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    NOTICE: Proprietary and ConfidentialThis material is proprietary to Opera Solutions. It contains trade secrets and confidential information which is solely the property of Opera Solutions. This material is solely for the

    Clients internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the ex press consent of Opera Solutions.

    2009 Opera Solutions. All rights reserved.

    Airtel: Spend MacroMap & DiagnosticDiscussion with Airtel SCM Team

    October 22nd, 2009

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    1

    NOTICE: Proprietary and ConfidentialThis material is proprietary to Opera Solutions. It contains trade secrets and confidential information which is solely the property of Opera Solutions. This material is solely for the

    Clients internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the ex press consent of Opera Solutions.

    2009 Opera Solutions. All rights reserved.

    Airtel: Spend MacroMap & Diagnostic

    Travel & Entertainment

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    2

    Spend Profile (1/2)

    T&E spend is fragmented amongst ~347 vendors. Almost 2/3rdof the spend does not follow PO

    process

    Top VendorsTTM Aug09, INR Crores

    Spend by TimelineTTM Aug09, INR Crores

    Spend by BUTTM Aug09, INR Crores

    Spend by PO StatusTTM Aug09, INR Crores

    Total Spend: 52 Crores Total Number of Vendors: 347

    Total Spend: INR 52 Crores

    Vendor Spend

    The Explorers 6.3

    Thomas Cook India 5.3

    Indtravels 3.8

    Air Travel Bureau 1.8

    Travel Corporation India 1.5

    7.2

    4.6 4.9

    3.6

    8.4

    2.7

    4.4

    3.1 3.1 3.4 3.33.7

    Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09May-09 Jun-09 Jul-09 Aug-09

    Top 5

    vendors

    36% spend

    Top vendors are TravelAgents; shows absence ofCorporate deals withHotel chains or Airlines

    22.7

    9.78.3 8.2

    3.4

    0.1

    Mobility Corporate TNG Telemedia AES DTH

    PO

    38%

    Non-PO

    62%

    Profile and analysis excludes Charter Plane services (Jindal Steel & Power, Forum 1 Aviation); Employee ReimbursementsOracle Invoice Distribution Line Level Data, Opera Analytics

    Total Spend: INR 52 Crores

    Under Syndication

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    3

    Spend Profile (2/2)

    Our understanding of T&E encompasses Air and Surface travel, Car Rentals, Lodging and Meeting &

    Conferences

    T&E CategoryTTM Aug09, INR Crores

    82%

    18%

    Total Spend: 52 Crores

    Hotel, Lodging & Others: 9.7cr

    Hotel Rooms

    Meeting & Conferences

    Indicative Vendors (Total = 169)

    Tata Hotels

    ITC Hotels

    Cri Events

    PO Compliance: 48%

    Travel: 42.7cr

    Automobile Rental

    Air Travel Surface Travel

    Indicative Vendors (Total = 229)

    The Explorers

    Thomas Cook India

    CarzOnRent

    PO Compliance: 36%

    Profile and analysis excludes Charter Plane services (Jindal Steel & Power, Forum 1 Aviation); Employee ReimbursementsOracle Invoice Distribution Line Level Data, Opera Analytics

    Under Syndication

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    4

    Vendor Fragmentation: Surface Travel

    Top vendors constitute relatively small % of the spend. Long tail renders average spend per vendor

    significantly low, showing possible opportunity for vendor consolidation, at least at circle level

    Vendor DistributionSurface TravelTTM Aug09

    0%

    20%

    40%

    60%

    80%

    100%

    # of vendors

    37% spend Top 5 vendors

    Top 80% spend 32 vendors

    Last 1% spend 75 vendors

    Total Number of Vendors: 229

    23.1

    14.4

    10.6

    7.2

    5.3

    0.3

    TNG

    Corporate

    Telemedia

    AES

    Mobility

    DTH

    17

    10

    45

    17

    105

    5

    # Vendors Avg. Spend per Vendor

    Avg. Spend per VendorSurface TravelTTM Aug09, INR Lakhs

    High # Vendors

    Low Avg. Spend per Vendor

    Avg. Spend per VendorSurface TravelTTM Aug09, INR Lakhs

    0.2

    0.3

    1.2

    1.6

    1.8

    1.9

    1.9

    1.9

    2.0

    2.4

    2.5

    3.1

    3.2

    3.5

    4.8

    4.9

    4.9

    5.3

    6.7

    7.0

    11.6

    14.7

    16.3

    U.P. West

    Orissa

    Himachal Pradesh

    U.P. East

    Haryana

    Rajasthan

    Mumbai

    Tamil Nadu

    Gujarat

    Maharashtra

    Bihar

    Kerala

    Kolkata

    Madhya Pradesh

    Jammu & Kashmir

    West Bengal

    Andhra Pradesh

    Punjab

    Assam

    North East

    Delhi

    Karnataka

    Chennai

    1

    7

    8

    10

    4

    4

    7

    3

    9

    5

    12

    6

    6

    5

    4

    5

    7

    9

    5

    1

    7

    6

    2

    High # Vendors

    Low Avg. Spend per Vendor

    # Vendors Avg. Spend per Vendor

    Source: Oracle Invoice Distribution Line Level Data, Opera Analytics

    Under Syndication

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    5

    Opportunity exists to consolidate volumes from local vendors to few national vendors leading to

    better negotiated rates and service level agreement

    Vendor Fragmentation: Consolidation Opportunity

    TTM Aug09, Mobility

    Car Rentals Delhi Mumbai Chennai Kolkata

    CarzOnRent

    Carlson Wagonlit

    Orix

    National vendors notbeing used across circles

    Air Travel AES DTH Corporate Mobility Telemedia TNG

    IndTravels

    Air Travel Bureau

    Naveen Tours

    Skyworld

    Vendors being used byfew BUs. Spend can beconsolidated

    TTM Aug09

    TTM Aug09, No. of Hotels Used

    No. of Hotels SpendHigh Medium Low

    Usage

    Frequency

    High 8 2

    Med 13 32 9

    Low 6 36 63

    Negotiate and contractualizefrequently used hotels for better

    rates and service; Recommendedhotels by most often usedlocation

    Hotels used infrequently or forsmaller spend may beconsolidated

    Source: Oracle Invoice Distribution Line Level Data, Opera Analytics

    Under Syndication

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    Opportunity in Travel Optimization

