� | JUNE �009 | NORTHWEST STYLIST & SALON

Annual Warehouse

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Eugene Store516 Lawrence St1-800-452-2620

Salem Store415 NE Lancaster(503) 585-6301

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Establish Your Client Base

“What is the best way to get new clients?” There is no magic bullet to make the clients

suddenly appear and love you forever.What it does take is consistent good

habits, innovative ideas, and plenty of work. The race to establish your client base is not a sprint that is fast, furious and done quickly.

Growing and maintaining your base will be a constant throughout your career, know-ing what to do is critical to your success and a skill every stylist must cultivate. Targeting your efforts to make sure you are looking for clients who fit into your schedule is critical to your success.

When you apply the following methods and techniques consistently, your base will grow.

Cause Market-ing/Community Involvement: Find a cause, organization or choose an event that represents what your business stands for and what you feel passionate about. People like to see you Internet Networking: Myspace, Face-book, Twitter, and Linkedin are just a few of the sites that are cropping up and gaining popularity rapidly. Create fan pages on these sites this will keep you in front of your clients on a regular basis and will change the way you do business. Anywhere where you have an audience of five or more people who have an interest in you and what you do should be utilized.Yelp and Kudzu are great consumer ratings websites where people can see what others are saying about you and your services. Beauty industry services are very personal and many times prospective clients want to know what people like themselves think of you and your work.Cross Promoting: There are ways to ap-proach other businesses and I recommend all of them. Get creative, meet other small businesses you can support and they will be more likely to support your business. Fishbowl/Vase/Box: Offer services to employees of another business your target market also frequents, those employees will be excited and you will get a better response if they have experienced your service. Ask if you can place a Fishbowl/Vase/Box in their business for a special offer of a free haircut, facial, or massage attached

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somewhere on the vessel. This is for the purpose of collecting names and contact info of the patrons of that business. Collect them weekly (or when you have down time) then call and let them know they are a winner.E-marketing exchange: Exchange email addresses with another business and ask if you can offer their clients a special offer and vise/versa. Two client lists are better than one.Gift card exchange with another business by giving gift cards to the top clients of your business partners and ask them to do the same for you. Join Networking Organizations: Le Tip, chamber of commerce, etc., any networking organizations where you can

meet face to face with the participants. Choose an organization where they encourage a lot of interac-tion with each other. Business Cards: Your business cards should be in the hands of clients who can get you in touch with New Renters packages at Apartment Complexes; Large corpo-rations; Hotels; Colleges; Schools.

Now that you have worked so hard at bringing in the clients there are two criti-cal and key factors to insure you keep your clients coming back.

Rebooking the clients you gave so much effort to get continues your success. You want to retain as many clients as possible and consistently asking every single client, every single time to rebook will help you keep them.Keeping in touch with your clients on a regular basis keeps the relationship going even between appointments. The easiest way to do so is by utilizing e-marketing for your clients to give them a “Hi, I am here and still want you as a customer,” to let them know you care is simpler and easier than you might think. Make sure you use a service specifically designed for e-market-ing, not only will you have a reporting capability but you will have much better results than from your personal email address.

Charlene Abretske is a business advisor with Your Beauty Network and supports salons and spas with growing their businesses through on demand back office tools designed for beauty professionals. For questions about how Your Beauty Network can help you, please contact Your Beauty Network toll free (866)364-4926 or email info@iybn.com.

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Targeting your efforts

to make sure you are

looking for clients who

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critical to your success.

Beauty Business BuzzCharlene Abretske

Legendary Visions Team Reunites for Spring ShowMarv Smith of trendy Seattle salon the

Hair Lounge, along with Alternative Salon Products, presented a spring hair show recently in Bellevue that paid homage to a stage full of all-stars.

The event re-united the legendary Visions Team, which had dominated Seattle hair for much of the past three decades.

The affair was accentuated with creative hairstyles ranging from neo-punk to classic sleek couture. The show had fantastic concept cutting and color by Richard Brassfield, R.J. Jones, Sasha LeBeau, Patty Sever, with special guest Peter Lee and the artistic visions of Michael Hall.

Assisted by Stacy Barrow, Smith and the crew performed some deft magic with chignons, braids and buns. The hair was sculpted close to the face with napes that held a variety of surprises.

The show’s finale was an exposition by Michael Hall, who presented creations of startling clarity plucked from every era and culture.

Rhonda Young, owner of Alternative Salon Products remarked at the show’s conclusion, “This was an amazing show. It’s wonderful to go back to basics and really enjoy being hairdressers.”

Marv Smith and the crew per-formed some deft magic with

chignons, braids and buns.

The show’s finale was an exposi-tion by Michael Hall who present-

ed creations of startling clarity.

NORTHWEST STYLIST & SALON | JUNE 2009 | �

Cosmetology 101 -- Getting the Most Out of Your Educationby Kerrin Delaney

You have just learned on the national news that cosmetology is one of the top new careers.

So you purchase your kit full of all the right tools, buy your uniform and officially enroll in beauty school.

That was the easy part. What you do next will determine whether you become the beauty school superstar, ready to conquer the world of beauty and esthetics or just blend into the crowd because you hesitate to show your true colors.

Lakia Jackson, president of P&A Scholars Beauty School located in Detroit, Michigan understands how tough it can be entering the real world after graduating cosmetology school.

Jackson and her staff of beauty profes-sionals are an example of what is necessary to learn “the next level in beauty education.” Not only do their students learn the basic skills necessary for becoming certified, they go beyond with lessons to keep them on the path to industry success and personal growth.

Jackson offers the following tips to help current students make the most of out their cosmetology schooling.

Take Your Investment Seriously. As a cosmetology student, you have already invested the money in your beauty school education, so while you are still enrolled

you need to take everything seriously. From studying for your next exam, to participating in class discussions, current students can also stay on top of industry trends by subscribing to publications including national consumer magazines and national trade magazines and beauty newspapers.

According to Jackson, “Memorizing theory is important, yet it is essential that you can explain it. Do not become a student who falls into the habit of treating cosmetology school like high school for adults. This is the time to gather all the information you need to make the most out of your future career as a salon or spa professional.”

If beauty school becomes a chore, Jackson suggests reevaluating why you enrolled, and de-cide whether or not you want to continue your education. “The amount of material you need to cover can seem overwhelming, but don’t get discouraged. If this is a career you want to become successful in, you need to stay focused and keep unnecessary distractions at bay. You will thank yourself once you get your diploma and certification in hand,” says Jackson.

Practice Makes Perfect. Just like a professional athlete who practices day in and day out for the big competition, you need to continually practice your skills and techniques. One of the great things about cosmetology

school is that students are not expected to be a shear genius overnight.

Cosmetology school is structured to provide you with the foundation you need to perform basic services, and to equip you with information you need to pass the state cosmetology licensing examinations. What you do with the training you receive is up to you. According to Jackson, here are a few ways to sharpen your hands-on cosmetology skills:

Regularly swap creative hair design services with other students.Participate in practice examinations prior to your testing days.Volunteer your services to community and non-profit organizations.Work as many floor hours as you can. It is always better to go above and beyond what is expected. The more practice you experience, the better your skills will be. Apply for an internship opportunity or become an apprentice at a salon or day spa. Attend as many seminars that are offered to you as a student. Keep in mind student rates are much lower than professional fees for career-building seminars.

Treat Yourself Like A Business. Even though you are a student, you are preparing yourself for a career in business so adapt to the mindset of a businessperson. One of the most

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important things a business can do is maintain a consistent image. This is called “branding.” It sets you apart from competitors, defines what you stand for, and offers a way for customers to identify with your brand.

If you’re studying to become a hairstyl-ist, nail technician or makeup artist, would someone be able to tell by how you dress, and groom yourself? If you want to be taken seriously, then you need to become a represen-tation of what you’re selling.

Brand yourself. Everything from your clothing, hairstyle and work ethic should all reflect your education and skills. It’s essential that your image and your business skills become representative of your profession and your target audience.

Make the Most Of Your Beauty School Education. The statistics don’t lie. The increase in cosmetology school enrollment not only represents a need for people to diver-sify their skill sets, but it’s also a successful reflection of our growing billion dollar beauty, health and wellness industries. A professional career in beauty care is a great way to take your passion for hair, makeup, skincare, spa care or nails to the next level. Study hard, be passion-ate about your goals, and position yourself as the next professional that sets trends, and becomes the voice of a booming industry.

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4 | JUNE �009 | NORTHWEST STYLIST & SALON

NW STYLIST & SALON is mailed free of charge to licensed salons and barbershops, booth renters and beauty schools in Oregon and Washington. Circula-tion is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2009 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. NW Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due NW Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, NW Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Northwest Stylist & SalonVolume XXV, Number 6, Issue 290

June 15 - July 15, 2009Founded 1984 by David Porter

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: editor@nwstylist.comWeb site: www.nwstylist.com

Publisher Linda Holland Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters,

Charlene Abretske, Neil Ducoff, Elizabeth Brown, Jenny Hogan, Kerrin Delaney

Oregon Board of Cosmetology Kraig Bohot, Communications Officer

Washington State Advisory BoardTrudie Touchette, Administrator

Susan Colard, Assistant Administrator

You’ve Graduated... Now What?

“Whatever you are, be a good one.”Abraham Lincoln gave that advice and it’s

still good advice for new graduates setting off in the beauty industry.

If you recently graduated from cosme-tology school do you even know where to begin? You are not alone; there are many good beauty professionals who have gone before you.

June’s issue of Northwest Stylist is full of ideas and suggestions written by them for the newly licensed professional on just how to start their career on the right track.

On pages 5, business coach Lauren Gartland offers rules your beauty school didn’t teach you. She suggests creating a vision statement for your life. Envision your ideal career before you even begin and then believing you will achieve it.

Jerry Tyler stresses in his article on page 7, that success is an inside job. Without a clear and concise vision of where you want to arrive, how will you know you are on your way? He suggests that success “is the product of deliberate design, execution and comple-tion of task in alignment with the intended outcome. Success occurs by design, not by default.”

So you graduate from school… what do

you do next? One third of running a success-ful business is customer service, one third is business skills, and the last third is technique. Vicki Peters, page 6, offers some survival ideas to can help start you on the right foot.

Growing and maintaining your clientele will be something you continue throughout your career. On page 2, Charlene Abretske offers techniques on establishing your client base. “Knowing what to do is critical to your success and a skill every stylist must cultivate. Targeting your efforts to make sure you are looking for clients who fit into your schedule is critical to your success.”

Esthetician, Judith Culp understands the importance of learning the right techniques to put yourself in high demand. But finding the necessary advanced training, especially in the field of esthetics, can be quite challenging. On page 6, she suggests you beef up your education in other areas such as business, science and advanced training.

With over 150 entries, the 2009 Northwest Stylist cover contest winner was a tough decision. Congratulations to cover contest winner, Kay Matthews from Madison Avenue Salon in Seattle, Washington. Turn to page 8 to learn more about Kay and see second and third place winners, Phagans Student Team and Gynne McLaughlin, along with an incredible group of honorable mentions. Congratulations and thanks to all who participated making the winners truly tops in their profession.

