TOURISM RECOVERY UPDATE - Eleuthera News
Transcript of TOURISM RECOVERY UPDATE - Eleuthera News
TOURISM RECOVERY UPDATE
Bahamas Ministry of Tourism And Aviation
September 7, 2020
Travel Requirements Across the Caribbean
Bahamas Jamaica DR Aruba Turks & Caicos
Mexico
Testing Prior to Arrival ✔(5 Days)
✔(10 Days)
✔(5 Days)
✔(3 Days)
✔(5 Days)
Travel Health Form ✔ ✔ ✔ ✔ ✔ ✔
Testing Upon Arrival ✔ ✔ ✔ ✔
Quarantine ✔(14 Days)
✔(Up to 14 Days)
✔(Up to 24 Hours)
As of: 09/02/2020
Travelers are Willing to Test Prior to Arrival
Bahamas Out Islands Promotion Board surveyed 1,000+ respondents,when asked:‘Are you willing to take a COVID test 7 days prior to arrival?’
82% of the respondents responded yes
Source: Bahamas Out Island Promotion Board Survey (July 2020)
Opening The Bahamas
Travelers Not as Willing to Quarantine
Source: Travelzoo Member Survey (August 7-14, 2020)
THANK YOU
Future of Travel
BOOKING BEHAVIOR
Source: Google Analytics Data (February - August 2020)
Bahamas.com Users and Stakeholder Leads by month
Consumer Sentiment Timeline
Bahamas.comWebsite Users
Stakeholder LeadsUsers who clicked on a stakeholder link for more information from Bahamas.com
Booking Window Impacted by COVID Changes
Bahamas.com booking window by month
Height of the Pandemic
• Borders are closed and no one knew
when they would reopen
• Planning trips for July - Sept
Bahamas Borders Reopened:
• Planning Trips for July - Aug
Bahamas Quarantine Implemented:
• Planning Trips for Nov - Dec
Source: Google Analytics JackRabbit Data (February - August 2020)
FUTURE TRAVEL
Source: Travelzoo Member Survey (August 7-14, 2020)
Americans Return to International Travel First
Source: Travelzoo Member Survey (August 7-14, 2020)
Are you willing to visit the Caribbean in the next 2 years?
North Americans are Interested in Caribbean
Source: Travelzoo Member Survey (August 7-14, 2020)
Which Caribbean destination are you most likely to visit in the next 2 years?
Bahamas Among Top Caribbean Destinations
Source: Travelzoo Member Survey (August 7-14, 2020)
Top Reasons for Selecting a Destination
Source: Travelzoo Member Survey (August 7-14, 2020)
Clear Travel & Safety Information is Key
Source: Magma Global Survey (April 2020)
Flexibility & Cleanliness Highest Priority
After the travel restrictions are lifted, when choosing a hotel please rank from 1-5 how strongly
the following will influence your decision
Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)
Most Appealing Flexible COVID-19 Hotel Policy
A majority of travelers prefer a full refund with a 48-hour cancellation
Repeat Visitor
New Visitor
Cancel my hotel reservation at least 7 days prior to my arrival for pre-determined COVID-19 reasons and get a full refund.Cancel my hotel reservation less than 7 days prior to my arrival for pre-determined COVID-19 reasons and get full credit for a future stay completed within 18 months of my original date of travel.Cancel my hotel reservation at least 48 hours prior to my arrival for pre-determined COVID-19 reasons and get a full refund.
Source: Travelzoo Member Survey (August 7-14, 2020)
Beach is Top Activity in Caribbean
Source: BOI Survey #2 results as of June 15, 2020 for 1,109 respondents (786 Repeat Visitors & 323 New visitors)
Reasons for Choosing Family Islands: Ranked
Marketing Strategy
THANK YOU
Questions & Answers