    Large companies frequently pay more than is necessary for print due to inherent inefficiencies

    Typically the size of the savings opportunity is 15-30%

    L e v e r D e s c r i p t i o n O p p o r t u n i t y / S o l u t i o n

    Rate Negotiation

    Vendor Consolidation

    Demand Management

    / Spec Rationalization

    Compliance and

    Governance

    Hotel spot rates differ significantly even

    during the same time period

    Travel agencies charge extra under various

    heads

    Contracted rates with top hotels at each

    location and 1-2 air travel agencies

    This ensures better prices, to be used when

    spot rates are higher than contracted rates

    Within the same circle, various agencies

    being used for hotel / travel booking

    Consolidated volume with fewer vendors at

    least at the circle level to enjoy consistent

    rates and service

    Bookings arising at short notices, or for

    specific hotels / flights cost more

    Users may be unaware of approved

    agencies / hotels for bookings

    Check for ad-hoc purchasing (immediate

    time window, purchase from unapproved

    vendors, etc.)

    Standardize specifications for class, spend

    limits for different employee grades

    Non-contracted purchases from hotels /

    travel agencies

    Review and check for policy non-

    compliance

    Put vendor governance and user

    governance controls in place

    Potential Opportunity: INR 5-10 Crores*

    * Further analysis with granular data required to pursue the opportunities, including rates (negotiated and actual, usage frequency etc.)

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    Case Study 1: Comprehensive T&E Spend Optimization

    By focusing on the savings levers, Opera achieved a saving of $7.5MM over T&E spend of a leading

    telecom equipment manufacturer

    7.5

    3.9

    0.8

    1.3

    1.5

    RFP / Contract

    Negotiations

    Rate

    Compliance

    Bypass

    Reduction

    Demand

    Management

    Total

    Savings

    Annual Baseline: $78MM$MM

    Each region had individual program Multiple approaches to hotel type

    and no rate cap

    All commissionable rates

    Single approach to hotel type with cityrate maximums

    All rates net of Commission

    Streamlined /automated booking

    15 preferred airlines

    Multiple contracts with individual

    airlines

    Low discounts for disproportionally

    high market share

    2 global airlines & 5 regional airlines

    Stronger discounts with realistic hurdles

    Service enhancement with new carriers

    6 preferred suppliers

    No differential pricing

    Little or no service enhancements

    2 preferred suppliers

    Peak versus off-peak pricing

    Automatic enrolment into service

    priority club

    13 preferred agencies

    45% of booking outside preferred

    agencies

    Compensation scheme was

    commission/override sharing

    4 preferred agencies

    20% bookings outside preferred

    agencies

    Management fee-based compensation

    P r e - S o u r c i n g P o s t - S o u r c i n g

    Airlines

    Hotels

    Cars

    Agencies

    ContractNegotiation

    Airline: Redesign negotiation strategy (number of preferred airlines, segments with contracted shares, rate discount structure) that ensures continuedcompetitive rates and discounts. Strengthen demand management

    Hotel: Conclude contracts with major chains. Rationalize contract terms to universally include most frequent incidentals. Explore options for morefavourable contracts with select chains

    CarRental: Explore cashback / rebate on non-contracted volumes, lower rates for longer contract term, apply rate cap on higher car classes

    Rate Compliance Airline:Continue policy/communication efforts to expand advance booking period

    Hotel:Monitor rates and overheads for hotelsparticularly for billing of services meant to be complimentary

    Bypass Reduction

    Airline: Possibly tie agency compensation to preferred airline booking

    Hotel: Strengthen booking compliance with preferred properties and chains

    Car Rental: Strengthen screening/reimbursement policy for out-of-contract rentals

    DemandManagement

    All: Define targets and report progress against targets. Recognize and reward spend reduction ideas and efforts

    Hotel: Define clear prioritization sequence for hotels. Partner with preferred chains to facilitate switch by most-frequent maverick users by awardingmatching points/status etc.

    Source: Oracle Invoice Distribution Line Level Data, Opera Analytics

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    Employee

    Business Unit Cost Centre

    Type (Restricted, Unrestricted)

    Class (Business, Economy)

    Sub Class (Y, J )

    Detailed analysis of Air Travel usage and spend led to savings of $4.1MM for a major investment bank

    Details behind

    the Invoices

    Build

    Micromap

    Type (Purchase, Cancellation, Reschedule) Airline Code

    Purchase Date Travel Date

    T r a n s a c t i o n

    Source

    Destination

    Miles

    S e g m e n t T i c k e t

    E m p l o y e e

    Cost per mile Burn Rate

    Base Fare

    Taxes

    R a t e

    Whois buying?

    Whatis being bought?

    Howdoes the priced amount break-down?

    Is the rate competitive? Are we paying similar rates for similar flights?

    Do we get discount?

    Can we standardizespecs?

