0537240 Parle G Marketing Strategy

6
!,70,7093$97,90!708039,943%7,38.759 ,7093$97,9074:5 !#$%% '#  'W ;07 ;0418.:9 3/:8973 3/,W !479078 4/ 0 W -4:9 !,7 0 W !,70 !74/: .98 W !,7 0 $% ,3 , 8 8 W -4:9 !,7 0 8.:9W!,70:9:70,0308W:7$:089438 3974/:.943438.:9 3/:897W8.:982,7093 3/, # 8.7470 # 8  -43W 33:,7497,90418.:9 3/:897,81448749 749 7   0025943 ,33:, $90 ,/ 7 49 41 1742 039 7, .80 :9 33:,574/:.9438.:9 3/:897 33:,!74/:.943418.:93 3/, ,% 4749848 783.438:2594333/, 8.:93/:89757410 %4$0.9478418.:9 3/:897&3 7,380/$0.947 7,380/$0.9477,380/&347,380/ 39 74/: .9 43 43 8.: 9 3/:8 97 W # :7,:7  -,3 50309 7, 9 43 41 8.: 9 W&7   -,3 ,70994 W# :7, ,7 09 94 W !07.,59,.438:2594341 8.:98W W$4:9 ,89 8,34:3970894W&$ 8.:9 3/:8972,475,078 !47907 8 ;0 47.0 24/0 %70,9 41 %70,9 41  0 $:  -899:90 397,398 425099;0,7,335407 # ;,7,7,335407 18:55078 93 1 :8942073/:897 !479078;047.024/0W$:  -899:90W  0 397,398W%7,/943, 3/,3W,59, $0389;0 W4202,/0 83,. 8 W,3 :1 ,.9:73 W 7 0,/ W /;079 83 W !,.,0 $3,.8 W 89 7  -:9 43 3094 7 W , 07 57 4/:.9 W$:5 5 078+ :894207 W ,8 . .4224/908.42509943W,3  -8.:917424W0,9$:,7  243 0 893 5 ,07 8 94 24 /07 ,90 # ,3 0 W3.70, 8 3 57 .0 W 0 41  -,07 574/: .9 8.:9 3/: 897 2, 47 5, 078 ,479 $,70 7,380/$0.947 9078 !7,4/!,70$:310,8979,3, 2,3:1,.9:73:398147  -8.:98   8,704190949,.4310.943072,709   8,70 41 9 0 949 ,  -8.: 9 2,709   43 ,.. ,2 ,9 90 43/0 80 0.9 43

Transcript of 0537240 Parle G Marketing Strategy

8/3/2019 0537240 Parle G Marketing Strategy

http://slidepdf.com/reader/full/0537240-parle-g-marketing-strategy 1/5

!,70,7093$97,90!708039,943%7,38.759

,7093$97,9074:5 !#$%%'# 'W;07 ;0418.:93/:89733/,W!4790784/0 W-4:9 !,70 W!,70 !74/:.98 W !,70 $% ,3,88 W-4:9 !,70

8.:9W!,70:9:70,0308W:7$:089438

3974/:.943438.:93/:897W8.:982,70933/,# 8.7470# 8 -43W33:,7497,90418.:93/:897,81448749

749 7  

0025943 ,33:, $90,/ 749 4117420397,.80

:9

33:,574/:.9438.:93/:89733:,!74/:.943418.:933/,,%4749848783.438:2594333/,

8.:93/:89757410%4$0.9478418.:93/:897&37,380/$0.9477,380/$0.9477,380/&347,380/

3974/:.943 43 8.:9 3/:897 W# :7,:7  -,3 503097,943 41 8.:9 W&7  -,3,70994W# :7,,709 94 W!07.,59,.438:2594341

8.:98WW$4:9,898,34:3970894W&$

8.:93/:8972,475,078 !479078 ;0 47.0 24/0 %70,9 41 %70,9 41  0 $: -899:90 397,398425099;0,7,335407# ;,7,7,33540718:55078931

:8942073/:897

!479078;047.024/0W$: -899:90W 0397,398W%7,/943,3/,3W,59,$0389;0 W4202,/083,.8 W,3:1,.9:73 W 70,/ W/;07983 W!,.,0

$3,.8 W897 -:943 30947 W,07 574/:.9 W$:55078+ :894207 W,8.

