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Design 200: Introduction to Design Department of Design

The Ohio State University

The Design Process


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Methodologies

& ProcessesSolving Problems Systematically


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Methodologies

Methodology

A body of practices, procedures, and rules used bythose who work in a discipline or engage in an inquiry;a set of working methods.

Design Methodology

Breaking down the design activity into steps.

A method to the madness.


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Processes

Different types of design processes:

Linear

Cyclical

BranchingThe type of process used depends on the complexity of

the product, and the organization of the design firm oroffice.


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Linear Processes

1 2 3 54


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Cyclical Processes

1 2 3 54


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Branching Processes

1 2 3 4

2

2 3

3 4 5

4


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Design Process


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Overview

1. Problem Definition & Constraints

2. Research

3. Design Cycle

4. Production

5. Evaluation & Review


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1. Problem Definition

& Constraints What does the client want? What are the clients needs

or goals for the design?

What is the scope of the project? What is the proposed budget, timeline and other

constraints?

Who are the intended users or target audience?


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2. Research

User Studies

Client Studies

Precedent Studies

Market Analysis

Benchmarking

Code and Legal Searching


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3. Design Cycle

a. Concept Development

b. Design Refinement

c. Feedback

d. Finalizationa b dc


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3a. Concept

Development Informed by Research phase.

Sketching, visual brainstorming.

Appearance, visual language.

What are the possibilities for the design? How can clientand users needs best be addressed?

Ideation and Exploration


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3b. Concept

Refinement Turn rough ideas into presentable concepts.

Refinement, aesthetics, meaning.

Detailing, proportions, functionality.

Anthropometrics, ergonomics.

Manufacturing processes, materials.

Mock-ups, Models, Rendered Drawings.


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3b. Concept

Refinement


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3c. Feedback

Client Presentations

User Testing

Usability Analyses


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3d. Finalization

Creation of specific documentations of the design.

Hard numbers and concrete decisions are made.

VC: Final Comps

IS: Contract Documents

ID: Mechanical Drawings


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4. Production

Often this includes working with manufacturers,contractors, printers, and/or programmers to oversee the

proper implementation and execution of the intended

design.


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5. Evaluation

Evaluate the success of the design.

Did it meet goals and expectations?

Did it solve the identified problem or opportunity?

Did it create new problems?

Youre only as good as your last job.

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