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The 5th Global Health Supply Chain Summit
November 14 -16, 2012Kigali, Rwanda
What can we learn from Consumer Goods on supply chain? How can we smartly apply that to Health?
Hassan Belkhayat & Doan HackleyMcKinsey & Company
2
In Africa, CPG has much lower stock-out rates than EHP
1 EHP : Essential Health Products; CPG : Consumer Packaged Goods
Source: DHS 2006, BMGF Contraceptive supply chain diagnostic in Senegal and Nigeria 2011
% of time, annual average% of time, annual average
Depo 46
Pills 50
Amoxicillin 25
2
3
3
4
9Kenya
Nigeria
Senegal
CPG1 stock-out rate: prepaid mobile phone credit cards
EHP1 stock-out rate
Kenya
Uganda
Tanzania
Nigeria
DRC
Nigeria POS: ~55,000
Nigeria POS: ~710,000
3
Learning from CPG, despite differences, given similar challenges seem in EHP
▪ Breadth of distribution
▪ Ensuring high quality of delivered product
▪ Managing “compliance”
▪ Increasing efficiency
Similar challenges
Differences▪ Product economics
▪ Management model
▪ Complexity of delivery
▪ Regulatory considerations
▪ Product demand dynamics
4
SCM is the end to end integration of key business processes
Source: McKinsey
▪ Distribution – network configuration, transportation management, operations of distribution centers, 3PL, and retailers
▪ Objective – deliver high-quality products, on time, in the demanded volumes
Information flow
Physical flow
Materials management
Manufac-turing
Distribution
Procurement planning
Production planning
Logistics planning
Order and demand management
Customer service management
5
A distinctive approach to supply chain improvement
Source: McKinsey SCM Practice
Fast and effective approach with relevant key insights▪ Focus on understanding key performance drivers▪ No extensive data mining▪ Top-down quantification and prioritization
Fast and focused
Prioritized action plan is key outcome▪ Rapid estimation of impact potential▪ Prioritize measures by impact and implementation effort▪ Best-practice repository and deep-dive analysis tools
Linked to action
Holistic perspective on performance▪ From customer to supplier▪ Quantitative (metrics) and qualitative (maturity of processes)▪ Correlation between structural set up and performance
End to end
6
McKinsey 360º SC diagnostic…
Source: McKinsey SCM Practice
Quantitative – KPI benchmarks
• 30 KPIs across three dimensions – service, cost, capital
• Comparison with average and top quartile
Qualitative – maturity of practices
• 20 practices across four dimensions – strategy, operating system, management infrastructure, mindsets and capabilities
• Calibrated with proven maturity model
7
Move to action – prioritize measures
…then assess impact potential and prioritize actions
Source: McKinsey SCM Practice
• Description of measures across all performance dimensions
• Best-practice SC repository including case studies and detailed approaches
McKinsey & Company 10|
Action program – measure prioritization
SOURCE: McKinsey
X Supply chain lever
Proposed improvement actions by lever
▪ Common supply chain organization with clear role and interfaces with other functions
▪ Improving necessary business processes and supporting IT systems
+Ease of implementation
Imp
act
that
can
be c
aptu
red
EasyDifficult
High
Low
2
12
13
8
Service level management
Supply management
Operationallogistics
Order and demand management
2 ▪ Segment customers ▪ Link prices to services offered▪ Define service level for each customer segments
▪ Clear rules to prioritize and allocate capacity ▪ Integrated planning tool across production steps and plants▪ Converting specific services and customer changes into
detailed production steps
11
12 ▪ Establish systems to have a comprehensive view on supply needs across the company
▪ Regularly evaluate suppliers for price and risks▪ Link suppliers incentives to the SC performance
▪ Optimize warehouse layout▪ Reduce waiting time by adjusting WMS
13
▪ Improve forecasting, reduce bias towards higher forecast ▪ Decouple operational sales forecast from sales target▪ Measure and link forecast accuracy to personal
incentive/objectives
8
EXAMPLE
Area of priority
Production management11
Assess impact potential
• Impact assessment tailored to supply chain strategy – e.g., service level vs. cost
• In health – stock-outs & quality, but also on overall coverage (consumption)
McKinsey & Company 59|
