philosophyWe believe that culture is a value for everyone.We believe that PARTICIPATION and EXPERIENCE are fundamental for promoting broad use of cultural heritage and are determinant in processes of SOCIAL INCLUSION.We believe that NETWORK building is a tool for cultural and territorial promotion and that INNOVATION must inspire every process of development.We believe in the capacity of the PEOPLE who work with us and we are committed to creating RESPONSIBLE and SUSTAINABLE social and economic value

the missionto improve the quality and variety of services that are useful to the public, taking advantage of all of the potential for development that derives from the integration of culture and tourism and of cultural heritage and territory;

to create innovative initiatives for getting diverse publics interested in art, taking advantage of the best technologies and offering itineraries differentiated by language and method

to develop the idea of communicating cultural heritage as a factor of social integration for the local community in all of its components: families, young people, children, the elderly, immigrant communities;

to be positioned as a hinge between institutions and economic entities, toward creating circuits for the promotion and safeguarding of cultural and landscape patrimony.

company profile

coopculture in 2013 2013 has witnessed important changes on several fronts:

In technology

Since the autumn of this year, buying a ticket or services to visit the Colosseum, Roman Forum and Palatine Hill is now even easier and faster. CoopCulture and Electa have developed an App that can be downloaded via an qr code for the Superintendence for Archaeological Heritage of Rome; this App allows you to buy tickets and services in real time on the day of the visit. With a simple click you can purchase service directly from your mobile phone while you are queuing. When you receive confirmation of the transaction and the e-ticket on your smart phone, you can go directly to the dedicated entrance. The application is available for iOS and Android smartphones and tablets, RIM Blackberry platform and Apple Passbook.

On the road to enhancement of cross-culturalism

In line with what was achieved in previous years, CoopCulture has dedicated two important projects to cross-cultural aspects:

Roma Caput Mundi - A journey into the past to rediscover the origins of integrationTracing the historical tradition of the city - created following the Romulus asylum as the first example of a centre which welcomed different populations, up to the Constitutio Antoniniana fundamental act with which Caracalla granted citizenship to all the inhabitants of the empire - the aim of the project was to weave ancient and modern threads to define a timeless pattern in which the protagonists are all the populations that have come into contact with Roman culture. In collaboration with: University of Roma Tre CREIFOS, University for Foreigners of Siena, Idos Study and Research Centre,, Scuolemigranti.Over 800 foreigners from 20 countries were involved in the project.

Constantine. Cross-culture and interfaithThe project, which is connected to the exhibition on Constantine hosted inside the Colosseum, followed in the steps along the pathway which began with the Roma Caput Mundi Exhibition. It latched on to the theme of integration and particolare sulla religione come luogo di confronto costruttivo e di un sentire

dialogue among different cultures and expanded it by extending it to different religions. The project involved the construction of a parallel journey between the complex and articulated historical background of ancient society in the early IV century A.D. and the current situation , just as volatile and varied, focusing in particular on religion as a centre which can achieve constructive dialogue and a common feeling. The project also involved visits to the locations, a training campus dedicated to teachers and educators.In collaboration with: University of Roma Tre CREIFOS, Caritas Intercultural, Scuolemigranti, Tavolo Interreligioso di Roma, Museo Nazionale d'Arte Orientale "Giuseppe Tucci" in Rome, the Bardo Museum in Tunis.

Programme and contents

Innovation moves along two fundamental trails, the extension of the target recipients of the offer and the identification of the fundamental topics. The 2013/2014 catalogue, which is in fact the result of the above, is no longer targeted at schools alone, and is structured as follows:> CULTURE for Italy, containing the didactic offer structured by region and within each Region/City by topic. The topics now offered are INTER CULTURE (interculture and rights); CULTURE OF TERRITORIES (cultural and natural resources, tangible and intangible, local produce, etc.)., CONTEMPORARY CULTURE (the different expressions of contemporary aspects); SECRETS OF CULTURE (visits and itineraries off the usual beaten track). Each activity has special icons to indicated the target recipients (schools of different levels, families, children, adults);> CULTURE Community contains the special projects and loyalty programme.

multi-sector capacity

Museums, Monuments and ExhibitionsFrom the comprehensive management of major museums to the organization of promotional activity and use of great exhibitions, the company is able to provide clients with diverse specialised services thanks to the efficiency of its staff and the skills employed.

Activities:- Hospitality- Room and cloakroom assistance- Educational activities and workshops- Computerized cataloguing- Museum shops and bookstores - Ticket Office- Reservations and advance sales- Audio guides and multimedia support- Marketing, promotion and communication

LibrariesThe library services are flexible and work according to the specific needs of each individual site, ensuring optimal solutions and the best price/benefit ratio, contributing to the rationalization and development of the quality of the services offered.

Activities:- Library management- Computerized cataloguing- Computerized bibliography- Inventory revision and paper catalogue redevelopment- Public services for reading, borrowing and consultation- Educational services and workshop activities- Promotion

Territorial marketing and network projectsFrom the launching of routes and itineraries aimed to promote historical and cultural archaeological and nature/environmental resources to the promotion of typical wine and food offerings and artistic craftsmanship, up to the constitution of structural systems.

Activities:

- Planning and management of information points and orientation systems.- Loyalty and membership programmes- Planning and realisation of thematic and territorial circuits- Planning and realisation of platforms for online bookings and tickets and

tourist cards

Guarding, protection and securityThe surveillance and safekeeping of artworks in exhibition spaces is the other face of services in direct contact with the public, especially delicate for museums and temporary exhibitions, particularly considering the requirements for security and protection of cultural heritage.Pierreci Codess Coopcultura operates in this area with uniformed personnel, well-trained in the area of public relations and emergency management.

Activities:- Guard station, switchboard and reception- Security- Unarmed night surveillance

territorial diffusion

Places and clients more than 100 museums, art sites and foundations

around 100 organizations and institutions

more than 40 businesses

more than 80 archives, libraries and universities

some figures*

visitors 10.035.639

users guided tour 607.101

educational workshop 21.350

users with reservations 2.345.773

audio guide users 602.998

students on school trips 110.020

members and employees 1250

turnover 39 milioni

cultural sites 250

*data 2012

our stakeholder

awards and certificationsVisitor orientation and control system: adoption of standards and certification schemes to ensure the quality of its services and processes (Quality Management System ISO 9001 certification for individual services).

Ethical responsibility towards workers: employment protection, active participation, equal opportunities for growth, training on occupational health and safety (SA8000).

Ethical responsibility towards the general public: adoption of monitoring and consultation system, particularly for educational activities targeted at schools, correlated to the recognition by the Ministry of Education endorsing teacher training activities. In addition, for two years in a row CoopCulture was awarded the CECA International Prize - Committee for Education and Cultural Action by ICOM: in 2012 for its didactic system", i.e. the entire operational process, from conception of each activity to the supply and evaluation of the same so as to achieve improvement and satisfaction, and in 2013 with the project Roma Caput Mundi - A journey into the past to rediscover the origins of integration, created in conjunction with the exhibition with the same name held at the Coliseum - an exemplary project based on the collaboration and the involvement of multiple actors with the objective of integration, understood as social progress, in perfect conformity with the mathematical formula that defined the theme of the ICOM conference this year.