.4224/908.42509943W,3  -8.:917424W0,9$:,7 243

0893 5,078 9424/07,90# ,30 W

3.70,83 57.0 W 0 41

 -,07 574/:.9

8.:93/:8972,475,078,479$,70 7,380/$0.9479078!7,4/!,70$:310,8979,3,

2,3:1,.9:73:398147 -8.:98 8,704190949,.4310.943072,709

  8,7041 90 949, -8.:92,709 43,..,2 ,9 9043/0800.943

8/3/2019 0537240 Parle G Marketing Strategy

http://slidepdf.com/reader/full/0537240-parle-g-marketing-strategy 2/5

83.0 ,709 0,/07 32,3574/:.98 89 -7,3/8!,70:.480,3/

!,7043,.4 89, -80/ 3 &% !#  9 ,8 574;/0/ 98

 574/:.98 94 902,88990 ,1147/, -07,30 33:, 9:734;07.74708 

!,70 ,8 ,7089 8:. 2,3:1,.9:73 :398 3 3/,  2,3:1,.9:73 :398 147

.4310.9430708!,70!74/:.988.:9

!,70!74/:.984310.943,708

!,70!74/:.98$3,.8

$%3,8841!,70

$% 3,88 41 !,70 W $970398 W!,70 7,3/ W0,3088 W;07810/

 574/:.9 7,30 W0503/03.0 43 709,078 74.07 W9038;0 /897 -:943

30947 $94708147/85,3/;07810/!,70W4,3/2/57.07,30!74/:.98438013/:.025:8;0 -:W,9073942,88W0503/03.043!,70W09907

:3/0789,3/3 41 W1,85  -7,3/ .438:207 58.0 W  55479:3908 W %70,98

W892,90/,33:,74941W03.48941574/:.943/:0940W4507

.,59, .438:25943 3 # , 2,907, .489 W,33 .438:207 57010703.0

W3.70,83 /897 -:943 .489 W 3.70,83/02,3/ 147 8:,7 1700 W4., -,07

 574/:.98W09 -8.:9W39741;,74:8300397,39%09.

-4:9!,708.:9W!,70,8 -003,897434:804/3,20,.74883/,W.70,2.4470/04897550/7,55079,.:90 -, -5494.439,33

 -8.:98990.425,383,2057390/3# 0/,3/4:349080,70!,70 -8.:98 W%0 70,9 9,890 3:97943 ,3/ 90 39073,943,6:,92,08!,70 , 3307  W %208 .,30/ ;,709 41  -8.:98 // .420 ,3/ 4  -:9

3493,8.,30/99080  -8.:98W9,8 -00390:3/85:90/0,/07390 -8.:9.,9047147/0.,/08

!,70%,709 -,80W!,708.438:20/ -5045041,,081742907.9490 5447 ;3 3 .908 3 ;,08 W0 8420 ,;0 9 147 -70,1,89 W47

4907898,.42509040842020,W4784209890 -089,..425,32039147

90, W0 147 8420 98 , , 41 0993 .,70/ 030;07 90 ,70 4 43

0307 !,70 .425,3 57,.9.08 2,882,7093 147 !,70. ,550,8 942,8808 9 8 , 574/:.9 0/ - 0;07430 ,3//408 349 .,907 43 94 , 850.1.

