

Project Manager $27.50 1040 $28,600 $40,040

Software Engineer 1 $26 774 $20,124 $28,174

Software Engineer 2 $26 774 $20,124 $28,174

Technical Specialist $26 504 $13,104 $18,346

Webmaster $26 774 $20,124 $28,174

Total: $199,113


Phase 3 Budget

Hardware Resources

Product Quantity Cost Per Unit Total

DELL Precision 370 7 $699 $4893

25' CAT6 Network Cable 7 $25 $175

Total: $5068


Phase 3 Budget

Personnel ResourcesTitle Hourly Rate Hours Total 40% OverheadAdministrative Assistant $12 960 $11,520 $16,128 Bookkeeper $20 274 $5,480 $7,672 Customer Support 1 $12 960 $11,520 $16,128 Customer Support 2 $12 960 $11,520 $16,128 Customer Support 3 $12 960 $11,520 $16,128 Financial Specialist $26 960 $24,960 $34,944 Lawyers $200 71 $14,200 $19,880 Marketing Specialist $26 960 $24,960 $34,944 Operation Manager $26 960 $24,960 $34,944 Procurement Manager $26 466 $12,116 $16,962 Product Manager $26 466 $12,116 $16,962 Project Manager $34 960 $32,640 $45,696 Software Engineer 1 $26 714 $18,564 $25,990 Software Engineer 2 $26 814 $21,164 $29,630 Technical Specialist $26 466 $12,116 $16,962 Webmaster $26 714 $18,564 $25,990

Total: $415,738


Out Years Budget

Out Years ResourcesTitle Hourly Rate Hours Per Year Total 40% Overhead

Administrative Assistant $12 2080 $24,960 $34,944

Bookkeeper $20 2080 $41,600 $58,240

Customer Support 1 $12 2080 $24,960 $34,944



Operations Manager $34 2080 $70,720 $99,008

Total: $297,024

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Projected Annual Sales

Break Even

35

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Marketing Plan


Primary Market 2.6 million Americans who have difficulty having

their speech understood Secondary Markets

2.4 million Americans who use English as a second language

2.3 million iPhone's sold

Marketing Plan


How can you hear about iSa? iTunes iSa Website Beta Testing reviews

Marketing Plan


We will offer more than the competition.

Marketing Plan


Where we really separate ourselves!

Risks

A – Difficult to type B – Difficult to afford

C – Hardware becomes outdated

D – Database entry causes delays

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Difficult to Type

20% of those with speech disabilities also have major physical disabilities.

Mitigation:

iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing.

American Speech-Language-Hearing Association (ASHA)

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Difficult to Afford

60% of Americans have private health plans. Most health plans do not cover "speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology."

Mitigation:

The iSa will have a selling point of $100, making it more affordable then the competition.

Census.gov


Outdated Hardware

It is inevitable that the hardware will become outdated.

The software will need to be ported to the new hardware when the time comes.

Mitigation:

The coding of iSa will be designed to be ported from one device to another.


Database delays

Filling a database is time consuming. This presents a large possibility for delays.

Mitigation:

iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry.


Return on Investment

The customer will gain a tool that will aid in communication and help to improve their overall

quality of life.

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Return on Investment

Providing a solution to make life better for people with speech disorders.

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Resources

Office of Official Publications, Texas Tech University.http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.html

University of San Francisco Disability Statistics Centerhttp://dsc.ucsf.edu/publication.php?pub_id=7 http://dsc.ucsf.edu/figure.php?pub_id=7&section_id=1&figure_id=3

American Speech-Language-Hearing Association (ASHA)

http://www.asha.org/members/research/reports/speech_voice_language.htm

US Census Bureau http://www.census.gov/prod/2007pubs/p60-233.pdf

Communication Disorders, Psychology Today.http://psychologytoday.com/conditions/commdisorder.html

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http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.html

The Numbers Guyhttp://online.wsj.com/public/article/0,,SB116481159830835726,00.html

Welcome to the National Aphasia Association http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html

BRSS Dyslexiahttp://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf

Stuttering: New Research: Vanderbilt Find Link to Emotionshttp://educationalissues.suite101.com/article.cfm/stuttering...

Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetzhttp://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html

Census.govFact Finder- English as a second language.

http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&-redoLog=fals

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