    Case Study 2: Air Travel Spend Optimization

    Spend

    Visibility

    4.1

    1.0

    0.8

    1.2

    0.6

    0.2

    0.3

    Business Coach First Business Coach Total

    SavingsBy Class, annual baseline: $33MM$MM

    Savings

    Spend

    Optimization

    High Frequency> 500 Trips / yr

    Low Frequency< 500 Trips / yr

    International Domestic Pricing Structures

    Quarterly / annual up-front purchasefor fixed rates on

    high frequent sectors

    Negotiate discount over spotrates

    Quarter / Year-end rebateover committed volume

    Execution

    Internal travel deskfor employee policy guidance

    Single travel agentfor non-contracted sector travel

    Separate airlines for confirmed and flexible tickets

    Tackling Spot Rates

    Spot rates are considerably high when lead time is less

    (typical case for business needs)

    Renegotiatecontracts when spot rates consistentlybelow negotiated rates

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    Savings can be achieved on hotel spend by negotiating rates based on internal and external

    benchmarks and placing compliance processes in place

    Opera Methodology:Hotel Sourcing

    Develop CityProfile Identify

    Universe

    of Hotels

    PropertyClassification;

    Target Rate

    Setting

    Rate

    Negotiation

    Property

    SelectionCompliance

    Total client spend

    Average rate paid

    Number of roomnights

    Hotel share

    Define market structure

    Geographic

    Competitive clusters

    Capacity

    Establish benchmarks

    Current client org.

    Travel agency rates

    Other corporations

    Existing deals

    Using benchmark prices,categories all propertiesinto the following tiers:

    Deluxe: Top 15%

    Upscale: Next 15%

    Moderate: Next 30%

    Economy: Next 20%

    Budget: Bottom 20%

    Select a target rate forthe market which isrepresentative ofmoderate properties

    Screen all properties andeliminate those that do notmeet minimum criteria of

    quality and safety:

    Room service most hours

    Reasonable proximity orcommute to client offices

    Full bathroom in room

    Telephone in room

    Access to fax and copier

    Initiate negotiations withproperties which pass the

    screen. Focus on thepotential benefits to thehotel which have beenquantified from the cityprofile: i.e.. increasednumber of room nights;share gains vs. directcompetitors.

    Use the compliance

    approach as support

    Based on the negotiatedrates, select anappropriate number of

    hotels to meet clientcapacity needs, includingat least 2-3 deluxeproperties which fallunder the target rate

    Communicate to allemployees

    Print selected hotels inthe employee travel guide

    Inform and train travelcounselors

    Script travel counselors tosuggest the leastexpensive hotel first

    Decline employeereimbursement except viareceipt from select hotelsor below target price

    Monitor non-compliance

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    Understanding pricing drivers for travel agencies help unbundle and reduce the cost on their services

    Opera Methodology:Travel Agency Sourcing

    Pricing DriversReturn to

    Client

    Income

    Commission Overrides

    Expenses

    Direct

    Salaries Operational

    CorporateOverhead

    Management

    Fee

    Profit % Gross AirBookings

    Agencies keep all airline/hotel commissions/overrides

    Require agencies to return all commissions and overrides to client anddevelop audit trails

    Costs are not transparent Require all costs to be delineated, e.g.:

    Foreign exchange services

    Emergency telephone service etc.

    Reduce number of staff required to service account through consolidation

    Corporate overhead hidden in agency pricing Make overhead costs transparent and negotiate explicit reductions

    Profit not transparent Make profit transparent and negotiate to 1.5 % of gross travel bookings

    T y p i c a l C l i e n t S i t u a t i o n S o u r c i n g G o a l s

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    Next Steps

    Obtain Travel specifications based on business usage

    Critical information like location, class / type of service is missing in current invoice data to do further

    meaningful analysis

    Obtain data feeds from vendors and homogenize / consolidate to get a single window view

    Airtel will then need to standardize specifications based on its actual business requirements

    Identify top hotels at each location and 1-2 air travel agencies at national level Conduct competitive travel agency selection process with the identified market basket and leverage

    consolidated volumes to negotiate for best-in-class terms with the vendors

    Enter one-on-one negotiations with select agencies to achieve lower rates and potentially shift to new

    rate structure

    Contractual agreements with top hotels, to be to be used when spot rates are higher than contracted

    rates

    Put compliance monitoring process in place to reduce bypass spend on vendors not approved / centrally

    contracted and to check demand

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    NOTICE: Proprietary and ConfidentialThis material is proprietary to Opera Solutions. It contains trade secrets and confidential information which is solely the property of Opera Solutions. This material is solely for the Clients

    internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express consent of Opera Solutions.

    2009 Opera Solutions. All rights reserved.

    Airtel: Spend MacroMap & DiagnosticCourier and Postage

    Under Syndication

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    Agenda

    Category Overview

    Analysis Summary

    Detailed Analyses and Examples from Spend Macromap

    Opportunity Summary

    Appendix

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    14

    Courier & Postage: Expense Profile Overview

    Top VendorsTTM Aug '09, INR Crores

    Spend by TimelineTTM Aug '09, INR Crores

    4.3 4.2

    3.4

    4.1 4.2

    3.3

    4.8

    3.8

    2.9

    4.84.4 4.5

    Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09Apr-09 May-09Jun-09 Jul-09 Aug-09

    Spend by PO StatusTTM Aug '09, INR Crores, % of Total

    PO

    25.7

    (54%)

    Non PO

    22.2

    (46%)

    Spend by BUTTM Aug '09, INR Crores

    Airtel spent about INR 49 Crores on Courier & Postage Services. The spend is highly fragmented amongst

    a large number of courier companies

    31.8

    10.9

    1.9 1.2 0.8 0.6 0.6 0.4

    Mobility Telemedia AES Airtel DTH UASL-TS-KKUASL-TS-TN TNG Corporate

    Total Spend: INR 49 Crores Total Number of Vendors: 423

    Top 5 Vendors

    = 29% of Total

    Spend

    Total Spend: INR 49 CroresTotal Spend: INR 49 Crores

    Vendor Spend (INR Crores)

