UPDATE ON INDONESIA’S

TOURISM AND HOSPITALITY

PERFORMANCE AND OUTLOOK

HPRP I LAWYERS - JAKARTA, 29 OCTOBER 20151

CURRENT CONDITION AND DEVELOPMENT OF TOURISM TARGET IN 2019

• Tourism Competitiveness Index (WEF)**)

• International Tourist Arrivals

• Domestic Tourist Trips

• Contribution to GDP

• Foreign Exchange

• Contribution to Employment

2014 TARGET 2019• 8% (BPS)

15% (WTTC)

• Rp 240 trillion

• 13 million

• 4 % (BPS)

9 % (WTTC)

• Rp. 120 trillion

• 11 million

• #30

• 20 million

• 275 million

• #70

• 9 million

• 250 million

macro

macro

mic

rom

icro

2

Malaysia : 27,4 million

Singapore : 15,1 million

Thailand : 24,8 million

*) Source data : UNWTO – United Nation World Tourism prsnanization

**) WEF : World Economic Forum

Comparison to other ASEAN countries (2014) :

1. 120.000 hotel rooms2. 15.000 restaurant3. 10.000 travel agency4. 300 international class recreation park5. 2.000 diving operator

POTENTIAL INVESTMENT NEEDS

3

5. 2.000 diving operator6. 100 marina7. and other tourism facilities8. INTERGRATED TOURIM RESORT IN EVERY PROVINCE (TARGETED 25

PROJECT UP TO YEAR 2019)9. INTERGRATED SPECIAL TOURISM RESORT ECONOMIC ZONE (34 LOCATION)10. 100 LOCATION CONSERVATION AREA

STRATEGY FORMULATIONS t r a t e g y F r a m e w o r k

• GREAT SPIRIT• Indonesia Bekerja – Wonderful Indonesia

• GRAND STRATEGY• Directional Strategy: Sustainable Competitive Growth

• Portfolio Strategy : Integrated e-Tourism ecosystem

National Level

National Level

4

• Portfolio Strategy : Integrated e-Tourism ecosystem

• Parenting Strategy : Government Support – Industry Led

Industry

Level

Industry

Level

• BUSINESS STRATEGY• Comparative Strategy : Industry Champion

• Competitive Strategy : Focus, Speed, and Differentiation

• Cooperative Strategy : Public Private Partnership

OPPORTUNITIESOPPORTUNITIES

• Natural resources ( 80 % ) • Priorities of tourism ( 77 % ) • Price competitiveness ( 76 % )• Human Resources ( 70 % )• Safety and Security (63 %)

THREATTHREAT

• Tourism infrastructure ( 30 % ) • ICT infrastructure ( 39 % ) • Hygiene and health ( 41 % ) • Accessibility ( connectivity , seat

capacity , flight dandirect ) ( 50 % ) • Regulation ( admission sailboat / yacht ,

visas , customs ) - 61 %

STRATEGY FORMULATION

5

visas , customs ) - 61 %

1. The spirit of mutual cooperation, Indonesian incorporated2. Strategy through the forming of pent helix ecosystem (academic, business, governance,

community and media)3. Cooperate with the Indonesia Investment Coordinating Board and the Indonesia Investment

Promotion Center on promoting the tourism investment opportunities in 8 (eight) countries,which are : USA, UAE, South Korea, Australia, Singapore, Taiwan, England and Japan

4. Provide easiness on the licensing of tourism investment through the one stop shop service incooperation with the Indonesia Investment Coordinating Board

INDONESIA TOURISM INVESTMENT STRATEGY

“GREAT” CONCEPT

Will integrate the dimensions of tourism

infrastructure, accessibility, connectivity, activities,

facilities, hospitality and market preferences

(entrance / point of distribution, movement patterns

GREAT

STRATEGY FORMULATION

(entrance / point of distribution, movement patterns

of tourists, readiness and certainty of order

management and administration / business tourism)

in order to improve the optimization of the benefit

value and the positive impact for the community,

business, and many areas in Indonesia

6

Nature (35 %)

Culture (60%)• Heritage and Religious Tourism• Culinary and Shopping Tourism• City & Village Tourism

