TOURISM RECOVERY UPDATE - Eleuthera News

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TOURISM RECOVERY UPDATE Bahamas Ministry of Tourism And Aviation September 7, 2020

Transcript of TOURISM RECOVERY UPDATE - Eleuthera News

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TOURISM RECOVERY UPDATE

Bahamas Ministry of Tourism And Aviation

September 7, 2020

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Travel Requirements Across the Caribbean

Bahamas Jamaica DR Aruba Turks & Caicos

Mexico

Testing Prior to Arrival ✔(5 Days)

✔(10 Days)

✔(5 Days)

✔(3 Days)

✔(5 Days)

Travel Health Form ✔ ✔ ✔ ✔ ✔ ✔

Testing Upon Arrival ✔ ✔ ✔ ✔

Quarantine ✔(14 Days)

✔(Up to 14 Days)

✔(Up to 24 Hours)

As of: 09/02/2020

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Travelers are Willing to Test Prior to Arrival

Bahamas Out Islands Promotion Board surveyed 1,000+ respondents,when asked:‘Are you willing to take a COVID test 7 days prior to arrival?’

82% of the respondents responded yes

Source: Bahamas Out Island Promotion Board Survey (July 2020)

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Opening The Bahamas

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Travelers Not as Willing to Quarantine

Source: Travelzoo Member Survey (August 7-14, 2020)

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THANK YOU

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Future of Travel

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BOOKING BEHAVIOR

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Source: Google Analytics Data (February - August 2020)

Bahamas.com Users and Stakeholder Leads by month

Consumer Sentiment Timeline

Bahamas.comWebsite Users

Stakeholder LeadsUsers who clicked on a stakeholder link for more information from Bahamas.com

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Booking Window Impacted by COVID Changes

Bahamas.com booking window by month

Height of the Pandemic

• Borders are closed and no one knew

when they would reopen

• Planning trips for July - Sept

Bahamas Borders Reopened:

• Planning Trips for July - Aug

Bahamas Quarantine Implemented:

• Planning Trips for Nov - Dec

Source: Google Analytics JackRabbit Data (February - August 2020)

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FUTURE TRAVEL

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Source: Travelzoo Member Survey (August 7-14, 2020)

Americans Return to International Travel First

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Source: Travelzoo Member Survey (August 7-14, 2020)

Are you willing to visit the Caribbean in the next 2 years?

North Americans are Interested in Caribbean

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Source: Travelzoo Member Survey (August 7-14, 2020)

Which Caribbean destination are you most likely to visit in the next 2 years?

Bahamas Among Top Caribbean Destinations

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Source: Travelzoo Member Survey (August 7-14, 2020)

Top Reasons for Selecting a Destination

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Source: Travelzoo Member Survey (August 7-14, 2020)

Clear Travel & Safety Information is Key

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Source: Magma Global Survey (April 2020)

Flexibility & Cleanliness Highest Priority

After the travel restrictions are lifted, when choosing a hotel please rank from 1-5 how strongly

the following will influence your decision

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Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)

Most Appealing Flexible COVID-19 Hotel Policy

A majority of travelers prefer a full refund with a 48-hour cancellation

Repeat Visitor

New Visitor

Cancel my hotel reservation at least 7 days prior to my arrival for pre-determined COVID-19 reasons and get a full refund.Cancel my hotel reservation less than 7 days prior to my arrival for pre-determined COVID-19 reasons and get full credit for a future stay completed within 18 months of my original date of travel.Cancel my hotel reservation at least 48 hours prior to my arrival for pre-determined COVID-19 reasons and get a full refund.

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Source: Travelzoo Member Survey (August 7-14, 2020)

Beach is Top Activity in Caribbean

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Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)

Reasons for Choosing Family Islands: Ranked

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Marketing Strategy

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THANK YOU

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Questions & Answers