SOCIETY OF SCHOLARLY PUBLISHING

PROFESSIONAL DEVELOPMENT DAY:AN OVERVIEW OF THE BUSINESS OF SCHOLARLY PUBLISHINGSEPTEMBER 17, 2014 WASHINGTON, DC

Business Models, Marketing & SalesBarbara Meyers FordMeyers Consulting Services

Serving the Professional & Scholarly Communities since 1983

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CHARACTERISTICS OFEFFECTIVE SCHOLARLY PUBLISHING BUSINESS MODELS Recognition of the scholarly

communication ecosystem Embrace multiple content types Co-exist with more than one model Reasonable financial support from

funders Sustainable capital investment Incorporate future revisions Measurable degree of effectiveness

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RECOGNITION OF THE ECOSYSTEM Interdependencies of Scholarly

Communication Partners in the extended community:

Universities Faculty Government Agencies Commercial Enterprises Researchers/Scholars Libraries Publishers: Commercial, Society, University

Presses, Research Institutes, Museums, and others

Foundations Vendor Communities Others

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MULTIPLE CONTENT TYPES

Existing and Evolving: Books eBooks Journals: Print and Electronic Multimedia Projects/Web-based Products:

Blogs Infographics Guides Opinion Posts Product & Service Reviews Podcasts Videos Data Compilations/Data Sets

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CO-EXIST WITH OTHER MODELS

No model can be ubiquitous or demand exclusivity:

Discipline dependent

Organization dependent

User dependent

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REASONABLE FINANCIAL SUPPORT

Funding can not be redundant

Funding can not be single source

Funding must be sustainable

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SUSTAINABLE CAPITAL

Investment must be on-going: Internally generated = self-sustaining Long-term funding commitments

Technological improvements

Talent procurement & retention

Operating Expenses

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FUTURE REVISION

Effective model will anticipate: Evolution Demise

Life cycle shorter now than in the past due to: Technological change Social trends

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MEASURING EFFECTIVENESS

Meaningful decision making

Appropriate resource allocation across all processes in the system

Development of new measurements

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BUSINESS MODELS: JOURNALS

Subscriptions & Pay-per-View

Open Access

Community Publishing

Advertising- or Sponsor-supported

Institutional Subsidy

Collaborative Purchasing Model

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SUBSCRIPTIONS

Pre-Payment

Print Only

Online Only & Pay-Per-View

Print & Online

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OPEN ACCESS

Types:

Green = self-archiving/repositories

Gold = articles in full open access journals

Hybrid/Paid = subscription journals with OA to individual articles with article-processing charges paid by author, author’s organization, or research funder

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OPEN ACCESS

Versions:Pre-Prints = author’s copy prior

to peer review

Post-Prints = author’s copy after peer review & revisions

Publisher’s Version = formatted for publication

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OPEN ACCESS

Publisher’s OA policies: Green = allows archiving of pre-print

AND post-print OR publisher’s version

Blue = allows archiving of post-print OR publisher’s version

Yellow = allows archiving of pre-print

White = does NOT formally support archiving of any version

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COMMUNITY PUBLISHING

Journals

Small, niche areas of research

Arts and humanities

Produced by university department

Published online ~ Gold Open Access

100% volunteer-driven

Open Journal Systems software

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ADVERTISING- OR SPONSOR-SUPPORTED

Journals

Medicine & Biomedical Research

Pharmaceutical industry

Special Issue Sales

Top Ranked Scientific Journals Science Nature

Advertising & subscriptions eliminate fees to authors/readers for online version British Medical Journal

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INSTITUTIONAL SUBSIDY

University Press

Library Publishing

Institutional Repository

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COLLABORATIVE PURCHASING

SCOAP3Sponsoring Consortium for Open Access Publishing in Particle Physics

InstitutionsResearch LaboratoriesScholarly Societies

National Research Funders

Pay publishers to make entire contents of journals in high energy physics OA

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BUSINESS MODELS:

Single Book Purchases: Print or eBook (ePub format standard) Used Rental Print-on-Demand

Book Series/eBook Subscriptions Special Sales Libraries:

Standing Order (with Approval) Faculty/Staff Recommendations

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MARKETING & SALES: FROM 30,000-FEET

Planning = integration of offline & online promotional approaches

Collaboration between editorial & marketing

Marketing Communication Products in support of Sales

Synergy among social media: strategy & implementation

Synergy across acquisitions & marketing & sales

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THANK YOU FOR YOUR ATTENTION.

Have more questions or just want to connect and talk publishing?

Please feel free to contact me. . .

Barbara Meyers Ford President, Meyers Consulting Services (MCS) 6610 Christy Acres Circle, Mount Airy, MD 21771 Voice: 301-829-2927 / Fax: 301-829-1861 Email: MCSone@verizon.net Website: www.bmeyersconsulting.com LinkedIn:

www.linkedin/in/barbarameyersford