From the EditorLisa Kind

Brown’s Closes Bellingham LocationWith a heavy heart, Gloria Hardan, owner of Brown’s Beauty and Barber Supply at

2815 Meridian St., is planning to close the business’s Fountain District location at the end of June. Brown’s Beauty Supply at Sunset Square, located at 1225 E. Sunset Drive, Suite 150, will remain open.

Nearly two years ago, Hardan’s husband, Burrell Hardan, passed away and she said that she just could not continue with the business any longer.

Dave Brown originally opened Brown’s Beauty and Barber Supply in 1912 with horse-and-buggy delivery. Eventually, Hardan’s uncle bought the business and sold it to her and Burrell in 1955.

After all these years, Hardan said closing the Fountain District location is a rough process. “It’s like another death in my family. It’s really tough,” she said.

Gloria said she hopes to have the store closed by the end June. Until then, they will have 30 percent to 90 percent off selected items. Hardan said she is also looking to sell the business’s antique display cases. For more information, call (360) 733-7870.

In this issue...

7

14

2

On the cover...

Beauty Business Buzz . . . . . . . 2

Cosmetology 101 . . . . . . . . . . . 3

Rules School Didn’t Teach. . . . . . 5

The Nail Extension. . . . . . . . . . . 6

Esthetic Endeavors . . . . . . . . 6

Blue Highways . . . . . . . . . . . 7

COVER CONTEST WINNERS . . . 8

Oregon Board News. . . . . . . . 9

Washington Board News . . . . 10

Classifi eds . . . . . . . . . . . 11-13

Three Months of Marketing . . 14

Calendar . . . . . . . . . . . . . . 14

What’s New in the Market . . . 15

2009Northwest StylistCover Contest WinnerKay MatthewsSeattle, Washington

Beauty Business BuzzGrowing and maintaining your client base will be a constant throughout your career, knowing what to do is critical to your success and a skill every stylist must cultivate. Charlene Abretske off ers methods and techniques to help grow your clientele.

Blue HighwaysNo one gives you success. It is the product of deliberate design, execution and completion of task in alignment with the intended outcome in mind. Success occurs by design, not by default. Indeed, success is an inside job.

3 Months of MarketingNo matter how talented you are or how well you treat your clients, there are other people who “do what you do.” There are many ways to build business when you unleash the same creativity in your marketing that you do in your craft.

NORTHWEST STYLIST & SALON | JUNE 2009 | 5

Rules Your School Didn’t Teach YouBy Jenny Hogan

Congratulations. You have graduated and are now a working beauty professional.

Yet your education is still incomplete. You need to learn the rules your beauty school didn’t teach you.

It’s time to go beyond the chair from simply having a job to designing and creating your career.

Lauren Gartland, founder of Inspiring Champions, a business and coaching company offering live training seminars, coaching and leadership services helps thousands of salon and spa professionals each year to dramatically increase their incomes while keeping a work-life balance.

When Gartland first started her training company, she realized that you cannot win a game that you don’t know how to play. “There was an epidemic in the beauty industry,” Gartland noted. “Few cosmetology schools teach business training. Our goal is to bridge the technical skills of technicians with business skills.”

Here are a few beginning rules to learn and start implementing in your business:Rule Number One – Believe in Yourself

The first step towards building a success-ful career is simply to believe that you can. “Sometimes our biggest obstacle to overcom-ing challenges and reaching our goals is simply our belief in ourselves and our abilities,” Gartland stressed.

Consider this: in 1954 in Oxford, England, Roger Bannister became the first man to break the four-minute mile. Doctors said it was physically impossible. Yet once he broke that record and the world saw that it was actually possible – within 45 days, 16 other runners had broken it too. Once the belief was there, others soon overcame the obstacle.

The most valuable lesson for salon and spa professionals may simply be that once you believe in yourself, you can achieve any goal, once you take action. Rule Number Two – Envision Your Career

To begin your career plan, create a vision statement for your life. Write down in very precise language your ideal day and the type of business you desire. Include details.

Exactly how much money do you want to earn? “Often, salon and spa professionals don’t yet see the true potential of how much they are capable of earning or they may have the subconscious belief that they aren’t worth it,” exclaimed Gartland. She urges beauty professionals to aim high when they estimate their earnings – with the goal of doubling their income, or specifically to earn $100,000 or more.

Now what type of client do you want to attract to your salon chair? Make a list of their qualities. Once you do this, you will soon start

recognizing your ideal clients all over town. Much like when you buy a new car and you start seeing that car everywhere – when you identify your ideal client, you will start to notice them. When you do, make sure you are ready to invite them to visit your salon.Rule Number Three – Market Yourself

Instead of waiting for clients to come find you and hoping that your appointment book will suddenly fill up – take the steps to attract those new clients.

Gartland advises: “Your first marketing tool is yourself. Your image is everything; we all know we get one chance to make a good first impression. You never know where you might bump into a great potential client. If you are giving out the message you love what you do and you want to serve others, then clients will start finding you.”

Dress like the type of client you would like to attract and always have business cards ready to hand out. They should be professionally printed and have a “WOW” factor that makes you stand out. Remember to give them out to people you meet in your everyday life, to your waitress when you’re eating out or the nurse at your doctor’s office. Rule Number Four – Take Action

“Arrive at work half an hour earlier and go over your schedule,” explained Gartland. “Look at the openings in your book and see them as opportunities to create multiple ser-vices.” If a client has a gap after their booking, could you up-sell them for a glossing treat-ment? If you feel a particular client is a good candidate for highlights or haircolor, could you take the extra time to add a consultation and advise them, perhaps looking through some stylebooks? They could just go for a hair-color makeover on the spot, or maybe you’ve planted a seed that will result in their wanting haircolor on the next visit.

Think about which clients will buy products and what would benefit their needs; then you can plan ahead to up-sell them. If you have cancellations, don’t just take a break. You could send out emails to your other clients with a special offer; “Today Only – 25 percent off your haircutting service,” to fill the empty spots. Rule Number Five – Work Smarter

Get training to learn how to conduct the client consultation, how to implement upselling, how to properly retail professional products and how to successfully pre-book appointments. This instruction shows beauty professionals how to increase their incomes. Yet what they are really learning is how to work smarter, not harder, while also providing more benefits and results for the client.

By creating ways to be of greater service to your clients, you are increasing your client loyalty and altering their perception of your commitment.

Rule Number Six – Fail Often“The greatest failure is being afraid to try.

If you’re not failing – you’re not playing the game full out,” says Gartland. You will always be putting yourself on the line when you are marketing yourself, offering new services to clients, advising them on products or pre-booking their appointments.

What if they say no? “A no today could be a yes tomorrow,” she said. “Do not let your excuses steal your dreams. People who have failed the most end up succeeding the highest. Keep on trying. Trust the process. The results will come and it will become effortless.” Gart-land emphasizes that if clients say no, what that really means is that you haven’t shown them enough value. Educate your clients on your services and products and offer them

more value during their salon visit.“Ultimately, you should be giving an

experience to clients instead of just a salon or spa visit,” concluded Gartland. “You can provide them with real solutions instead of just products and services.”

Now is the perfect time to learn the rules your school didn’t teach you and begin imple-menting them every day. Start designing the career and life you’d like to live. You will earn more money, yet money is simply a reward for achieving the real goal of having your dream career and life.

Inspiring Champions is a business and coaching company off ering live training camps, coaching and mentoring services, webinars, audio tapes and educational resources. For more information call 800-496-9305 or visit www.InspiringChampions.com.

� | JUNE �009 | NORTHWEST STYLIST & SALON

Got License! Now What?

There are many different approaches to learning the skills needed to be an esthetician.

Often we enroll at the most convenient school without investigating as to their approach in teaching this subject or even the presence of an esthetic dedicated person on staff.

While there are a slowly increasing num-ber of esthetic specific programs that teach beyond minimal requirements, most schools have as their key objective to teach you the skills necessary to get your license. This is not unique to the cosmetology industry.

Many other fields are the same way such as real estate, as most realtors would tell you. So you have some choices to carefully con-sider once you have completed your program and received your license.

The first consideration is an evaluation of what you learned. Was it in line with what you need to achieve your goals? If not, what is missing? Where can you learn these things? By state standards most license exams are to allow you to obtain an entry level position where you will have the opportunity to learn on the job.

There are many excellent examples of these opportunities in the hairstyling part of the industry. Unfortunately, there are far fewer of these in esthetics. As more chain stores add esthetic services, including big department stores, more of these entry level positions will be available. If you can’t find one, or this work environment doesn’t match your goals, then your next order of business will be to buff up your education.

Find a specialty program that offers ad-vanced or post graduate training. Specifically look for non-product specific classes, they are well worth the investment. If this seems expensive, or extra time you didn’t plan on spending in the classroom, keep in mind get-ting a bachelors degree has no direct bearing on being say a doctor, but is a required step on the path to achieving that goal.

There is really no designation of medical esthetics in licenses, but there are numerous courses available to enhance the skills that would make you more valuable to a medi-spa setting. Advanced knowledge of physiology, anatomy, microbiology, chemistry, light energy in theory and practice, medical terminology, knowledge of how drugs impact the skin, medical intervention both surgical and non-surgical, and pre and post operative treatments and how and when they are incorporated.

If your goal is not working in the medical setting, analyze what it is and what additional skills and knowledge you need to achieve it.

Clients will ask questions about all sorts of topics beyond the range of a specific work setting. The more we know about a broad scope of esthetic related topics, the better we will be able to interact with our clients and meet their needs. This helps to keep them coming back to us.

Once you have made a plan to add training to cover your technical skills, evaluate what else is needed for career success. Do you know how to design a treatment room, or furnish one if you were asked to do so? Do you know how to calculate set up costs, treatment costs, profit margin, break even points, search for quality equipment, and analyze products to help recommend those that would best fit the needs of a specific business model? Did your training include business operations?

Local community colleges are an excellent source for business training. Topics should include basic business accounting, business set-up planning, marketing, management skills, communication skills, computer skills. We are now a computer-based society and those computers have extended themselves into our cell telephones so the more knowl-edge we have on the use of these tools the better. Supplement general business knowl-edge with industry specific books to help you firmly attach what you learn with your chosen field of practice.

Marketing was just mentioned and cannot be overstressed. It is a huge topic that includes far more than planning an adver-tisement although that is important. With the new internet options you need to learn how to integrate online marketing through a website with the new “social networking” marketing available.

You might be thinking these aren’t important if you want to be an employee, but employees also have to help build their client base – especially if they have higher income goals. Advancement within a firm may depend on your management skills and your ability to contribute to the profitability of that business. Diversity of skills makes for a more valuable employee.

Getting that license is not an end point. Completing basic education is only the first step in becoming a successful esthetician. If you are graduating now, in a tough economy, it may be the perfect time to seek out and take more training in business, the sciences or advanced esthetic skills.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Profession-als, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.

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Esthetic Endeavors Judith Culp

Only the Strong Will SurviveDid you know that as little as 25 percent of

nail tech graduates actually succeed in the nail business? It’s a sad statistic but it is reality.

