005 may 2014 responding to reviews

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Website Essentials

EASY SEO-BECOME AN AUTHORITY

What is Being Said About

Your PracticeIs Your Veterinary Practice

Pinteresting?

It’s Better With Blogging Why Should Worry

About Online Reviews



Responding to Reviews

Ann PearsonORM [email protected] 877-244-9322 ext 322

mailto:[email protected]



Objectives

Discuss:Why and How to Respond to ReviewsHow to Create a Super CustomerHow Beyond Indigo can help



Why should you respond to reviews?




Negative ReviewsCosts less to keep an existing client

than to attract a new clientUp-sales are the best source of growthRipple effectResponding: The power of “I’m Sorry”Keep public replies short and do the

real work of mending bridges offline




Positive ReviewsBuilding relationshipShowing prospective clients your

personality and connection with familiesAlways do these publiclyThank you note



How to Create a Super Customer



What is a Super Customer?

Super CustomersHave left a positive review on multiple

sitesOften respond to others who have

posted on social media or review sitesPromote your business on and off-line



How can I create a Super Customer?



Punch #1 – Monitor your review websites.



Which review sites should I monitor?

is King



and





The Short Answer…All of them.

Why?Customers can post on any siteProspective clients search on all sites



Which review sites do I need to monitor?

We recommend monitoring:Google+ LocalYahoo LocalYelpAngie’s ListCity SearchFoursquareInsider PagesJudy’s Book

Merchant Circle Super Pages Wellness



Punch #2 – Respond to positive reviews.



Respond to Positive Reviews

Within 1week of a positive review being posted, log in to your business account and post a public response.

Make it personal Show connection



Respond to Positive Reviews

Avoid rewards Respect privacy Keep it positive



How Beyond Indigo Can Help



How can Beyond Indigo help?

Claiming, updating, tracking, and responding to reviews can be very time consuming.

Beyond Indigo offers several types of supportive programsORM ProgramsReview Monitoring

Contact us for more information!



Recap

Why you should respond to both positive and negative reviews

Which reviews sites to monitorHow to create a Super CustomerGave guidelines on responding to positive

reviews



THANK YOU for attending!

Ann PearsonORM [email protected] 877-244-9322 ext 322

mailto:[email protected]


005 may 2014 responding to reviews

Business

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