1. Apple Inc's Marketing
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Transcript of 1. Apple Inc's Marketing
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8/16/2019 1. Apple Inc's Marketing
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Disusun oleh:
Mariatul KhiftiyahSandi Yudha WardanaSurya Rushdana Putra
“Analisis Marketing Produk
Apple Inc.”
MagisterManajemen
TUGA MA!A"#M#! P#MAA$A! MAGIT#$ MA!A"#M#!U!IU%A
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Apple Inc.
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Apple Inc.Didirikan 1 April 197
!leh Ste"e #$%s& Ste"e W$'niak&R$nald Wayne
Apple Inc. adalah perusahaanyan( ter)asuk perusahaanden(an nilai tertin((i di dunia.
$741.8 Billion atau Rp. 9.*+,&+ -/$r%es.c$)0
Informati
on
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Pr$duk
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Pr$duk
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Pr$duk
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S-PSegmentation, Targeting, dan Positioning
SegmentationiPhone ditujukan untuk pasar dengan ...
• #enis kela)in pria dan anita
%eru)ur antara 17 2 34 tahun De)$(ra5s0
•Wilayah seluruh dunia 6e$(ra5s0
•K$nsu)en yan( )enyukai (ad(et
dan tekn$l$(i can((ih yan( %isa)enin(katkan (en(si )ereka Psik$(ra5s0
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S-PSegmentation, Targeting, dan Positioning
TargetingiPhone ditujukan untuk pasar dengan ...
•Pria dan anita %eru)ur antara 17 2 34 tahunyan( )erupakan usia pr$duktif
•K$nsu)en den(an tin(kat pendapatan ke atas
•K$nsu)en yan( )en(ikuti perke)%an(anfashi$n pr$duk
•Pe)akai pr$duknya adalah yan( )e)entin(kandesi(n dan antar)uka yan( (aya•Wilayah seluruh dunia den(an tar(et uta)ane(arane(ara )a8u Australia& anada& hina& /rance& 6er)any& :$n(K$n(& #apan& ;e
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S-PSegmentation, Targeting, dan Positioning
PositioningPr$duk yan( eksklusif& )eah dan %er%eda& sehin((a
)eni)%ulkan %aha pr$duk iPh$ne adalah pr$duk kelas atas
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Marketin( Mi>Produt, Prie, Plae, and Promotion
Produt Smartphone yan( terdepan& perf$r)a yan( $pti)al& ka)era
yan( $pti)al& )endukun(an dan didukun( den(an aplikasiyan( %erli)pah
Prie?+9 ?*+9
Rp 9.999.444 2 Rp [email protected]
den(an p$t$n(an har(a 8ika )e)%eli )elalui pr$"ider
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Marketin( Mi>Produt, Prie, Plae, and Promotion
PlaePen8ualan lan(sun( $leh !pple
eker8asa)a den(an gadget retail
den(an l$kasi penduduk )enen(ah keatas
Promotion"idespread launh P#
edia !d%ertising
Produt plaement
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• In$"asi yan( efektif
• Simple promotion
•
Branding• B)$si k$nsu)en
• Pu&li 'gure e(et &onus
Marketin( Strate(ic
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Apple
St$rePud$n(& Shan(hai
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AppleSt$re
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AppleSt$re
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Apple
St$re
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Caunchin( iPh$ne
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Matriks Ansh$ pen(e)%an(an %isnis pada di)ensi pr$duk E di)ensi pasar
)*ampleatri* penetreation, produt de%elopment arket de%elopment, di%ersi'ation
iPad Air @
9&7 inci
iPad Pr$
1@&9 inci
iPad )ini +
7&9 inci
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Result
S$urceF ID& A=6 @413
Total pendapatan seluruhproduk Apple Inc.tahun &skal '()*
+',- illion Rp ,.14*&+ - 0
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-BRIMA KASI:
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DA/-AR P=S-AKA
/$r%es.c$)
%usiness%l$(.ash%$urnec$lle(e.c$.uk
httpsFGGandreapriant$.$rdpress.c$)G@413G4+G4G)arketin()i>+ppricepr$ductplacepr$)$ti$npadaperusahaanappleincG
httpFGGra8apresentasi.c$)G@41,G4@Gstrate(ipe)asaranapple)arketin(strate(y$fappleG
httpFGGahli)ana8e)enpe)asaran.c$)G@41,G4G)elacakkiatdanstrate(ipe)asaranappleiph$nei)acipadG
httpsFGG.scri%d.c$)Gd$cG1*,+,149GAnalisisSe()entati$n-ar(etin(danP$siti$nin(d$c>
httpFGGtekn$.liputan.c$)GreadG@,7939Gpelit%iayarisetapplecu)a,3daripendapatan
httpFGG.apple.c$)GprGli%raryG@413G14G@7AppleRep$rtsRec$rd/$urthHuarterResults.ht)l
httpFGG.tekn$up.c$)GnesG,*,73Gapplela(ila(ilap$rkanrek$rpendapataniph$nepr$dukterlarisG
httpFGG.idc.c$)Gpr$dser"Gs)artph$ne)arketshare.8sp
httpFGG.apple.c$)GprGli%raryG@413G14G@7AppleRep$rtsRec$rd/$urthHuarterResults.ht)l
httpsFGG).te)p$.c$GreadGnesG@41,G49G1@G47@31@1G%e(inialurdistri%usiiph$ne3sdan3c
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iPh$ne Inn$"ati$n