0 to enterprise

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sarah novotny, cio

description

This is a talk I gave in 2012 6 months before we went into Open Beta.

Transcript of 0 to enterprise

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sarah novotny, cio

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ZERO

1 viral video 10 million in funding 250 thousand beta

signups 12 months to public beta 0 infrastructure staff

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TODAY

“star wars was then… hawken is now” – scott waugh, act of valor director

series B round 122 days to public beta 4 infrastructure staff 4 open positions

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ENTERPRISE

transmedia publication international self

publishing fully automated

infrastructure data driven provisioning minimal infrastructure team

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flickr @nishanthjois

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flickr @nishanthjois

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The Infrastructure

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business model legacy thinking audience technology

CONSTRAINTS

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flickr @bjornmeansbear

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F2P (Free to Play)

anyone can play Not everyone will pay can’t be viewed P2W

play

stay

pay

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GAME SERVER

ephemeral automated CHEAP instrumented

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THE CLOUD

The Cloud

Code

Data

on demand resources

API driven $0 capital

investment

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THE TRAILER – youtu.be/bbVMcHAIkXE

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yes, i’m hiring.