    Blue Dart Express Ltd 3.6

    Express Deliveries 3.5

    Blazeflash Couriers Pvt Ltd 2.5

    First Flight Courier Ltd 2.5

    Modern Mailing Services 2.3

    Under Syndication

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    15

    Spend by Type of Courier/Postage

    Spend by CategoryTTM Aug '09, %

    Bill postage is the key demand driver for this category accounting for more than 70% of total spend

    Bills

    Postage

    34.8

    (71%)

    Courier &

    Postage -

    General

    14.2

    (29%)

    1. Mobility Business Units (MO) are classified per Circles while Telemedia Business Units (B&T) are classified per regionsSource: Oracle AP data dump, Opera analysis

    Circle/ Region1Spend

    (INR Crore)

    MO Delhi 2.3

    MO President's Office 1.9

    AES Internet 1.3

    Airtel DTH 1.3

    MO Karnataka 1.2

    MO U.P. East 1.0

    MO Bihar 0.9

    LDS NLD 0.4

    B&T Tamil Nadu 0.4

    MO U.P. West 0.4

    SA 0.4

    B&T NCR 0.3

    Bharti Group Corporate 0.3

    MO West Bengal 0.3

    Comtel AES 0.3

    Circle/ Region1Spend

    (INR Crore)

    MO Karnataka 4.5

    B&T Karnataka 2.9

    B&T NCR 2.4

    MO Tamil Nadu 2.1

    MO Mumbai 2.1

    MO Chennai 2.1

    B&T Tamil Nadu 1.8

    MO Andhra Pradesh 1.8

    MO Delhi 1.8

    MO Punjab 1.5

    MO Gujarat 1.1

    MO Kolkata 1.1

    MO Kerala 1.1

    B&T Madhya Pradesh 1.1

    MO Maharashtra 1.1

    Under Syndication

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    16

    Agenda

    Category Overview

    Analysis Summary

    Detailed Analyses and Examples from Spend Macromap

    Opportunity Summary

    Appendix

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    Analysis Summary

    Using the limited data provided by Airtel, we have uncovered several opportunities for reduction in

    Courier and Postage spend for Airtel

    O b s e r v a t i o n

    2. Price Dispersion

    1. Vendor Fragmentation

    4. DemandManagement/

    Spec Rationaization

    3. PO Non-Compliance

    Large number of vendorslocal purchasing at circle

    level

    Bill postage and other titems postage is not being

    coordinated - thus losing out on volume based

    discounts

    Low coordination among mobility and Telemedia

    resulting in spend fragmentation

    High usage of one-off vendorsbypass spend

    Consolidated volume with fewer vendors at least

    at the circle level to enjoy prompt delivery and

    bigger discounts

    Coordinate amongst various BUs and demand

    centers to drive lower costs

    Enforce compliance to reduce bypass spend to non

    contracted vendors

    Instances of significant rate variance across vendors,

    as well as by the same vendor

    Contracted rate card with 1-2 large vendors toensure better prices

    Enforce compliance mechanisms to audit vendor

    invoices to ensure excessive charges are not paid

    Enforce mechanisms to reduce bypass spend to

    non contracted vendor

    More than 45% of the spend is done without the

    issuance of a Purchase Order making

    Some large circles have an high PO Non-Compliance

    Enforcing better Purchase Order compliance to

    avert contract variance and aid governance

    Some circles are spending disproportionately higher

    on courier and postage

    Strategic demand management across circles

    through a deep dive into the causes of these

    variances

    Align SLAs (e.g. same day delivery vs. 2 days

    delivery) with business requirements and achieve

    cost reduction

    D e s c r i p t i o n O p p o r t u n i t y / S o l u t i o n

    Note: Detailed analysis and examples for each opportunity to followSource: Oracle AP data dump, Opera analysis

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    18

    Agenda

    Category Overview

    Analysis Summary

    Detailed Analyses and Examples from Spend Macromap

    Opportunity Summary

    Appendix

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    1. Vendor Fragmentation: Overall

    The category is being served by more than 400 vendors and Top 10 vendors contributing to just 47% of

    the total spend thus indicating potential vendor fragmentation and bypass spend

    Vendor LandscapeTTM Aug '09, INR Crores Number of Vendors Vs. Cumulative Spend (%)TTM Aug '09, %

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    1 51 101 151 201 251 301 351 401

    > 200 vendors

    comprise less than1% of spend base

    Total Spend: INR 49 Crores

    Vendor NameSpend

    (INR Crore)% of total

    Blue Dart Express Limited 3.6 7%

    Express Deliveries 3.5 7%

    Blazeflash Couriers Pvt Ltd 2.5 5%

    First Flight Courier Ltd 2.5 5%

    Modern Mailing Services 2.3 5%

    Post Office 2.2 4%

    BSA Citi Couriers Pvt Ltd 1.8 4%

    Speedmail Deliveries 1.8 4%

    City Express Services 1.6 3%

    Onex Courier & Cargo Pvt Ltd 1.3 3%

    Top 10 2.3 (Avg.) 47%

    Top 20 1.6 (Avg.) 66%

    Top 100 0.5 (Avg.) 95%

    Total 49.0 100%

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

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    20

    Vendor Fragmentation: Circle/Region Level

    Some of the circles (e.g. Karnataka, Gujarat etc) have much higher number of vendors than required

    as indicated by a low average spend per vendor

    1. Mobility Business Units (MO) are classified per Circles while Telemedia Business Units (B&T) are classified per regionsSource: Oracle AP data dump, Opera analysis

