1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Ian Kennedy Distinguished...

1© 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Ian KennedyDistinguished Systems Engineer

Head of Technical Operations, Europe

Service Oriented Network Architecture –

The Intelligent Network as a Platform for

Innovation


AgendaAgenda

Strategic Drivers for Service Orientated Architectures

Defining the Network as a Platform

Applying Service Oriented Network Architecture (SONA)

– in the Data Centre

– for Collaboration

– for Application Integration

SOA & SONA Shared Services Case Study

– Dataport, Germany


Strategic Drivers for Service Orientation

• Improve Service Delivery

Commit to deliver continuous improvements

Accelerate development & deployment

Define, Measure Application-level SLAs

• Deliver Cost Savings

Pursue ruthless process & technology simplification (through standardization)

• Secure the Extended Organisation


Delivering the Intelligent Network – Service Oriented Network Architecture (SONA)

The network ties all elements of ICT infra-structure together…..

And is therefore the most effective place to deliver Virtualized Services for…

– Unified Communications

– Security

– Storage Area Networks

– Compute resources

– Application optimization

– …..and many more

MiddlewareMiddleware

Netw

ork

Netw

ork

Netw

ork

Netw

ork

Netw

ork

Netw

ork

Netw

ork

Netw

ork

Business/Productivity/IPC AppsBusiness/Productivity/IPC Apps

ServersServers

NetworkNetwork


Network InfrastructureNetwork Infrastructure

GLOBALSYSTEMSGLOBAL

SYSTEMSResources and ApplicationsResources and Applications

The Intelligent Movement of Data / Voice / Video Across a System of NetworksThe Intelligent Movement of Data / Voice / Video Across a System of Networks

INTEGRATED TRANSPORT

INTEGRATED SERVICES

Virtualized Networking Resources Virtualized Networking Resources

INTEGRATED APPLICATIONS

Application-Aware Network and ServicesApplication-Aware Network and Services

The Network as a Platform for InnovationIP

Net

wo

rkin

g A

do

pti

on

Time


The Intelligent Network delivering on a Vision for Shared Services

Integratedtransport

Integratedservices

Virtualized

Networking

Resources

Phase 2 Phase 3

Integratedapplications

Intelligent

Movement

of Data,

Voice,

and Video

Phase 1

Deliver sustained high-quality public services

Consolidate resources and provide access to critical information

Time

InfrastructureInfrastructureSharingSharing

InformationInformationSharingSharing

Shared Shared ServicesServices

IP N

etw

ork

ing

Ad

op

tio

n

Create converged, unified network by standardizing and sharing resources

Application-

Enabling

Services


The Intelligent Movement of Data / Voice / Video Across a System of NetworksThe Intelligent Movement of Data / Voice / Video Across a System of Networks

Application-Aware Network and ServicesApplication-Aware Network and Services

Virtualized Networking Resources Virtualized Networking Resources

Va

lue

The Evolution of the Data Centre In The Intelligent Information Network

Time

Network InfrastructureNetwork Infrastructure

GLOBALSYSTEMSGLOBALSYSTEMS

Resources and ApplicationsResources and Applications

VIRTUALIZATIONVIRTUALIZATION

StorageNetworkCompute

EnterpriseApplicationsEnterprise

Applications

Management of resources independent of underlying physical infrastructure to

increase utilization, efficiency and flexibility

Management of resources independent of underlying physical infrastructure to

increase utilization, efficiency and flexibility

Centralization and standardization to lower costs, improve efficiency

and maximize uptime

Centralization and standardization to lower costs, improve efficiency

and maximize uptime

CONSOLIDATIONCONSOLIDATION

LANWANMAN

LANWANMAN

SANSAN

Storage NetworkStorage Network

Data Network

Data Network

Intelligent Information

Network

Intelligent Information

Network

Server Fabric

Network

Server Fabric

Network

HPCClusterGRID

HPCClusterGRID


INTEGRATED SERVICES


AUTOMATIONAUTOMATION

StorageStorage

NetworkNetwork

ComputeCompute

Business PoliciesOn-Demand

Service Oriented

Business PoliciesOn-Demand

Service Oriented

Dynamic provisioning and autonomic Information

Lifecyle Management (ILM) to enable business agility

Dynamic provisioning and autonomic Information

Lifecyle Management (ILM) to enable business agility


Communications Business Process Integration

2007: Current Reality

Extended Organisation

CRM ERP II Industry App. Back Office

The Vision

BusinessEvent

BusinessEvent

CRM ERP II Industry App. Back Office

Communication/collaborationrequired

Communication/collaborationrequired

Any manual intervention or reconciliation process can be time consuming & unreliable…..