74:5475,794190402,709%:8982,88574/:.9432,88/897 -:943

,3/2,885742494341!,70147, -:078

438:20758.0,3/!,70W!,708.438:20/ -5045041,,08174290 7. 94 90 5447 ;3 3 .908 3 ;,08 W0 8420 ,;0 9 147

8/3/2019 0537240 Parle G Marketing Strategy

http://slidepdf.com/reader/full/0537240-parle-g-marketing-strategy 3/5

 -70,1,89 147 49078 9 8 , .425090 408420 20, W 47 8420 98 90 -089

,..425,32039147.,W0147842098,,410993.,70/030;07

90,704430307

!,70,8,7,3/W%0 -7,3/8,884.,90/9905489;0;,:084110

0430898,73,3/.,73W%03.70/ -0/02,3/0/!,70943974/:.090 -7,3/3850., -7,3/0/5,.8,3/3,7071089;0935,.8W98834324:894

0307 3:97943 W 9 ,8 -0.420,5,794190/,;08412,3 3/,38 9

,839 ,  -8.:9 ,3 2470 9 ,/  -0.420 ,3 .43 W!,70 .43:708 :5 143/

2024708,.748890039,3/ -70,/94190.4:397W09, -.947,702490

;,0413/,90!,7082 -4086:,90,9,3/70,99,890

!,70,3/!7.02W!,70,8,/4590/90,709!03097,943897,900457.0,439.,59:7341,,702,709W849014.:843574;/3

44/ 6:,9 574/:.98 ,9 90 8,20 920. 20,38 9 :808 90 ;,:0 57.3

2094/W%0;,:0147243054894330580307,90,708,08 ;4:20814790 574/:.98 W!,70 8,;,, -0 3# 0 # 8# 894# 8 5,.09 W!7419

2,73147/897 -:94788,3/147709,0788 W!,702,39,30/98

 57.0 41# 8 147 90 ,89 78 ,8 8003 90;,7,943 3 98 8,08 /:0 94

3.70,80357.0 -20705

!,70,3/!,.02W%009038;0/897 -:94330947 -:94;07900,788,2,47897039147!,70!74/:.98W!,70 -8.:98,70,;,, -094.438:2078

0;0339024897024905,.08,3/39082,08941;,089,545:,94341

 :89W!,70,830,7408,078.,907394709,4:9098

/70.9473/70.994:3/70/89743/0/.,90/10/147.0807 ;.0898:0408,078 709,078 30947  W //943, 9070 ,70 /05498 ,3/

,0398 8:553 44/8 94 90/0/897 -:943 30947  W ,.94708 ,9897,90.

4.,943889, -82039412,3:1,.9:73:39837:7,,70,8

!,70,3/574249432/;079839,8,/;07980/2,3974:57088,/8%0.422:3.,9438540, -4:990 -,8. -030198410307,3/3:979433!,70700,80/98,/,.42207.,.,8,:08:..088,3/,8

,70/4;07,5074/410,78%0.422:3.,9438540, -4:990 -,8. -030198

410307,3/3:97943

!,70 ,3/ 57424943 2 .439/ W %0 309 0;0 41 .422:3.,943,884.,90/ 90 -7,3/ 9 90 5489;0 ;,:08 41 10 0 43089 8,73 ,3/

.,73:89,1024398 -,.,7023/07%'.42207.,,8,:3.0/147!,70

070 90 574/:.9 8 -03.,0/3/:89,3 9,,9W# 0.039 !,70,8

89,790/90:8041.00 -793907,/;0798020398

8/3/2019 0537240 Parle G Marketing Strategy

http://slidepdf.com/reader/full/0537240-parle-g-marketing-strategy 4/5

!,70,3/574249432.439/$,0857424943 ;070,794/8/,1,78 ,9  -7,3/0/ ;03:08 070 ,208 ,3/ 1:3 0;0398 ,70 47,30/ 147 90

025400841!,70,3/9071,208070 !,70574/:.98,70;0,,5708

!: -.70,9438!,70,8/43090144314703,3.35: -.70,9438W3

90 0,7 !,70 85438470/ 90 900807, 41 90 3/,3 8:507074

$,92,,39,90394394 -0.420,:08:..088W3900,7,3,943,

0;057424+!,7007,$,53,$,.4,,87:3147,5074/4124398

%0 57424 ,8 , , -4:9 1:13 90 /70,28 41 ./703 W !,70 $,7,8,9',3/,3,430 41 98 39,9;088 ,3 39078.44 .439089 -,80/4390 $,7,8,9