• Marine Tourism ���� 35% • Ecological Tourism• Adventure Tourism

TYPE OF TOURISM TO BE DEVELOPEDFOR FOREIGN TOURISTS IN INDONESIA, 2015 -2019

7

Manmade (5%)

• MICE* & Event Tourism• Sport Tourism• Integrated Resort Tourism

1. Cullinary & Shopping Tourism (80%)2. Heritage & Religious Tourism (80%)3. Marine Tourism (35%)4. MICE Tourism (25%)5. Sport Tourism (5%)

Top Five Contributors

Source: Passenger Exit Survey (PES), 2013.

MARINE TOURISM DEVELOPMENT

CULTURE (60%) NATURE (35%) MANMADE (5%)

Ecological Tourism45%

Marine Tourism35%

3.080.000 x 35% = 1.078.000

Adventure Tourism20%

Beach Tourism/

8

Beach Tourism/Coastal Zone

60%60% x 1.078.000 = 646.800

Foreign Tourism

Water Tourism / Seascape25%

25% x 1.078.000 = 269.500Foreign Tourism

Underwater Tourism15%

15% x 1.078.000 = 161.700Foreign Tourism

SwimmingSun Bathing

SportSightseeing

Sailing/YachtingCruisingFishingSurfing

SnorkelingParasailing

Skiing

Diving

Source : PES, 2013Cipto Aji Gunawan, Ssi, 2014Direktorat MKKIE Ditjen PDP, 2014

INDONESIA MARINE TOURISM TARGET

• Coastal Zone

• Seascapes:

a. Yacht

b. Cruise

• Under the sea : Diving

• Number of Foreign Tourists

• Number of Foreign Tourists (marine)

• Foreign Exchange

2014 TARGET 2019• 20 mil foreign tourits

• 4 mil foreign tourists

• 4 bil US$

• 9 mil foreign tourists

• 1 mil foreign tourists

• 1 bil US$makro

makro

mik

rom

ikro

• 8 National Tourism Strategic Area (Marine)

• 750 ship

• 400 call

• 25 National Tourism Strategic Area (Marine)

• 5.000 ship (100 Marina

• 800 call (10 Cruise Port)

• 45 diving destination

9

• Under the sea : Diving • 400 call

• 25 diving destination• 45 diving destination

Indikator 2014 2015 2016 2017 2018 2019

Coastal 650.000 prsn 800.000 prsn 1.200.000 prsn 1.500.000 prsn 2.000.000 prsn 2.600.000 prsn

Yacht 750 ships 1.500 ships 2.200 ships 3.000 ships 4.000 ships 5.000 ships

Cruise 400 call 460 call 530 call 600 call 700 call 800 call

Diving 25 destinations 27 destinations 30 destinations 35 destinations 40 destinations 45 destinations

Foreign Tourits

1 mil 1,3 mil 1,8 mil 2,3 mil 3 mil 4 mil

PROJECTION of INDONESIA MARINE TOURISM TARGET, 2015 - 2019

No ProvinceStrategic Areas Of National Tourism / Kawasan Strategis

Pariwisata Nasional (KSPN)

1 Aceh 1 Weh dsk

Sumut 2 Toba dsk

3 Teluk Dalam Nias dsk

Kepulauan Riau 4 Nongsa - P Abang dsk

5 Natuna dsk

Bangka Belitung 6 Tanjung Kelayang dsk

Jakarta 7 Kota Tua Sunda Kelapa

Jawa Tengah 9 Borobudur dsk

Jawa Timur 10 Bromo-Tengger-Semeru dsk

STRATEGIC AREAS OF NATIONAL TOURISM

10

Jawa Timur 10 Bromo-Tengger-Semeru dsk

11 Ijen-Baluran dsk

Bali 12 Kintamani - Danau Batur dsk

13 Kuta - Sanur - Nusa Dua dsk

14 Menjangan - Pemuteran dsk

NTB 15 Rinjani dsk

16 Gili Tramena dsk

NTT 17 Komodo dsk

18 Ende - Kalimutu dsk

Kalimantan Barat 19 Sentarum dsk

Kalimantan Tengah 20 Tanjung Putting dsk

Sulawesi Utara 21 Bunaken dsk

Sulawesi Selatan 22 Toraja dsk

Sulawesi Tenggara 23 Wakatobi dsk

Maluku Utara 24 Morotai dsk

Papua Barat 25 Raja Ampat dsk

Total 25 KSPN

25 STRATEGIC AREAS OF NATIONAL TOURISM

(MARINE TOURISM)

