The Strategic Marketing Council has been involved in the creation and improvement university marketing efforts since February of 2010.

The Strategic Marketing Council Members include:

Lori FeldmanRegina Biddings-MuroHelen JancichDee HuffmanLisa Goodnight

David McLeesRobert BunnellWes LukoshusMark LaCien

One of their goals: Establish a coherent university brand that maintains institutional integrity.

This branding solution must make provisions for identities that have been established and create visual cohesion towards an overall Purdue University Calumet brand.

A Solution came in two systematic visual approaches:

Establish a Purdue University branding guideline for proper (and clear) use of the Purdue Calumet logo (and make a resource available)

Establish co-branding design provisions, so programmatic identity can be strengthened and partnered with the Purdue Calumet brand

When the Strategic Marketing Council started onthis solution, the university had many identities…

The co-branding effort this year has allowed several solutions so far,

as we have partnered with point people within each area…

Keeping the Purdue Calumet wordmark standardized for proper use is an important strategy for continuing and expanding the strength of this brand and this university.

Using this brand correctly is easier when clear guidelines are accessible and support is provided.