09172014 ssp seminar1_anoverviewofthebusinessofscholarlypublishing_ maryettaschoradt

Los Angeles | London | New DelhiSingapore | Washington DC

Online Products at SAGE

Mary Etta Schoradt

Executive Product Manager, Online Products Team

Online Products at SAGE Los Angeles | London | New DelhiSingapore | Washington DC

Online Products Team


SAGE



Management of Live

Products

New Product Development


SAGE



SAGE Journals Books, Reference &

Database Products

Product Specialists


What is a product manager?

Martin Eriksson, Mind the Product blog

https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/


What is a product manager at SAGE?As Product Manager for a suite of products for the academic library market, you will be responsible for a range of products simultaneously that might be at varying stages of development. You will work with partners in Editorial to evolve new product ideas into practical commercial propositions. You will lead the execution of product development, delivering high quality business plans, launching first-rate products, and pursuing necessary product improvements with a focus on commercial success, in response to market needs and in collaboration with your product team. You will think big about the opportunities for your products, while focusing on practical, achievable deliverables to improve and grow SAGE’s online offering. You will drive product improvements and new product launches through the appropriate processes and will be accountable for successful decision making. You will demonstrate a deep curiosity in all aspects of your product, working diligently to build a strong knowledge of the target users and buyers. As Product Manager, you will collaborate with departments across SAGE to influence decision making, ensure your products are competitive and lucrative, and create a shared product vision.


The Product Manager Role

Use Cases Content selection and schedule

Tie-in to Corporate Site

Metadata

Unauthenticated User Experience

Site engagement

Reporting requirements

Pricing

New Biz Models

Technology Vendor

External Communications / PR

Site performance

Discovery

Product Manage

r

FAQs for Customer Service


How do we support the business success of SAGE?


USAGE

Content

Discoverability

User Experience


Discoverability

● Open web search● Library search● Academic sources


Hello? Is anyone there?


Understanding discovery

Market research

Data analysis

Three primary

discovery channels!

Open web search

Library search

Academic / A&I search


Search – what we do

Bounce rate Pages / visit Visit length

Open web 85% 1 0:40

Library 29% 4 4:88

Academic 26% 6 3:02


Open Web Search – what we know

● Everyone uses it!

● ~50% of all SAGE database traffic

● Simple and user friendly

● Use case: quick search, exploring new topic


Open web search

Usage / Traffic Source

Open webLibraryAcademicSocial mediaDirectUnknown / other


Library search – what we know

● Discovery Services

● Catalogues

● A-Z Lists

● Research Guides


Library search – what we do

Referrals from library sites 2011 / 2014


Academic / A&I search – what we know

● “Power” users

● Use case: deep research, building expertise


User Experience

#1 – Understand it!

#2 – Improve it!


Graduate student (nursing) is preparing an in-class presentation to validate and/or invalidate public perceptions of death and Alzheimer’s Disease. He wants to compare commonly accepted stats on Alzheimer’s Disease against more granular, state-level rates.

Course: NR 464: Dying and Death

Site Entrance: Enters through the library site, or via the direct USPS link as provided by the librarian.

Site Behavior: Searches “alzheimer’s.” Chooses “Death Rate by Alzheimer's Disease (State). He downloads the most recent year of data and pulls out the two extremes for his presentation—the lowest percentage and highest percentage.


Product Roadmaps

● What have we recently done?● What are we doing now that will be done soon?● What do we hope to do in the near future?


SAGE Process● The process includes three distinct phases:

• 1 – Idea to Business Proposal• 2 – Business Proposal to Launch • 3 – Post-Launch


New Content Type

What is fair compensation for our content creators?

Does our customer license need to change?

What do our customers expect the business model to look like?


Wireframes


Launch!


Now what?

09172014 ssp seminar1_anoverviewofthebusinessofscholarlypublishing_ maryettaschoradt

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Transcript of 09172014 ssp seminar1_anoverviewofthebusinessofscholarlypublishing_ maryettaschoradt