!:, .00 -7,9438 $3.0 9 89,790/ 3 9 ,8 8003 , 970203/4:8 3.70,80 3

 5,79.5,930,.0,79039708.42317428.4484108903,W!,70

,/ 3974/:.0/ 90 34;0 57424943 .,0/ !,70 4: ,,9, .439089 3

4:20,384,,9,20,38,22,

!,70,3/4250994784250994394!,708174214435,078W098 /4897,90.2,55343 144374:3/ !7.0897 -:943 :97943

.4390397,3/334;,943%0.344!,.,3

!,70 ,3/ 425099478 !7.0 897 -:943,7.4!# 47.8$:310,89!7,4/79,3,!,70$%#&%

!,70 ,3/ 425099478  :97943 .439039 7,3/ !,70 79,3, &%#% %% $:310,89 !7,4/ 47.8 ,7.4

#

!,70 ,3/ 425099478

334

;,943

%0.344

!,70 79,3,'% !7,4/ $:310,89 47.8 ,7.4 !# 

% '

!,70,3/425099478!,.,3!,7079,3,!7,4/$:310,8947.8,7.4!# ! '

#  $!,70,3/,0308!,70,3/,0308W 3.70,8357.0841 -,8.# ,2,907, 0 $:,7

0,954/07 W%80,/3943.70,8032,3:1,.9:73.4894190 -8.:98 W!,70 ;07 57.0 80389;0 574/:.9 W$2, 3.70,80 3 57.0  -

 5,80 3 5,89 ,/ 8003 /0.30 3 8,08 W $4:/ !,70 3.70,80 57.0 41

1,85 -7,3/!# 

!,70 ,3/74:5 8:089438 W $4:/005 90 57.0 41 !,70 8,20 ,3/3.70,80 57.0 41 4907 03/ ;,7,39 574/:.98 0 ,34 /0 3 $00

8/3/2019 0537240 Parle G Marketing Strategy

http://slidepdf.com/reader/full/0537240-parle-g-marketing-strategy 5/5

4:7  -4:73 W 03/574/:.98 .,3 , -847  - 90 3.70,80/ 574/:.943.489W%8

0594.,9079408932,70994:957.0.,30

!,70,3/,0308W;0394:90!,7082,7090,/0739080203949078,70,8497394.,59:7090.:3412,7098,70W,0 -7,3/80!,70

!,70 00 970/ 94 097,.92,709 8,70W40;0743 8074:8 .425099431,.0/ -!,708174279,3,%07 -8.:9

425,7,9;03,8841!,70,3/79,33,%07425,7,9;03,88 41 !,70 ,3/ 79,33,%07 0,7089 .425099478 3:.480,9047%07,30/,709$,7037,2:.480 -8.:9

8020393,847985,3410,78 '# $&$!,70089, -80/

83.00,78,709$,703988020393!,707,80/

 57.0147987,25,. -5,800# 80%072,39,30/98

 57.0,9# 8#$&

%$,0841

!,70/550/94

%07 

:894207841

!,70903/0/9489.4;0794%07 !# 857.080389;083.09.,9078

9490 -49942419057,2/'# 

425,7,9;03,8841!,70,3/79,33,%07!# 8"&%#%!07.039,041# 08543/03982,34%0/!70%890

45784173,,%07%890,!70,

'0799089# :99904'0743$

,9, 4# 4/9841085303%07!7,0#$# 

$$!# &$%# $!## !#  % %$

%$%W,984:/

!,70/4948:89,3902,7090,/07548943

!,70 ,3/ 74:5 8:089438 W 43.0397,90 43 7:7, 2,709 W# :7,2,709 503097,943 8 W !,70 2,709 70,. ;07  -:9 /:0 94

/897 -:943 30947 W 438:207 58.0 # 0.430  49 ,8 !,70  -:9,8

 -8.:9 ,5:/, W 00/ 94 3.70,80 ,,703088, -4:9 90!# ,8#

4

!,70 ,3/ 74:5 8:089438 W %,709 4:3 0307,943 0 8.44 43./703 W884.,909;,74:84;0732039 39,9;0 0!72,7/:.,943

8.020  ,943, # :7, 0,9 28843 .039708 //, 20,8  -03 807 ;0 3

 572,7 8.44 W %8 05 3 W7,3/# 0897,943 W884.,90 !,70 ,80,9144/,3/.4250903:979435,.,0