Having been in the business for 27 years, I have seen it change tremendously, including

the students. More than ever, we are seeing a trend where mature women come to school seeking second careers after their children are grown, after retirement or they are feeling the need for a career change.

Back in the 80s, most students were in their early 20s but now it seems they are older. This isn’t a bad thing since the education we receive in beauty school does not really prepare us for all we need to know to work in a salon. If the graduate has life experience and other work experi-ence, they usually are more successful.

So you graduate from school… what do you do next? We know we need more training to succeed and find work. It’s difficult and only the strong will survive. Keep in mind, one third of running our business is customer service, one third is business skills, and the last third is technique, so here are some survival ideas that can help:

The first thing you need to do is write a résumé even though you do not have nail experi-ence. The new salon will want to know your background, strengths and your career aspirations.

You also need to compile a list of what you want in a salon and that may take a little interviewing to figure it out. Do you want to become an employee or rent a station? What does your state allow? What kind of salon do you want to work in and do they have a call for nail services? Can you build a clientele off the clients that already frequent the salon?

You will need to think about business licenses, liability insurance, designing business cards, commission scale, and your bookkeeping and marketing plan. You will need to market yourself and your services to local businesses and potential clients in and out of the salon. Sitting there waiting for the phone to ring is not enough.

Reach outside the beauty business for business skills, there are books and plenty of online information that you can research to know what you need to be doing. Depending on salons to help you may not be available.

Again reach outside the beauty business for customer service ideas. Remember that the ex-perience of your service should be your strongest customer service skill. Taking care of the client is priority in capturing a loyal clientele. Always accommodate, listen to their needs, follow up with cards and thank you notes, call to remind them of their appointments and work the edges of your service with special treatment. Be consistent with greeting your clients and walking them to the door to close the service. Little things mean a lot and add up to loyalty.

Although your technical skills are not quite there when you get out of school there are plenty of options to get your skills up. First, understand there is not a program out there to help you – you need to explore your options. You can train privately with a seasoned nail tech – which is going to be the most beneficial.

Find a local tech that will train you one-on-one. Make the investment, it will be the best money spent. She can teach you control of your liquid and powder for acrylic, gel application, filing and shaping techniques, how to finish nails properly and many tricks of the trade you won’t learn in school and raise your skill level right away.

Classes are not aplenty but they are out there. Manufacturer classes and non-product are usually found in the back of magazines such as the Stylist, local distributors, online in web sites and on www.beautytech.com. Subscribe to every trade magazine you can find and spend time searching the Internet. You will be amazed how many websites have technical nail information.

Trade shows are a must. That is where you can network and see new techniques and prod-ucts and keep you in touch with your industry. Small or large, every trade show is worth going to and many you will have to travel to so make the commitment to attend at least two a year.

Your distributor can also be a link to information if the sales team is on top of the industry. Some are and some are not. If you find a product distributor that is savvy, you can benefit from their knowledge and information.

Perfecting your skills is the most difficult of all. Practice, practice and more practice!But most important – don’t give up. It’s going to take a while to build your clientele, and

you may switch salons until you find the right one for you. Position yourself so you can learn and build your business and have a plan. It’s a fact that a good nail tech can make a good living, even in this economy. Doing nails for a living is a very gratifying, artistic, social way to make a living and if you make the effort, you will be successful.

Vicki Peters is a 28 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at Vicki@vickipeters.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

The Nail Extension Vicki Peters

NORTHWEST STYLIST & SALON | JUNE 2009 | �

Blue Highways Jerry Tyler

So, you have passed your State’s exam and received your license.

It’s similar to going to Driver’s Training School, taking the exam and receiving your license. But as a future beauty professional, you now have the opportunity to make the world beautiful, one head at a time.

At this time you may be pondering the age old quandary, “Where do I go from here?”

In my journey as an educator I am often confronted with a room full of future profes-sionals in training. Often up to 50 percent of the class can’t even answer this simple question: “Why are you here? What do hope to achieve as your desired success?”

Many don’t even realize their success, or lack of, is solely in their hands. Many who know they want success feel it is something beyond their control. They believe if they are successful it is by some happy accident and they really had nothing to do with.

No one gives you success. It is the product of deliberate design, execution and completion of task in alignment with the intended outcome in mind. Success occurs by design, not by default. Indeed, success is an inside job.

It works from the inside out. Success is the end result of achieving your desired goals. Wynn Claybaugh, noted motivator, has a great saying, “If it’s meant to be, it’s up to me.”

In such a reactive society where most people are waiting for someone or something to make things happen for them, it is of little wonder the truly successful are so because they don’t just show up, they arrive on purpose!

They own their success. It is something that is already theirs to have and claim as their own. They act, they don’t wait to be acted upon. Their purpose is the practice of positive action. They are “proactive.”

While successful people are always active and engaged, they tend to work smarter not harder, but they always extend themselves beyond what is the expected norm. They are constantly pushing the barriers outward and they never stay stuck in a comfort zone.

You can’t stand still and expect to move forward at the same time. Successful people welcome and embrace change while continu-ally creating new landscapes and enjoy being part of that positive process.

It is amazing how few know what they hope to achieve when first entering our industry. We are not given life’s operation manual with instructions to “begin with the end in mind.”

Without a clear and concise vision of

where you want to arrive, how are you going to know how to get there or even when you are at your intended destination? Without a clear vision of where you want your life’s journey to take you, it is no wonder there are so many disenchanted people wandering through their lives. They are really LOST!

Successful people practice the process of “Personal Vision.” They know where they want to go and are aware of where they are in relation to where they want to be. With unwavering faith, they put all their energy into action and don’t stop until they reach their intended goal.

They maintain alignment between their vision and present actions to make sure they are in harmony. How do they know when they aren’t? When harmony is achieved, everything flows effortlessly. When conflicts arise, that’s a sign there is a barrier to the completion of the goal. Once the vision and action are put back into their intended place, harmony prevails and the journey continues.

Personal vision works with the use of “Mission” and “Vision” statements. These are the personal blueprints or agreements made that define what success means to you. It is a personal constitution you can reference to see if your actions are in alignment with your purpose or vision. These statements usually define what success will be, what actions will be required, and then what are the desired results. This “Be, Do, Have” model is the foundation of every successful personal vision statement.

After positive personal action and vision, the next most important component is the practice of positive choice. Again, the mandate for alignment comes into play here. Remember the path to success is a matter of choice not chance. Are our choices in harmony with our desired purpose as to the use of our actions to make things happen? If the choice is made in alignment with our purpose the end result is positive. Conversely, if we are out of harmony with our purpose as to our choice of actions, the result is usually negative.

If your passion was to be the world’s best colorist and to achieve this goal you got the best and most intensive education, your knowledge and skill could well put you on the way to your intended goal by choosing action in alignment with your desire.

If, on the other hand, you chose to stay with only the minimal skills you left beauty school with, only growing your ego by being a “legend in your own mind,” then your skills wouldn’t match your description and that lack of alignment would hinder the pursuit of your goal. Always remember, between what you are given and how you deal with it or respond to it, there is a choice.

At the end of the day the greatest gift and

yet the greatest responsibility we have is to know we are the masters of our destiny. We define what success is to us personally and professionally. Define your success by what you want.

We need to spend more time at the beginning of the journey knowing what and who we want to be. Then we need to keep those dreams as thoughts guiding our actions with positive choices. Never forget that what we think about, we bring about. It has been said that human thought is one of the most powerful forces in the universe.

So at the start of our journey to guarantee

our long term hope for success, we need to constantly be aware that the potential for continued abundance, is within our grasp. Although it may not be realized, it dwells within us and it is indeed an “Inside Job.”

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sas-soon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

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Success Is an Inside Job

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� | JUNE �009 | NORTHWEST STYLIST & SALON

Kay MatthewsMadison Ave Salon - Seattle, WA

Hair: Kay MatthewsMakeup: Karelea Mazolla

Photo: Barry Druxman; Model: Karelea Mazolla

Second Place

Gwynne McLaughlinStudio Mantra - Eugene, OR

Hair & Makeup: Gwynne McLaughlinPhoto: Brian P. Jones; Model: Ana Fernandes

Phagans’ School of Hair DesignPortland, OR

Hair: Phagans’ Student TeamMakeup: Megan Pottinger

Photo: Bulb Studio; Model: Amanda Niksich

First Place Winner

Northwest Cover Contest 2009

Third Place

honorable mention

Jamie SimsGene Juarez Academy - Federal Way, WAHair & Makeup: Jamie SimsPhoto: Miguel GaonaModel: Lesley Carey

Chris ElliottStudio 5 Hair Design - Arlington, WAHair: Chris ElliottMakeup: Randi MitchellPhoto: Philo Nordlund; Model: Jodi Hoover

Jill ThornsburyThe Wild Hair - Camas, WAHair: Jill ThornsburyMakeup: Rachel PhelanPhoto: Liz English; Model: Rachel Phelan

Jennifer BerryLanes Creative Hair Design - Everett, WAHair: Jennifer BerryMakeup: Areen Al-AttalPhoto: Krissi Pearson; Model: Erica Taylor

Scott KanePropaganda the Salon - Portland, ORHair: Scott KaneMakeup: Susan BogdanPhoto: Loriant.com; Model: Megan Gilgen

TEAL Artistic TeamTEAL Formerly Capello Salon - Portland, ORHair: Janelle Serett, Mikeyla LangfordMakeup: Jacie Hasen for TealPhoto: Laura Domela; Model: Kathleen Emery

Congratulations to Kay Matthews!

Kay Matthews considers herself a media artist. As an experienced hairstylist for 17 years, she spe-

cializes in hair extensions, relaxers, haircolor, braids and designer cuts, but hair art is her passion.

Owner of Madison Avenue Salon in Seattle, a small place where her team creates hair art with extensions and color that become a big success, this is where the concept for the 2009 Northwest Stylist Cover Contest winning entry was created.

“The photo shoot started two weeks earlier when I first came up with the concept,” Matthews described. “That was actually the longest part of the process.”

“My vision started with the Barbie. I wanted a modern futuristic version of the Barbie,” she remarked. “I created the hair with extensions at the salon in about an hour.”

The model, Karelea Mazolla, did all of her own makeup under Kay’s direction. Fashion accessories were purchased randomly, but Matthews decided not to use any clothing and put all the emphasis towards the hair.

Experienced photographer Barry Druxman at his studio in Bellevue took the winning photo. “My photographer is a lighting genius,” Kay exclaimed.

Druxman is a published photographer with catalogs, magazines and runway photography in his background. Currently he specializes in actor’s head-shots, pageant headshots and model’s comp cards. For more information, email badrux@comcast.net or call (425) 761-4667.

Kay is a three time winner of the Northwest Stylist Cover Contest and a 2004 North American Hairstyl-ist Award winner; her next goal is to become a media artist mentor.

“I’m mentoring hair, makeup and fashion stylists by working with them in selecting the right concept, model, photographer and wardrobe. I will also attend the photo sessions and help the stylist direct the photo shoot with their visual concept and help the stylist edit the final images,” she explained.