KSPN Wehdskt

KSPN Natuna dskt

KSPN Raja Ampat dskt

KSPN Derawan –

Sangalaki dskt

KSPN Togean– Tomini dskt

KSPN Nongsa– Pulau

Abang dskt

KSPN Bunaken dskt

KSPN Bitung

dskt

KSPN Bitung– Lembeh

dskt

KSPN Morotai dskt

KSPN PulauRupat dskt

KSPN Biak dskt

KSPN TelukCenderawasih

dskt

KSPN Wakatobi dskt

KSPN Komodo dskt

KSPN Bandaneiradskt

Pulau Panaitan(KSPN Ujung Kulon– Tj. Lesung dskt)

KSPN Karimunjawa

dskt

KSPN Krakatau dskt

KSPN PulauMoyo dskt

KSPN Nemberala –

Rotendao dskt

KSPN Takabonerate

dskt

KSPN Engganodskt

KSPN KepulauanSeribu dskt

KSPN Nusa Penida dskt

KSPN GiliTramena dskt

Source: PP No. 50 Tahun 2011 tentang RIPPARNAS 2010 – 2025

Potential:� Marine Tourism (coastal, dive

site, yacht anchoring point, surf spot, destinations cruise)

� Historical Suites� Ecotourism (National Parks

National Wildlife)

TARGETS AND PROGRAM Masterpiece Development of Marine Tourism Zone 100 Location 2015-2019

100 Marina

1. Planning and Desain2. Infrastructure and Tourism

Facilities3. Community

empowerment (clustering tourist village)

4. CTI system5. Tourism ecosystem

integration (linkages with screen lines and supply lines

12

(international Standard MaritimeTourism Area)

lines6. Management7. Promotion

STRATEGY FORMULATIONS t r a t e g y F r a m e w o r k

• GREAT SPIRIT• Working Indonesia – Wonderful Indonesia

• GRAND STRATEGY• Directional Strategy: Sustainable Competitive Growth

• Portfolio Strategy : Integrated Tourism ecosystem

National Level

National Level

13

• Portfolio Strategy : Integrated Tourism ecosystem

• Parenting Strategy : Government Support – Industry Led

Industry Level

Industry Level

• BUSINESS STRATEGY• Comparative Strategy : Industry Champion

• Competitive Strategy : Focus, Speed, and Differentiation

• Cooperative Strategy : Public Private Partnership

CHANCECHANCE OBSTACLEOBSTACLE

• Natural Resources (80%)

• Priorities of tourism (77%)• Price competitiveness (76%)

• Human Resources (70%)• Safety and Security (63%)

• Tourism infrastructure (30%)• ICT infrastructure (39%)• Hygiene and health (41%)• Accessibility (connectivity, seat capacity, and a

direct flight) (50%)• Regulation (entry screen ships / yachts, visas,

customs) (61%)

INDONESIA MARINE TOURISM STRATEGY

STRATEGY FORMULATION

14

INDONESIA MARINE TOURISM STRATEGY

Source : Rancangan Awal RPJMN 2015-2019

1. National Tourism Marketing: bring in as many foreign tourists and boost domestic tourists

2. Tourism destinations development: improving the attractiveness of maritime tourism destination so that having competitiveness at home and abroad

3. Development of Tourism Industry: increasing the participation of local businesses in the national tourism industry and increase the diversity and competitiveness of products / services national tourism in each tourist destinations that become the focus of marketing