    Spend By Circle/Region1

    (Top 20)TTM Aug '09, INR Crores

    # of Vendors by Circle/ RegionTTM Aug '09

    Average Spend per Vendor by

    Circle/ RegionTTM Aug '09, INR Crores

    0.8

    1.1

    1.1

    1.1

    1.2

    1.2

    1.2

    1.3

    1.5

    1.6

    1.6

    2.2

    2.2

    2.2

    2.2

    2.3

    2.8

    2.9

    4.4

    4.8

    UASL-TS-KK

    B&T Madhya Pradesh

    MO Kolkata

    MO Maharashtra

    MO Kerala

    MO U.P. East

    Airtel DTH

    MO Gujarat

    MO President's Office

    AES Internet

    MO Punjab

    MO Andhra Pradesh

    MO Mumbai

    MO Tamil Nadu

    B&T Tamil Nadu

    MO Chennai

    B&T NCR

    B&T Karnataka

    MO Delhi

    MO Karnataka

    21

    37

    11

    27

    15

    10

    4

    62

    4

    15

    27

    21

    11

    17

    30

    16

    18

    38

    14

    86

    UASL-TS-KK

    B&T Madhya Pradesh

    MO Kolkata

    MO Maharashtra

    MO Kerala

    MO U.P. East

    Airtel DTH

    MO Gujarat

    MO President's Office

    AES Internet

    MO Punjab

    MO Andhra Pradesh

    MO Mumbai

    MO Tamil Nadu

    B&T Tamil Nadu

    MO Chennai

    B&T NCR

    B&T Karnataka

    MO Delhi

    MO Karnataka

    0.04

    0.03

    0.10

    0.04

    0.08

    0.120.31

    0.02

    0.37

    0.11

    0.06

    0.10

    0.20

    0.130.07

    0.14

    0.15

    0.08

    0.32

    0.06

    UASL-TS-KK

    B&T Madhya Pradesh

    MO Kolkata

    MO Maharashtra

    MO Kerala

    MO U.P. EastAirtel DTH

    MO Gujarat

    MO President's Office

    AES Internet

    MO Punjab

    MO Andhra Pradesh

    MO Mumbai

    MO Tamil NaduB&T Tamil Nadu

    MO Chennai

    B&T NCR

    B&T Karnataka

    MO Delhi

    MO Karnataka

    Under Syndication

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    Vendor Fragmentation: Business Unit Level (1/2)

    Courier/Postage Spend in MobilityTTM Aug '09, INR Crores

    The vendor base for Mobility and Telemedia is significantly different thus indicating poor coordination

    between various BUs and fragmenting spend with more vendors

    Courier/Postage Spend in TelemediaTTM Aug '09, INR Crores

    Vendor NameSpend

    (INR Crore)% of total

    Express Deliveries 2.6 8%

    Blazeflash Couriers Pvt Ltd 2.3 7%

    Modern Mailing Services 2.1 7%

    Post Office 2.1 7%

    BSA Citi Couriers Pvt Ltd 1.8 6%

    First Flight Courier Ltd 1.6 5%

    Speedmail Deliveries 1.6 5%

    Manikanta City Net Couriers (P) Ltd 1.2 4%

    Speednet Couriers 1.1 4%

    Gee Arr Courier Pvt Ltd. 1.1 4%

    Total Business Unit Spend 31.8 100%

    Vendor NameSpend

    (INR Crore)% of total

    Onex Courier & Cargo Pvt Ltd 1.0 9%

    Samanthu Business Forms Pvt Ltd 0.8 7%

    Express deliveries 0.7 7%

    City Express Services 0.7 7%

    Avancer Couriers Pvt Ltd 0.6 5%

    First Flight Courier Ltd 0.5 5%

    Quick-n-Fly Courier (P) Ltd. 0.5 4%

    Times Express 0.4 4%

    CMS Computers Limited 0.4 4%

    Swift Air Express Courier Service 0.4 3%

    Total Business Unit Spend 10.9 100%

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

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    Vendor Fragmentation: Business Unit Level (2/2)

    Even within the same circle or region, Mobility and Telemedia use different set of vendors for courier

    and postage

    Karnataka RegionTop 10 VendorsTTM Aug '09, INR Lakhs

    NCRTop 10 VendorsTTM Aug '09, INR Lakhs

    Vendor Mobility Telemedia

    Speednet Couriers 114.3 -

    City Express Services 84.3 71.3

    Mrs Express Private Ltd 69.8 -

    The Professional Couriers 35.7 8.6

    Sms Courier Ltd. 33.7 -

    Post Office 29.8 -

    Blue Dart Express Limited 12.1 0.0

    First Flight Courier Ltd - 9.6Samanthu Business Forms Pvt Ltd - 69.5

    Onex Courier & Cargo Pvt Ltd - 99.8

    Vendor Mobility Telemedia

    Blazeflash Couriers Pvt Ltd 168.5 -

    Bsa Citi Couriers Pvt Ltd 118.8 3.1

    Modern Mailing Services 78.4 -

    Ncer Courier Services 51.3 -

    Prakash Air Freight Pvt Ltd 4.2 11.9

    Sigma Express Courier (p) Ltd - 33.7

    Times Express - 36.9

    Swift Air Express Courier Service - 37.5

    Quick-n-fly Courier (p) Ltd. - 38.7

    Avancer Couriers Pvt Ltd - 54.9

    Illustrative Examples

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

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    Vendor Fragmentation: Commodity Level (1/2)