At the end of her program the stylist will have complete knowledge as a media artist and will be able to execute their visions. For more information in Matthews mentoring program contact her at 206-328-5628 or makeup@kaymatthews.com

Why does Kay think she won again? “I think I won because of my passion for the business and my attention to detail,” she replies. “Just entering this contest sets you apart from many stylists. It says you are taking genuine interest in your career and that requires a strong desire and skill.”

Congratulations Kay on another incredible shot and we thank all who entered the 2009 NorthwestStylist Cover Contest.

Jen LaMastraTransform Salon - Portland, ORHair: Jen LaMastra; Makeup: Sabrina CaynePhoto: Enko PhotographyModel: Erin Dierking

Cher’e NicholeStudio Six Nine Hair Design - Portland, ORHair: Cher’e NicholeMakeup: Shauna SmithPhoto: Adrian Adel; Model: Monique Serrell

NORTHWEST STYLIST & SALON | JUNE 2009 | 9

Shear NumbersHow many practitioners and facili-

ties are active in Oregon? (Numbers in parentheses +/- change from previous month.) According to Oregon Health Licensing Agency (OHLA) records as of June 2, 2009:Practitioners. . . . . . . . . . . . 31,242 (-15)Facilities . . . . . . . . . . . . . . . 4,501 (-16)Independent contractors . . . . 6,926 (-10)Certificate of ID. . . . . . . . . . . . 225 (+10)Barbering . . . . . . . . . . . . . . 5,505 (-38)Esthetics . . . . . . . . . . . . . . 13,567 (-24)Hair Design . . . . . . . . . . . . 21,131 (+58)Nail Technology . . . . . . . . . 14,779 (-33)

Applicant, Practitioner Fees Increase July 1

While licensing and regulatory require-ments, including fees, aren’t set in stone, applicant and practitioner fees are increasing July 1 as scheduled in November of 2008.

OHLA listened to stakeholder feedback last year, particularly from school representa-tives, and responded by delaying fee increases that might have burdened students who were ready to graduate at the time.

Judging by comments from school repre-sentatives at the May 11 Board of Cosmetol-ogy meeting, fees continue to be an issue.

As the regulatory body establishing fees, OHLA is responsible for ensuring those fees are fair, equitable and able to provide enough revenue for agency operations.

OHLA is also responsible for clearly articulating how fees are established.

$193 More for Four-Field Entry-to-PracticeStarting July 1, students just out of school

who want to become certified in all four fields of practice for two years will need to pay $510 for application, examination and certification fees.

That’s a $193 increase from previous fees, if you factor in all four fields of practice. The major increase is for up-front costs for processing applications, administering examinations and issuing initial certifications.

However, from a practitioner’s stand-point, you need to be certified only in esthet-ics, hair design and nail technology to provide a full range of services.

So shave off $42 from the $193, lowering the increase to $151 over two years, if you’re a student who intends to certify in only three fields of practice.

I could break that down to the additional

pennies per day over two years that new applicants will pay to make up the increase, but I get annoyed when companies tell me it’s only “pennies per day.”

Except for your mortgage or car payment, most expenses in life are “pennies a day.” Wait a second – my triple-shot latte is almost $3 a day….

Applicants can also become certified in only one or two fields of practice, further reducing the total fees necessary to practice.

Set in Stone for Now while Dialogue Continues

While nothing is set in stone in the long run, applicants starting July 1 will be responsible for paying the new fees.

That doesn’t mean that OHLA and the Board of Cosmetology will stop listening to our stakeholders on fee issues, particularly key stakeholders such as Oregon’s more than 40 cosmetology colleges.

In fact, we’re offering a $5 discount per field of practice for practitioners who renew online.

We will continue our ongoing dialogue on all issues of importance to the industry to develop effective and efficient licensing and regulatory solutions.

OHLA developed a cost-allocation model in 2008 that focused on establishing fees that more accurately reflected the actual cost of providing licensing and regulatory services.

That concept seems reasonable. How-ever, as with any idea, further refinement and dialogue may be needed to fully realize a fee solution that makes sense to most everyone, including those of us who plunk down nearly $3 a day on triple-shot lattes.

Kraig Bohot is Communications Coordinator at the Oregon Health Licensing Agency (OHLA), a state consumer protection agency providing centralized regulatory oversight of multiple health and related professions. He can be reached at (503) 373-1939 or at kraig.bohot@state.or.us.

Fee Changes Effective July 1, 2009OHLA delayed implementing the following fee increases until July 1, 2009, in response

to stakeholder feedback in 2008.Application Fee (per field of practice) Previous Fee: $15 New Fee on 7/1/09: $25Examination Fee (per field of practice, Oregon Laws & Rules) Previous Fee: $25 New Fee on 7/1/09: $50Practitioner Certification (per field of practice, for two years) Previous Fee: $33 New Fee on 7/1/09: $40Late Fee (Practitioners) Previous Fee: $25 per year in expired status New Fee on 7/1/09: $25 first month in expired status, $10 monthly until renewedOnline Certification Renewal (per field of practice) $5 discount on $40 certification fee per field of practice if you renew online

OHLA implemented new fees for facilities, independent contractors, and Certificate of Identification (CID) and permit holders effective October 1, 2008. These fees remain the same after July 1. Access fees, forms and other licensing and regulatory news and resources at www.oregon.gov/OHLA/COS.

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OHLA Director Search Continues

More than 35 people applied for the director position of the Oregon Health Licensing Agency (OHLA).

After initial screening, 14 applicants are scheduled to be interviewed in June by a balanced panel of agency staff and volunteer citizen board chairs.

The director of the Department of Admin-istrative Services (DAS) appoints executive-level positions such as the OHLA director.

The appointment is expected to be made by July 1, the beginning of the new fiscal year and biennium.

OHLA Revises New ID RequirementsThe Oregon Health Licensing Agency

(OHLA) revised identification requirements originally adopted under temporary and proposed agency rules on December 1, 2008, under Oregon Administrative Rules (OAR) Chapter 331, Divisions 001-030.

The effective date of the revised rules is Monday, June 1, 2009.ITIN Now Accepted

Based on stakeholder feedback and upon further review of identification requirements set by other government agencies, OHLA has revised the requirements for applicant identification.

OHLA now accepts an Individual Taxpayer Identification number (ITIN) if the applicant does not have a Social Security number. Previously, the agency did not accept ITINs.Photo Identification Required

Applicants required to provide identification must follow OAR 331-030-0000(10), which requires that at least one form of identifica-tion provided must be photographic. Please see below for forms of acceptable identification.Applicants Taking Examination

Applicants who sit for an ex-amination administered by OHLA must provide two forms of identification when submitting their application and prior to

sitting for the examination. This requirement applies to the following

applicant groups:Board of Cosmetology (practitioner certificate, certificate of identification only)Board of Denture TechnologyAdvisory Council for Electrologists, Perma-nent Color Technicians and Tattoo ArtistsEnvironmental Health Registration BoardAdvisory Council on Hearing Aids

Visit http://www.oregon.gov/OHLA/New_ID_requirements.shtml for a list of acceptable forms of identification.Business License Applicants

The following application categories are not required to provide identification because they have previously provided identification to the Secretary of State’s Corporation Division (facility licenses) or to OHLA to obtain their original practitioner authorization to practice.

OHLA also conducts annual inspections of facilities to confirm facility ownership and independent contractor identity.

Facility licenseDemonstration permitTemporary permitIndependent contractor registration

Questions or comments? Contact OHLA at 503-378-8667 or ohla.info@state.or.us.

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Taking LicenseKraig Bohot

10 | JUNE �009 | NORTHWEST STYLIST & SALON

Renew OnlineCosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops, Personal

Services Operators, and Mobil Services Operators can renew licenses online. Watch for your Notice to Renew in the mail and if you are eligible, you will receive a password and the website address. Visa or MasterCard are required for online payment.

Visit our Website! www.dol.wa.gov/business/cosmetologyFor the most current information on the cosmetology program, visit our web site at

http://www.dol.wa.gov/business/cosmetology. If you need to contact us, we can be reached at (360) 664-6626, or write to: Department of Licensing, Business and Profession Cosme-tology Section, PO Box 9048, Olympia, Washington 98507

2009 Advisory Board Meeting ScheduleWe will be conducting workshops

directly after the Advisory Board meetings and all day long on the workshop dates. The workshops are for the re-write of the current law, RCW 18.16: The Law Relating to Barber, Cosmetologist, Manicuring and Esthetics.

Everyone is invited to attend and join us as we work through this arduous task. This is an opportunity to be a part of the law making process and have a voice in the regulation of your industry.

Board meeting dates:• July 13, 2009 • September 14, 2009• November 9, 2009

Workshop dates: • June 8, 2009 • August 10, 2009 • October 12, 2009All meetings and workshops will be held

at the Department of Licensing, 405 Black Lake Blvd., Olympia, Wash., (360) 664-6643.

Tattooing, Body Art, Body Piercing Now Required to be Licensed in Washington Article submitted by Mary Tanneberg, Cosmetology, Manicuring, Barber and Esthetics Advisory Board Member

After five years of being presented to the legislature, Substitute Senate Bill 5391 (SSB 5391) was signed into law this year and will require the regulation of body art, tattooing, and body piercing. This act is a huge step forward for this industry here in Washington State. SSB 5391, sponsored by Senator Kastama of Puyallup, will create a standard of professionalism in the industry to safely serve the citizens of Washington State. Senator Kastama has long been a supporter of this legislation, and this year a group of profes-sionals worked together to offer a responsible and fair package.

The passage of this bill will provide the ability to conduct business with guidelines

and standards that are in agreement with cur-rent national standards for future and current practicing artists. What this means to professionals in the industry:

Beginning in July 2010, all individuals and businesses in the practice of body art, tattooing, and body piercing must become licensed with the Department of Licensing, and their facilities must meet minimum safety requirements. What this means to the public:

When having a service performed by a licensed professional, you will be assured they have fundamental knowledge of their art and they are trained in safety and sanitation standards and the facility where the service is rendered meets minimum safety standards.

Department of Licensing - Disciplinary ActionsSEATTLE - King Way Hair Salon - (Hong Huong Nguyen) FINDING: Safety & Sani-tation Violations. ACTION: Fined $500.ELLENSBURG - The Hair Cellar - (Trista Daughtery) FINDING: Aiding & Abetting Unlicensed Activity. ACTION: Fined $500.ELLENSBURG - The Hair Cellar - (Kim-berly D. Davis) FINDING: Engaging in Unlicensed Practice. ACTION: Fined $500.BONNEY LAKE - Nails 410 - (Hoang Minh Le) FINDING: Safety & Sanitation Violations. ACTION: Fined $500.OLYMPIA - Fancy Nails- (Tuyet Thi Vu) FINDING: Safety & Sanitation violations. ACTION: Fined $500.

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SEATTLE - Beverly Nails - (Ha Thi Vo) FINDING: Safety & Sanitation Violations. ACTION: Fined $500.TACOMA - 1st Things First- (Ronald Bowen) FINDING: Safety & Sanitation Violations. ACTION: Fined $500.

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Visit our Website for Safety and Sanitation Standards Pamphlet

For the most current information on the cosmetology, manicuring, barber and esthet-ics program, visit our web site at www.dol.wa.gov/business/cosmetology.