4. Tourism Institutional development: human resource development of tourism and national tourism personanisation

SI: MARKETING STRATEGY IMPLEMENTATION

BASED ON ‘DOT’ APPROACH

DESTINATIONGreat Bali, Great Jakarta, Great Batam

OORIGINSingapore, Malaysia, Tiongkok,Australia, and Japan

TIME Market Seasonality

15

SI: PROMOTION STRATEGY IMPLEMENTATION BASED ON

‘BAS’

Market AreaBudget

AllocationBranding Advertising Selling

ASEAN 50% 25% 15% 10%

ASIA PACIFIC

(NON ASEAN)30% 15% 10% 5%

ALLOCATED PROMOTION BUDGET 2015 : Rp. 1 BILIONAND 2016 RP. 5,4 BILION (US $ 397 MILLION)

(NON ASEAN)

EUROPE,

MIDDLE EAST,

AND AFRICA

(EMEA)

20% 10% 5% 5%

TOTAL 100% 50% 30% 20%

16

BRANDING & ADVERTISING

PROMOTION STRATEGY IMPLEMENTATION BASED ON ‘BAS’

17

Commercial TV for Imlek Celebration 2015

Commercial TV to Promote Indonesia for Tiongkok Market

Marketing EventBillboard

SELLING ITB BERLIN 2015

Profile 2014 2015

Exhibitors 10,147 10,150

Country Participant 189 189

Trade Visitors 114,000 115.000

Consumers 60,000 65.000

Total Visitors 174,000 180.000

PROMOTION STRATEGY IMPLEMENTATION BASED ON ‘BAS’

18

Total Visitors 174,000 180.000

Transaction Rp 3,8 Trillion

Rp 4,3 Trillion

Bali Beyond Travel Fair 2015

Profile 2014 2015

Seller 278 370

Buyer 246 325

Transaction Rp 6,2

Trillion

Rp 13,5

Trillion

SI: CONTENT STRATEGY IMPLEMENTATION

BASED ON ‘POS’ APPROACH

PAID MEDIA

OWNED MEDIA www.Indonesia.travel

SOCIAL MEDIAInstagram, Facebook, Twitter, Blog, dsb.

19

Tourism Destination Development

Accesibility• Transportation• Infrastructure (road, electricity, water, sanitation, telecomunication, ICT)

20

Amenity

Atraction

• Tourism Facility (TIC, Toilet, Gazebo, Pedestrian, garden arrangement, Signs Travel, Tourism Pier, rest area)

• diversification of tourist activity, visitor management• tourism awareness• business and SDM certification

STRATEGY OF TOURISM DEVELOPMENT

• Improving Competitiveness of Tourism Business Products

• Increased Tourism Business Partnership

• Development Environmental Responsibility

No Tourism Business Sectors

1 Tourism Attraction;

2 Tourism Area;

3 Tourist Transportation Services;

4 Travel Services;

5 Food And Beverage Services;

6 Accommodation Provision;

7 Organization Of Entertainment And Leisure Activities;

8 Organizing Meeting, Incentive, Conference And Exhibition (MICE);

21

Gabungan Industri Pariwisata Indonesia (GIPI), Perhimpunan Hotel dan Restoran Indonesia (PHRI), Asosiasi Perusahaan

Perjalanan Indonesia (ASITA), Gabungan Pengusaha Wisata Bahari Indonesia (GAHAWISRI), Indonesia Congress And

Convention Association (INCCA), Perhimpunan Usaha Taman Rekreasi Indonesia (PUTRI), Himpunan Pramuwisata

Indonesia (HPI), Badan Promosi Pariwisata Indonesia (BPPI), Society of Indonesia Profesional Convention prsnanization

(SIPCO), Himpunan Pendidikan Tinggi Pariwisata (HILDIKTIPARI), Asosiasi Perusahaan Impresariat Indonesia (ASPINDO),

Asosiasi Perusahaan Penyelenggara Pameran dan Konvensi Indonesia (ASPERAPI), Asosiasi Pengusaha Jasaboga

Indonesia, Asosiasi Perusahaan Jasa Boga Indonesia (APJI), Asosiasi Spa Indonesia (ASPI) Asosiasi Konsultant Indonesia

ASRI

*List of Tourism Business Association:

• Increased Tourism Investment

8 And Exhibition (MICE);

9 Travel Information Services;

10 Travel Information Services;

11 Tour Guide Services;

12 Water Tourism;

13 Spa

TOURISM INSTITUTION AND HUMAN RESOURCES

DEVELOPMENT STRATEGY

1. Already has 30 SKKNI OF 11 areas of work (job titles) in the field of tourism, which has

become Permen Naker.