Potential EBT impact of supply chain improvement program is XXX USD millions
Indirect supply chain cost
15,4
Lost margin 10,0
Obsolescence 2,9
Inventory holding1 2,5
Direct supply chain cost
22,6
SCM Admin,IT, overhead
4,2
Transportation/ Warehousing
18,4
Total supply chain cost
38,0
Current costUS Dollar millions
5,0
19,2
14,2
FutureImprove-ment
Current
Resulting financial impact and SCM performance▪ Implementing S&OP
process and an integrated SCM organization
▪ Improved supplier management
Improvement potentialUS Dollar millions
5
5
5
9
8
9
9
6
Improvement potentialPercent of baseline
EBTUS Dollar millions
5.0
2.0
0.7
2.3
0.3
0.9
0.2
0.2
1.0
0.2
0.8
EBT 14,2
Material cost 237,3
Production cost 131,21
1
35
1 Assumption WACC=12%
SOURCE: McKinsey analysis
8
6 lessons on what drives performance
Source: McKinsey SCM Practice
Explicitly linking supply chain strategy to corporate strategy; setting clear, well-understood aspirations
1
Using segmentation to embrace the complexity that matters
2
Designing and building forward-looking networks that meet service, cost, and risk aspirations
3
Creating lean, end-to-end value chains by optimizing across functions
4
Executing world-class integrated demand and production planning processes with discipline
5
Getting the right talent on board and holding them accountable
6
9
Methodology applied to Senegal contraceptive supply chain
Source: BMGF Contraceptive supply chain diagnostic in Senegal and Nigeria 2011
Quantitative Qualitative Room for action
Central level stock-outs
▪ Inappropriate forecasting
▪ Lack of performance management – procurement and stock levels
▪ Non standardized order management
▪ Revive RHSC to review central stock levels monthly
▪ Change forecasting tool and methodology (target driven)
▪ Implement informed push system for distribution (private logistician)
Average # days of stock out per year at SDP level
Injectables
>150
Implants
>300
Source of stock outs
Distribution issues
60%
Central level
40%
Distribution issues
▪ Complex network design
▪ Malfunctioning order management
▪ Low staff capabilities; medical staff as logisticians
Target < 2% stock-out at facility level
Supply chain key component of the FP strategy to move from 12% CPR to 27%
10
Potential concrete solutions: best practice CPG ideas
Streamlining the design: how many steps?
Financing: how to pay for inventoryInventory management: right stock level?
Performance management: how to get /use data to improve performance?
Outsourcing: who and how to optimize?
Source: Team analysis
11
Solutions for public health inspired by CPG best practices
▪ Revive a RHSC with all donors to follow on a monthly basis stock
▪ Trigger procurement when stock levels hit a minimum level
▪ Initial endowment from MoH of base stock to facilities as a working capital
▪ Facilities only reimburse for products sold
Financing: how to pay for inventory?Inventory management: right stock level?
▪ Products flow straight from regional warehouse to facilities
▪ Products are delivered using a standard and optimized route
▪ Central unit following impact on stock-outs and consumption (merged potentially with RHSC)
▪ Data of stock-outs and consumption collected monthly by operator
Streamlining the design: how many steps?
Performance management: how to get /use data to improve performance?
▪ Outsource logistic duties (order management, transportation, stock monitoring) to a private operator
▪ Contract includes penalties if stock-outs are >2% and data flow not on time
▪ Medical workers focus only on medical tasks
Outsourcing: who should operate?
12
Senegal case-study results : massive supply chain improvements
Source: ISSU, operator : baseline average last quarter 2011
PIKINE DISTRICT- 2012 fugures
000000000
57
OctSeptAugustJulyJuneMayAprilMarchFebBaseline
Stock-outsShare of SDPs experiencing at least one stock-outs during a month (%)
000000000
57
000000000
86
000000000
14DIU
Implants
Injectable
Pills
13
Senegal case-study results : supply chain and performance management increases health impact
Source: ISSU, operator. Baseline : average consumption per month during last quartner
PIKINE DISTRICT
ConsumptionNumber of units per month dispensed
DIU
Implants
Injectable
Pills2,7462,6222,231
2,7012,4532,6272,1872,2142,2571,590
Baseline
+73%
OctSeptAugustJulyJuneMayAprilMarchFeb
1,6421,5761,2701,6681,5991,3641,3361,3421,0661,021
+61%
175193123
223192103127120
6217
+940%
544722
4260
4125
42
1235
+52%