One of the publications that are available is the pocket size pamphlet that contains the Safety and Sanitation Standards for Cosmetologists, Barbers, Manicurists and Estheticians. This phamplet contains the following guidelines required for the state of Washington:

Minimum Safety and Sanitation Standards Requirements and Standards Personal Cleanliness Articles in Contact with a Client Materials in Contact with a Client Chemical Use and Storage Refuse and Waste Material Sanitation/Disinfecting

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Disinfecting Nonelectrical Tools/Implements Disinfecting Electrical Tools/Implements Storage of Tools and Implements Cleaning and Disinfecting Footspas Headrests and Treatment Tables Walls and Ceilings Liquids, Creams, Powders, and Cosmetics Towels or LinensProhibited Hazardous Substances - Use of Products Prohibited Instruments or Practices Blood Spills First Aid Kit Medical DevicesRestroom Posting of Required Licenses, Registra-tions, Permits, Notice to Consumers, and Current Inspection Form

Please feel free to look at all of our publications and print for your own use!

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Health & Safety Tip: Some risk factors that could spread disease or infection if not sanitized and disinfected

correctly are:Cuticle Nippers • Nail Files • Footspas and bathsNail clippers • Hairbrushes and combs • Neck dustersAcrylic brushes • Chamois buffers • Towels on manicure tables

These items are just a few of the tools and pieces of equipment that are used in the salons and schools for the practice of cosmetology, manicuring, esthetics and barbering. Licensees and consumers should be aware that anything that is not cleaned with soap and water and disinfected with and EPA registered disinfectant, should not be re-used. Tools and equipment that are not able to be sanitized and disinfected should be disposed of after each use. In addition, any tools that have been sanitized and disinfected should be stored in a closed area to avoid contamination.

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Numbers In StyleDept. of Licensing Active LicensesOperators . . . . . . . . . . . . . . . . . 57,431Personal Service . . . . . . . . . . . . . . . 419Salons. . . . . . . . . . . . . . . . . . . . 13,631Schools . . . . . . . . . . . . . . . . . . . . . .91Mobile Unit . . . . . . . . . . . . . . . . . . .27

NORTHWEST STYLIST & SALON | JUNE 2009 | 11

SALON OPENINGS

WILSONVILLE PAUL MITCHELL FO CUSSALON HAS OPEN ING FOR STYL IST will -ing to use full cos metology li cense. Com missionvs. hourly. Email to: sniffur2@msn.com or call(503)998-4200 to schedule an interview.

BEAVERTON - UPSCALE SA LON HASOPENINGS FOR FULL TIME HAIRDRESS-ERS AND ONE NAIL TECH NICIAN FOR SPA PED I CURE AREA MUST HAVE CLI ENTELE.CLOSE TO PIER ONE IM PORTS ONBEAVERTON HILLSDALE HWY. REA SONABLELEASE WITH RETAIL SPACE. (503) 381-1177

AVEDA SA LON IN SHERWOOD IS LOOK -ING FOR A NAIL TECHNICIAN, ESTHE-TICIAN & STYL IST Ideal can didate will pos sesstwo or mo res li censes in these fields and will also have aknowl edge of Aveda prod ucts and ser vices. Great com -mission on ser vices and re tail. If you like working in aan up beat, pro fes sional and beau ti ful en vi ron mentthen we want to meet you! Please re spond with re -sume via email to: aquasalonanddayspa@verizon.net

BEAUTIFUL, NEW, FULL SER VICE SA -LON & SPA - HA ZEL DELL - VAN COUVERhas sta tions for lease for Styl ist - Re cep tion ist,backbar, tow els pro vided. Also seek ing Nail Techguarantee wage or com mission. 600 sq.ft. of spaceavailable to lease for perm. makeup tech, la ser treat-ment, cos metic tattoo or ??? Very busy lo cation infast growing neighborhood. Call (360)921-3191

BASELINE SA LON - BEAVERTON - SEEK-ING STYLISTS Sell your own prod ucts. Greatlocation, lots of walk ins. Special price for first 5months!! Friendly, pos itive en vironment. Veryaf ford able lease. Waxing room also avail able.Bring your clientele. (503)629-1866

HAIR AND NAIL STATIONSAVAILABLE IN A BRIGHT, FUN

SA LON cen trally lo cated in Issaquah, WA.Lease sta tions. FIRST MONTH FREE.(425)392-2712 / (206)979-9997

LAKE OS WEGO - WELL ES TABLISHEDSALON LOOK ING FOR STYL IST Com mis-sion po si tion. Ex pe ri ence re quired. Con tact Man-ager , Shannon Fisher (503)636-8758picassoartisticsalon.com

$500 HIR ING BO NUS! Out go ing & mo ti vatedHair styl ist with full (or al most full) cli entelewanted for a com mission po sition in our up scale sa -lon in NW PDX. We are a Bum ble & bum ble sa lonw/Jan Marini & Dermalogica skincare. Re ception-ist, laun dry & backbar pro vided. Po sition is 60/40%commission - you get 60%, plus 15% for re tail sales!Join our team and we will pay you an additional$500.00 as a hiring bonus! Contact Charlie;503-227-7750 Re sume & ref erences re quired.

NAIL TECHS NEEDED / ESTHETICIANNEEDED - FULLY EQUIPPED ROOMIN ROSEBURG, OR Con tact Barbara at(541)673-5621

STYL ISTS AND SA LON MAN AGE MENTneeded for fast-paced hair salons in South ern Or e-gon. Hourly wage, bo nus, com mission, ben efits,ad vanced train ing, cli en tele pro vided. Medford,Grants Pass (541)301-3424; Klamath Falls(541)891-2811

STUDIO THIRTY, 5424 NE 30th ~ HIP /UR BAN AREA Now of fering 60/40 Commis-sion or low Lease op tions. Amaz ing Move-InIn cen tive! www.studiothirtysalon.com -(503)281-0605, Kristenlee

VAN COU VER, WA - ES TAB LISHEDSALON HAS OPEN INGS FOR LEASE

STYL ISTS Great re tail com mission. Must havebase cli entele. Some walk-ins. Call (360)896-5880ext .11 ask for Teresa or Dana. Emai l :teazers2008@live.com

KREATIV EDGE SALON - DOWNTOWNREDMOND, WA has three avail able Styl ist sta-tions for rent or com mission. We are a sa lon ded i-cated to be ing the best in our craft and are excited toopen our doors to independent and talented Styl istswant ing to have your own busi ness .www.kreativedge.net (425)376-2737

HAIRSTYLIST & NAIL TECH PO SITIONSAVAILABLE FOR LEASE - RA LEIGHHILLS Great lo cation. For more in formation callCatherine @ (503)291-0000

PART-TIME RE CEP TION IST NEEDEDAT RA LEIGH HILLS SALON Great lo ca-tion. For more in formation call Catherine @(503)291-0000

LEASE OFFERS

GREAT OP POR TU NITY ~ BEAU TI -FUL SALON LO CATED @ 172ND &

HALSEY ~ MUST SEE! One sta tion avail ablefor lease at Salon #1. Very rea sonable lease @ $350per month. Sell your own prod ucts. Come checkus out! Must have cli entele. 1530 NE 172nd &Halsey or call Pam (503)255-8686

SA LON LAVONNE HAS AN OPENINGFOR FULL OR PART-TIME STYL IST ANDFULL OR PART-TIME NAIL TECH NI-CIAN Please send a re sume to: 14547 SW West lakeDr., Lake Oswego, OR 97035 (503)968-7141

PAUL MITCHELL FO CUS SA LONhas Styl ist sta tion available for lease. Work

in a pro fessional, friendly at mosphere. Mr. Os carHairstylist , Port land. Call Warren @(503)252-3433 or email: warren@mroscars.com

NORTH SE ATTLE SA LON / STA TIONSFOR LEASE Hair stylist needed, lease or com mis-sion. Great lo cation. Fun, re laxed sa lon in fastgrowing neigh borhood. Great place to build yourbusiness. $500 per month. (206)783-1284

SEEK ING SUPER MO TI VATED STYL ISTWISHING TO CON TROL THEIR OWNDESTINY AT A BEAU TIFUL SA LON INDOWN TOWN PORT LAND Great staff, rea -sonable rent and high den sity cli ent po tential. CallDan for de tails at ME Hair Design (503)227-0322.

HAIRSTYLIST & NAIL TECHLEASE STA TIONS AVAILABLE AT

SHEAR PLEASURE HAIR DESIGN LO-CATED IN RA LEIGH HILLS, FREDMEYER SHOPPING CENTER - BUSY,WELL ES TABLISHED, FULL SERVICESA LON Must see be fore choos ing a salon.(503)297-3305 or (503)557-8516 Two MonthsFree Rent

PANKY & FRIENDS IS SEEK ING MO TI-VATED, PROFESSIONAL AND FRIENDLYHAIR STYL ISTS AND NAIL TECHS TOLEASE IN DOWN TOWN MILWAUKIE Fulltime and part time avail able. Call Panky(503)799-5973

1� | JUNE �009 | NORTHWEST STYLIST & SALON

CLEAN, SPA CIOUS, WELL ES TABLISHEDSALON SUDDENLY HAS HAIR STATIONOPEN INGS for you and some of your styl istfriends! Pri vate room also available for Esthetician,LMT, etc. Pleas ant working con ditions at ex cel -lent NE Portland lo cation. (503)913-0986 ordlsouth@gmail.com

FUN AND IN VITING GRESHAM SA -LON HAS TWO HAIR STA TIONSAVAILABLE FOR LEASE Great lo cationwith plenty of park ing. Re ception and tow els in -cluded. FT / PT, ex perienced with cli entele.Call Mild to Wild (503)504-2438.

NW PORT LAND LO CATION - SEEK -ING STYLIST Beau ti ful, com fort able sa-

lon. Great place to work. Gen erous work ing space,relaxed at mosphere. $475 per month. Cli enteleneeded. Thurman Street lo cation. Am ple park ing.(503)241-4339

WALKER ROAD: BEAVERTON - 1MONTH RENT FREE! Very Af ford-

able Lease! Work with HON EST, Fun, RelaxedCo-work ers. Ex pe ri enced Stylist / ColoristNeeded. Up Front Cli ent Parking with Walk-InClientele Available. (503)679-5777 or(503)646-6620

FREE TRIP TO MEXICO 5 sta tions for lease.$400 each. Sign a lease for 12 months and re ceive afree trip to Mexico. 3061 W 11th, Eu gene Or egon.(503) 869-2926

UP SCALE GRES HAM SA LON HASHAIR STA TIONS AVAILABLE ~

1/2 OFF FIRST MONTH’S LEASE Lease orcommission, FT or PT. Good lo cation withsome walk-ins. Lease includes re tail com mis-sion and towels. Must be experienced and pro -fessional with clientele. (971)533-4333

QUIET, ES TAB LISHED SA LONCLOSE TO PER SIMMON GOLF

CLUB IN GRES HAM has open ing for a full timeStyl ist with cli entele and a pri vate room for a Cos-metic Tat too Art ist. First month free. ContactConnie @ (503)701-8401.