2. Already has 16 LSP (Lembaga Sertifikasi Profesi / Professional Certification Agency)

3. Until 2014, certified 121.627 workers which dispersed in various provinces.

4. The amount of the compulsory certification (data 2014): 324.126 workers.

TOURISM SECTOR READINESS TO FACE AEC

1. Increased cooperation with regional and international institutions (ASEAN, APEC,

PATA, UNWTO, WTTC, ILO, etc)

2. Development of public and private institutions (central and regional)

TOURISM INSTITUTION AND HUMAN RESOURCES DEVELOPMENT STRATEGY

22

TOURISM INSTITUTION AND HUMAN RESOURCES

DEVELOPMENT STRATEGY

32 JOB TITLES AGREED IN MUTUAL RECOGNITION ARRANGEMENT (MRA) OF ASEAN ECONOMIC COMMUNITY (AEC)

No Type of work No Type of work No Type of work

FRONT OFFICE FOOD PRODUCTION 23. Public Area Cleaner

1. FO Manager 12. Demi Chef TRAVEL AGENCIES

2. FO Supervisor 13. Commis Chef 24. General Manager

3. Receptionist 14. Chef de Partie 25 Assisstant General Manager

4. Telephone Operator 15. Commis Pastry 26. Senior Travel Consultant4. Telephone Operator 15. Commis Pastry 26. Senior Travel Consultant

5. Bell Boy 16. Baker 27 Travel Consultant

FOOD AND BEVERAGE 17. Butcher TOUR OPERATION

6. F & B Director HOUSE KEEPING 28 Product Manager

7. F & B Outlet Manager 18. Executive Housekeeper 29 Sales and Marketing Manager

8. Head Waiter 19. Laundry Manager 30 Credit Manager

9. Bartender 20. Floor Supervisor 31 Ticketing Manager

10. Waiter 21. Laundry Attendant 32 Tour Manager

11. Executive Chef 22. Room Attendant

23

45 VISA VISIT FREE COUNTRY TO INDONESIA

� china

� Rusia

� North Korea

� Japan

� USA

� Canada

� New Zealand

� Belgium

� Swedish

� Austria

� Denmark

� Norway

� Finland

� Poland

� Thailand

� Malaysia

� Singapore

� Brunei Darussalam

� Phillipines

� Chile

� Morocco� New Zealand

� Mexico

� England

� German

� France

� Netherland

� Italy

� Spain

� Switzerland

24

� Poland

� Hungary

� Czech

� Qatar

� United Arab Emirates

� Kuwait

� Bahrain

� Oman

� South Africa

� Morocco

� Peru

� Vietnam

� Ecuador

� Cambodia

� Laos

� Myanmar

� Hongkong

� Makao

GROWTH OF FOREIGN TOURISTS

25

Compared to 2012, the position of the ten major market country tourists in 2013 did not shift. Singapore still dominate the number of foreign tourists, which amounted to 18.57 percent of the number of guests who come to Indonesia. Followed by Malaysia (16.26 percent), Australia (11.34 percent), the People's Republic of China (9.17 percent), Japan (5.58 percent), South Korea (3.90 percent), the Philippines (2, 80 per cent), Taiwan (2.79 percent), the United States (2.66 percent), and Britain (2.60 percent). The number of tourist arrivals from 10 countries covering 75.67 per cent of total tourist arrivals to Indonesia during 2013.

26

In 2014, international arrivals to Indonesia were mainly through Bali's

Ngurah Rai International Airport and Jakarta's Soekarno-Hatta International

Airport, which together accounted for 64% of all international arrivals to the

country. Of the country's six busiest ports of entry, Batam witnessed the

strongest growth in international arrivals in 2014, recording an 8.8% increase

compared to 2013 levels.

