08.09.12 Ryan Nichols: Citrix/Podio Introduction to Podio - Freemium
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Transcript of 08.09.12 Ryan Nichols: Citrix/Podio Introduction to Podio - Freemium
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© 2012 Citrix | Confidential – Do Not Distribute
Lessons Learned
Living Freemium
Summer
2012
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© 2012 Citrix | Confidential – Do Not Distribute
“Real Work”
happens in
between
Collaboration
Meetings
Projects
Ad hoc workflow
Lightweight processes
Email &
Docs
Systems of
record
Supporting the Future of Work
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Podio’s Collaborative Work Platform
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Getting Started is Free
Getting Serious is Easy
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1. Show, don’t tell
2. Push for commitment
3. Nurture free users
4. Encourage free fans
5. Free -> Fun
Top 5 Lessons from Living Freemium
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• Minimize time before
signup
• Product education through
great onboarding
• BUT, make sure that
signups have something
to do!
1. Show, Don’t Tell
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Little things drive activation:
• Adding a company logo or
profile picture
• Creating your own
workspace or apps
2. Push for Commitment
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• Use product usage to
drive nurturing flows
• Unactivated free users
get relevant product
content
• Qualified free users
get personal attention
3. Nurture Free Users
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4. Encourage Promotion
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5. Free = Fun
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40,000
ORGANIZATIONS IN 170 COUNTRIES
ARE CHANGING HOW THEY WORK,
- ONE APP AT THE TIME
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NOW IT’S UP TO YOU START FOR FREE AT WWW.PODIO.COM