DO YOU NEED A CHANGE? Our fam -ily-owned / op erated, well-establised lo cal sa lonis look ing for ex pe ri enced, tal ented Hair styl istswith a cli entele. We have full / part time stationsavailable in our full-service sa lon. Come andjoin our great team! Co lumbia Gorge Sa lon &Spa. Eugenia (503)709-5193

NEAR WASHINGTON SQUARE - SEEK INGFULL OR PART-TIME LEASE HAIR STYLISTTwo chair sa lon. Per sonal, pro fessional, newly dec -orated. Bring your cli ents to a space that is differentfrom the beauty shop pol itics. Your cli ents will loveit! (503)244-1927

PLAT FORM AR TIS TIC SA LON HASONE P/T OPEN ING If you love to do hairand have a clientele, call (503)222-2888. Awe-some sa lon, great lo cation!

SALON ON THE OR EGON COAST - NAILTECH NEEDED Great lo cation, lots of walk-ins.Pedicure Spa chair, Man icure ta ble and re tailshelves avai l able for lease. Call Pam at(541)994-5777 Headquaters for Hair, Lin coln City, OR 97367

CEDAR MILL AREA ~ SEEKING HAIR -STYLISTS AND NAIL TECH Two Hair -stylist sta tions and one Nail Tech sta tion avail -able now! Full or Part time leases, very reason-able! Please call Robin @ Sil houette Hair Sa lonfor more in for ma tion (971)344-7917.

ROSEBURG, OR SA LON - GREAT LO CA-TION with ideal parking and relaxing at mosphere.Hair sta tions avail able for lease full-time orpart-time. Own cli entele pre ferred. Call(541)580-7329

UP SCALE, DOWN TOWN SE AT TLE SA-LON - STATION LEASE OP PORTU-NITY Well es tablished, New Eu ropean décor,suc cess ful styl ists, sup port ive at mo sphere. CallNello 206-441-0304

WON DER FUL OP POR TU NITY! Two Styl iststations avail able in fun, friendly NW sa lon. Nearpop u lar res tau rants and res i den tial com mu ni ties. We need com mitted Styl ists to grow with us! Please contact Lisa at (503)477-0227 to learn more!

RICK & CO. HAIR DESIGN INVAN COU VER has sta tions for lease for

Hair styl ists with cli entele. Full-time Recep-tion ist and backbar pro vided. Call Anne(360)253-8465

DOWN TOWN VAN COU VER - SA LON RE-TREAT Hairstylist Station for Lease. $550. Wel-come to our re laxing and com fortable at mosphere.We are also leasing a sep arate room for Nail Techni-cian. Call (360)901-3382.

CORVALLIS, OR E GON ~ ARTSY, DOWN -TOWN LOFT SALON over look ing Mad i sonAv e nue seeks ex pe ri enced, mo ti vated Styl ists withclientele. Unique Ur ban feel, Part-time re ception-ist, Good Park ing. Full / Part-time avail able. CallLiza (541)754-8083

PURE EL EGANCE LLC IS A FULL SER -VICE SA LON WITH STYL IST STA TIONAND TREATMENT ROOMS FOR LEASEEach room in cludes wash sta tion and stor age. Ex-cellent parking and good traffic flow. Sa lem, OR.Please contact Claudette Fields @ (503)363-1281

HAIRSTYLIST STA TION FOR LEASE -SANDY, OR Full or part-time avail able in es tab-lished, clean, spa cious, full-ser vice sa lon. 1stmonth free with 12 month ne gotiable lease. Experi-enced, mo tivated with cli entele a plus! Email in qui-ries to: nmauck@gmail.com

ENTRUST STU DIOS IN PORT LAND isseeking com missioned or full-time Styl ists. Com-petitive lease rates, as sistance with mar keting. Cli -ent list rec ommended. Call (503)234-4100 or stopby at 1111 E. Burnside, Ste. 100 (Ground Floor),Port land.

FAIRVIEW VILLAGE SA LON SPA HASFOUR STA TIONS FOR LEASE & TWO PRI -VATE ROOMS AVAILABLE Turn ing away cli -ents for Hair, Skin & Massage Ser vices. Rent start-ing at $400 per month. Ex perienced pro fessionalsplease. Call (503)667-1225

LAKE OS WEGO - EU ROPEAN NAIL ANDFACIAL SA LON SEEKING PART-TIME /FULL-TIME NAIL TECH with clientele. Mustuse odor less acrylic prod ucts. Monthly ratePart-time $350, Full Time $450. Oswego NailCompany - in busi ness 18 years . Cal l(503)697-7244

SALARY/COMMISSION

RAIN SA LON IN BEAVERTON IS SEEK -ING EX PE RI ENCED STYL ISTS High com -mis sion, full med i cal and den tal ben e fits, prod uctcommission and paid time off. Call (503)579-1500

LI CENSED MAS SAGE THER A PIST Well -spring is looking for a mo tivated, cli ent-centered,wellness-ori ented mas sage therapist to join our spateam. The ideal candidate has two years of ex peri-ence in Swed ish, sports, deep tissue, and hot stonemassage mo dalities. Must be a team player andwilling to work Saturdays. Preference given to can -didates with some health education or teaching ex -perience. Ap ply on line at www.silver ton.or.us.

SEATTLE - GOOD HAIR SA LON SPE -CIALIZES IN GROOM ING AND STYL INGCURLY HAIR TEXTURES Es tab lished cli en -tele awaits your arrival. Train ing on tech niques will be provided. Call (206)709-7699

SHOPS FOR SALE

SALON 4 SALE IN EU GENE acrossfrom Willamette HS. Low rent. High foot

traffic with plenty of walk ins. If you are in terestedin run ning a sa lon with for mat like Super Cuts orPerfect Look Sa lon, please cal l me at(503)856-4944.

DOWNTOWN SIS TERS, OR EGON - 31 YR.ES TAB LISHED SA LON Three stations, mani-cure / ped icure area. Call Becki (541)548-7645 or(541)549-9611. All of fers will be considered!

SMALL, BUT THRIVING ES THETICPRACTICE FOR SALE All the equip mentyou will ever need. Ask ing $90,000. Great ad -junct to hair sa lon. Lo cated inSammamish,studio must be moved to new lo -ca tion. skincarepro@comcast.net

BRAND NEW, FULL SER VICE SA LON FOR SALE IN NORTH PORT LAND (Hair, Nails,Facial, Waxing, etc.) Good lo cation, good park ing.Approx. 1400 sq.ft. Price Re duced - Ask ing$84,500. Mo tivated seller. $1650 per month rent.Call Kim (503)442-7683

SALON FOR SALE ~ TUMWATER, WASpace for Mas sage Ther a pist, Hair styl ists, Skinor Nails - you de cide. Es tablished Nail Tech /Esthetician stays. Price, terms ne gotiable. Callfor more in for ma tion (360)888-3405

CHARMING NAIL SPA FOR SALE INDOWN TOWN JACK SON VILLE, OR Cur -rently of fering nail care, waxing and facial ser vices.All equip ment (Eu ro pean Touch ped i cure chair),misc. fur nishings and cli entele in cluded. Rea son-able monthly rent. Ready to walk in and take over.$25,000. Contact: (541)821-6857

MILWAUKIE / OAK GROVE AREA ~ TWOSTATION SA LON FOR SALE- with equip-ment and supplies. Lo cated at 15010 SEMcLoughlin Blvd., Milwaukie, OR. Please con tact(503)654-8312 or pegisuzu@aol.com for more in -for ma tion.

NORTHWEST STYLIST & SALON | JUNE 2009 | 1�

SALON FOR SALE IN CAN YON,PUYALLUP 10 hair stations, 12 product shelves,one fa cial + one massage room + one big kitchen &washer and dryer. Three hair dry ers, four sham poobowls. $69,000. Call (253)848-8009 or cell(253)906-6531

TRA DI TIONAL BAR BER SHOP FOR SALEin down town Redmond, Wash ing ton! Sameowner for 37 years, es tablished cli entele – wonder-ful op por tu nity in fab u lous lo ca tion. See websitefor more in for ma tion www.redmondbarber.comor call Mike (425)885-1690

WEST LINN SA LON FOR SALE OR LEASETO OWN In novative & thriving sa lon in a up scaleshopping cen ter with im mense growth op portu-nity. Es tablished cli entele & abun dance walk-inbiz. Equip ment / Fur nishings in cluded. Sup port /com pre hen sive train ing. All of fers ne go tia ble &will be con sidered. Se rious buy ers call: (503)269-7199

SALON / SPA FOR SALE ~ COEURD’ALENE, IDAHO Nine rooms, turn-key,walk-in and start work next day. High traf fic area.$30,000. Call (208)676-0357 or cell (208)661-4025

USED EQUIPMENT

BARELY USED TAN NING BEDS & HAIRSALON EQUIP MENT FOR SALE ~ Call(503)730-0262 for more in formation.

SALON & SPA CLOSING AND EV ERY-THING MUST GO! Join us Sunday June 28thfrom 10-4 pm for our clear-out sale. We have equip-ment, sup plies, prod ucts, & decor. 2831 SW CorneliusPass Rd. Suite 200 Hillsboro. Call us at 503-259-2425if you would like to take a look be fore the sale.

SELL YOUR USED EQUIPMENT HERE!Recently re modeled and need to sell your old fur ni-ture? Up graded your es thetic equip ment? Reach thepeople that will buy from you. Advertise in theNorth west Styl ist News pa per classifieds and reach al -most 20,000 beauty pro fes sion als. For in for ma tionCall (503) 297-7024 or visit www.nwstylist.com.

STARTING YOUR OWN SMALL HAIRSTU DIO? I am sell ing an Ital ian de sign Hy -draulic chair and hair washing sta tion in cludinga styl ish leather foot stool. This Pibbs In tern.Ambience set is three years young and in nearperfect con dition. Cool Cranberry Red color! Ihave a vin tage Belmont hydralic(re cov ered tomatch) used as a dryer chair (dryer in cluded)wheeled color tray and two floor to ceil ing mir -rors to com plete your chic hair stu dio. Gentlyused. The cool styl ist that snaps these up will notbe dis appointed. Available June 18, 2009.$1800.00 slightly neg. Pics upon re quest.(206)478-8545 rich ard.bruno@gmail.com

NEW EQUIPMENT

EL E GANT NAIL SUP PLY: We whole sale andretail New & Used Sa lon Equipments, Sa lon Fur -niture and all brand-name products OPI, IBD,Gena, Cre ative, LaPalm… We of fer on line con tin-uing ed ucation. Please visit our website for morein for ma tion: www.elegantnailsupply.com. Phone:(937)258-0608 or 1-888-308-6308

PROFITABLESIDELINES

NATURALASH™ 4.0 ON LINE EYE LASH EX -TEN SION TRAIN ING (An ASCP Af fil i atedClass) – Re ceive the 2009 edi tion of NaturaLash4.0 for FREE with your pur chase of kit when youmention this ad. Earn $200 - $500 / ap plication!Live classes also available Na tionwide.1-800-644-1297 or www.NaturaLash.com.