27

28

The top source markets for the country have remained the same over the years, with Association of

Southeast Asian Nations (ASEAN) accounting for a large part of the visitor arrivals. This is largely due

to low intra-ASEAN flight fares and the ease of entry between ASEAN states. Of these, Singapore and

Malaysia are the top two feeder countries, each accounting for 16% of total international arrivals into

Indonesia in 2013. They are followed by the growing markets of Australia (11%), China (10%) and

Japan (6%). Specifically, China has become one of the fastest growing feeder markets for Indonesia,

with visitation from the country increasing at a CAGR of 39% between 2003 and 2013. More recently,

from 2012 to 2013, the highest growth in visitations by country was recorded from Bangladesh and

Vietnam at 36% and 29%, respectively. On the other hand, the “region” that contributed the highest

growth in visitations was Middle East and Africa, at 27%.

29

Even though the number of tourist visits to Indonesia has continued to increase

over the past few years, the country lags behind other ASEAN members in

absolute number of annual international visits. In 2014, Malaysia received 27.4

million foreign tourists, Thailand received 24.8 million, and Singapore witnessed

15.1 million inbound international travellers, compared to 9.4 million

international arrivals recorded by Indonesia. Bearing in mind that Indonesia is a

larger economy compared to the aforementioned nations, it has a lot of catching

up to do in terms of international arrivals.

30

As arrivals in 2014 hit a record high, so did Indonesia's foreign tourism

receipts, which reached US$11.2 billion, up 16% from the previous year,

making tourism the fourth-largest contributor to the nation's total income

behind the oil and gas sector, coal industry and palm oil industry. Tourism

receipts grew at a CAGR of 2.3% between 2008 and 2014 with strong growth

expected to continue.

GROWTH OF DOMESTIC TOURISTS

What is meant by domestic tourist is a resident of Indonesia who travel in the territory of Indonesia not for work or education in less than 6 months to:1. Commercial tourism objects (paying), and or2. Stay in commercial accommodation (paying), and or3. Distance traveled more than 100 km roundtrip which is not an

31

everyday environment

YearVacation

(000)

Average Vacation

(time)

Spending per vacation(Rp. 000)

Total Spending(Trillion Rupiah)

2009 229.731 1,92 600,30 137,91

2010 234.377 1,92 641,76 150,41

2011 236.752 1,94 679,58 160,89

2012 245.290 1,98 704,68 172,85

2013 250.036 1,92 711,26 177,84

32

According to the Ministry of Tourism, Indonesia has experienced a consistent growth in domestic

tourism in the past five years. Domestic visits stood at 245.3 million in 2012, and grew by 1.9% to reach

250 million domestic arrivals in 2013. The continuous, albeit shrinking growth of the Indonesian

economy is boosting average disposable incomes and allowing more Indonesians to take

vacation/leisure trips to holiday destinations or their hometowns. Moreover, the weakening rupiah has

also increased the appeal of domestic travel compared to outbound destinations. Despite increasing

food cost and recovering fuel prices, private consumption continued to grow in 2014. Domestic tourism

spending reached US$36.7 billion, a growth of 6.6% from 2013. The CAGR of domestic tourism spending

is 3.4% from 2008 to 2014.

Target of Tourism Certified Labor 2015-2019

Year Total

2014 121.627

2015 150.000

2016 175.000

2017 200.000

2018 225.000

2019 250.000

33

TOURISM INVESTMENT

Considering that Indonesia experienced a peak year in 2012 in

terms of domestic and foreign direct tourism investment, the

levels achieved by the country in 2014 are quite commendable

(US$642.9 million). These statistics are a testament to the

investor confidence in the country's tourism market, based on

impressive historic economic growth and a stable outlook. Key impressive historic economic growth and a stable outlook. Key

areas of focus have traditionally been Bali and Jakarta, although

Lombok is becoming increasingly popular after the opening of its

airport in 2011. Going forward, domestic tourism investment is

expected to continue rising in the near term owing to a robust

market created by a rapidly growing middle class population,

and an increase in access to affordable flights owing to the

expansion of Indonesia's low-cost carrier segment.