    The vendor base for Bill Postage and General Courier is significantly different providing further evidence

    of vendor fragmentation

    Spend on Bill PostageTTM Aug '09, INR Crores

    Spend on General CourierTTM Aug '09, INR Crores

    Vendor NameSpend

    (INR Crore)% of total

    Express Deliveries 3.5 10%

    Post Office 2.2 6%Speedmail Deliveries 1.8 5%

    BSA Citi Couriers Pvt Ltd 1.7 5%

    City Express Services 1.6 5%

    Onex Courier & Cargo Pvt Ltd 1.3 4%

    Gee Arr Courier Pvt Ltd. 1.2 3%

    Speednet Couriers 1.2 3%

    Manikanta City Net Couriers (P) Ltd 1.1 3%

    Samanthu Business Forms Pvt Ltd 1.0 3%

    Total Business Unit Spend 34.8 100%

    Vendor NameSpend

    (INR Crore)% of total

    Blue Dart Express Limited 3.5 25%

    Blazeflash Couriers Pvt Ltd 2.5 18%First Flight Courier Ltd 2.4 17%

    Modern Mailing Services 2.3 16%

    WCS Logistics 0.8 6%

    XPS 0.7 5%

    Prakash Air Freight Pvt Ltd 0.6 4%

    Overnite Express Limited 0.2 1%

    Vector Courier & BPO Pvt Ltd 0.1 1%

    JMD Enterprises 0.1 1%

    Total Business Unit Spend 14.2 100%

    Under Syndication

    Illustrative Examples

    Source: Oracle AP data dump, Opera analysis

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    Vendor Fragmentation: Commodity Level (2/2)

    Different vendors are being used in the same circle for Bills and General Postage presenting an

    opportunity for vendor consolidation

    Illustrative Examples

    MO KarnatakaTop 10 VendorsTTM Aug '09, INR Lakhs

    MO DelhiTop 10 VendorsTTM Aug '09, INR Lakhs

    Vendor Bills Postage

    Courier &

    Postage -

    General

    Speednet Couriers 114.0 0.3

    City Express Services 84.3 -

    Mrs Express Private Ltd 64.3 5.4

    The Professional Couriers 24.2 11.5

    SMS Courier Ltd. 33.7 -

    Post Office 25.2 4.5

    Blue Dart Express Limited - 12.1

    Sandesh Agencies 11.7 -

    Minit Media 11.6 -

    Shreee Ganesh Agencies - 11.6

    Vendor Bills Postage

    Courier &

    Postage -

    General

    Blazeflash Couriers Pvt Ltd 168.5 -

    BSA Citi Couriers Pvt Ltd 118.1 0.7

    Modern Mailing Services - 78.4

    Ncer Courier Services 51.3 -

    Dr I T Planets Limited 9.9 -

    Prakash Air Freight Pvt Ltd 0.0 4.2

    Man & Machine 3.6 -

    Saiba Supplies Management Ltd. 3.4 -

    Goyal Services 2.6 -

    Post Office 0.5

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

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    2. Price Dispersion

    We found multiple instances of price variance within the same region during our analysis thus

    indicating bypass spend outside of contracts, and/or poor compliance

    Illustrative Examples

    Circle/Region Vendor Unit Price (INR) Invoice Amount (INR)

    Mobility U.P.

    FMC Express 5.00 350,033

    Jaypee Express 5.00 26,350

    Saiba Supplies Management Ltd. 6.64 71,990

    Saiba Supplies Management Ltd. 7.50 48,930

    Mobility West Mumbai

    Express Deliveries 4.00 2,317,413

    Pride Courier 4.25 512,050

    Pride Courier 4.00 1,494,410

    Vichare Courier Services Pvt Ltd. 7.00 2,497,361

    AES Internet (All

    Consignments from

    Mundka to Pune)

    Blue Dart Express Limited 25 25

    Blue Dart Express Limited 26 26

    Blue Dart Express Limited 27 27

    Blue Dart Express Limited 28 28

    Blue Dart Express Limited 31 31

    Blue Dart Express Limited 32 32

    Blue Dart Express Limited 37 37

    Same vendorcharging different

    rates for courier

    delivery within the

    same circle

    Same vendorcharging different

    rates for courier

    delivery within the

    same circle

    Same vendorcharging different

    rates for courier

    delivery within the

    same circle

    Note: Even in the absence of specifications for each item, we are reasonably confident about the similarity of these items across various invoicesSource: Oracle AP data dump, Opera analysis

    Under Syndication

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    26

    3. PO Non - Compliance

    Many of the top circles have very low PO compliance this may potentially be resulting into higher

    than contracted rates being charged by the vendor

    Circle/ Region Non-PO Purchase (%)

    MO Karnataka 28.0%

    MO Delhi 0.5%

    B&T Karnataka 88.4%

    B&T NCR 66.0%

    MO Tamil Nadu 48.6%

    B&T Tamil Nadu 95.8%

    MO Mumbai 52.9%

    MO Chennai 40.2%

    MO Andhra Pradesh 1.6%

    MO Punjab 16.3%

    AES Internet 69.6%

    MO President's Office 0.0%

    Airtel DTH 87.1%

    MO Gujarat 36.1%

    MO Kerala 43.9%

    PO Compliance by Circle/ Region (Top 15)TTM Aug '09, INR Crores PO Compliance by Vendors (Top 15)TTM Aug '09, INR Crores

    Vendor Non-PO Purchase (%)

    Blue Dart Express Limited 66.4%

    Express Deliveries 55.7%

    First Flight Courier Ltd 44.5%

    Modern Mailing Services 11.8%

    Post Office 89.7%

    Blazeflash Couriers Pvt Ltd 17.8%

    BSA Citi Couriers Pvt Ltd 7.9%

    Speedmail Deliveries 44.2%

    City Express Services 40.6%

    Onex Courier & Cargo Pvt Ltd 100.0%

    Gee Arr Courier Pvt Ltd. 7.0%

    Speednet Couriers 16.6%

    Manikanta City Net Couriers (p)ltd 0%

    Samanthu Business Forms Pvt Ltd 100.0%

    The Professional Couriers 25.1%

    1. Mobility Business Units (MO) are classified per Circles while Telemedia Business Units (B&T) are classified per regionsSource: Oracle AP data dump, Opera analysis

    Under Syndication

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    4. Demand Variance Across Circles/ Regions

    Some circles have a disproportionately high spend on Courier and Postage thus indicating potential

    demand management opportunity to rationalize demand from circles with disproportionate demand