EDUCATION

LEARN NEW TECH NIQUESTHROUGH DVD’S - FREE CATALOG

Hair cut ting & styling, clip per & razor cut ting,hair col oring, wedding styles & updo’s, makeup,facials, man icures and pedicures, waxing & hairremoval, mas sage, and spa & body treatments.800-414-2434 - www.VideoShelf.com

SO.CAP. HAIR EXTENSION TRAININGiTip, Weft, Fu sion, Flat & Round Ap plicationClasses. $600 without machines, $1499 with ma -chines. We’ll be at the Spring Beauty Show withSpecial Savings! Check it out at www.socapnw.comor call 1-888-262-7020 (509)465-4795

BUSINESSOPPORTUNITIES

MAKE $100 PER HOUR SHARP ENINGSCISSORS AND CLIP PERS. I will beat any -body’s price on any equip ment and train ing.(408)439-9161

REACH OVER 20,000 BEAUTY PROFES-SIONALS IN OR EGON AND WASHING-TON. For as little as $40/month you can ad vertise toevery sa lon and barbershop in the Pacific North west.Go to www.nwstylist.com to place your ad now.

SERVICES

SHEARS SHARPENED Fac tory trainedand cer tified Mas ter Sharp ener. On site ser -

vice available in and around Port land, OR. Nextday turn around by mail. (360)521-9967 orbjsrapidedge@comcast.net Visa / Mastercard

14 | JUNE �009 | NORTHWEST STYLIST & SALON

Do You Have a Job, or a Career?

We have all heard snippets of the popular “You Might Be a Redneck…” series of one-liner jokes by Jeff Foxworthy, with such gems as “If you’ve been married three times, and you’ve always had the same in-laws, you might be a redneck.”

No matter where you grew up, or how polished your family, you have identified with one or more of the statements (or are closely related to someone who does!)

The same principles apply in the salon. If you slink in late with your unwashed hair in a ponytail and dare your boss to comment, you might have “just a job.”

If you forget your client’s name three min-utes into a consultation, if you don’t bother to rebook, if you never suggest retail products for home use, and if you would rather “eyeball” your color mixture than measure it, you might have “just a job” (and you might not have that one for long).

If all you want is a job, and all you need is a paycheck, skip the rest of this article.

An out-of-work once friend begged me to help them find a job, well, sort of. They actually told me, “I don’t want a job, I want an income,” and asked me to hook them up with get rich quick internet opportunities.

While a few people do “get rich quick,” in most cases they do so only after spending years developing their craft, doing research, learning the ropes, and working hard.

I know you did not get into this business for the marketing part of the job. You may have had a short introduction to marketing as part of your schooling, but you were probably more interested in learning your craft, devel-oping your technique, and making art than you were about the mechanics of marketing.

No matter how talented you are or how well you treat your clients, there are other people who “do what you do.” Marketing includes activities you do in order to persuade people you do what you do in a way that is better artistically and better for them as a client, than others in your profession.

Marketing is giving clients a reason and the opportunity to choose you. As a new stylist

you enter a professional world where your peers have established clientele. Your most important responsibility is not what you do behind the chair; it is to build your client base.

Don’t get me wrong, what you do behind the chair matters when it comes to building your client base. But you cannot do what you do behind the chair if no one is sitting in it!

Your co-workers may have referrals to help you get started and can be valuable resources. Ask them how they built their client base when they first started and what activities they recommend for new stylists. They may have done some creative things in the beginning; they can tell you a lot about clients in your community and about attracting clients that will be a good fit for your salon as well as for you, as a stylist.

Go further. As a student you probably loved opportunities to create styles that were way out of the box, that stretched your creativ-ity and technical skills and resulted in a look no one else was able to achieve. Something uniquely “you.” Your approach to building business and marketing yourself deserves the same creativity; to be successful you have to stretch your skills to produce better results.

Take a look around at other businesses and independent sellers. They have learned that parties and events – taking products and ser-vices outside to where clients are, and creating social networks produce builds business and sales that waiting for people to walk in cannot compete with.

Hosting birthday makeover, prom or graduation makeover parties, or bridal or baby showers featuring styling and makeup services to girls of all ages creates opportunities to gain multiple clients, sell retail products, and book appointments, all in a two hour space of time.

There are many ways to build business when you unleash the same creativity in your marketing that you do in your craft. Sum-mer months present perfect opportunities to take your skills to clients with weddings, the summer social scene, street fairs and other community events.

Elizabeth Brown is the founder of Be InPulse Marketing and Design in Auburn, Washington and the author of 12 Months of Marketing for Salon and Spa. Email the author at elizabeth@12monthsofmarketing.net.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Three Months of Marketing Elizabeth Brown

June 200913-15: IBS Las Vegas, NV www.ibslasvegas.com13-15: International Esthetics, Cosmetics and Spa Conference,

Las Vegas, NV www.iecsc.com14-15: 2009 Texas International Hair and Trade Show at the Dallas

Convention Center. www.texashairshows.com14-16: Strategies presents No-Compromise Leadership, Center-

brook, CT www.strategies.com28-29: Passion Intl Stylebooks 2009 Photography Competition -

Passion Family & Bridal Stylebooks, Dallas, TX (703)359-6000 ext. 22

July 200911-13: Face & Body Spa & Healthy Aging Conference and Expo,

San Jose, CA (630)344-6023 faceandbody@faceandbody.com11-14: CCA’s Annual Convention 2009 Coiffure de Elegance,

Burlingame, CA 1-800-482-3288 www.the-cca.com19: Seattle Symposium: A Skin Care Event - Bio-Therapeutic,

Mark Lees, YG Labs and Anne Martin. 1-800-447-577019-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436

www.probeauty.org/symposium19-21: Cosmoprof North America, Las Vegas, NV 1-800-557-

3356 www.cosmoprofnorthamerica.com19-21: PBA Beacon, Las Vegas, NV 800-468-2274x117

www.probeauty.org/symposium/beacon19-22: Strategies Incubator, Centerbrook, CT www.strategies.com26-27: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com

August 20099-10: Passion Intl Stylebooks 2009 Photography Competition - Pas-

sion Bridal Stylebooks, Jacksonville, FL (703)359-6000 ext. 2215-18: Bronner Bros. International Hair and Beauty Show, Atlanta,

GA www.bronnerbros.com16-18: Strategies presents Success for Today’s Salon/Spa

Manager, Centerbrook, CT www.strategies.com23-24: The High Road to Education Ultimate Two Day Event,

Pittsburgh, PA www.theHRTE.com23-24: Miami International Beauty and Barber Show, Miami, FL

1-866-351-SHOW www.beautybarbershow.com

23-24: Expo Latino Show CCA Education and Student Competi-tion, Long Beach, CA 1-800-482-3288 www.the-cca.com

30-9/1: Champ Camp, San Diego www.inspiringchampions.com

September 200913-14: Armstrong McCall’s Annual World’s Fair Hair, Skin & Nail

Show San Antonio, TX 1-800-45-SALON www.armstrongmccall.com13-16: Strategies Incubator, Centerbrook, CT www.strategies.com15-17: HBA Global Expo and Education Conference, New York, NY

212-600-3000 www.hbaexpo.com20-21: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com20-21: Beauty School Forum, Barristar Productions, Pasadena, CA

www.barristar.com 800 SHOW-432 20-22: Cash Flow Camp, Nashville www.inspiringchampions.com27-28: ABA Canada Beauty Show Regina www.abacanada.com

October 20094: Beauty School Forum, Barristar Productions, Indianapolis, IN

www.barristar.com 800 SHOW-432 4-5: ABA Canada Beauty Show Calgary www.abacanada.com4-5: The High Road to Education Ultimate Two Day Event, Dallas,

TX www.theHRTE.com11-12: Mid-American Beauty Classic, Columbus, OH

www.premiereshows.com18-19: Premiere Birmingham, AL www.premiereshows.com25-26: ABA Canada Beauty Show - Moncton www.abacanada.com25-26: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com25-27: Strategies Business Series 4.0 - Session 1 of 4, Center-

brook, CT www.strategies.com

November 20091-2: San Juan Beauty Show 2009, San Juan, Puerto Rico,

www.sanjuanbeautyshow.net8-10: Strategies presents Success for Today’s Salon/Spa Man-

ager , Centerbrook, CT www.strategies.com8-11: Strategies Incubator, Centerbrook, CT www.strategies.com15-17: Strategies presents No-Compromise Leadership, Center-

brook, CT www.strategies.com

June 2009Fast Application Fusion Method Extensions, Classes Every

Monday. Call for information (360)420-693914-15: Cinderella Hair presents The Art of Hair Extensions Hands

On, Sacramento, CA (562)903-1063 www.cinderellahair.com 15: Ed Wyse Beauty Supply presents Intro to Acrylic Nails Hands

On Class, Spokane, WA; TIGI Why Colour? Demo, Boise, ID www.edwyse.com

22: PBA Salon Series: Best Practice Web Workshops presents Guest Care Training: Excuse the Excuses. For info and to register: www.probeauty.org/bestpracticeclub/salonseries

22: Tresjolie presents Hair Extension Level II Double Hair Length / Color / Volume, Portland, OR (503)453-3259 www..extensions4hair.net

22: Salon Services & Supplies presents Dermalogica Face Map-ping, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

22: S.H.E. Consultants presents Education & Application in Hair Extensions Training, Seattle, WA 1-888-806-6549

22: Ed Wyse Beauty Supply presents Intro to New Colorly 2020 with ACP / Advanced Color Placement Complex, Redmond, WA www.edwyse.com

22: Cosmoprof Beauty presents Wella Cosmic Blondes, Tacoma, WA www.cosmoprofbeauty.com

22-July 10: Westmore Academy of Cosmetic Arts presents Makeup for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

22-July 31: Westmore Academy of Cosmetic Arts presents High Fashion, Print & Photography, Burbank, CA 1-877-978-6673

22-Sept.11: Westmore Academy of Cosmetic Arts presents Mo-tion Pictures and Television, Burbank, CA 1-877-978-6673

23: Salon Services & Supplies presents Implementing Derm-alogica Concepts & Bite Sized Business Solutions, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

27-28: Grace Albert Aesthetics Brow Design and Waxing Academy presents Day of Brows - Day of Brazilians, Honolulu, HI & Milwaukee, WI 1-888-688-2769 www.perfectbrow.com

28: Sun Palace Nail Supply presents Summer Fun Sampler Class by Young Nails, Eugene, OR 1-888-520-5355 www.iwantcolor.net

29: Cosmoprof Beauty presents Satin Smooth Waxing Class Demo, Olympia WA & Tacoma, WA www.cosmoprofbeauty.com

29: Salon Services & Supplies presents IDI Undergraduate Student Day, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

29: Ed Wyse Beauty Supply presents OPI Manicure Pedicure Hands On Workshop, Boise, ID www.edwyse.com

29: Vicki Peters Inc. presents E-File Certification Workshops with TeamVicki, Brick, NJ (714)350-5219 www.vickipeters.com

30: Salon Services & Supplies presents Dermalogica Chro-mawhite Theory and Practical, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

