Online Shopping

Over recent years, the Web has been developed from a simple browser to a multi-functional network place, when it comes to building a successful website for shopping.

Why do People like Online Shopping

Convenience 84%Saves time 72%Avoids crowds 64%Allows more time to research 61%Lower prices 60%no salespeople involved 55%

The Techniques which make online shopping possible

The web developer has no built-in method for tracking a user or remembering data from one page to the next.

Two main methods for tracking data: cookies and sessions.

The difference between a session and a cookie;

A cookie --- stores data on the client’s side

(user’s machine)

A session --- stores data on the server

Principles for the Design of the shopping website

Differentiate your site from the others. Give customers effective browsing and searching

tools. Ease the purchase process. Ease the customers’ security concern. Provide a link to your “easy return policy” at an easy-

to-find place on every page of you site. Method to promote sales in your site-Personalized

recommendations

The Principles for the design of the Shopping Basket

Make the shopping basket easy to find Provide the shopping basket with necessary features Save items for further purchasing. Number the pages during the checkout process Order forms should be as simple as possible to help

users to complete them quickly and without confusion.

Security is always customers’ big concern.