    Mobility, Courier & Postage SpendTTM Aug '09, % of total Revenue for circle (bps)

    Disproportionate demand for Courier and Postage

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

    21 21

    19 19 19

    17

    13 13

    12 12

    11

    9

    8 8

    7 7 7

    5 5

    4

    2 2

    Delhi

    Mumbai

    Kerala

    TN&Chennai

    Karnataka

    Kolkata

    Gujarat

    Punjab

    U.P.West

    NorthEast

    HimachalPradesh

    Haryana

    U.P.East

    Maharashtra

    Assam

    AndhraPradesh

    WestBengal

    MadhyaPradesh

    Bihar

    Rajasthan

    Jammu&Kashmir

    Orissa

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    Agenda

    Category Overview

    Analysis Summary

    Detailed Analyses and Examples from Spend Macromap

    Opportunity Summary

    Appendix

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    29

    Opportunity Summary

    Based on our diagnostic assessment, we envisage significant cost savings (10-20% based on prior

    experience) in Courier and Postage through contract negotiation, demand management and effective

    compliance

    Vendor

    Management

    Demand

    Management

    Compliance

    Category currently being served by more than 450 vendors

    There is a widespread price dispersion because of ad hoc usage of multiple

    vendors within the same circle

    Negotiating central contracts with fewer number of vendors might yield better

    rates and better contract structure including attractive tenure discounts

    More than 46% of the total spend on Courier and Postage is without a formal

    Purchase Order

    In the absence of central contracts, effective price governance is difficult Once centralized contracts have been negotiated with select national vendors,

    an elaborate compliance governance framework could be designed

    Preliminary analyses reveal disproportionate spending by some circles

    Substantial cost reduction is achievable through demand management across

    business units

    Based on our initial assessment and previous experience , we envisage a potential savings

    opportunity of Rs.5-10 Crores in Courier and Postage

    d

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    30

    Agenda

    Category Overview

    Analysis Summary

    Detailed Analyses and Examples from Spend Macromap

    Opportunity Summary

    Appendix

    S d A l i b B i U i

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    Spend Analysis by Business Unit

    The major Business Units have a considerable vendor fragmentation and very low average spend per

    vendor

    Spend By Business UnitTTM Aug '09, INR Crores

    0.1

    0.1

    0.1

    0.2

    0.4

    0.6

    0.6

    0.8

    1.2

    1.9

    10.9

    31.8

    UASL-TS-KER

    UASL-TS-AP

    Infratel

    Foreign Entity

    Corporate

    TNG

    UASL-TS-TN

    UASL-TS-KK

    Airtel DTH

    AES

    Telemedia

    Mobility

    5

    4

    8

    10

    8

    11

    20

    21

    4

    17

    132

    379

    UASL-TS-KER

    UASL-TS-AP

    Infratel

    Foreign Entity

    Corporate

    TNG

    UASL-TS-TN

    UASL-TS-KK

    Airtel DTH

    AES

    Telemedia

    Mobility

    0.01

    0.01

    0.01

    0.02

    0.05

    0.05

    0.03

    0.04

    0.31

    0.11

    0.08

    0.08

    UASL-TS-KER

    UASL-TS-AP

    Infratel

    Foreign Entity

    Corporate

    TNG

    UASL-TS-TN

    UASL-TS-KK

    Airtel DTH

    AES

    Telemedia

    Mobility

    # of Vendors by Business UnitTTM Aug '09

    Average Spend per Vendor by BUTTM Aug '09, INR Crores

    Spend isdispersed acrossmultiplevendors, thuslosing out onvolume basedbenefits

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

    PO C li S

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    PO Compliance Summary

    Most of the smaller vendors have been serving Airtel without PO issuance. PO compliance has been

    steadily increasing in the recent months

    PO Compliance by # of VendorsTTM Aug '09

    PO Compliance by SpendTTM Aug '09, INR Crores

    Non PO

    Only, 341,

    (65%)

    PO Only,

    55, (11%)

    Both, 125,

    (24%)

    Both PO

    and Non PO

    40.1

    (84%)

    Non PO

    Only

    6.4

    (13%)

    PO Only

    1.4

    (3%)

    65%

    48%51% 54%

    49% 51% 50%

    35%

    56%

    39%33% 32%

    Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09

    Non PO Purchase

    PO Compliance Over TimeTTM Aug '09, % of Non PO Purchase

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

    V d F t ti V d U Ti

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    Vendor Fragmentation: Vendor Usage over Time

    A large proportion of vendors supplies to Airtel very infrequently (less than 2 months in a year) thus

    indicating a potential ad-hoc vendor selection for small business

    30%

    10%

    5%

    14%

    8%

    4%6%

    3% 4% 3%

    7%

    6%

    1 2 3 4 5 6 7 8 9 10 11 12

    One off vendorscomprise almost half

    of vendor base

    Number of months a vendor supplied to AirtelTTM Aug '09, # of vendors

    Regular VendorsOne-off vendors

    Number of months a vendor supplied to AirtelTTM Aug '09, Spend %

    1% 1% 1% 3% 3% 1%4% 3% 5%

    7% 9%

    63%

    1 2 3 4 5 6 7 8 9 10 11 12

    Most of the spendconcentrated with

    regular vendors

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

    V d L d G l C i (M bilit )

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    Vendor Landscape: General Courier (Mobility)