JULY1: Salon Services & Supplies presents Dermalogica: Microzone,

Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com5: Paul Mitchell the school Portland presents Advanced Cutting &

Styling Class, Portland, OR (503)222-76876: S.H.E. Consultants presents Education & Application in Hair

Extensions Training, Seattle, WA 1-888-806-65496-7: Salon Services & Supplies presents Dermalogica Super Concen-

trated, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com8: Salon Services & Supplies presents Dermalogica: How to

Understand Cosmeceutical Ingredients in Skincare, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

12-13: Vicki Peters Inc. presents NAIL KAMP, Knoxville, TN (714)350-5219 www.vickipeters.com

12-13: Cinderella Hair presents The Art of Hair Extensions Hands On, Seattle, WA (562)903-1063 www.cinderellahair.com

12-13: Grace Albert Aesthetics Brow Design and Waxing Academy presents Day of Brows - Day of Brazilians, Las Vegas, NV & Seattle, WA 1-888-688-2769 www.perfectbrow.com

13: Cosmoprof Beauty presents Rusk Revelation Cutting Demo, Vancouver, WA www.cosmoprofbeauty.com

13: Tresjolie presents Hair Extension Level I Color and Design Training, Portland, OR (503)453-3259 www..extensions4hair.net

14: Salon Services & Supplies presents Dermalogica: Core Treat-ment, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com

15: Salon Services & Supplies presents Dermalogica MediBac Theory & Practical,1-800-251-4247 x226 www.salonservicesnw.com

18-19: Westmore Academy of Cosmetic Arts presents Character Teeth, Burbank, CA 1-877-978-6673

19: The Grand SalonSpa presents Reiki Class, Beaverton, OR (503)644-2800 www.thegrandsalonspa.com

19-20: Cinderella Hair presents The Art of Hair Extensions Hands On, Las Vegas, NV (562)903-1063 www.cinderellahair.com

The Grand SalonSpaThe Grand SalonSpa4200 SW Watson Avenue4200 SW Watson AvenueBeaverton, ORBeaverton, ORwww.thegrandsalonspa.comwww.thegrandsalonspa.com

503.644.2800503.644.2800

July 20 | 1-4pm | $200($100 non-refundable deposit)

Intermediate Brow ShapingDesign and wax every brow with confidence. Consultation tips, design process, waxing procedures.

Donna Harris-Earl, LE and Permanent Make-Up Technician

July 20 | 1-4pm | $200($100 non-refundable deposit)

Intermediate Brow ShapingDesign and wax every brow with confidence. Consultation tips, design process, waxing procedures.

Donna Harris-Earl, LE and Permanent Make-Up Technician

July 19 | 10-4pm | $250($100 non-refundable deposit)

Reiki Class I - 6 CEU’sReiki is a modality that uses light touch to bring about energetic Homeostasis by balancing the body, mind, and spirit.

Karen Lilly, LMTReiki Master/Teacher

July 19 | 10-4pm | $250($100 non-refundable deposit)

Reiki Class I - 6 CEU’sReiki is a modality that uses light touch to bring about energetic Homeostasis by balancing the body, mind, and spirit.

Karen Lilly, LMTReiki Master/Teacher

CLASSESCLASSES

Other Massage classes offered Sports/Prenatal/Reflexology/Aromatherapy.Other Massage classes offered Sports/Prenatal/Reflexology/Aromatherapy.Always looking for fantastic Hairstylists.Always looking for fantastic Hairstylists.

NORTHWEST STYLIST & SALON | JUNE 2009 | 15

WHAT’S NEW IN THE MARKET

11. Aff ordable Websites for Salons and StylistsAs a beauty professional, you’ve got to look good on the internet.To help you reach new customers, Cosmo Websites will build you a stunningly attractive Website. It

will also give you the sexy and professional image you need to thrive in the beauty industry.Cosmo’s groundbreaking technology enables them to offer Websites that would normally cost

thousands of dollars, and provide them to you for as little as $29.95 per month.It only takes five minutes to get your new Website online – even if you’re not a “computer person.”Best of all, you can try Cosmo’s service free of charge for a limited time. For more information visit

www.MyCosmoWebsite.com or call 1-888-241-6608.

2. Witness an Immediate TransformationFrom naturally curly and highly textured to color-treated, relaxed and everything in between, Mizani

specializes in salon–exclusive treatments designed to restore every hair type to its ultimate state of balance. Mizani’s new Moisturfusion Ultra Hydration System is a professional service formulated to intensely hydrate, deeply soften and rebalance extremely dry and brittle hair without using heat for penetration.

The system includes a unique oil cleansing process followed by a high affinity conditioner and concentrated treatment that absorbs quickly into hair for an immediate and noticeable transformation. Mizani, the salon professional authority for multi-textured and sensitized hair, combines an exclusive Moisture Complex of botanical oil technology with milk of almond extracts and silk proteins to gently cleanse and nourish hair, and combat moisture deficits.

As an added bonus, Mizani offers stylists the opportunity to retail the Moisturfusion Milk Bath and Silk Crème Conditioner to their clients for at home maintenance. For more information about Mizani, contact 1-877-726-3624 or visit www.mizani-usa.com.

3. Lock In Color and Improve ManageabilityIn this day, convenience is key in keeping up with the hustle and bustle of everyday life, why

shouldn’t your hair care help make your day just a little bit easier? If you color hair you know just how important keeping hair hydrated is. With that said it’s known amongst women who color hair that more often then not hair becomes less manageable, dehydrated and hard to comb. All of this can be fixed with just one simple, elegantly presented bottle of Detangle by J Beverly Hills.

Detangle is a weightless conditioning mist formulated with natural grapefruit and alfalfa extracts that detangle the hair with ease. This is the ideal leave-in conditioner that also duos as an excellent cutting tool for stylists. Its unique 3.5 pH formula instantly acidifies the hair shaft, locking in color and revitalizing shine. Ideal for use following a chemical service or for moisture-starved hair.

For more information call 1-800-980-0098 or visit www.jbeverlyhills.com

4. Monroe Launches Smoothing and Innovative BrushesMonroe Hair Care, the creator of the patented hourglass-shaped brush, introduces their new Kaova

brush line. Both new brushes are crafted from lush Colombian wood and both are musts for professional stylists—and anyone looking for the ultimate in control, healthy shine and beautiful hair.

The Kaova Brush is a 100% boar bristle paddle brush that provides the highest level of smoothing and effectively seals the cuticle of your hair. Larger and flatter than a cushion brush, the Kaova is ideally used when your client has very long or voluminous hair.

The Kaova Detangler is a detangling brush with metal bristles in a handsome solid wood setting. Ideal for partially damp hair, this brush helps promote smooth, controlled locks. A cushion brush that feels like silk on your scalp, this is a wonderful tool to massage your scalp when the hair is wet or smooth out the hair to prepare it for a blow dry. The ultimate tool to set things straight before you brush.

Monroe Brushes have been shown to help prevent carpal tunnel syndrome. For more information, visit www.monroebrush.com or call 877-BRUSH 01.

5. Simply Curly by HPO Spa TreatmentsDebra Small, a behind-the-chair stylist and creative source is founder of HPO Spa Treatments,

(happy people only) a unique line of hair and skin products from earth friendly ingredients. They are designed for most types and textures of hair: straight, curly, permed, relaxed, color-treated or natural. The line of hand-crafted spa quality high performance products feature ingredients such as avocado, pure honey and essentials derived from flowers and herbs.

HPO recently introduced Simply Curly, a styling pudding for all curly girls and guys who want to be without the frizz and the fuss of managing curly, highly textured or slightly kinky hair. Simply Curly is blended with pure honey and aloe vera to retain natural moisture without harmful chemicals like propylene glycol and dimethicone.

For more information www.hpospatreatments.com or call (314) 518-5719.

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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

FOUR SEASONSBEAUTY SUPPLY

12033 SE Powell Blvd., Portland OR 97266Open 6 Days a Week:

Mon-Thur 9am-7pm • Fri 9am-3pm • Sat - Closed • Sun 11am-7pm

503-760-5388 • 503-869-2926Fax 503-760-6244

MARKET PLACEBEAUTY SUPPLY

3061 W. 11th Ave., Eugene, OR 97402Open 6 Days a Week:

Mon-Fri 9:30am-6:00pm • Sat 10:00am-6:00pm

541-484-6666Fax 541-848-0547

NEW LOCATION IN SALEM!FOUR SEASONS

BEAUTY SUPPLY980 Lancaster Dr NE, Salem, OR 97301 (behind Taco Time)

Mon-Thur: 9:00am-6:00pmFri: 9:00am-5:00pm • Sun: 11:00am-5:00pm

Ph: (503) 363-9098 • Fax: (503) 363-9069

Offers Expire July 15th, 2009 or While Supplies Last.

We Match All Local Advertisers Pricing!Say you saw it in the NW Stylist!

Visa & MCWelcome! FREE FREIGHTFOB Warranty on all Merchandise

Isabel Cristina Let’s Touch 32 oz

$35.00

Free Almond Illuminating MasqueWith Purchase of The Solar Oil 2.3 oz

$16.95Free Nail Primer With Purchase of 8 oz Radical Solarnail Liquid

$36.95

CND Nail Tips 50 Ct Packs

$4.95

20% Off CNDPedicure Items

Brisa Gloss .5 oz

$17.95

Kicks open stock

$2.00

China Glaze KicksA-collection 12 piece

$24.00

3 piece Neon Packs

$6.00

TISPRO 3 Shelf Cart

Sale $99Reg $129#490411

TISPRO Facial Steamer with Timer

Sale $199 #390410

TISPRO Magnifying 5 Diopter Lampwith Stand

Sale $119 Reg $169#390411

TISPRO Rockwell

Sale $199 Reg $249 #490401

TISPRO Matisse

Sale $229Reg $249#490432

TISPRO Facial Table with Shelf

Sale $319Reg $399 #39067S

TISPRO Electric Facial Chair

Sale $1299 Reg $1699#390329

TISPRO Double Door Hot Towel Warmer

Sale $220 Reg $279 #390413

TISPRO Black Styling Station Cabinet

Sale $169Reg $197#490447

TISPRO Black C.R. Smith Wall Styling Station

Sale $199 Reg $237 #490616

TISPRO Black Styling Station with Mirror

Sale $199 Reg $297#490442

TISPRO Deluxe Back-wash Unit

Sale $649Reg. $699#490443

TISPRO Hot Towel Warmer

Sale $150Reg $199#390412

Cherry Blossom Gift Set

$26.95

Double Wax Warmer Kit Includes:1–Double Wax Warmer1–14 oz. Honey Wax with Vitamin E1–14 oz. Deluxe Cream Wax1–20-pack Protective Collars1–Cleanser1–16.9 oz. Hydrate Skin Nourisher1–16.9 oz. Cool Aloe Vera Skin Soother1–16.9 oz. Release Residue Remover

$99.95

12-CountPedi SlippersAssorted Colors

$2.50

Opi Pedicure Products 8.5 Oz

Save $3.00 Off

OPI Bright Pair Display

Available Now

Up to 50% Off

Wax Pots