1

5 FORCES DRIVING INDUSTRY 5 FORCES DRIVING INDUSTRY COMPETITION COMPETITION ( Porter, 1980 )

INDUSTRY

POTENTIAL ENTRANTS

BUYERS

SUBSTITUTES

SUPPLIERS

COMPETITORS

TechnologyTechnology affects Competition!affects Competition!

Porter’s Value Chain Model

SWOT analysis

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EVOLUTIONARY PROCESS FRAMEWORK EVOLUTIONARY PROCESS FRAMEWORK FOR TECHNOLOGY STRATEGYFOR TECHNOLOGY STRATEGY

(Burgelman & Rosenbloom, 1989 and adapted by Hampson, 2000)

TECHNOLOGY STRATEGY

EXPERIENCETECHNICAL

CAPABILITIES

INTERNAL ENVIRONMENT

GE

NE

RA

TIV

E M

EC

HA

NIS

MS

INT

EG

RA

TIV

E M

EC

HA

NIS

MS

EXTERNAL ENVIRONMENT

BUSINESSSTRATEGY

TECHNOLOGY EVOLUTION

ORGANISATIONAL CONTEXT

INDUSTRY CONTEXT

Monitor, review, document and standardise