    Within Mobility, different vendors are being used for General Courier not just at an overall region level,

    but even at the circle level

    Top Vendors by Region

    North % of Total

    Bsa Citi Couriers Pvt Ltd 32%

    Post Office 20%

    Competent Synergies Pvt Ltd 10%

    NCER Courier Services 9%

    East % of Total

    Blazeflash Couriers Pvt Ltd 67%

    Overnite Express Ltd 14%

    United Air Express 9%

    First Flight Courier Ltd 4%

    West % of Total

    Blue Dart Express Ltd 37%

    Flyking Courier ServicesJabalpur

    20%

    First Flight Courier Ltd 17%

    Shree Express 14%

    South % of Total

    WCS Logistics 48%

    First Flight Courier Ltd 13%

    Blue Dart Express Ltd 10%

    Shreee Ganesh Agencies 7%

    Top Vendors at City/State Level

    Delhi

    Blazeflash Couriers Pvt Ltd

    Modern Mailing Services

    Prakash Air Freight Pvt Ltd

    BSA Citi Couriers Pvt Ltd

    UP

    Modern Mailing Services

    Prakash Air Freight Pvt Ltd

    Saiba Supplies Management

    Overnite Express Limited

    HP

    Blazeflash Couriers Pvt Ltd

    First Flight Courier Ltd

    Punjab

    BSA Citi Couriers Pvt Ltd

    Siddharth Courier & Cargo

    Services

    S.J. World Wide Express

    First Flight Courier Ltd.

    Bihar

    Blazeflash Couriers Pvt Ltd

    First Flight Courier Ltd

    West Bengal

    Overnite Express Ltd

    United Air Express

    Blue Dart Express Ltd

    Orissa

    Blazeflash Couriers Pvt Ltd

    Express Logistics

    Overnite Express Ltd

    Kolkata

    Overnite Express Ltd

    Blue Dart Express Ltd

    Mumbai

    Blue Dart Express Ltd

    Overnite Express Ltd

    Shree Express

    Gujarat

    First Flight Courier Ltd

    Shree Maruti CourierService Pvt. Ltd

    MP

    Flyking CourierServices Jabalpur

    Blue Dart Express Ltd

    Maharashtra

    Shree Express

    Meghdoot Couriers &Cargo Services

    Karnataka

    WCS Logistics

    Blue Dart Express Ltd

    Shree Ganesh Agencies

    Atlanta Business Services

    Andhra Pradesh

    First Flight Courier Ltd

    Air Flight Couriers & Cargo

    Team United Express

    Blue Dart Express Ltd

    Tamil Nadu

    The Professional Courier

    Vector Courier & BPO Pvt Ltd

    Desk to Desk Courier & Cargo

    Chennai

    Vector Courier & BPO Pvt Ltd

    Desk to Desk Courier & CargoLtd

    Blue Dart Express Ltd

    The Professional Courier-

    Coimbatore

    General Courier

    Even within the

    same

    geographical

    regions, different

    vendors are being

    used for delivery

    of general

    Couriers

    Under Syndication

    Source: Oracle AP data dump, Opera analysis

    Vendor Landscape Bills Postage (Mobility)

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    Vendor Landscape: Bills Postage (Mobility)

    Within Mobility, different vendors are being used for Bill Postage not just at an overall region level, but

    even at the circle level

    North % of Total

    Bsa Citi Couriers Pvt Ltd 32%

    Post Office 20%

    Competent Synergies Pvt Ltd 10%

    NCER COURIER SERVICES 9%

    East % of Total

    Gee Arr Courier Pvt Ltd. 56%

    Khetawat InvestmentConsultants

    21%

    Routray & Associates 4%

    Seven Huts Technosols 3%

    West % of Total

    Tej Couriers 17%

    Express Deliveries 16%

    Pride Courier 12%

    Vichare Courier Services

    Pvt Ltd.10%

    South % of Total

    Express Deliveries 15%

    Speedmail Deliveries 13%

    Speednet Couriers 10%

    Manikanta City NetCouriers (P)ltd 9%

    Top Vendors by Region

    Delhi

    BSA Citi Couriers Pvt Ltd

    NCER Courier Services

    Dr IT Planets Ltd

    Man & Machine

    UP

    Cent % Services

    FMC Express

    Kumar Printers

    Falcon Services

    Rajasthan

    Post Office

    Pushpak Courier- Jaipur

    BSA Citi Couriers Pvt Ltd

    Bhawani Printers & Publisher

    Punjab

    BSA Citi Couriers Pvt Ltd

    Crown Associates

    Competent Synergies Pvt Ltd

    Post Office

    Top Vendors at City/State Level

    Bihar

    Blazeflash Couriers Pvt Ltd

    First Flight Courier Ltd

    West Bengal

    Overnite Express Ltd

    United Air Express

    Blue Dart Express Ltd

    Orissa

    Blazeflash Couriers Pvt Ltd

    Express Logistics

    Overnite Express Ltd

    Kolkata

    Overnite Express Ltd

    Blue Dart Express Ltd

    Mumbai

    Blue Dart Express Ltd

    Overnite Express Ltd

    Shree Express

    Gujarat

    First Flight Courier Ltd

    Shree Maruti Courier

    Service Pvt. Ltd

    MP

    Flyking CourierServices Jabalpur

    Blue Dart Express Ltd

    Maharashtra

    Shree Express

    Meghdoot Couriers &

    Cargo Services

    Karnataka

    WCS Logistics

    Blue Dart Express Ltd

    Shree Ganesh Agencies

    Atlanta Business Services

    Andhra Pradesh

    First Flight Courier Ltd

    Air Flight Couriers & Cargo

    Team United Express

    Blue Dart Express Ltd

    Tamil Nadu

    The Professional Courier

    Vector Courier & BPO Pvt Ltd

    Desk to Desk Courier & Cargo

    Chennai

    Vector Courier & BPO Pvt Ltd

    Desk to Desk Courier & CargoLtd

    Blue Dart Express Ltd

    The Professional Courier-

    Coimbatore

    Bills Postage

    Even within the

    same

    geographical

    regions, different

    vendors are being

    used for delivery

    of bills Postage

    Under Syndication