From IP Communications to Unified Communications

• It’s not just about cheaper phone calls—it’s about transforming business processes

• Effective communication requires a drive from individual point products to integrated systems

• Applications deliver the true value proposition ofIPC — productivity, flexibility, competitive advantage


PHASE 1

Network Infrastructure

Resources and Applications

The Intelligent Movement of Data/Voice/Video Across a System of Networks


INTEGRATED SERVICES

PHASE 2

Virtualized Networking Resources

GLOBALSYSTEMS


Delivering Phase 3 of Cisco’s Vision of an Intelligent Information Network

Net

wo

rkin

g A

do

pti

on

Time

Application Aware Network and Services

PHASE 3


APPLICATIONS, PROCESSES,

PEOPLE

PACKET NETWORK

Application Oriented

Networking

WEB MFG

ERP CRM SCM

FIN

PACKET DELIVERY / ROUTINGPACKET SECURITY

PACKET LOAD BALANCINGPACKET QOS / CNS

BUSINESS PROCESSBUSINESS LOGIC

USER INTERACTIONDATA /DOMAIN CONTENT

MESSAGE ROUTINGMESSAGE SECURITYMESSAGE VISIBILITY

MESSAGEROUTING

MESSAGE SECURITY

MESSAGEVISIBILITY

APPLICATION MESSAGE HANDLING

Application Oriented Networking – The Next Stage in Network Intelligence Evolution

Transparent to Applications Layer Extends existing network’s value

Improves visibility, security, performance Lower TCO, better business decisions


GenerateGenerateOrderOrder

OrderOrderEntryEntry FinanceFinance

NormalNormalApprovalApproval

ExceptionExceptionApprovalApproval

Order Order IssuedIssued BillingBilling

Network operations on application messages:

Log

Route

Transform

Validate

Notify

POLICY-BASED

APPLICATION ORIENTED NETWORKINGApplication messaging read by the network

PURCHASE ORDER

ABC Co$25,000Urgent 2 days

Enabling Real-Time Application MonitoringThrough the Network


SOA & SONA The Instantly Responsive Organisation

Applications Deliver Context Business Priorities & Process

Information Aggregation

Networks Deliver Reach & Control Devices, Systems, Sensors, Servers

Real-time across the organisation

Managed in Real TimeCentrally Controlled

Available at all locations

Enterprise 2.0 & Beyond

Immediate Business

Events

IntelligentBusinessContext


Complete Sensing and Control

• Knowledge

• Decision-making

• Perception

• Memory

• Pervasive

• Instantaneous Speed

• Sensing

• Motion and Reaction

Complete Sensing and Control

Instantly Responsive+

BrainNervous System


“No application designed without considering the Network will ever be as powerful as one created with the Network.”

Amit Chatterjee

Senior Vice President,

Governance, Risk & Compliance, SAP© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential

CSS 10113482_03_2007_c1 15

Applications & Networks


Dataport, Germany

A SONA Case Study


DataPort Profile

• Dataport are a Public IT Service Provider in Hamburg

• Supports all government agencies (central & local) in Hamburg, Bremen & Schleswig-Holstein

• Provides Tax services to 4 of 16 federal states in Germany

• 1,500 employees at locations in Kiel & Hamburg (HQ), Bremen & Rostock


Dataport profile (cont’d)

• Provisioning 130,000 end-users

• Managing 140,000 voice-ports

• Managing 5,000 servers hosted from 5 data centers

• Owns & operates all physical links of the network within Hamburg (MAN)


The Challenge

• Reduce operational costs

• Manage complex administration processes

• Adopt new technologies to innovate processes & services

The Solution

• Developed new business strategy and IT strategy

• Implemented an ecosystem strategy group

• Deployed enterprise IT architecture based on SOA & SONA principles

Dataport - Executive Summary


Project Drivers & Outcomes

• Merger of ICT departments from several government entities

• Convergence and standardization of an IP network

• Implement a seamless architecture to provide security, mobility & high quality of services

• Ready to adopt new technologies and deploy new services

• Ready for cross-border collaboration

• Build new Partnership approach with strategic partners


"Cisco, EMC², Fujitsu Siemens, Microsoft and Dataport decided to cooperate in a new way with the objective to develop Dataport

as an outstanding European Lighthouse with an innovative, seamless IT

architecture."

Customer Ecosystem Strategy Group


Delivering Scalable Intelligent Network Services

222222© 2005 Cisco Systems, Inc. All rights reserved.Presentation_ID

Data Center

B2B Links

Branch Offices

Distribution

Extranet

Partners

Field Organizations

Characteristics of a Network:

Pervasive location

Non-invasive

Highly scalable

Centrally controllable

Highly distributed

Integrated security

Low latency

Leverage existing systems, investment

Extend the existing network with new services

1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Ian Kennedy Distinguished...

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Transcript of 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Ian Kennedy Distinguished...