34

TOURISM INVESTMENTS IN INDONESIA

(2010–2014)

35

Hotel Market Overview

The growth in classified hotel room supply in Indonesia, as well

as in the number of classified hotels in recent years has been

very impressive. Between 2009 and 2014, Indonesia witnessed

the opening of 756 classified establishments with a cumulative

room count of 77,170 rooms, corresponding to a CAGR of

approximately 10.5% for both the number of classifiedapproximately 10.5% for both the number of classified

establishments and the number of new rooms during the five

year period. The opening of new hotel developments surged

between 2013 and 2014, with both the number of classified

establishments and rooms seeing growths of approximately 12%

and 14%, respectively.

36

CHANGE IN TOTAL ROOM SUPPLY (2009–2014)

37

TOTAL ROOM SUPPLY BASED ON ACCOMODATION

CLASSIFICATION, 2010-2014

2010 2011 2012 2013 2014

353.138 381.457 405.778 430.793 469.277

Classified Hotel 124.789 142.481 155.740 171.432 195.886

5 Star 28.952 29.743 31.626 34.595 35.639

4 Star 35.632 39.641 45.638 50.786 58.397

3 Star 30.457 39.784 43.596 47.041 58.181

Accom

odation Classification

TOTAL

Number of Room in Accomodation

Business (Unit)

38

3 Star 30.457 39.784 43.596 47.041 58.181

2 Star 15.852 17.428 20.032 23.595 27.909

1 Star 13.896 15.885 14.848 15.415 15.760

Non Classified Accomodation 228.349 238.976 250.038 259.361 273.391

Non Star Hotel 183.047 189.780 195.014 203.216 219.936

Youth Hostel 4.928 5.472 6.172 5.228 5.778

Home Stay 15.995 17.471 23.697 23.293 22.915

Villa 8.749

Other Accomodation 24.379 26.253 25.155 27.624 16.013

Data Not Available

Accom

odation Classification

NUMBER OF ACCOMODATION BUSINESS BASED ON

ACCOMODATION CLASSIFICATION, 2010-2014

2010 2011 2012 2013 2014

14.587 15.283 15.998 16.685 17.484

Classified Hotel 1.306 1 .489 1 .623 1.778 1.996

5 Star 118 129 138 155 160

4 Star 232 252 297 335 376

3 Star 363 457 509 554 668

Number of Accomodation Business

(Unit)

TOTAL

Accom

odation Classifica

tion

39

3 Star 363 457 509 554 668

2 Star 267 290 333 374 437

1 Star 326 361 346 360 355

Non Classified Accomodation 13.281 13.794 14.375 14.907 15.488

Non Star Hotel 8.239 8.433 8.466 8.941 9.724

Youth Hostel 374 406 436 359 489

Home Stay 2.196 2.374 3.310 3.199 2.800

Villa 1.117

Other Accomodation 2.472 2.581 2.163 2.408 1.358

Accom

odation Classifica

tion

Data Not Available

GROWTH IN CLASSIFIED HOTEL SUPPLY: FIVE LARGEST

HOTEL MARKETS IN INDONESIA (2009–2014)

40

GROWTH IN CLASSIFIED HOTEL SUPPLY:

NUMBER OF HOTELS BY AREA (2009–2014)

41

DEVELOPMENT OF ROOM OCCUPANCY RATE BASED ON

ACCOMODATION CLASSIFICATION, 2010-2014

2010 2011 2012 2013 2014

Classified Hotel 48,86 51,25 51,55 52,22 52,56

5 Star 55,37 57,54 56,14 58,03 59,76

4 Star 51,90 53,90 55,25 54,41 55,38

Room Occupancy Rate (% )

Acc

omod

ation

Class

ifica

tion

42

4 Star 51,90 53,90 55,25 54,41 55,38

3 Star 48,59 49,24 50,37 51,88 51,85

2 Star 44,06 47,80 45,96 46,85 47,96

1 Star 38,23 43,49 43,66 43,30 40,46

Non Classified Accomodation 35,98 38,74 38,22 37,34 35,87

Acc

omod

ation

Class

ifica

tion

TERIMA KASIH

43