Responding to Reviews - UK Edition
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Transcript of Responding to Reviews - UK Edition
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
How to Respond to Glassdoor Reviews to Build Job Seeker Trust
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
Webinar Tips for Attendees • You can connect to audio using
your computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
Featured Speaker
Joe Wiggins
Head of Communications, Europe at Glassdoor
Featured Speaker
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
Agenda
• Glassdoor Overview
• How to Get Started
• Who Should Respond?
• 5 Tips to Responding to Reviews
• How to Go About Responding
to a Bad Review
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor
A FREE Employer Account Can Help
Set Up Company Alerts
Flag Reviews Monitor Your
Reputation
Identify Areas for
Improvement
Invite Colleagues to Respond
Visit employers.glassdoor.co.uk
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of Glassdoor members read reviews before speaking with a company or person in charge of hiring.
46%
Why Respond to a Review?
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Reviews Are Good for Business!
of consumers trust reviews more when they see both good and bad reviews.
95%
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Who Should Respond?
Anyone at your company who is in a position to speak on your behalf.
EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
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You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product.
Before You Respond
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Your title will appear when you respond to reviews as a company representative, so make sure your title is correct in the Employer Center.
Before You Respond
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Before You Respond
We suggest choosing company leaders in HR, PR, Marketing or other departments to respond to different reviews. Note—only one employer response per review is permitted.
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How Often Should I Respond?
of job seekers find employer perspective useful when learning about jobs and companies
90%
RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
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5 Tips to Follow When Responding to Reviews
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Responding to a Review Shows that You Care
of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.
71%
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of organizations suffer from a deficit in recognition according to a recent Bersin study.
Saying Thank You Shows You Are Listening
83%
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Case Study: Zillow
Zillow CEO Spencer Rascoff responds to reviews on behalf of the company.
As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer.
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Tip No. 3: Address Specific Issues
LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
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Nobody Is Perfect
BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
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Set Expectations Up Front by Being Authentic
of employees say new job realities differ from expectations set during the interview process.
61%
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Tip No. 5: Utilize Reviews to Fix Problems
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Case Study: Lithium Technologies
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Benefits of Responding to Reviews
Find out more about OpenCompany at
employers.glassdoor.co.uk
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Joe Wiggins [email protected] @GDforEmployers